scholarly journals Pengaruh Kesadaran Merek (Brand Awareness) terhadap Keputusan Pembelian Handphone Samsung

2020 ◽  
Vol 2 (1) ◽  
pp. 88-107
Author(s):  
Arman Paramansyah ◽  
Dipo Mirza Ghulam ◽  
Ernawati Ernawati
Keyword(s):  
Statistical Data ◽  
Total Sample ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
The World ◽  
Independent Variable ◽  
The Relationship

Until now, Samsung is one of the largest mobile phone brands in the world by issuing smartphones that have won the competition in the smartphone market. This research was conducted with the aim, to determine how the relationship between brand awareness and purchasing decisions, and to find out how the influence of brand awareness on purchasing decisions for Samsung mobile phones. The independent variable in this study is brand awareness, the dependent variable is the purchase decision. The population in this study were students of IAI-N Laa Roiba, Bogor, Faculty of Sharia. Sampling was carried out using the Slovin formula, in order to obtain a total sample of 34 students. Data collection using questionnaires and observations. Statistical data analysis used simple linear regression, with hypothesis testing through t-test using the SPSS version 25 program. The results of this study indicate that there is a positive and significant effect of brand awareness on the decision to buy cellphones because the terms of t count with a significance value <0.05, namely 4.027> 2.032 and the Sig. 0,000 <0.05, has been fulfilled.  

scholarly journals PENGARUH PROMOSI, KEPERCAYAAN DAN KESADARAN MEREK TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK TABUNGAN HAJI (MABRUR) BANK SYARIAH MANDIRI KCP. SAWANGAN KOTA DEPOK

2017 ◽  
Vol 8 (1) ◽  
Author(s):  
MAKHDALEVA HANURA TAJUDIN ◽  
ADE SOFYAN MULAZID
Keyword(s):  
Regression Analysis ◽  
Statistical Data ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
Purposive Sampling ◽  
Variable Quality

Abstrak. Pengaruh Promosi, Kepercayaan dan Kesadaran Merek Terhadap Keputusan Nasabah Menggunakan Produk Tabungan Haji (Mabrur) Bank Syariah Mandiri KCP. Sawangan Kota Depok. Tujuan dari penelitian ini adalah untuk melihat pengaruh promosi, kepercayaan dan kesadaran merek terhadap keputusan nasabah menggunakan produk tabungan haji (mabrur) studi kasus Bank Syariah Mandiri KCP. Sawangan Kota Depok. Penelitian ini menggunakan purposive sampling dengan 100 responden yaitu nasabah yang menggunakan produk tabungan haji (mabrur). Data yang diolah dalam penelitian ini menggunakan analisis regresi linear berganda. Berdasarkan hasil, diperoleh persamaan regresi: 2.515 + 0.189X1 + 0.359X2 + 0.149X3 + e, berdasarkan analisis data statistik, indikator dalam penelitian ini valid dan variabel reliabel. Dalam uji asumsi klasik, tidak terjadi multikolinieritas dan heteroskedastisitas, serta data berdistribusi normal.Hasil penelitian menunjukkan bahwa secara parsial dan simultan variabel kualitas promosi, kepercayaan dan kesadaran merek berpengaruh signifikan terhadap keputusan pembelian.  Kata Kunci: Promosi, Kepercayaan, Kesadaran Merek dan Keputusan Pembelian. Abstarct. Effect Promotion, Trust and Brand Awareness Decision On Savings Products Customers Using The Hajj (Mabrur) Bank Syariah Mandiri KCP. Sawangan Kota Depok. The purpose of this study was to observe the effect of promotions, trust and brand awareness of the customer's decision to use a savings product Hajj (mabrur) case studies of Bank Syariah Mandiri KCP. Sawangan. This study using purposive sampling of 100 respondents, customers who use the product hajj savings (mabrur). The processed data in this study using multiple linear regression analysis. Based on the results, regression equation: 2,515 + 0.189X1 + 0.359X2 + 0.149X3 + e, based on statistical data analysis, indicators in this study is valid and reliable variable. In the classical assumption, does not happen multikolinieritas and heteroskedastisitas, as well as the normal distribution of data. The results showed that partial and simultaneous sale of variable quality, trust and brand awareness significantly influence purchasing decisions. Keywords: Promotions, Trust, Brand Awareness and Purchase Decision.

scholarly journals PENGARUH SALES PROMOTION, BRAND IMAGE DAN INSTORE DISPLAY TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN HYPERMARKET DAN GIANT GRESIK)

2019 ◽  
Vol 2 (2) ◽  
pp. 54
Author(s):  
Farah Fauziah
Keyword(s):  
Statistical Data ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Sales Promotion ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
Independent Variables ◽  
Sampling Approach

