scholarly journals MARKETING INTERNET TECHNOLOGIES IN SMALL BUSINESS: MODERN REALITIES AND APPROACHES TO RESEARCH

2020 ◽  
Vol 30 (4) ◽  
pp. 512-519
Author(s):  
V.S. Starostin ◽  
I.Yu. Okolnishnikova
Keyword(s):  
Machine Learning ◽  
Small Business ◽  
Small Businesses ◽  
Internet Marketing ◽  
Big Data Analysis ◽  
Small Enterprises ◽  
Internet Technologies ◽  
Online Trading ◽  
Marketing Activities ◽  
Marketing Methods

The article is devoted to identifying promising areas of research in marketing Internet technologies in the field of small business. The digital component is increasingly being integrated into classic marketing processes and practices; the modern consumer is constantly “online’. Along with large and medium-sized enterprises, small enterprises apply and adapt Internet marketing approaches for successful activities in the selected market. The article considers approaches to adapting the marketing processes of small enterprises to activities in the digital economy based on Internet marketing technologies. The article pays attention to such areas as restrictions on the activities of small businesses, the integration of Internet marketing methods, and touches on the development of aggregator websites and online trading sites based on machine learning and big data analysis. The article analyzes static research on the specifics of the formation and cost recovery of Internet marketing activities of small businesses. It is concluded that the aggregate issuance of online trading platforms provides small businesses with an alternative to the complete adoption of marketing risks in the form of gaining access to the target audience upon the completion of the required target actions (claims, sales et al.). A visual table of promising areas of marketing Internet technologies research in the small business has been compiled.

scholarly journals The Role of Social Commerce in the Development of Small Business in Russia

2021 ◽  
Vol 7 (1) ◽  
pp. 350-356
Author(s):  
M. Simakina
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Internet Marketing ◽  
Small Enterprises ◽  
Social Commerce ◽  
Factors Influencing ◽  
Marketing Activities ◽  
The Many ◽  
Definition Of

The article examines the features of marketing activities of Russian small enterprises. Special attention is paid to the use of low-budget and Internet marketing tools by small businesses, as well as the role of small businesses in the development of the e-economy. Among the many e-commerce tools, a tool called “social commerce” stands out. The definition of this phenomenon is given, the conditions and principles of its implementation, the factors influencing its development are described. On the example of Russian small enterprises, the features of the use of social commerce in modern conditions are determined.

scholarly journals MONETIZATION PROCESSES IN THE STRUCTURE OF INTERNET MARKETING ACTIVITIES OF SMALL BUSINESS COMPANIES

2018 ◽  
pp. 44-48
Author(s):  
A. E. Kovalenko ◽  
I. Yu. Okolnishnikova ◽  
J. G. Kuzmenko
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Internet Marketing ◽  
The Internet ◽  
Additional Element ◽  
Small Organizations ◽  
Marketing Activities ◽  
Hierarchical Interaction

The article explores the essence of monetization processes in the structure of internet marketing activities of small business companies. The authors have reviewed the approaches to the characterization of the main processes of Internet marketing. Highlighted communication, conversion processes and their limitations, which determine the need to consider monetization processes as an additional element in the hierarchical interaction of Internet marketing processes in small organizations. The specificity of the monetization processes of Internet marketing was determined, consisting in the economic synthesis of communication and conversion processes, which allows to consider the transformation of behavioral characteristics of target audience units on the websites of small organizations into cash flow from the Internet marketing activities of small organizations. The specifics of Internet marketing monetization process allowed us to present the characteristics and to determine the monetization models used by small organizations. And present the provisions characterizing the role of monetization processes in the Internet marketing activities of small businesses.

scholarly journals The digital tools usage in the organization of resource support for small business activity

