scholarly journals TRANSFORMATION OF MARKETING IN THE TOURISM INDUSTRY OF RUSSIA BASED ON ANALYSIS OF CONSUMER DEMAND DURING COVID-19 PANDEMIC

2021 ◽  
Vol 31 (6) ◽  
pp. 985-991
Author(s):  
O.S. Murav’eva ◽  
E.N. Zinovieva ◽  
A.A. Masalimova
Keyword(s):  
Social Networks ◽  
Consumer Attitudes ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
The Russian Federation ◽  
Travel Industry ◽  
Long Term Impact ◽  
Families With Children ◽  
First Time

The tourist sphere of activity in Russia was among the areas of the economy that were quite severely affected by the COVID-19 pandemic. Many major chain tour operators and hotels have closed for the first time in decades. Revenues from the sale of tours and hotel rooms fell sharply. Travel industry companies have embarked on the difficult task of figuring out how to deal with the new reality created by the pandemic. Therefore, this study is devoted to identifying changes in consumer attitudes towards tourism products in the Russian Federation. The article assesses the opinions of Russian consumers of tourist services. The result of the study is the proposed recommendations for conducting marketing strategies in the tourism industry. The most numerous segment is family beach vacations, so the main marketing investments should be directed specifically to this group of consumers. Advertising campaigns should focus on the comfort of hotels and infrastructure for families with children. Social networks and the Internet in general should become the main advertising channels. This strategy will attract both young people, using advertising on social networks, attracting bloggers and famous personalities. To increase loyalty to Russian tourism, youth tours should be developed, which will help to attract people to domestic travel. These actions will have a long-term impact on the tourism industry in Russia, as they can attract people to domestic tourism in the future.

scholarly journals Travel Through Time: From 9/11 to COVID-19, Parallel Predictive Analysis of Travel Marketing

2020 ◽  
Vol 17 (3) ◽  
pp. 73-85
Author(s):  
Hannah Gilliam
Keyword(s):  
Consumer Response ◽  
Tourism Industry ◽  
Security Measures ◽  
Response Set ◽  
Change In Practice ◽  
Marketing Analysis ◽  
Travel Industry ◽  
Fear And Anxiety ◽  
Industry Sectors

The events of 9/11 drastically changed the state of the nation across many industry sectors, with the tourism industry among those most affected. Following that horrific day, the nation experienced heightened security measures and protocol, such that the travel industry and travelers would never look the same. People were fearful and anxious, and the tourism industry had to take quick, effective measures to evaluate the consumer response, set a marketing strategy, and promote within a changed national ethos and expectations. COVID-19 is a similar catastrophic, global, and long-term crisis that set our nation on a similarly drastic change in practice and protocol; fear and anxiety were higher than ever. COVID-19 and 9/11 are highly comparable in their market response. By comparing the two events and analyzing the consumer response and advertising messaging, specifically during the stay at home order, a theme and direction for messaging within the travel industry post-COVID-19 can be predicted based on the culture and spirit of The American Dream, confidence in safety, we are in this together, support local tourism, explore your city in a new way, and connect with those you missed. KEYWORDS: COVID-19; 9/11; Post-pandemic; Advertising; Travel; Prediction; Messaging; Consumer Response; Marketing; Analysis

Epistemology of Relationship Marketing Strategies

2018 ◽  
Vol 9 (3) ◽  
pp. 1-12
Author(s):  
Arvind Kumar Saraswati ◽  
Asif Ali Syed ◽  
Shamsher Singh
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Marketing Strategies ◽  
Growth Potential ◽  
Shopping Behavior ◽  
Research Papers ◽  
Steady Rate ◽  
Travel Industry ◽  
Online Travel

Relationship marketing strategies are designed to building customer loyalty by providing value to all the parties involved in the relational exchanges. The chosen field for this article was the online travel industry. The Indian online travel industry growing at a steady rate. However, the success of the online travel industry is not guaranteed despite of its significant growth potential in India. Rather, it is contingent upon understanding complex consumer shopping behavior. This article is aimed at exploring the epistemology of relationship marketing strategies, and to assess the extent to which these strategies would benefit online travel industry in retaining their customers. This article is exploratory in nature and is built upon the thorough review of past literature documented in earlier research papers, media articles, news items, and website information. The outcome of the article reveals various strategies that the players of online travel industry may employ to develop long term relationships with their customer.