This study aims to determine how much the Influence of Sales Promotion, Brand Image and Instore Display towards Consumer Purchasing Decisions on Hypermarket Giant Gresik. The population used in this study were Hypermarket Giant Gresik consumers with a total sample of 96 respondents using Non-Probability Sampling technique with a Incidental Sampling approach. Based on the results of the study found the regression equation as follows Y = - 1.907 + 0.488X1 + 0.474X2 + 0.567X3 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The variable that has the greatest influence is the Instore Display variable with a regression coefficient of 0.567. Hypothesis testing uses t test which shows that the three independent variables, namely Sales Promotion (X1), Brand Image (X2), Instore Display (X3), have proven to significantly influence the dependent variable, namely purchasing decision (Y).

PENGARUH PERSEPSI HARGA, KEPERCAYAAN MEREK, KUALITAS PELAYANAN dan LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Natasha Skin Clinic Center Gresik).

MANAJERIAL ◽  
2019 ◽  
Vol 5 (1) ◽  
pp. 30
Author(s):  
Melinda Desy Wahyuni
Keyword(s):  
Service Quality ◽  
Statistical Data ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
Price Perception ◽  
Purchasing Decision ◽  
Quota Sampling

This study aims to determine how much the Influence of Price Perception, Brand Trust, Service Quality and Location on Consumer Purchasing Decisions of Natasha Skin Clinic Center. The population used in this study were Natasha Skin Clinic Center consumers with a total sample of 100 respondents using Non-Probability Sampling technique with a Quota Sampling approach, which is a technique to determine a sample of a population that has certain characteristics to the desired amount (quota) based on the results of the study found the regression equation as follows Y = 3,692 + 0,193X1 + 0,231X2 + 0,208X3 + 0,215X4 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The variable that has the greatest influence is the brand trust variable with a regression coefficient of 0.231, while the variable that has the smallest influence is the perception of price with a coefficient of 0.193. Hypothesis testing uses t test which shows that the four independent variables, namely price perception (X1), brand trust (X2), service quality (X3) and location (X4) which are examined, have proven to significantly influence the dependent variable, namely purchasing decision (Y). Then through the F test it can be seen that the price perception variable (X1), brand trust (X2), service quality (X3) and location (X4) together influence the purchasing decision (Y).

scholarly journals PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PENGGUNA SEPEDA MOTOR PULSAR KAWASAKI DIKOTA PADANG

2019 ◽  
Author(s):  
Syafral Hafiz ◽  
Aminar Sutra Dewi
Keyword(s):  
Regression Models ◽  
Sampling Method ◽  
Statistical Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
Independent Variables ◽  
The City ◽  
Variable Quality

This research was based by a decrease in sales of motorcycle Kawasaki Pulsar 200 NS within the first half in 2015-2016. The sales decline is one indication of a decrease in consumer purchasing decisions against the Kawasaki Pulsar 200 NS products. This research aimed to examine the effect of the price and product quality, purchase decision sport motorcycle Kawasaki Pulsar 200 NS. This research used purposive sampling method, using a sample of 100 people from the user population Kawasaki Pulsar 200 NS users in the city of Padang. The analytical method used is multiple linear regression. The results of this research reported the following regression equation: Y = 0,389 + 0,240 X1 + 0,629 X2. Based on statistical data analysis, indicators in this research are valid and reliable. On the classical assumption test, regression models multicoloniarity free, does not occur heteroscedasticity, and the normal distribution. The biggest variable is the variable quality of the product which 0.629. whereas the smallest variable is the variable price which 0.240. Results of the research found that all independent variables are positive and has significant effect on the dependent variable.

scholarly journals Hubungan disiplin preventif dengan loyalitas karyawan pada CV. Percetakan Al-Fajar Mojokerto

2020 ◽  
Vol 1 (1) ◽  
pp. 103-112
Author(s):  
Ali Imron Mashadi
Keyword(s):  
Quantitative Research ◽  
Statistical Data ◽  
Simple Linear Regression ◽  
Statistical Data Analysis ◽  
Research Subjects ◽  
Employee Loyalty ◽  
Collection Method ◽  
Female Employees ◽  
The Relationship ◽  
Very High

The objectives of this study are 1) To analyze the application of preventive discipline at CV. Al-Fajar Mojokerto Printing. 2). Analyzing employee loyalty at CV. Al-Fajar Mojokerto Printing. 3) To determine the relationship between preventive discipline and employee loyalty at CV. Al-Fajar Mojokerto Printing. This research is a quantitative research. The number of research subjects in this study were employees at CV. Printing at Al-Fajar Mojokerto, which numbered 50 people, consisting of 29 male employees and 21 female employees. The data collection method used was a questionnaire with a Likert scale, documentation and statistical data analysis. Researchers analyzed the data using a simple linear regression formula. From the results of the analysis concluded: 1) Application of preventive discipline at CV. Printing of Al-Fajar Mojokerto is very strict. 2) Employee loyalty at CV. Al-Fajar Mojokerto's printing house is very high. 3) The relationship between preventive discipline and employee loyalty at CV. Al-Fajar Mojokerto Printing is significant and positive.

