scholarly journals Bisnis Olah Raga: Peran Bauran Pemasaran Pada Keberhasilan Usaha

2017 ◽  
Vol 3 (1) ◽  
pp. 13
Author(s):  
Irwan Setiawan ◽  
Harmon Harmon
Keyword(s):  
Success Factors ◽  
Total Sample ◽  
Marketing Mix ◽  
Model Management ◽  
Business Success ◽  
Business Units ◽  
New Business ◽  
Big City ◽  
Quantitative Descriptive ◽  
Set Up

As a big city, Bandung needs sports area and facilities. However, in fact, just a little land available to be utilized. Seeing this potential market, some people who are keen to catch this opportunity are competing to set up the necessary sports facilities for residents. Futsal is one of the most famous. As a new business model, management needs various tactics and strategies to attract customers such as marketing mix strategy, yet the suitable marketing mix for sports business is still undiscoverable. For that reason, this study tries to find the dominant marketing mix that determines the success of a sports business venture, especially futsal, using the quantitative descriptive method. Collecting data from a total sample of 62 business units scattered in Bandung, the data from this sample then processed by the regression testing. The results prove that not all variants of the marketing mix futsal determine business success, critical success factors futsal sports business is largely determined by the quality of the product (futsal field) and supporting accessories.

scholarly journals Bisnis Olah Raga: Peran Bauran Pemasaran Pada Keberhasilan Usaha

2017 ◽  
Vol 3 (1) ◽  
pp. 13-22
Author(s):  
Irwan Setiawan ◽  
Harmon Chaniago
Keyword(s):  
Success Factors ◽  
Total Sample ◽  
Marketing Mix ◽  
Model Management ◽  
Business Success ◽  
Business Units ◽  
New Business ◽  
Big City ◽  
Quantitative Descriptive ◽  
Set Up

As a big city, Bandung needs sports area and facilities. However, in fact, just a little land available to be utilized. Seeing this potential market, some people who are keen to catch this opportunity are competing to set up the necessary sports facilities for residents. Futsal is one of the most famous. As a new business model, management needs various tactics and strategies to attract customers such as marketing mix strategy, yet the suitable marketing mix for sports business is still undiscoverable. For that reason, this study tries to find the dominant marketing mix that determines the success of a sports business venture, especially futsal, using the quantitative descriptive method. Collecting data from a total sample of 62 business units scattered in Bandung, the data from this sample then processed by the regression testing. The results prove that not all variants of the marketing mix futsal determine business success, critical success factors futsal sports business is largely determined by the quality of the product (futsal field) and supporting accessories.

Balqis restaurant: how to move on?

2017 ◽  
Vol 7 (3) ◽  
pp. 1-19
Author(s):  
Farzana Quoquab ◽  
Shazwani Binti Ahmad ◽  
Wan Nurul Syazwani Binti Wan Danial ◽  
Jihad Mohammad
Keyword(s):  
Subject Area ◽  
Marketing Mix ◽  
Business Success ◽  
Strategic Decisions ◽  
Gradual Improvement ◽  
Content Type ◽  
To Come ◽  
Set Up ◽  
The Right ◽  
The Cost