Tourism Industry in China's Development Strategy. – Moscow, IMEMO, 2021. – 234 p.

2021 ◽  
Author(s):  
E. Zaklyazminskaya
Keyword(s):  
Development Strategy ◽  
Economic Benefits ◽  
Tourism Industry ◽  
Economic Consequences ◽  
Tourism Sector ◽  
The Russian Federation ◽  
Practical Recommendations ◽  
Tourist Flow ◽  
Comprehensive Study

The book presents a comprehensive study of the formation, development and crisis of the tourism industry in China. Particular attention is paid to the interdisciplinary analysis of tourism policy in its relationship with the geopolitics and geoeconomics of the country. The approaches, strategies and forecasts of sector recovery in the context of a pandemic have been studied. The economic consequences of COVID-19 in the tourism sector of China and in the main destinations of the Chinese tourist flow are examined in detail. Practical recommendations are given on the use of Chinese experience for the restoration of tourism in the Russian Federation. In 1950-1980 the Chinese authorities considered the tourism industry as an integral part of the country's foreign policy, in 1980-2020 its economic component came to the fore. In the medium to long term, China will seek to combine the benefits of both periods. In a post-crisis society, the country's tourism industry will not only bring economic benefits, but also contribute to the implementation of the political course.

Causes and prerequisites of the occupation of Luhansk and Donetsk regions: empirical analysis of territories (on the basis of indicators of the democratization index “Freedom in the World 2020”)

2021 ◽  
pp. 43-48
Author(s):  
M. Vehesh ◽  
R. Kopolovets
Keyword(s):  
Armed Forces ◽  
Political Regime ◽  
Military Conflict ◽  
Democratic Development ◽  
Occupied Territories ◽  
The Russian Federation ◽  
Hybrid War ◽  
First Time

Summary. The article examines the main reasons and preconditions for the occupation of certain regions in eastern Ukraine. The influence and role of Russia in this military conflict are analyzed, and for the first time an empirical (applied) analysis of the democratization index in the temporarily occupied territories is carried out. Russia’s aggressive policy in eastern Ukraine is part of a “hybrid” war against Ukraine that began in early 2014 with the occupation of the Autonomous Republic of Crimea. With the support of Russia, the so-called “Donetsk and Luhansk” people’s republics were created in eastern Ukraine. In essence, these are occupation military administrations that number more than 30,000 people, including regular troops and instructors of the armed forces of the Russian Federation. These are well-armed military formations, the number and combat capabilities of which are not inferior to the armies of individual European countries. In the temporarily occupied territories there is a total political and ideological “Russification”, the purpose of which is the alienation and further isolation of these territories from official Kyiv. It should be noted that the hostilities, which have been going on for the sixth year, pose serious economic, political, legal, and geopolitical problems on Ukraine’s path to consolidating the democratic regime and integrating with the European community. The change of political regime in 2013 in Ukraine opened up prospects for the consolidation of national identity and the restoration of the course of Euro-Atlantic integration, which was usually not accepted by official Moscow and personally by President Putin. It should be clearly understood that the war in Donbass, provoked by Russia, is the result of a systematic and long-term policy of Russia towards Ukraine as a country with a favorable geopolitical location and a kind of bridge between Europe and Russia. The article pays special attention to the theoretical and applied analysis of democratic development in Donbass. It should be noted that from 2020 “Freedom House” will start monitoring the territory and accordingly provide quantitative data on the democratization index with the appropriate analytical base and forecasts.

