scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

scholarly journals EFEK MODERASI COUNTRY OF ORIGIN PADA PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP TOSHIBA

2019 ◽  
Vol 4 (2) ◽  
pp. 96-106
Author(s):  
Erdawati Erdawati ◽  
Asraf Asraf
Keyword(s):  
Product Quality ◽  
Brand Equity ◽  
Country Of Origin ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Quality Of Products ◽  
Mobile Computers ◽  
Made In

On mobile computers market in Indonesia, including in Simpang Empat West Pasaman, there are many product from many country by various brands. The high competition requires manufacturers and distributors to implement the marketing strategies. To implement these strategies required a good understanding of the factors that influence the decision purchase. This study analyzed the moderating effect of country of origin variable on the influence of product quality and brand equity on Toshiba purchasing decisions in Simpang Empat Pasaman Barat. This studies show that the product and brand equity as partially or simultaneously positive and significant influence on purchasing decisions. Country of origin moderated the influence of the quality of products on purchasing decisions and also brand equity influence on purchasing decisions. The results of this study imply that in order to improve the purchase decision of Laptop Toshiba, can be done by increasing again product quality and brand equity. Special to the store vendors, recommended to sell products made in Japan as a priority, because the computers made in Japan is perceived as a high quality product. Keywords: Product, Brand Equity, Country Of Origin and Purchase Decision

The Influence of Product Quality and Promotion on Repurchase Pertamax through Consumer Satisfaction in Makassar City

2020 ◽  
Vol 2 (2) ◽  
pp. 79-92
Author(s):  
Irfan Saputra ◽  
Osman Lewangka ◽  
Abdul Razak Munir
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Quality Of Products ◽  
The Town

Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and customer satisfaction positively and significantly towards purchasing decisions, and product quality and promotions have a positive and significant effect on the re-purchase decision through consumer satisfaction of Pertamax in the Makassar city. The population in this study was the consumer of Pertamax in the town of Makassar, which was designated 100 samples of respondents. Data collection techniques through questionnaires, literature, and observation studies, using path analysis techniques.  The results of the product quality are positive and significant to customer satisfaction. Promotions have a positive and insignificant impact on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase decisions. The quality of products directly has a positive and significant effect on repurchase decisions. Directly promotion is positive and insignificant to repurchase decisions. The quality of products indirectly through consumer satisfaction has a positive and significant influence over the repurchase decision. Indirectly promotion through consumer satisfaction had a positive but insignificant influence on the repurchase decision of Pertamax in Makassar city.

scholarly journals Pengaruh Persepsi Harga, Varian, dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi

2020 ◽  
Vol 8 (2) ◽  
pp. 95-104
Author(s):  
Odrick Helsar L. Tobing ◽  
Budi Setiawan
Keyword(s):  
Product Quality ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Independent Variables ◽  
Product Variant ◽  
A Value ◽  
Value Perceptions ◽  
Perceived Price ◽  
Quality Of Products

This study aims to see if Perception Of Price, Variance and Products, and  Quality Of Products affect bot partial and simultaneous Decision Of Purchase. The population in this study was a student of IBIK Bogor who once use Xiaomi’s Smartphone in IBIK Bogor with 100 samples. The Slovin method used a is a non-sampling method with an approximate sampling type. The result of this study are as follows: (1) a Partial Value perceotions affect the decision of the purchase with a higher value T count than T table(3.316> 1.94). (2) a partial Product Variant affects the decision of the purchase with value of T greater than T table (3,461> 1.94). (3) The Quality of The Product is partial to the decision of the Purchase with a value of T count greater than T table (2.813> 1.94). (4) Perceptions Of Price, Variance Of Products, and Quality Of Products Simultaneously have positive and significant effects on purchasing decisions with greater F count than F table (65.297> 3.09) and significant value of 0.000. (5) The three independent variables (Value Perceptions, Product Variant, and Product Quality) are able to explain variations in dependencies (Purchasing Decision) of 67,3%, while 32,7% of purchasing decision are affected by other independent variables   Keywords: perceived price, products’ varians, product quality, buying decision

scholarly journals Pengaruh Kualitas Produk Smartphone Terhadap Keputusan Pembelian di Masa Pandemic Covid19

2020 ◽  
Vol 20 (3) ◽  
pp. 261-268
Author(s):  
Hadita Hadita ◽  
Wirawan Widjanarko ◽  
Hafizah Hafizah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The People ◽  
Independent Variable ◽  
Questionnaire Method