scholarly journals Pengaruh Brand Awareness terhadap Consumer Decision Making The Influence of Brand Awareness to Consumer Decision Making

2018 ◽  
Vol 3 (2) ◽  
pp. 63
Author(s):  
Rianty Ameliawaty ◽  
Ii Halilah
Keyword(s):  
Decision Making ◽  
Hypothesis Test ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Descriptive Data ◽  
Consumer Decision ◽  
Instrument Reliability

This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung. This research is done by using quantitative method with descriptive data analysis. The number of samples in this study was 117 consumers who ever made a purchase in CFC Bandung. Test this instrument, reliability test, hypothesis test, simple regression. The results show that brand awareness has influence with  49% by having a significant positive relationship is very strong. The regression equation that can be obtained in this research is Y = 2.494 + 0.370X which shows Constant of 2,494 can be interpreted if brand awareness equal to zero (X = 0) or no brand awareness, then consumer purchase decision only equal to 2.494. Brand awareness has a simple linear regression value of 0.370. This means that brand awareness increases one unit, the consumer purchasing decisions will increase by 0.370 units. This study shows that brand awareness has an influence on consumer purchasing decision in CFC Bandung. Penelitian ini untuk mengetahui bagaimana brand awareness di CFC Bandung, bagaimana keputusan pembelian konsumen di CFC Bandung, dan bagaimana pengaruh brand awareness terhadap keputusan pembelian di CFC Bandung. Penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan analisis data deskriptif. Jumlah sampel dalam penelitian ini adalah 117 konsumen yang pernah melakukan pembelian di CFC Bandung. Uji reliabilitas, R2, uji hipotesis, dan regresi sederhana digunakan pada penelitian ini. Hasil penelitian menunjukkan bahwa kesadaran merek memiliki pengaruh dengan R2 49% dan memiliki hubungan positif yang sangat kuat secara signifikan. Persamaan regresi yang dapat diperoleh dalam penelitian ini adalah Y = 2,494 + 0,370X. Kesadaran merek memiliki nilai regresi linier sederhana yaitu 0,370. Penelitian ini menunjukkan bahwa brand awareness berpengaruh terhadap keputusan pembelian konsumen di CFC Bandung.

scholarly journals The Effect of Halal Labels on Purchasing Decisions for Wardah Cosmetics of Students Islamic Building School of Jagad 'Alimussirry

2020 ◽  
Vol 3 (1) ◽  
pp. 83-86
Author(s):  
Gabrielle Lailatul Mukharromah ◽  
Resty Rahmatika
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Boarding School ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Independent Variable

Abstract. The purpose of this study was to determine the effect of the halal label on purchasing decisions for students of the Jagad 'Alimussirry Islamic Boarding School. The research method used is quantitative research. The sample in this study were 47 respondents, using a purposive sampling technique. The data analysis used is simple linear regression. The results showed that the halal label variable had a significant effect on the purchasing decision for Wardah cosmetics with a significant value of 0.000. The contribution of the independent variable, namely the halal label, affects the dependent variable, namely the purchase decision by 39.3%. While the remaining 60.7% is influenced by other variables not examined in this study.

scholarly journals PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA MIE AYAM PAK AGUS DI KOTA BATU

2014 ◽  
Vol 3 (1) ◽  
Author(s):  
Yuda Oktavianto
Keyword(s):  
Linear Regression ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Independent Variable

Yuda OktaviantoPT. Surya MadistrindoE-mail: [email protected] research objective was to determine the influence of communication Word Of Mouth (WOM) onconsumer purchasing decisions at Pak Agus chicken noodle products in Batu city. The method usedwas a survey. The dependent variable was purchase decision and the independent variable was Wordof Mouth Communication. Respondents were consumers who make repeat purchases in chicken noodlePak Agus least three times, as many as 100 people. Sampling technique used purposive sampling.Data collection was using questionnaires. Analysis tool used was a simple linear regression. Theresults showed the positive influential among variables Word Of Mouth (WOM) on Purchase Decisionwhich was supported by 77.2% contribution. It meant that all consumers who buy chickennoodle were 77.2% influenced by the communication word of mouth.Keywords: Communication, Word of Mouth, Purchase Decision

scholarly journals PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI SALES AND MARKETING DEPARTMENT (STUDI KASUS DI HOTEL Y JAKARTA)

