scholarly journals Pengaruh Bauran Komunikasi Pemasaran Terhadap Ekuitas Merek Produk Adorable Projects

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Yudha Dewangga ◽  
Ermina Tiorida
Keyword(s):  
Brand Equity ◽  
Positive Influence ◽  
Marketing Communication ◽  
Strong Continuity ◽  
The Public ◽  
Competitive Prices ◽  
The City ◽  
A Company ◽  
Micro Enterprises ◽  
Selection Of

Influence society for the survival of a company or micro-enterprises is very important because there is a strong continuity for complementarity. Where the company requires a buyer and society requires equipment such as clothing and the need to want to perform better. And this continuity is a very supportive relationship the company's success in creating marketing communications mix, which also affects the increase in sales of the company itself, especially Adorable Projects which are capable enough to provide convenience - convenience to the public (consumers) in the marketing of their products. And on the ease - the ease that is given Adorable Projects in marketing their products, will Adorable Projects can measure the brand equity is, whether the Community has made their top choice in the selection of the brand, especially in the field of Fashion which incidentally is generally in the city and especially in the city of Cimahi many outlets that offer similar products and with competitive prices. The scale of influence marketing communication mix factor aginst the brand equity in Adorable Projects product is 19.5%. The promotion which has done do by Adorable Projects have the positive influence but still strong and significant against brand equity to choose Adorable Projects product. That thing show by the value of F calculation (ANOVA) still bigger than F table (13,014> 2,004) because only in 13,014 points and have the mistake probability less or more than 10%.

9. Control of a company

2019 ◽  
pp. 228-251
Author(s):  
Derek French
Keyword(s):  
Public Interest ◽  
The Public ◽  
Significant Control ◽  
Holding Company ◽  
Wholly Owned Subsidiary ◽  
Full Discussion ◽  
The City ◽  
A Company

This chapter discusses how control of a company can be identified and how it can change. It considers takeovers, the City Code and compulsory acquisition of remaining shares. There is full discussion of the provisions for disclosure of significant holdings both to warn of potential takeover moves and to disclose in the public interest who has significant control of a company. The statutory definitions of holding company, subsidiary and wholly owned subsidiary are considered.

8. Share transfer and company control

2017 ◽  
Author(s):  
Derek French
Keyword(s):  
Public Interest ◽  
Stock Exchange ◽  
London Stock Exchange ◽  
The Public ◽  
Significant Control ◽  
Full Discussion ◽  
The City ◽  
A Company

This chapter discusses some of the procedures to be followed when transferring some or all of a company member’s shares to another person, for sales on and off the London Stock Exchange, transfers of all or a part of a member’s holding and transfers of certificated and uncertificated shares. After describing share certificates and uncertificated shares, the chapter considers the problem of who should bear the loss when a transfer of shares is forged or fraudulent. It also explores transmission of shares on death or bankruptcy. Transferring shares may result in a change of control of a company. The chapter considers takeovers, the City Code and compulsory acquisition of remaining shares. There is full discussion of the provisions for disclosure of significant holdings both to warn of potential takeover moves and to disclose in the public interest who has significant control of a company.

9. Control of a company

2018 ◽  
Author(s):  
Derek French
Keyword(s):  
Public Interest ◽  
The Public ◽  
Significant Control ◽  
Holding Company ◽  
Wholly Owned Subsidiary ◽  
Full Discussion ◽  
The City ◽  
A Company

This chapter discusses how control of a company can be identified and how it can change. It considers takeovers, the City Code and compulsory acquisition of remaining shares. There is full discussion of the provisions for disclosure of significant holdings both to warn of potential takeover moves and to disclose in the public interest who has significant control of a company. The statutory definitions of holding company, subsidiary and wholly owned subsidiary are considered.

scholarly journals París visto por Cédric Klapisch. Entre la realidad y el simbolismo

2014 ◽  
Author(s):  
Alba Navarro
Keyword(s):  
The Public ◽  
Investigation Area ◽  
Palabras Clave ◽  
The City ◽  
Selection Of ◽  
The Way