The purpose of this study was to determine the effect of smartphone product quality on purchasing decisions during the Covid 19 pandemic. This study is a quantitative study using a questionnaire method. The population used in this study is the people in South Bekasi. The sampling technique used in this study was incidental sampling. In this research the dependent variable (dependent) Purchase Decision (Y), while the independent variable (independent) is Product Quality (X1). The results of the validity test used on product quality and purchase, decisions are valid, while the results of the reliability test in this study show that they are reliable. The result of this research is that the quality of Xiaomi Smartphone products has a positive and significant effect on purchasing decisions during the COVID-19 pandemic. Keywords: Product Quality, Purchase Decision, Smartphone   Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk Smartphone terhadap keputusan pembelian di masa pandemic Covid 19. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode kuesioner. Populasi yang digunakan dalam penelitian ini adalah masyarakat yang ada di Bekasi Selatan. Teknik sampling yang digunakan pada penelitian ini adalah sampling insidential. Dalam peneletian ini variabel terikat (dependen) Keputusan Pembelian (Y), sedangkan variabel bebas (independen) adalah Kualitas Produk (X1). Untuk hasil uji validitas yang digunakan pada kualitas produk dan keputusan pembelian adalah valid, sedangkan hasil uji realibitas pada penelitian ini menunjukkan reliable. Hasil dari penelitian ini adalah kualitas produk Smartphone Xiaomi berpengaruh secara positif dan signifikan terhadap keputusan pembelian di masa pandemic Covid 19. Kata Kunci: Kualitas Produk, Keputusan Pembelian, dan Smartphone

scholarly journals PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KẸPUTUSAN PEMBELIAN BUKU DI SHOWROOM PT. TIGA SERANGKAI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Prasetya Hendri Pratama ◽  
Djumali Djumali ◽  
Sri Hartono
Keyword(s):  
Product Quality ◽  
Survey Design ◽  
Sampling Technique ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Quality Of Products

Thẹapurposẹ of thisastudy was to dẹtẹrminẹ thẹ ẹffẹct of pricẹ, promotion and product quality on book purchaseadẹcisions at Showroom PT. Tiga Sẹrangkai Surakarta. This study usẹs survẹy dẹsign. Thẹapopulation of thisarẹsẹarch is allaconsumẹrs of PT. Tiga Sẹrangkai Surakarta. Thẹ sampling tẹchniquẹ in thẹ study usẹd purposivẹasampling soathat thẹ numbẹraof samplẹsatakẹn in thisastudy wẹrẹ 100 rẹspondẹnts. Dataacollẹction tẹchniquẹsausẹd in thisastudy wẹrẹaquẹstionnairẹs, obsẹrvationaandadocumẹntation. Dataaanalysis was pẹrformẹd usingamultiplẹ linẹararẹgrẹssion. Thẹarẹsults showẹdathat thẹ pricẹ, promotionaand quality of products simultanẹouslyahad a significantaẹffẹct on sufficiẹnt purchasing dẹcisions at PT. Tiga Sẹrangkai Surakarta. Basẹd on thẹ rẹsultsaof thẹat tẹst, thẹaproduct hasaa positivẹaand significantaẹffẹct on thẹ pricẹ ofapurchasing dẹcisionsaand has a positivẹaand significantaẹffẹct on purchasingaadẹcisions in thẹ book at PT. Tiga Sẹrangkai Surakarta, this is bẹcausẹ consumẹrs can fẹẹl thẹ bẹnẹfits of thẹ products thẹy havẹ bought and consumẹrs will bẹ satisfiẹd if thẹ bẹnẹfits thẹy gẹt arẹ comparablẹ or ẹvẹn highẹr than thẹ nominal monẹy thẹy spẹnd. Promotionahas a positivẹaand significantaẹffẹct onapurchasing dẹcisionsain books at PT. Tiga Sẹrangkai Surakarta, thisais bẹcausẹapromotion is onẹaof thẹ importantaaspẹcts inamarkẹting managẹmẹntabẹcausẹ promotionacan makẹ consumẹrsawho arẹ not initiallyaintẹrẹstẹd in a productachangẹ thẹir mindsaand bẹcomẹaintẹrẹstẹd in thẹaproduct. Product qualityahas a positivẹaand significant ẹffẹct on purchasing dẹcisions in books at PT. Tiga Sẹrangkai Surakarta, thisais duẹ to thẹ conditionaof customẹrs whoaarẹ incrẹasingly critical in tẹrms of quality alsoaforcing companiẹsato bẹ ablẹ to maintainaand improvẹ thẹaquality of thẹir products in ordẹr to avoidaclaims or dissatisfaction with thẹ company's customẹrs in ordẹr to compẹtẹ with othẹr similar companiẹs. Variation in purchasing dẹcisions in books at PT. Tiga Sẹrangkai Surakarta can bẹ ẹxplainẹdaby changẹsain pricẹ, promotion and product quality by 46.0%, whilẹathẹarẹmaining 54.0% is ẹxplainẹdaby othẹrafactors notaobsẹrvẹd, such as imagẹs, brands, and so on. Kẹywords: pricẹ, promotion, product quality, purchasing dẹcision.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 21 (1) ◽  
pp. 31-38
Author(s):  
Marissa Grace Haque
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Of Products