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Agung Gita Subakti
Keyword(s):  
Consumer Behavior ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Marketing Department ◽  
Sales And Marketing ◽  
Independent Variable ◽  
Tourism And Hospitality ◽  
The Relationship

ABSTRAKMeningkatnya jumlah wisatawan di Indonesia membuat investasi di bidang pariwisata dan perhotelan semakin menjanjikan, sehingga peluang ini tentunya sangat diperhatikan oleh para investor untuk berbisnis dengan membangun hotel-hotel baru. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perilaku konsumen terhadap keputusan pembelian di Hotel Y Jakarta. Analisa yang digunakan dalam penelitian ini adalah analisa linear regresi sederhana dimana dapat digunakan untuk memprediksikan seberapa jauh perubahan nilai variabel independen terhadap variabel dependen serta juga dapat menunjukan arah hubungan antara variabel independen dan variabel dependen. Hasil dari penelitian ini menunjukkan terdapat pengaruh yang signifikan antara perilaku konsumen dan keputusan pembelian di Hotel Y Jakarta, yaitu sebesar 51% dan 49% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Diantara kedua variabel ini juga terdapat sebuah hubungan yang kuat dan positif (0,714) yang berarti terjadi hubungan searah antara perilaku konsumen dengan keputusan pembelian. Dimana jika perusahaan dapat lebih memahami perilaku konsumen, maka diharapkan keputusan pembelian juga meningkat. Kata Kunci: Keputusan Pembelian, Perilaku Konsumen  CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS IN SALES AND MARKETING DEPARTMENT(CASE STUDY AT Y JAKARTA HOTEL) ABSTRACTThe increasing number of tourists in Indonesia has made investments in tourism and hospitality sectors became more promising, this opportunity has been seen by the investors to build new hotels and another establishment. The purpose of this study was to determine the influence of consumer behavior towards purchase decision at Hotel Y Jakarta. The analysis used in this study is the analysis of simple linear regression which can be used to predict the extent to which changes in the value of independent variable on the dependent variable and can also indicate the direction of the relationship between the independent variable and the dependent variable. The results of this study showed a significant influence between consumer behavior and purchase decision at Hotel Y Jakarta, the result is 51% and it means the 49% are influenced by other factors that not examined in this study. Among these two variables there is also a strong and positive correlation (0.714) which means there is a directional correlation between consumer behavior and purchase decisions. Wherein if the company are more concern about their consumer behavior, so it is expected that the purchase decision will also increase. Keywords: Consumer Behavior, Purchase Decision

scholarly journals Anemia berhubungan dengan Perdarahan Post Partum

2021 ◽  
Vol 6 (1) ◽  
pp. 13-18
Author(s):  
Zakiyah Yasin ◽  
Mujib Hannan ◽  
Erlyn Wahyuni
Keyword(s):  
Statistical Tests ◽  
Post Partum ◽  
Sampling Technique ◽  
Total Sample ◽  
Chi Square ◽  
Post Partum Hemorrhage ◽  
A Value ◽  
Anemia During Pregnancy ◽  
Independent Variable ◽  
The Relationship

Pregnant women who experience anemia and untreated until the end of pregnancy will have an effect at the time of delivery, so that it can cause post partum hemorrhage which results in death in the mother. This study aims to analyze the relationship between anemia and the incidence of post partum hemorrhage in Puskesmas Lenteng, Lenteng District, Sumenep Regency. The study design was analytic with a retrospective approach, the total population was 35 mothers, the total sample was 29 mothers, the sampling technique used random sampling. The independent variable is anemia, the dependent variable is the incidence of post partum hemorrhage. Collecting data using a checklist, data analysis using the chi square statistical test, the value of a = 0.05. The results showed that of the 29 women who gave birth, most of them experienced anemia (HB level <11 g%) during pregnancy, as many as 19 mothers gave birth (65.5%), and of the 29 mothers gave birth, most of them experienced post partum hemorrhage as much as 17 mothers gave birth (59%). The result of statistical tests using chi square with a value of a = 0.05, the resulting value (ρ) = 0.000, so that the value (ρ) <a (0.000 <0.05), which means that H0 is rejected and H1 is accepted, i.e. the relationship between anemia and the incidence of post partum hemorrhage at the Lenteng Public Health Center, Lenteng District, Sumenep Regency in 2020 In order to reduce the incidence of post partum hemorrhage, it is hoped that the mother in labor can prevent anemia during pregnancy, namely by consuming foods that contain lots of protein such as meat, liver, eggs, vegetables, folic acid (Vitamin C) and consumption of Fe tablets regularly and how to drink properly and according to conditions / needs.

Sign in / Sign up

Export Citation Format

Share Document