La ciudad en el cine es un ámbito de investigación que propone analizar la imagen mostrada por los cineastas sobre las diferentes urbes a nivel mundial. París representa uno de los lugares estelares para el rodaje de películas. Además, es importante destacar su vinculación con el nacimiento y la maduración del séptimo arte y con el desarrollo de movimientos artísticos ligados a él. En este artículo nos sumergimos en el estudio de la película Paris (2008) de Cédric Klapisch, poniendo nuestra atención en las localizaciones elegidas por el autor para desarrollar sus historias y tratando de indagar en los motivos que le han llevado a elegir unos u otros emplazamientos con los diferentes iconos parisinos. Además, estudiamos el carácter simbólico de los diversos lugares y emblemas y su influencia en el relato fílmico. En definitiva, intentamos desgranar la visión que el propio autor tiene de la metrópolis y la manera en que se la traslada al público.Abstract: The city on cinema is an investigation area which proposes the analysis of the image shown by filmmakers about many cities worldwide. Paris represents one of the star places of film shooting. It is important too to highlight its connection with the origin and the growth of the seventh art and with the development of artistic movements linked to it. In this paper we dive into studying the film Paris (2008) by Cédric Klapisch, aiming our attention into the different places chosen by the author in order to develop its stories and trying to inquire the reason behind the selection of those sites with the parisian icons. Moreover, we study the symbolic character of the different places and emblems and their influence in the filmic narration. In short, we try to approach to the vision that the author has from the metropolis and the way he gives it to the public. Palabras clave: Cine y ciudad; cine y París; Paris de Cédric Klapisch; iconos parisinos. Keywords: Cinema and city; Cinema and Paris; Paris by Cédric Klapisch; Parisian icons.

scholarly journals Analisis Peran Komisi Pemilihan Umum (KPU) Kota Samarinda dalam Meningkatkan Komunikasi Partisipasi Politik Masyarakat dalam Pemilu 2019

2019 ◽  
Vol 23 (2) ◽  
pp. 127-140
Author(s):  
Muhammad Noor ◽  
Hairunnisa Hairunnisa ◽  
Ghufron Ghufron
Keyword(s):  
Political Participation ◽  
Sampling Technique ◽  
Vice President ◽  
Political Activities ◽  
Purposive Sampling ◽  
The Public ◽  
The People ◽  
The City ◽  
Election Commission ◽  
Selection Of

April 17, 2019 has passed with every story, the election is a democratic process to elect the President and Vice President 2019-2024, this election is held simultaneously with the legislative general election. In this 2019 election. Are the steps and actions of the Samarinda City Election Commission team carrying out education and outreach to the public about the urgency of awareness of choosing a trustworthy central and regional leader for the next 5 years. Either through conventional media or social media that is currently being used by young people in the city of Samarinda, because it is undeniable that the number of beginner voters has a not small quota. Besides that, it also discusses how the communication of the political participation of the people of Samarinda City in following and enlivening the 2019 Election. Political participation is to take part or take part in state political activities or activities. In determining the selection of informants can use purposive sampling technique. Purposive sampling technique is to determine the sample with certain considerations that can provide maximum data and subjects / objects according to the purpose. Samarinda City KPU can be said to be trustworthy and attractive, so it is expected that as a source / communicator it can recognize well and have knowledge of the communicants it faces in its socialization activities to increase political participation in the 2019 elections  Key Word : Role, Election Commission, Political Participation, Elections ABSTRAK Tanggal 17 April 2019 telah berlalu dengan setiap cerita, Pemilu merupakan sebuah proses demokrasi untuk memilih Presiden dan Wakil Presiden periode 2019-2024, pemilihan ini dilaksanakan serentak dengan pemilihan umum legislatif. Pada Pemilu tahun 2019 ini. Apakah langkah-langkah dan sepak terjang tim Komisi Pemilihan Umum Kota Samarinda telah melaksanakan edukasi dan sosialisasi kepada masyarakat tentang urgensi kesadaran memilih pemimpin pusat dan daerah yang amanah untuk 5 tahun ke depan. Baik melalui media konvensional ataupun media sosial yang marak saat ini dipergunakan oleh pemuda di kota Samarinda, karena tidak dipungkiri bahwa jumlah pemilih pemula memiliki kuota yang tidak sedikit. Selain itu membahas pula bagaimana komunikasi partisipasi politik masyarakat Kota Samarinda dalam mengikuti dan memeriahkan Pemilu 2019 ini.  Partisipasi politik adalah mengambil bagian atau mengambil peranan dalam aktivitas atau kegiatan politik negara. Dalam penentuan pemilihan informan dapat menggunakan teknik Purposive Sampling.Teknik purposive sampling adalah menentukan sampel dengan pertimbangan tertentu yang dapat memberikan data secara maksimal serta subjek/objek sesuai tujuan. KPU Kota Samarinda bisa dikatakan, dapat dipercaya dan memiliki daya tarik, maka diharapkan sebagai sumber/komunikator dapat mengenali dengan baik dan memiliki pengetahuan akan komunikan yang dihadapinya dalam kegiatan sosialisasi yang dilakukan untuk meningkatkan partisipasi politik pada Pemilu 2019. Kata Kunci : Peran, KPU, Partisipasi Politik, Pemilu  