2021 ◽  
pp. 30-32
Author(s):  
Nataliia MASHOSHYNA ◽  
Viacheslav PURIKHOV ◽  
Oksana KOVALYK
Keyword(s):  
Small Business ◽  
Information And Communication Technologies ◽  
Small Businesses ◽  
Internet Marketing ◽  
Digital Marketing ◽  
Digital Information ◽  
Digital Environment ◽  
Product Positioning ◽  
Marketing Environment ◽  
Marketing Activities

The paper is devoted to the problems of using digital (digital) marketing tools by small businesses. The essence of digital marketing is clarified, its differences from Internet marketing are analyzed. The tasks of marketing activities of small enterprises in the digital environment are determined. The features of the use of individual digital marketing tools are considered: search engine optimization (SEO), contextual advertising, media context advertising, email marketing, social media marketing (SMM). In addition, the paper examines the main trends in the development of digital marketing in Ukraine and abroad, draws conclusions about the prospects for using various digital technologies in small businesses in the coming years. One of the main tasks of digital marketing is to connect offline audiences to the company's online channels. For example, advertising messages in an offline environment can lead potential customers to the company's website or its page on the social network. Each small business selects communication channels based on the specifics of their own business, available resources and the characteristics of the target audience. For some companies it will be acceptable to use only online tools, for others this direction will be ineffective or unprofitable. Therefore, an important component of the process of developing and implementing digital marketing policy is testing different channels of communication with the consumer. In today's rapidly transforming digital marketing environment, the regular introduction of new information and communication technologies and methods of working with mobile and Internet content to succeed in a highly competitive market, small businesses are no longer enough to use Internet marketing tools. These tools need to be integrated with offline promotion channels and develop comprehensive marketing solutions based on the characteristics and needs of a particular business. These decisions should cover all areas of marketing activities: from market research and product positioning to advertising. Entrepreneurs need to take into account changes in the psychology of consumers of digital information and adjust their marketing campaigns in accordance with the most current trends in the digital environment.

scholarly journals Online Marketing Impact on Micro-Enterprises: An Insight through Visibility in Search Engines

2020 ◽  
Vol 15 (1) ◽  
pp. 38-58
Author(s):  
Artoym Kovalenko ◽  
Yuliya Kuzmenko
Keyword(s):  
Small Businesses ◽  
Internet Marketing ◽  
Online Marketing ◽  
Theory And Practice ◽  
Small Enterprises ◽  
Information Flows ◽  
Small Organizations ◽  
Marketing Activities ◽  
Marketing Information ◽  
Micro Enterprises

AbstractTransforming marketing into an online format is an inevitable process of developing an information economy. The study of information flows allows using a comprehensive approach to the problems of online marketing. The activities of small businesses are characterized by various limitations, but it is an important factor in increasing the flexibility of the economy and the ability to adapt to changes. The gap in the theory and practice of conducting Internet marketing activity in micro enterprises has helped to shape the relevance of this work. The aim of the study is to research the phenomenon of visibility of Internet websites from the perspective of marketing information flows in the activities of small businesses. The article discusses the theoretical foundations of marketing information flows, Internet marketing, inbound marketing and visibility of Internet websites. The research methodology is based on the methods of marketing analysis and sociological surveys. The study was conducted on the basis of the sampling of 306 websites of small enterprises. The study examined the characteristics of the websites of small enterprises, reflecting the effectiveness of Internet marketing activities. The results show that there is a correlation between the number of applied methods of Internet marketing and the visibility of the websites of small organizations in the search engine. The existence of particular cases of the use of single methods of Internet marketing has been revealed, providing high visibility and effectiveness of Internet marketing activities of small organizations.