This study aims to determine the effect of product quality and price on purchasing decisions at PT. Berlian Multitama in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the quality of products significantly influence the purchase decision of 46.5%, the hypothesis test obtained t count t table or (6.978 2.003). Price significantly influences the purchase decision of 36.0%, the hypothesis test is obtained t arithmetic t table or (5.613 2.003). Product quality and price simultaneously have a significant effect on purchasing decisions with a regression equation Y = 10.354 + 0.425X1 + 0.331X2 and the contribution effect is 55.9%, the hypothesis test is obtained F count F table or (34.821 2.770).

scholarly journals Analisis Pengaruh Brand Image, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil (Studi Kasus Mobil LCGC di Surakarta)

2017 ◽  
Vol 12 (1) ◽  
Author(s):  
Budi Istiyanto, Lailatan Nugroho
Keyword(s):  
Data Collection ◽  
Multiple Regression ◽  
Brand Image ◽  
Low Cost ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Quality Of Products

AbstractThis study aimed to determine the effect of variable brand image, price, quality of product to decision of purchasing a car LCGC (Low Cost Green Car), either partial or jointly and to find among variables brand image, price, and quality of products which are larger role in influencing purchasing decisions LCGC car. Data collection techniques researchers did by observation and questionnaires directly by visiting the object of the research is to consumers who have made a purchase decision, especially type Agya LCGC car, AYLA, and Karimun Wagon R in Surakarta which would then be sampled. The data have been collected and tabulated and analyzed using multiple regression analysis.The results showed that the variables that significantly affect purchasing decisions is price and quality of products. While the variable Brand Image does not affect significantly. While the variables that affect predominantly variable price.Keyword: Brand Image, Price, Quality Product, Purchase Decision AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh antara variable brand image, harga, dan kualitas produk terhadap keputusan pembelian mobil LCGC (Low Cost Green Car) baik secara partial maupun secara bersama-sama dan untuk mengetahui diantara variable brand image, harga, dan kualitas produk mana yang lebih berperan dalam mempengaruhi keputusan pembelian mobil LCGC. Teknik pengumpulan data peneliti lakukan dengan cara observasi dan penyebaran kuisioner secara langsung dengan cara mendatangi obyek penelitian yaitu kepada konsumen yang telah melakukan keputusan pembelian mobil LCGC terutama type AGYA,AYLA, dan Karimun Wagon R di wilayah Surakarta yang selanjutnya akan dijadikan sampel. Data yang telah terkumpul kemudian ditabulasi dan diolah dengan menggunakan analisis regresi berganda.Hasil penelitian menunjukkan bahwa variabel yang mempengaruhi secara signifikan keputusan pembelian adalah harga dan kualitas produk. Sedangkan variabel Brand Image tidak mempengaruhi secara signifikan. Sedangkan variabel yang berpengaruh secara dominan adalah variabel harga.Kata kunci: Brand Image, Harga, Kualitas Produk, Keputusan Pembelian

scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, HARGA, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN (AMDK) MEREK AICOS PRODUKSI PT. BUMI SARIMAS INDONESIA

2019 ◽  
Author(s):  
Fetrizen ◽  
Nazaruddin Aziz
Keyword(s):  
Drinking Water ◽  
Product Quality ◽  
Bottled Water ◽  
Purchase Decision ◽  
Price Promotion ◽  
Research Results ◽  
Several Variables ◽  
Independent Variable ◽  
Loyal Customers

Basically the decision to buy bottled water by consumers is influenced by many factors such as the quality of a product, brand, taste, lifestyle and the range of promotion made by the company. Driven by the needs that exist within a person and the desire that the needs in a person are affected if the consumer shows a sense of fun that ultimately leads to loyalty. Loyal customers are more valuable than customers who are just satisfied. For loyal customers will always use the product of all time and is a source of revenue and Aicos company in this case have been concerned about factors that can affect consumers in buying decisions. In this research, the research describes several variables that influence consumer purchase decision that is product quality, price, promotion. The quality of the product, the price, the promotion is called the independent variable and the purchase decision is called the dependent variable. Through the research results obtained by researchers, the researchers drew the conclusion that the variables free of price and promotion have a significant effect on purchasing decision because the value of sig <0,05. While for the independent variable of product quality has no significant effect with purchase decision because sig value> 0,05. This is because the consumers who have been interviewed stated that the drinking water products in their quality packaging are almost the same.

scholarly journals Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City

2019 ◽  
Vol 3 (12) ◽  
pp. 1-6
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Products ◽  
Dominant Influence

Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

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