A pleasant coach journey across the political frontier: Public art and suburban dissensus

2019 ◽  
Vol 8 (2) ◽  
pp. 147-161
Author(s):  
David Cross ◽  
Cameron Bishop
Keyword(s):  
Public Art ◽  
Local Community ◽  
The Political ◽  
The Public ◽  
Political Protests ◽  
Curatorial Practice ◽  
Resilient Communities ◽  
The City ◽  
Diverse Cultures ◽  
Selection Of

‘Six Moments in Kingston Town’ was an art project developed by the Public Art Commission in May 2019 that sought to collectively speak to the diverse cultures and shared histories of the City of Kingston, south of Melbourne. A series of leading Australian artists were commissioned to work with local community groups to develop projects that spoke to the complex, rich and interwoven social fabrics of this region, concentrating on the period of the mid-1970s to early 1980s. Using as key case studies events such as the election of Moorabbin’s first female councillor in 1976, a selection of nationally famous political protests in 1982, and the disappearance of aviator Fred Valentich who flew out from Moorabbin airport in 1978 never to be seen again, the project sought to highlight hidden or obscured historical moments that impacted well beyond the Kingston region. This text examines how curatorial practice via the commissioning of a series of iterative, place-specific, temporary projects can serve to nurture resilient communities while showcasing adventurous, challenging contemporary art. In picking up on local gestures, materials and events that clearly resonate with our contemporary milieu, we bring into question art’s repeated teleology ‐ one that eschews resistance in favour of its own disappearance into a kind of utopic consensus, where politics, art, culture and the economy fuse into a life of communal accord. In this article, we argue that the making of public artworks as dissensus serves to resist the collapse of art into life and, therefore, the danger that, with the disappearance of art, politics is doomed as well. As the article progresses, we pick up on a number of theoretical threads that present the works as ruptures in our conventional approaches to these sites and their histories.

scholarly journals Komunikasi Pemasaran Program Livestyle Hotel Flash Sale Traveloka Dalam Menarik Konsumen Untuk Staycation Di Era New Normal Melalui Social Media Youtube

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 292
Author(s):  
Ivonne Florence Dinata ◽  
Yugih Setyanto
Keyword(s):  
Public Relations ◽  
Marketing Communications ◽  
Research Approach ◽  
Marketing Communication ◽  
Literature Study ◽  
New Normal ◽  
The Public ◽  
A Company ◽  
Case Study Methods

Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses on Traveloka’s marketing communications when it runs their program “Traveloka Livestyle Hotel Flash Sale” for engage the user to staycation in a new normal era. The theory used is the model and marketing communications mix from the public relations aspect. The research approach used in this research is a  qualitative approach with case study methods. The researcher collects the data techniques by interviews, observation, and literature study. The result of this study indicates that Traveloka’s Engagement by many marketing communication’s ways goes well. So, this program generates enthusiasm and positive feedback from the user shown from their decision making for a staycation in the new normal era.Setiap perusahaan harus dapat mengubah obstacle menjadi sebuah peluang dengan mengaplikasikan komunikasi pemasaran yang tepat sasaran di segala situasinya. Komunikasi pemasaran yang baik dinilai dari bagaimana sebuah perusahaan mengkomunikasikan pesan kepada konsumennya sehingga dapat dipahami dan mengubah perilakunya konsumennya sesuai dengan tujuan perusahaan. Situasi yang dihadapi saat ini ialah era new normal yang merupakan peluang untuk merestrukturisasi perusahaan dengan merancang komunikasi pemasaran untuk meningkatkan kembali traffic konsumen .Selain itu, Tren berwisata era new normal telah mengalami perubahan salah satunya adalah staycation . Penelitian ini berfokus pada komunikasi pemasaran Traveloka sebagai perusahaan yang melayani konsumen di bidang pariwisata dalam menjalankan program Livestyle Hotel Flash Sale untuk menarik konsumen melakukan staycation di era new normal .Teori yang digunakan adalah model dan bauran komunikasi pemasaran dari segi kehumasan. Pendekatan penelitiannya adalah kualitatif dengan metode studi kasus. Peneliti mengumpulkan data secara observasi partisipatif, wawancara mendalam dan studi pustaka. Hasil analisisnya menunjukkan Engagement yang dilakukan Traveloka berbagai taktik komunikasi pemasaran yang dimilikinya berjalan dengan baik sehingga Program ini menghasilkan antusiasme dan feedback positif dari konsumen yaitu dengan pengambilan keputusan konsumen untuk melakukan staycation di era new normal.