Subject area This case can be used in marketing management as well as consumer behaviour courses. Study level/applicability This case is suitable to use in advanced undergraduate levels, MBA and MSc in marketing courses that cover topics related to market segmentation and marketing mix strategies. Case overview This case highlights the dilemma of an entrepreneur and a manager of a restaurant who were to take a decision about the sustainability of their restaurant business. Balqis Restaurant was owned by Danny who was a retiree from Telekom Malaysia. He wanted to open a restaurant business after he came back from his long holiday trip. He conducted market research to find a suitable place to open his Arabic restaurant. He assigned Waleed Masood Abdullah as the manager of Balqis Restaurant. Finally, in June 2010, he opened his long awaited restaurant at Gombak, Kuala Lumpur. The restaurant was known as Qasar before the name was changed to Balqis in 2015 because of copyright issues related to Saba’ restaurant at Cyberjaya. The restaurant was well managed under Danny’s supervision for 4 years and successfully won customers’ hearts and loyalty before he decided to give full responsibility to Waleed in March 2014. Danny trusted Waleed because he taught and trained him. However, under Waleed’s management, Balqis started to lose its customers. Waleed also started to branch out the restaurant to different places in different states; one in Ipoh, and the other in Perak. He invested much money on renovation for all three branches, but one of the restaurants closed down in September 2014. This is because of the fact that they could no longer bear the cost of operations for the restaurant. However, he failed to learn from the mistake; they set up another restaurant, which was in Kuantan, in the same month. The sales were not that encouraging but it did show gradual improvement; yet, they once again sold it to another Arab businessman. Waleed realized his failure in managing the restaurant business in August 2015. He again opted to open another new branch which was questioned by Danny. He was in a rush to open it by the end of December 2015 to ensure that the additional profits from the current restaurants could cover the variables costs if the new restaurants were launched. Based on that, the owner had to make a decision about whether a new branch should be opened or whether they should just retain their restaurant in Gombak. Expected learning outcomes The learning objectives of using this case are as follows. 1. Knowledge enhancement: to help students in understanding the problems faced by a restaurant in expanding its market; to make students aware that a properly blended marketing mix is the key to business success and to broaden students’ views and understanding in targeting the proper market segment in formulating an effective marketing strategy. 2. Skills building: to be able to identify the best marketing strategic decisions to manage the restaurant business for its survival and to develop students’ ability to analyse the existing situation to come up with a viable and effective solution. 3. Attitudinal: to help the students to have intellectual openness in accepting different ways of finding solutions for a particular problem and to assist students in making the right move at the right time. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing.

scholarly journals PENGARUH MARKETING MIX DAN LINGKUNGAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN ONLINE PAKAIAN WANITA DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 1 (4) ◽  
pp. 944
Author(s):  
Desy Gusrita ◽  
Rose Rahmidani
Keyword(s):  
Social Environment ◽  
Total Sample ◽  
Marketing Mix ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Product Price ◽  
Women's Clothing ◽  
Place Promotion ◽  
Quantitative Descriptive ◽  
Α Level

This study aims to examine the effect of marketing mix and social environment on online women's clothing purchasing decisions in the city of Padang. This research is quantitative descriptive. The population in this study was the people of Padang City who had bought women's clothing online in Padang City using primary data. The sample technique used in this study was purposive sampling with a total sample of 100 respondents. The analytical method used is path analysis using the SPSS version 21 program. For hypothesis testing using a statistical t test with an α level of 5%. The results of this study indicate that 1) Product, price, place, promotion and social environment have a significant effect on purchasing decisions on women's clothing online in Padang City 2) Product has a significant effect on online women's clothing purchasing decisions in Padang City 3) Price has a significant effect on purchasing decisions online women's clothing in Padang City 4) Place has a significant effect on purchasing decisions on women's clothing online in Padang City. 5) Promotion has a significant effect on purchasing decisions on women's clothing online in Padang City. 6) The social environment has a significant effect on women's clothing online purchasing decisions in Padang City. Keyword: Product, Price, Place, Promotion, Social Environment, Purchasing Decision.

Small business success: factors influencing the NBA's D-league

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Margaret C. Keiper ◽  
John Barnes
Keyword(s):  
Small Business ◽  
Success Factors ◽  
Open Systems ◽  
Business Success ◽  
Business Survival ◽  
Content Type ◽  
Open Systems Theory ◽  
New Business ◽  
Small Business Success ◽  
Market Factors

PurposeThe purpose of this paper is to determine the effects of initially controllable market factors on franchise success within NBA's Development League (D-League).Design/methodology/approachThe open systems theory provided the foundation for analyzing characteristics contributing to small business success, as measured by attendance capacity for NBA D-League teams. Multiple regression analysis was utilized.FindingsThe results of this study indicate specific market characteristics increase franchise success in NBA's D-League. Population, income, facility size and ownership model all influenced attendance capacity.Research limitations/implicationsThis study is limited to the teams that have operated in NBA's D-League. Contextual factors related to new business survival are not unique to minor league basketball and can be applied by scholars or professionals to any new business to help understand new business survival.Practical implicationsThis research is also useful to cities looking to invest in a professional sports franchise and for all small business owners to understand market characteristics that can contribute to success.Originality/valueThe results from this study significantly contribute to small business literature by being the first empirical study on NBA's D-League.

