scholarly journals Pengaruh Brand Awareness terhadap Consumer Decision Making The Influence of Brand Awareness to Consumer Decision Making

2018 ◽  
Vol 3 (2) ◽  
pp. 63
Author(s):  
Rianty Ameliawaty ◽  
Ii Halilah
Keyword(s):  
Decision Making ◽  
Hypothesis Test ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Descriptive Data ◽  
Consumer Decision ◽  
Instrument Reliability

This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung. This research is done by using quantitative method with descriptive data analysis. The number of samples in this study was 117 consumers who ever made a purchase in CFC Bandung. Test this instrument, reliability test, hypothesis test, simple regression. The results show that brand awareness has influence with  49% by having a significant positive relationship is very strong. The regression equation that can be obtained in this research is Y = 2.494 + 0.370X which shows Constant of 2,494 can be interpreted if brand awareness equal to zero (X = 0) or no brand awareness, then consumer purchase decision only equal to 2.494. Brand awareness has a simple linear regression value of 0.370. This means that brand awareness increases one unit, the consumer purchasing decisions will increase by 0.370 units. This study shows that brand awareness has an influence on consumer purchasing decision in CFC Bandung. Penelitian ini untuk mengetahui bagaimana brand awareness di CFC Bandung, bagaimana keputusan pembelian konsumen di CFC Bandung, dan bagaimana pengaruh brand awareness terhadap keputusan pembelian di CFC Bandung. Penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan analisis data deskriptif. Jumlah sampel dalam penelitian ini adalah 117 konsumen yang pernah melakukan pembelian di CFC Bandung. Uji reliabilitas, R2, uji hipotesis, dan regresi sederhana digunakan pada penelitian ini. Hasil penelitian menunjukkan bahwa kesadaran merek memiliki pengaruh dengan R2 49% dan memiliki hubungan positif yang sangat kuat secara signifikan. Persamaan regresi yang dapat diperoleh dalam penelitian ini adalah Y = 2,494 + 0,370X. Kesadaran merek memiliki nilai regresi linier sederhana yaitu 0,370. Penelitian ini menunjukkan bahwa brand awareness berpengaruh terhadap keputusan pembelian konsumen di CFC Bandung.

scholarly journals Pengaruh Brand Awareness terhadap Consumer Decision Making

2018 ◽  
Vol 3 (2) ◽  
pp. 63-73
Author(s):  
Rianty Ameliawaty ◽  
Ii Halilah
Keyword(s):  
Quantitative Method ◽  
Positive Relationship ◽  
Hypothesis Test ◽  
Brand Awareness ◽  
Consumer Decision Making ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Descriptive Data ◽  
Instrument Reliability ◽  
Simple Regression

This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung. This research is done by using quantitative method with descriptive data analysis. The number of samples in this study was 117 consumers who ever made a purchase in CFC Bandung. Test this instrument, reliability test, hypothesis test, simple regression. The results show that brand awareness has influence with  49% by having a significant positive relationship is very strong. Brand awareness has a simple linear regression value of 0.370. This means that brand awareness increases one unit, the consumer purchasing decisions will increase by 0.370 units. This study shows that brand awareness has an influence on consumer purchasing decision in CFC Bandung.

scholarly journals Effect of Perfectionistic and Brand Conscious on Consumer Decision-making Style of Young Adult in Batam in Mobile Phone Purchase

2019 ◽  
Vol 8 (6S3) ◽  
pp. 309-312
Keyword(s):  
Decision Making ◽  
Mobile Phone ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Consumer Decision ◽  
Quality Product ◽  
Marketing Activities ◽  
Independent Variable

Mobile phone business competition moves faster and more complex. This situation forces mobile phone manufacturers to be more creative and innovative in creating new products. Perfectionistic difference is one of the reasons consumers are willing to pay more for a brand of mobile phone products that are considered quality product. Marketing activities play a role in consumer purchasing decisions in addition to customer confidence in a product so that confidence arises in the purchasing actions taken. This research is quantitative research, a type of research with the characteristics of the problem in the form of influence relations. This study uses perfectionistic, and brand conscious as an independent variable and consumer decision-making style as a dependent variable. This study is aimed to look at the regression relationship between perfectionistic and brand conscious variable and the consumer decision making style of the young adults in Batam in purchasing mobile phone products. 393 private college students in Batam were taken as respondents by using proporsive sampling technique. The results of data analysis and hypothesis testing showed that Perfectionistic significantly influenced Consumer Decision-making Style, Brand Conscious had an influence on Consumer Decision-making Style and Perfectionistic and Brand Conscious simultaneously influenced Consumer Decision-making Style.