Assessment of small businesses activities in Ukraine

2019 ◽  
pp. 40-47
Author(s):  
Igor Ponomarenko ◽  
Kateryna Volovnenko
Keyword(s):  
Comparative Analysis ◽  
Statistical Analysis ◽  
Small Business ◽  
Small Businesses ◽  
Government Agencies ◽  
Small Enterprises ◽  
The Subject ◽  
Business Entities ◽  
The Impact ◽  
Micro Enterprises

The subject of the research is a set of approaches to the statistical analysis ofthe activities of small business entities in Ukraine, including micro-enterprises. The purpose of writing this article is to study of the features of functioningof small business entities in Ukraine. Methodology. The research methodology isto use a system-structural and comparative analysis (to study the change in thenumber of small enterprises by major components); monographic (when studyingmethods of statistical analysis of small businesses); economic analysis (when assessing the impact of small business entities on socio-economic phenomena andprocesses in Ukraine). The scientific novelty consists to determine the features ofthe functioning of small businesses in Ukraine in modern conditions. The influenceof the activities of the main socio-economic and political indicators on the activities of small enterprises in recent periods of time has been identified. It has beenestablished that there is flexibility in the development of strategies by small businesses in conditions of significant competition, which makes it possible to quicklyrespond to changing situations in specific markets. Conclusions. The use of acomprehensive statistical analysis of small businesses functioning in Ukraine willallow government agencies to develop a set of measures to optimize the activitiesof these enterprises, which ultimately will positively affect the strengthening oftheir competitiveness and will contribute to the growth of the national economicsystem.

Special aspects of tax liability of small business enterprises in Russia

2021 ◽  
pp. 101-109
Author(s):  
Alina V. Agzamova ◽  
Alena E. Zaborovskaya
Keyword(s):  
Small Business ◽  
Russian Federation ◽  
Small Businesses ◽  
Negative Impact ◽  
The State ◽  
Small Enterprises ◽  
Tax Burden ◽  
Current Crisis ◽  
Tax Regimes ◽  
The Russian Federation

In modern economic conditions, the state of small business is an indicator that reflects the dynamics of the development of the main socio-economic trends occurring in the country. In return, the current crisis phenomena have a negative impact on the development of small business, which contributes to the formation of the middle class, which makes up a significant part of the economically active population of the country. Despite all the measures provided by the government of the Russian Federation (tax holidays, subsidies, reduction of the tax burden due to the introduction of special tax regimes, etc.), the number of small businesses is decreasing. This article analyzes the current state of the state’s tax policy in relation to small enterprises, examines the issues of taxation of small enterprises in Russia, and identifies the main trends and disadvantages of taxation of small businesses. The most complex and urgent problems of functioning and further development of small businesses are identified and characterized. Statistical data on the dynamics and structure of small businesses by type of economic activity in Russia, the dynamics of the tax burden on small businesses, and tax revenues to the budget of the Russian Federation are presented and analyzed. The article substantiates the need to reform the tax system as a necessary measure to support small businesses, designed to improve and accelerate the dynamics of socio-economic development of the state.

scholarly journals Development of small innovative business in the Russian economy

2021 ◽  
Vol 10 (44) ◽  
pp. 84-91
Author(s):  
Sergey V. Novikov ◽  
Gennady V. Tikhonov
Keyword(s):  
Mathematical Modeling ◽  
Small Business ◽  
Small Businesses ◽  
Small Enterprises ◽  
The Public ◽  
Russian Economy ◽  
Sustainable Operation ◽  
Significant Difference ◽  
Scientific Technical ◽  
Crisis Conditions

The article is devoted to small entrepreneurship in the scientific and technical sphere, despite the recognition of its right to state support, it has a significant difference from scientific and technical and the so-called earlier implementation activities characteristic of the period preceding economic reforms. A significant place in the article is given to the development of mathematical modeling in the system of innovative entrepreneurship in modern crisis conditions. Adaptability and flexibility are considered as the most important indicators of the efficiency of structures, their ability to ensure sustainable operation and effective innovative development of small businesses. The issues of scientific, technical and innovative activities in small business and in the public sector of the economy on the conjugation of adaptability and flexibility are considered. A number of modern techniques related to the development of mathematical modeling of the development of small enterprises in innovative activities in a crisis are analyzed. The necessity of mathematical modeling as the main factor in the implementation of financial support for small business in innovation, for which conventional methods are unacceptable, has been substantiated. The proposed approach should be considered as a guideline when assessing the mechanism for allocating funds from the budget for the development of small business in innovation.

