scholarly journals PENGARUH KELOMPOK REFERENSI, KELUARGA DAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH PERGURUAN TINGGI UNIVERSITAS MUSAMUS MERAUKE

2014 ◽  
Vol 5 (2) ◽  
pp. 534-543
Author(s):  
Tarsisius Kana

The research aimed to examine the impact of the reference, family and marketing communication groups to wardsthe students’ decision in choosing Musamus University Higher Education.This was a descriptive research by using 100 samples carried out in cluster. The research used the techniques of an observation, an interview, and a questionnaire in collecting data. The data were analysed by using the quantitative analysis through the multiple linear regression analysis with the SPSS version 20.0 program.The research result indicates that simultaneously the reference, family, marketing communication groups have the positive and significant impact towards the students’ decision in choosing Musamus University Higher Education. Partially, the reference group dominantly has the positive and significant impact on the students’ decision. The families have the positive and significant impact on the students’ decision. The marketing communication  does not have the positive and significant impact on the students’ decision.

2020 ◽  
Vol 16 (3) ◽  
pp. 292
Author(s):  
Marfunizah Ma'dan ◽  
Muhamad Takiyuddin Ismail ◽  
Sity Daud

Intensity to produce a quality human capital is not sufficient by having basic skills for certain field only. The need to have a competitive attitude to enhance their level of competency is much concern for many employers nowadays. Hence, this study is conducted to identify the competitiveness factors that influence the level of competency among graduates, especially who employed in the service sector in Malaysia. This study used survey methods by distributing questionnaires for data collection. The study used stratified purposive sampling by distributing a questionnaire to 450 graduates from 13 services sectors based on a statistic from the Ministry of Higher Education 2016. The finding from the exploratory factor analysis found that seven competitiveness factors were consisting of 47 items that form the competitiveness attitude among graduates. However, based on multiple linear regression analysis, only five models of competitiveness factors have a significant relationship with graduates’ competency which are job competitiveness, organizational management competitiveness, dominant competitiveness, goal competitiveness and self-improvement competitiveness. In fact, aggressive competitiveness and general competitiveness does not influence graduates’ competency level significantly. Thus, the more competitive attitude of graduates such as emotional control, innovation, and competitiveness to be the best is vital for their future marketability. In addition, it is hoped that their level of competence can be enhanced through the development of competitive factors for the advancement of the country's higher education talent.


Jurnal Ecogen ◽  
2019 ◽  
Vol 1 (3) ◽  
pp. 557
Author(s):  
Putri Yeni ◽  
Syamsul Amar ◽  
Alpon Satrianto

This study aims to analyze the influence of interest rates, Loan to Deposit Ratio (LDR) and credit growth to inflation in Indonesia. This type of research is descriptive research and uses secondary data in the form of time-series from 2007 to 2016 using the method of multiple linear regression analysis. The results of this study indicate that interest rates have a significant and positive effect on inflation in Indonesia. The Loan to Deposit Ratio (LDR) has a significant and positive effect on inflation in Indonesia. Credit growth has a significant and positive effect on inflation in Indonesia. Based on the results of this study it can be concluded that there is a significant influence between interest rates, Loan to Deposit Ratio (LDR) and credit growth to inflation in Indonesia. Keyword: Inflation, Interest Rate, Loan to Deposit Ratio (LDR), Credit Growth


2016 ◽  
Vol 5 (3) ◽  
Author(s):  
Basri Basri

The objective of the study was to evaluate the impact of stores existence toward sales turnover of stalls in Mataram city. Associative research design was adopted as the study guide. Purposive sampling techniques were used in which 100 copies of the research instrument were administered to stalls owner in Mataram city, out of which 100 copies of questionnaire were filled and returned. Test of validity and reliability, classical assumption test, and multiple linear regression analysis was used to analyse the data generated from respondents. The findings revealed that stores existence variable consisted of services, product diversification, price, and comfortable of consumer have significant influence on sales turnover of stalls at 0,05 level (2-tailed). The result of the research shows the variables negatively affecting sales turnover of stalls. Furthermore, price ranks the first follow by comfortable, product diversification, and services. This research will help the owner of stalls to understand and recognize the ranking of variables affecting sales turnover of stalls in Mataram city. Keywords:   Stores Existence, Stall, and Sales Turnover.