scholarly journals Given the Time and the Money to Think, Consumers will Rely more on Intuition, Sensations, and Emotions, rather than Rationale, to Decide

2019 ◽  
Vol 6 (1) ◽  
pp. 38-47
Author(s):  
Francisco J Quevedo
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
20Th Century ◽  
Undergraduate Students ◽  
Current Situation ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Rational Model ◽  
Convenience Sample ◽  
Consumer Decision

The weight of intuitive, sensory, emotional, and rational criteria in consumer decision making has been debated for ages, we could say. The rational model dominated Marketing all through the 20th Century, but on the onset of the new millennium, the case has been made, and strongly so, for a more integrated view of consumer behavior, that allows for, if you will, the rationalization of emotional conducts. In this paper, we present the results of an experiment that shows that purchases are not all that rational, and that –indeed– given the time, and the money to think it through, consumers will paradoxically rely more on their intuition, their emotions and sensations, that is, on feelings over rational criteria, to arrive at a purchase decision. This experiment manipulated two variables, time and money, using a convenience sample of undergraduate students in three classes of Pace University, NY, to apply the same situational questionnaire under two different hypothetical scenarios, where one is similar to the students’ current situation.

scholarly journals The Effect of Brand Value on Consumers' Purchasing Decisions: An Application in Turkey

2021 ◽  
pp. 79-92
Author(s):  
Şerife Keskin ◽  
Yakup Durmaz
Keyword(s):  
Decision Making ◽  
Brand Loyalty ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Brand Value ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Consumption Decisions ◽  
Brand Values ◽  
The Relationship

The purpose of this research is to determine the relationship between the purchasing decisions of consumers and their brand values depending on the factors that affect their wishes, desires, and needs while purchasing a product. Another purpose of the study is to determine whether the demographics of the participants change the opinions of the participants on purchasing decisions and brand values. In order to collect data 5-Point Likert type Consumer Decision-Making, Brand Loyalty, Perceived Quality, Brand Awareness and Brand Connotations Scales consisting of 22 questions, and 9 dimensions in addition to the Brand Value Scale including 19 items and 4 sub-dimensions were conducted on 400 consumers living in the Diyarbakır province of Turkey. The research is important both for consumers and businesses in terms of explaining how consumers are affected by brand value and make their consumption decisions.

scholarly journals PURCHASE DECISION MAKING STYLE OF PRIVATE COLLEGE STUDENTS IN BORDER AREAS

2019 ◽  
Vol 4 (2) ◽  
pp. 158-161
Author(s):  
Realize Realize
Keyword(s):  
College Students ◽  
Decision Making ◽  
Mobile Phones ◽  
Positive Relationship ◽  
Private College ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Decision Making Styles ◽  
Border Areas

This study proposes three hypotheses, namely (1) perfecsionistic partially assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones, (2) Brand Conscious partially assumed to have an influence on consumer decision-making styles of colllege students in Batam in purchasing mobile phones and (3) Perfectionistic and Brand Conscious are jointly assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones. The results of the study shows that Perfectionistic and Brand Conscious have a positive relationship and influence on consumer decision-making styles both individually and jointly.

scholarly journals PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ORIFLAME (STUDY PADA POLITEKNIK LP3I MEDAN)

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Equal Opportunity ◽  
Hypothesis Test ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Sampled Data ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Regression Test

The purpose of this study is to determine whether there is influence sales promotion of purchasing decisions Oriflame (Study On Polytechnic LP3I Medan). The sample of this study was 123 people, sampling using random sampling is the determination of samples that provide equal opportunity to every member of the population to be sampled. Data analysis using Simple Linear Regression test, hypothesis test using coefficient determination test (R2), partial test (t test), while data processing using SPSS 20. The results showed that from the test coefficient of determination (R2) sales promotion variable able to explain its existence against Variable purchase decision, besides partially sales promotion variables have a positive and significant impact on purchasing decisions.