Surveying the History of Rossini’s Russian Contacts: the Composer’s Autographs in the St. Petersburg and Moscow Archives 

2020 ◽  
Author(s):  
А.А. Логунова
Keyword(s):  
Main Attention ◽  
National Library ◽  
Historical Archive ◽  
Russian State ◽  
State Museum ◽  
History Of ◽  
The Russian Federation ◽  
The Russian Empire ◽  
First Time

Статья продолжает тему, начатую документальной публикацией автора в журнале Opera musicologica № 4 (42) / 2019, и освещает малоизвестные факты из истории взаимоотношений Россини с подданными Российской империи в период с 1817 по 1865 год. Источниками информации послужили материалы из следующих хранилищ: Российский государственный исторический архив, Российская национальная библиотека, Государственный архив Российской Федерации, Российский национальный музей музыки, Санкт-Петербургский государственный музей театрального и музыкального искусства, Российский государственный архив литературы и искусства. В статье подробно комментируются два письма Россини к И. М. Толстому, придворному из окружения Александра II, свидетельствующие о продолжительных дружеских отношениях композитора с влиятельным российским чиновником. Среди рекомендательных писем Россини особенно интересны послания 1860 года — к Т. Рикорди и Дж. Боноле, в которых идет речь о молодом русском певце, будущем режиссере А. Д. Гарфильд-Дмитриеве. Представленные в настоящей статье документы — шесть писем и музыкальный автограф для альбома М. Я. Раппапорта — не только открывают новую страницу в истории русских контактов Россини, но содержат малоизученные факты, касающиеся биографии композитора и его итальянских связей. Большинство автографов публикуются впервые. The article continues the documentary publication in the Opera musicologica, no. 4 (2019) and deals with unknown facts from the history of relations between Rossini and subjects of the Russian Empire on the basis of the materials from the Russian State Historical Archive, the State Archive of the Russian Federation, the Russian National Museum of Music, the National Library of Russia, the St. Petersburg State Museum of Theatre and Music, the Russian State Literature and Arts Archive. The main attention is paid to letters by Rossini to Ivan M. Tolstoy, testifying to the composer’s long-term friendly relations with the influential Russian official from the entourage of Alexander II. Among Rossini’s letters of recommendation, messages to Tito Ricordi and Giovanni Bonola about a Russian singer Aleksandr Dmitriev are of particular interest. Six letters and a musical autograph presented in this article not only open a new page in the history of Rossini’s Russian contacts, but also contain little-studied facts concerning the composer’s biography and his Italian connections. Most autographs are published for the first time.

Three Proposals for Interdisciplinary Study

1998 ◽  
Vol 11 (3) ◽  
pp. 267-274 ◽  
Author(s):  
Henry C. Krasnow ◽  
Robin L. Wolkoff
Keyword(s):  
Family Business ◽  
Business Owners ◽  
Minority Shareholders ◽  
Legal Advice ◽  
The Family ◽  
Tax Savings ◽  
Long Term Impact ◽  
Interdisciplinary Study ◽  
First Time

This article suggests research to determine whether more valuable legal advice can be given in three areas. The emotional distress caused by prenuptial agreements to people under 30 years old who are marrying for the first time is not justified because these agreements often do not accomplish their intended goals. Regarding estate planning, business owners and their lawyers often focus primarily on tax savings without considering the long-term impact of the estate plan on the family business. Finally, the advantages to the family business of agreements for the buyout of disgruntled minority shareholders are discussed.

scholarly journals Men and women candidates are similarly persistent after losing elections

2021 ◽  
Vol 118 (26) ◽  
pp. e2026726118
Author(s):  
Rachel Bernhard ◽  
Justin de Benedictis-Kessner
Keyword(s):  
Presidential Election ◽  
Regression Discontinuity ◽  
Regression Discontinuity Design ◽  
Political Ambition ◽  
Men And Women ◽  
Women Candidates ◽  
Point Of Entry ◽  
Long Term Impact ◽  
First Time

Are women more likely to quit politics after losing their first race than men? Women’s first-time candidacies skyrocketed in the wake of the 2016 presidential election. Yet we have little sense of the long-term impact of this surge in women candidates on women’s representation writ large: Inexperienced candidates are more likely to lose, and women might be especially discouraged by a loss. This might make the benefits of such a surge in candidacies fleeting. Using a regression discontinuity design and data that feature 212,805 candidates across 22,473 jurisdictions between 1950 and 2018, we find that women who narrowly lose these elections are no more likely to quit politics than men who narrowly lose. Drawing on scholarship on women’s lower political ambition, we interpret these findings to mean that women’s decision-making differs from men’s at the point of entry into politics—not at the point of reentry.