Pengaruh Pengalaman Usaha Dan Penggunaan Informasi Akuntansi Pelaku Usaha Mikro Kecil Menengah Terhadap Keberhasilan Usaha

2019 ◽  
Vol 6 (1) ◽  
pp. 27-39
Author(s):  
Khoirunnisa Cahya Firdarini
Keyword(s):  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Control Variable ◽  
Accounting Information ◽  
Total Sample ◽  
Creative Industries ◽  
Business Success ◽  
Statistical Tool ◽  
Business Experience ◽  
Medium Enterprises

Accounting information has an important role to achieve business success, as well as for small businesses.This research examines the effect of business experience and accounting information system used toward business success with age of business as control variable. The population of this research are small and medium enterprises (SMEs) in creative industries sector operated in Yogyakarta district. Based on purposive sampling method, total sample of this research is 200 SMEs. Statistical tool utilized to test the hypothesis in this study is path analysis using structural equation modelling (SEM). The test result shows that business experience and accounting information have positive and significant effect to the success of SMEs.

scholarly journals Determinants of Success of Businesses of Female Entrepreneurs in Taiwan

2021 ◽  
Vol 13 (9) ◽  
pp. 4842
Author(s):  
Lisa-Marie Schröder ◽  
Vito Bobek ◽  
Tatjana Horvat
Keyword(s):  
Success Factors ◽  
Stock Exchange ◽  
Secondary Data ◽  
Cultural Dimensions ◽  
Business Success ◽  
Personal Network ◽  
Female Entrepreneurship ◽  
Topic Area ◽  
Female Entrepreneurs ◽  
Social Theories

This paper deals with the topic area “female entrepreneurship,” and the research focuses on the determinants of female entrepreneurs’ business success and sustainability, together with their impact on Taiwan’s economic development. According to the Morgan Stanley Capital International (MSCI) and the Financial Times Stock Exchange (FTSE) classification, Taiwan can be considered an emerging economy. Various liberal and social theories and Hofstede’s cultural dimensions were analyzed to develop some hypotheses, including some relevant success factors connected to female entrepreneurship in Taiwan. The Global Entrepreneurship Monitor (GEM) and the Female Entrepreneurship Index (FEI) were relevant for the data analysis because the research was based on secondary data with 1098 observations, and a logistic regression model was performed. The factors of fear of failure and personal network correlated significantly to female entrepreneurs’ business success in Taiwan and the level of education had no significant correlation. Further research is recommended to include additional factors to achieve a higher accuracy of the model. A comparison of Taiwan with another region/country might also deliver some interesting insights.

scholarly journals Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

2019 ◽  
Vol 10 (5) ◽  
pp. 440
Author(s):  
Zalina Zainudin ◽  
Mohd Faiq Bin Abdul Fattah ◽  
Sheikh Muhamad Hizam Sheikh Khairudin
Keyword(s):  
Private Colleges ◽  
Significant Relationship ◽  
Structural Equation ◽  
Success Factors ◽  
College Admission ◽  
Marketing Mix ◽  
Private College ◽  
Physical Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

Private colleges are predicted to be presented with many opportunities as well as challenges in the coming years. Admission pressures become one of the challenges face by most of Private Colleges in Malaysia. Lacking of marketing mix strategy are claimed to contribute to this admission pressure. This study was conducted firstly, to determine the relationship between marketing success factors (Price, Place, Product, Promotion, People, Process, Physical Evidence, Partnership, Publication and Conference, Presentation and Extracurricular Program) with the marketing mix strategy of private colleges. Secondly, to determine the relationship between Marketing Mix Strategy with Private College Admission. Similarly, in this study, these 11Ps are the success factors of private college marketing mix strategy in influencing student to study in private colleges. Structural Equation Model (SEM) is conducted to estimate the effects of the main construct on its subcontracts, exogeneous and endogenous variables and its significant relationship. The result found the factors with the highest percentage of variation in contributing to Marketing Mix Strategy are Promotion, Product, Place, Price, Process, Partnership, Presentation, People, Physical Evidence, Publication and Conference and lastly Extracurricular Program. Thus, concluding that 11Ps Marketing Mix Strategy has a significant relationship with Private College Admissions. National private colleges can create a strategy based on the marketing mix strategy in competing for students. The study area is Malaysia, and it was conducted over a sample of 366 executive and marketing officers as the respondents.