scholarly journals Pengaruh Kesadaran Merek (Brand Awareness) terhadap Keputusan Pembelian Handphone Samsung

2020 ◽  
Vol 2 (1) ◽  
pp. 88-107
Author(s):  
Arman Paramansyah ◽  
Dipo Mirza Ghulam ◽  
Ernawati Ernawati
Keyword(s):  
Statistical Data ◽  
Total Sample ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
The World ◽  
Independent Variable ◽  
The Relationship

Until now, Samsung is one of the largest mobile phone brands in the world by issuing smartphones that have won the competition in the smartphone market. This research was conducted with the aim, to determine how the relationship between brand awareness and purchasing decisions, and to find out how the influence of brand awareness on purchasing decisions for Samsung mobile phones. The independent variable in this study is brand awareness, the dependent variable is the purchase decision. The population in this study were students of IAI-N Laa Roiba, Bogor, Faculty of Sharia. Sampling was carried out using the Slovin formula, in order to obtain a total sample of 34 students. Data collection using questionnaires and observations. Statistical data analysis used simple linear regression, with hypothesis testing through t-test using the SPSS version 25 program. The results of this study indicate that there is a positive and significant effect of brand awareness on the decision to buy cellphones because the terms of t count with a significance value <0.05, namely 4.027> 2.032 and the Sig. 0,000 <0.05, has been fulfilled.  

scholarly journals Consumer decisions with artificially intelligent voice assistants

2020 ◽  
Vol 31 (4) ◽  
pp. 335-347
Author(s):  
Benedict G. C. Dellaert ◽  
Suzanne B. Shu ◽  
Theo A. Arentze ◽  
Tom Baker ◽  
Kristin Diehl ◽  
...  
Keyword(s):  
Decision Making ◽  
High Impact ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Consumer Decision ◽  
Consumer Decisions ◽  
Marketing Managers ◽  
Online Purchase ◽  
Impact Area ◽  
Decision Making Processes

AbstractConsumers are widely adopting Artificially Intelligent Voice Assistants (AIVAs). AIVAs now handle many different everyday tasks and are also increasingly assisting consumers with purchasing decisions, making AIVAs a rich topic for marketing researchers. We develop a series of propositions regarding how consumer decision-making processes may change when moved from traditional online purchase environments to AI-powered voice-based dialogs, in the hopes of encouraging further academic thinking and research in this rapidly developing, high impact area of consumer-firm interaction. We also provide suggestions for marketing managers and policymakers on points to pay attention to when they respond to the proposed effects of AIVAs on consumer decisions.

scholarly journals The Impact of Brand Awareness, Brand Loyalty, and Brand Association on Consumer Decision Making in Palestine Olive Oil Industry

2021 ◽  
Vol 12 (2) ◽  
pp. 66
Author(s):  
Suhail A M Almaqousi ◽  
Siti Aida Samikon ◽  
Luigi Pio Leonardo Cavaliere ◽  
Nordiana Ahmad Nordin
Keyword(s):  
Decision Making ◽  
Olive Oil ◽  
Brand Loyalty ◽  
Oil Industry ◽  
Brand Awareness ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Positive Effects ◽  
Brand Association ◽  
The Impact

Brands come to play an essential role to motivate and stimulate the consumer to take actions that satisfy their needs and desires with obtaining the brand that according to their perception meets the requirements and possibilities. In par with the same, researchers have focused on studying the impact of brand awareness, brand loyalty, brand association and consumer decision making on Palestine olive oil industry. The research approach of the study is deductive discipline and primary data were gathered followed by a structured questionnaire. The relationships between each selected variables and consumer decision making were examined along with hypotheses developed. For that, empirical data is collected from the olive oil stakeholders from Palestine. The results show that there is a significant statistical relationship between these variables. Moreover, the brand awareness, brand loyalty and brand association significantly have the positive effects on the consumer decision making. The managerial implications have been discussed specially referring to the contexts brand awareness and loyalty as to make decision through this study.

Sign in / Sign up

Export Citation Format

Share Document