Environmental Observations of Solid Waste Management at High Altitude in Nepal: Case Study Along Trekking Route in Sagarmatha National Park

2017 ◽  
pp. 421-428
Author(s):  
Dinesh Raj Manandhar ◽  
Henrik Hansson ◽  
Henric Svensson ◽  
William Hogland ◽  
Lennart Mårtensson ◽  
...  
Keyword(s):  
Waste Management ◽  
Solid Waste ◽  
Urban Areas ◽  
National Park ◽  
Solid Waste Management ◽  
Tourism Industry ◽  
Base Camp ◽  
Sagarmatha National Park ◽  
Long Term Impact

The increasing quantity of solid waste is one of the serious environmental problems in Sagarmatha National Park trekking route. Tourists, trekkers and mountaineers litter the route with plastics, cans, bottles, papers etc. on trails. The lodges, hotels and restaurants also do not have better solutions. The trekking routes from Lukla to Everest Base Camp are littered by more than 30,000 visitors coming to the region within a year. The main reason is due to the concentration of the studies of solid waste mainly in urban areas, lack of environmental awareness and public as well as local participation, lack of understanding of the complex mountain ecosystem and negligence of long term impact to tourism industry.´There have been various initiatives and researches carried out by Sagarmatha National Park (SNP), Sagarmatha Pollution Control Committee (SPCC), Nepal Mountaineering Association (NMA), Ev-K2-CNR and various other agencies including NGOs despite which the situation still remains to be resolved and demand further improvement. This paper describes the observations study on SWM carried out during the trekking by Nepalese and Swedish researchers in April 2010 and recommendations drawn out from the study. The issues raised and the problems identified during the study would need to be properly addressed, which would be instrumental in finding way forward and augment the planning of the daunting tasks of Solid Waste Management in the region.

The Jew and the “Jerrybag”: The Lives of Hedwig Bercu and Dorothea Weber (née Le Brocq)

2019 ◽  
Vol 33 (3) ◽  
pp. 373-394
Author(s):  
Gilly Carr
Keyword(s):  
Life Stories ◽  
Channel Islands ◽  
German Occupation ◽  
Long Term Impact ◽  
First Time

Abstract Locals of the Channel Islands have long perceived women who had relationships with soldiers during the German occupation as the lowest form of collaborator. The author challenges this perception through the life stories of two women: a Romanian Jew in hiding and the woman who sheltered her for the last eighteen months of the occupation. Both were in relationships with German soldiers. The families of these two women met for the first time at a recent commemoration in Jersey. The following examines the long-term impact of their “illicit” relationships on the lives of these women, and how they complicate narrow representations of the alleged “Jerrybag.”

Framing a Right to Treatment in English Law? Watts in Retrospective

2007 ◽  
Vol 14 (3) ◽  
pp. 263-285 ◽  
Author(s):  
Jean V. McHale
Keyword(s):  
Resource Allocation ◽  
Policy Makers ◽  
Allocation Policy ◽  
Secondary Hospital ◽  
Long Term Impact ◽  
The Uk ◽  
The Impact ◽  
First Time ◽  
Practical Impact

The Watts decision of the ECJ in 2006 led to consternation amongst media and policy makers alike in the UK. Did this really mean that EU law had granted NHS patients for the first time an explicit ‘right to treatment’? What would the implications be for individual patients and Member States? But as the dust has started to settled and we have time to take pause will Watts really prove a turning point or will time show that it is yet another healthcare law decision more noted for the publicity it receives in England and Wales than its long-term impact on law or on health policy? This article attempts to set Watts in the context of more general health law and policy in the UK. First it begins with a brief outline of the Watts case setting it in the context of domestic and ECJ jurisprudence. Secondly, it considers whether Watts does change the existing position and create a ‘right to healthcare’ in the context of NHS treatment. It considers the practical impact on patients seeking treatment abroad in relation to both primary care and secondary-hospital care. Thirdly, it considers the impact of the judgment on the NHS itself and on resource allocation in general. It suggests that while on its face the decision has the potential to undermine resource allocation policy the practical impact of the case may prove much more restrictive. Fourthly, it considers the impact of further EU developments post-Watts on access to healthcare across the EU.

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