scholarly journals Application of Six Sigma Method to EMS Design

2011 ◽  
Vol 19 (30) ◽  
pp. 39-44 ◽  
Author(s):  
Miroslav Rusko ◽  
Ružena Králiková
Keyword(s):  
Six Sigma ◽  
Business Success ◽  
Statistics Analysis ◽  
Customer Needs ◽  
Flexible System ◽  
New Business

Application of Six Sigma Method to EMS Design The Six Sigma method is a complex and flexible system of achieving, maintaining and maximizing the business success. Six Sigma is based mainly on understanding the customer needs and expectation, disciplined use of facts and statistics analysis, and responsible approach to managing, improving and establishing new business, manufacturing and service processes.

SAUDI ARABIAN WOMEN IN ENTREPRENEURSHIP: CHALLENGES, OPPORTUNITIES AND POTENTIAL

2018 ◽  
Vol 23 (02) ◽  
pp. 1850013 ◽  
Author(s):  
AMAL A. BASAFFAR ◽  
LINDA S. NIEHM ◽  
ROBERT BOSSELMAN
Keyword(s):  
Saudi Arabia ◽  
Success Factors ◽  
Phenomenological Study ◽  
Business Owners ◽  
Entrepreneurial Activity ◽  
Business Success ◽  
Cultural Norms ◽  
Female Entrepreneurs ◽  
Saudi Women ◽  
Female Business Owners

Although traditional cultural norms have tended to impede Saudi women’s engagement in entrepreneurship, there are successful female business owners in Saudi Arabia. The Saudi government, seeing female entrepreneurship as a way to strengthen both the family unit and the economy, has recently created programs to encourage more women to become business owners. However, few women have taken advantage of these programs to date. This study aimed to identify factors that enable female business owners to realize their entrepreneurial potential. Nine business-owning women were interviewed for this phenomenological study. Drawing on Kreuger and Brazeal’s Model of Entrepreneurial Potential (MEP), the study investigated Saudi female entrepreneurs’ perceived self-efficacy, perceived desirability, perceived feasibility and propensity to act on entrepreneurial opportunities. Currently, limited empirical research exists on women’s entrepreneurial activity in Saudi Arabia. This study sought to fill that gap. Results from this study revealed unique strategic approaches and business success factors from the perspective of Saudi women, including their ability to work within or around cultural norms and rules to operate their businesses. The study suggests ways in which Saudi society can support women in realizing their entrepreneurial potential and also makes policy recommendations for government and business support entities.

scholarly journals ANALISIS FAKTOR PEMBENTUK BAURAN PEMASARAN PADA NASABAH BANK BNI SYARIAH CABANG PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 1 (4) ◽  
pp. 925
Author(s):  
Aulia Agusatria ◽  
Abel Tasman
Keyword(s):  
Descriptive Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Research Data ◽  
Primary Data ◽  
Islamic Banks ◽  
Validity And Reliability ◽  
Instrument Testing ◽  
Quantitative Descriptive ◽  
The City

This study aims to analyze the factors forming the marketing mix at BNI Syariah customers in Padang Branch. This type of research is quantitative descriptive. The population of this research is customers of Islamic banks in the city of Padang with a sample of 100 customers obtained using Slovin formula. The sampling technique is accidental sampling. Research data are primary data collected by questionnaire. Instrument testing uses validity and reliability tests. Data were analyzed by descriptive analysis and factor analysis. The results of the study showed that of the eight factors there were six factors that influence the form of the marketing mix for customers of the BNI Syariah branch of Padang Branch.Keyword: Marketing Mix

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