scholarly journals PENGARUH KESADARAN WAJIB PAJAK DAN PENGETAHUAN PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK DALAM MEMBAYAR PAJAK BUMI DAN BANGUNAN DI KABUPATEN BENGKALIS

2019 ◽  
Vol 7 (1) ◽  
pp. 42
Author(s):  
Suharyono Suharyono
Keyword(s):  
National Development ◽  
Positive Influence ◽  
Primary Data ◽  
Validity And Reliability ◽  
Sample Collection ◽  
The Public ◽  
Data Source ◽  
The Government ◽  
The City ◽  
Significant Positive Influence

Tax is one of the sources of financing for national development in order to improve society. Taxes have a very important role to play in state revenues in the present, This happens because taxes are a sure source of contribution to the country. In this regard, the importance of managing tax is a priority for the government. There are various types of taxes imposed on the public, one of which is the Land and Building Tax. This study aims to determine the effect of taxpayer awareness and tax knowledge on taxpayer compliance in paying land and building tax in the city of Bengkalis. The sample in this study were 347 taxpayers in the city of Bengkalis. The sample collection technique used in this study was using non probability sampling by convenience sampling method. The types of data used in this study are quantitative data in the form of values or scores on the answers given by respondents to the questions in the questionnaire. The data source used is primary data. Primary data obtained from direct observation, interviews, questionnaires and observations. The method of data analysis uses the test of validity and reliability test, classic assumption test, multiple regression analysis. Based on the results of the research that has been done, it can be concluded that there is a significant positive influence between the awareness of taxpayers and knowledge of taxation on taxpayer compliance in paying land and building tax.

scholarly journals RUANG PUBLIK SEBAGAI TEMPAT BERMAIN BAGI ANAK-ANAK : Studi Kasus Pengembangan "The Urban Zoo" bagi Kawasan Pecinan di Singapura

2007 ◽  
Vol 35 (1) ◽  
pp. 73-79
Author(s):  
Christine Wonoseputro
Keyword(s):  
Public Space ◽  
Open Space ◽  
Negative Impact ◽  
Great Influence ◽  
Positive Influence ◽  
The Public ◽  
Public Open Space ◽  
The City ◽  
Bahasa Indonesia ◽  
The Invisible

The development of the city has caused a great influence through the society and the children as the part of the society. The children activity in the city has caused spontaneous playing space in the public space and it is being called "the invisible playground." This phenomenon needs to be realized and needs to be adopted in design, so that it has not only brought negative impact to existence of the city public open space but in contrary it will bring positive influence to the public open space itself. Abstract in Bahasa Indonesia : Perkembangan kota menjadi menarik diamati, karena menimbulkan fenomena yang menarik di masyarakat, terutama bagi anak-anak. Pembangunan kota yang seringkali mengabaikan keikutsertaan anak - anak sebagai elemen sosial kota mengakibatkan timbulkan ruang bermain spontan yang tidak kasat mata atau dalam penelitian ini disebutkan sebagai " the invisible playground ". Hal ini menarik untuk disadari dan diadopsi dalam desain, sehingga fenomena tersebut bukannya memicu akibat negatif bagi ruang publik kota, melainkan mampu menimbulkan sumbangan yang positif bagi ruang kota itu sendiri. Kata kunci: ruang publik, anak-anak, "the invisible playground"

scholarly journals Upaya Meningkatan Publisitas Melalui Model Integrated Marketing Comunication Pada Sebuah Rumah Sakit Swasta di Tangerang Selatan

2020 ◽  
Vol 3 (2) ◽  
pp. 48
Author(s):  
Surti Wardani ◽  
Arif Siaha Widodo
Keyword(s):  
Communication Strategy ◽  
Communication Model ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public ◽  
Communication Models ◽  
Strategy Model ◽  
Public Data ◽  
Selection Of

There are two Hermina Hospitals in South Tangerang. Although they have implemented a marketing communication strategy but not the Integrated Marketing Communication (IMC) model. This research aims to describe the marketing communication strategy used by the Hermina Hospital in South Tengerang. The focus of this research is on how marketing communication is available at the two Hermina Hospitals in making marketing communication models so that the services delivered are integrated. The method of this research is descriptive qualitative by observing the public. Data obtained by interviewing informants. The selection of research informants was by using purposive sampling method to obtain information about tyhe characteristics of the hospital service user community. The results of the study produced an integrated marketing communication model can be used as a basis for making policies in increasing hospital publicity.Keywords: Strategy, Model, Integrated Marketing Communication (IMC).

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