scholarly journals IMPROVING THE MECHANISM FOR MANAGING THE FINANCIAL SUSTAINABILITY OF A SMALL BUSINESS ORGANIZATION

2019 ◽  
pp. 32-36
Author(s):  
M. R. Mamaeva
Keyword(s):  
Small Business ◽  
Crisis Management ◽  
Small Businesses ◽  
Financial Sustainability ◽  
Small Enterprises ◽  
Business Organization ◽  
Business Organizations ◽  
Legal Form

Managing financial sustainability is one of the key mechanisms of enterprise crisis management. The article discusses the features of managing the financial sustainability of small businesses that are characteristic of economic entities of a given legal form. The analysis of the peculiarities of ensuring the financial sustainability of small enterprises in Russia in modern conditions is carried out and directions for improving the mechanism for managing the financial sustainability of small business organizations are proposed.

scholarly journals Features of the Integration of Small Entrepreneurship into the National Economical Structure in the Current Context

2019 ◽  
Vol 29 (3) ◽  
pp. 444-452
Author(s):  
Igor Korodyuk ◽  
Mikhail Solodkov ◽  
Alina Borisova
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Global Economy ◽  
Small Enterprises ◽  
Positive Trend ◽  
Small Companies ◽  
Economic Activities ◽  
Business System ◽  
Current Context ◽  
Business Entities

The article considers the role of small business in terms of the present-day global economy and analyses the problems of identifying an optimal correlation between small and large businesses in the open-type economic systems. The authors describe the features of small enterprises in performing economic activities and substantiate the necessity and expediency of cooperation between large and small companies in the field of technological innovations. Foreign experience has proved the effectiveness and perspectiveness of incorporating of small businesses in the activities of large companies, one of the components of country's successful economic development as a whole. However, despite the emerging positive trend, this area is still not given due attention in Russia. The authors investigate the historical features of the Russian small business system that have left a mark on its interrelations with large business entities and bring up an issue of the necessity of mastering the state support of the small business sector in our country and pay a sufficiently more attention to the issues of cooperation and mutual support of small and large businesses.

scholarly journals CRITERIA FOR SELECTION OF ELEMENTS OF THE SIMPLIFIED ACCOUNTING AND REPORTING SYSTEM BY SMALL ENTERPRISES

2018 ◽  
pp. 286-293
Author(s):  
Nadiya Khocha
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Reporting System ◽  
Synthesis Method ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Tax Legislation ◽  
Tax Regimes ◽  
Analysis And Synthesis ◽  
Taxation System

Introduction. The development of a simplified accounting and reporting system has a significant impact on tax legislation, which involves the use of simplified tax regimes for small businesses. The entry into force in 2011 of the Tax Code of Ukraine affected the composition of the elements of the simplified accounting and reporting system, which led to the emergence of new and the possibility of refusing to use the traditional elements of this system. Purpose. The article aims to formulate criteria and elaborate algorithm for selecting elements of a simplified accounting and reporting system by small enterprises. Method (methodology). In the process of research, method of system approach, method of analysis and synthesis, method of generalization and comparison have been used. Results. It has been established that within the simplified accounting and reporting system its subsystem appeared. This subsystem is created for simplified accounting of incomes and expenses. The main elements of such a system are the Simplified Financial Statement of the Small Business Entity and the accounting registers that are identified by the "Methodological Recommendations for the Application of Small Business Registers" No. 720. They are created without the use of the Account Schedule and double entry. The expediency of using the concept of "simplified accounting and reporting system for non-payment of VAT" has been substantiated. The defining criterion for conduction of simplified accounting of incomes and expenses is the lack of registration of a small enterprise by a VAT payer. The algorithm of the choice of the small business entity for the elements of the simplified accounting and reporting system depending on the taxation system has been developed. The possibility of generating this system of information for calculation of tax, statistical and other forms of reporting has been considered in the research.

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