2021 ◽  
Author(s):  
Eva Trisnawati Chumairoh ◽  
Trianggoro Wiradinata

This purpose of this study was to determine the effect of leadership, motivation and discipline on employee performance. The independent variables were leadership (X1), motivation (X1) and discipline (X3). The dependent variable was employee performance (Y). This was explanatory research with a quantitative approach. The study was conducted at PT Surabaya Marine with employees. Data analysis was carried out through multiple linear regression analysis with the F test and t test. Employee performance was strongly influenced by leadership, motivation and discipline. Keywords: leadership, motivation, discipline, employee performance


Author(s):  
Abdelmajid Ibenrissoul ◽  
Khawla Bouraqqadi ◽  
Souhaila Kammoun

The purpose of the chapter is to study what effect CSR has on firms' overall performance in a developing country context. While most of the previous empirical researches focused on the relationship between CSR and financial performance, the present study suggests exploring the impact of CSR on overall performance which encompasses economic, environmental, and social dimensions as well as stakeholders. The empirical study aims to analyze and measure the social and environmental involvement of large Moroccan firms operating in the main sectors of activity and located in different geographical areas. Using multiple linear regression analysis, the authors empirically test the impact of CSR on overall performance on a sample of 44 companies. The main findings reveal that CSR is a driver for improving image and reputation, enabling the firm to achieve overall corporate performance. On the basis of the main results, they set out some managerial implications and further directions for CSR research in developing countries.


2017 ◽  
Vol 26 (02) ◽  
pp. 296-316
Author(s):  
Bida Sari ◽  
Estu Mahanani

This study aims to determine the effect of variable price (X1), product (X2) and consumer behavior (X3) on buying decisions (Y). The method used is the interactive-associative research. This research population is all of the people who live at RT.13 and RT.14 RW.07 North Utan Kayu, East Jakarta.The sampling technique is done by Accidented Sampling of 67 respondents who attendCSR event “Kunjungan Posyandu Telon Cap Lang” PT. Eagle Indo Pharma at Posyandu RW.07.Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test.The results of data processing performed with SPSS 19.0 forwindows. The value of correlation coefficient (R) is 0.950.The value of determination coefficient is(R2) = 0.903. It means that 90.3%variation of dependent variable (decision of buying) could be predicted from the combination of variables (pricing, product and consumer behavior)and the remaining 9.7% is influenced by other factors. The regression equation was obtained Y = 1,291+ 0.289 X1 + 0.476 X2 + 0.205 X3.  For the F test obtained F value is calculated at 142.689, greater than F-table (2.807) with α = 5%, so the conclusion:  reject Ho and Ha is accepted. It means there is significant influence of variable price (X1), product (X2) and consumer behavior (X3) together on decision of buying(Y).


2018 ◽  
Vol 3 (1) ◽  
pp. 81-86
Author(s):  
Devi Robissalami ◽  
Sumiyati Sumiyati ◽  
Eded Tarmedi

Purpose - The purpose of this study is to determine the effect of supervision and working climate on employee job satisfactionDesign / methodology / approach - This research was conducted in less than 1 year period, the research design is cross-sectional design. The method used is exolanatory survey, and population 67 employees. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Findings - based on the results of the study using multiple linear regression analysis, the result that there is a positive influence of supervision and work climate on employee job satisfaction.Originality / value - this study provides a basis for find out the impact of supervision and working climate on employee job satisfaction. The difference of this study with previous research is on the objects, variables, theories and the references.


2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Maulida Dwi Kartikasari ◽  
Dien Noviany Rahmatika ◽  
Sumarno Sumarno

This study aims to determine the effect of managerial stock, biological asset intensity and firm size on the disclosure of biological assets in agricultural companies listed on the Indonesian stock exchange in 2016-2019. Population in this study were primary consumer goods sector companies in agricultural companies listed on the Indonesia Stock Exchange. Based on sample selection, there are 52 companies that required The data analysis technique used in this research was the multiple linear regression analysis.. Based on the multiple linear regression analysis, the results show biological asset intensity have a significance below 0.05, namely 0.006. This shows that biological asset intensity have a significant positive effect on biologiocal asset disclosure. However, the firm size and managerial ownership variables have a significance value above 5%. This means that the two variables do not have a significant effect on biological asset disclosure in agricultural companies listed on the Indonesia Stock Exchange in 2016-2019.


2020 ◽  
Vol 22 (02) ◽  
pp. 83
Author(s):  
Siti Khadijah Koto ◽  
Anna Wulandari

Disiplin kerja menjadi permasalahan yang senantiasa terjadi di setiap organisasi termasuk lembaga pendidikan tinggi. Untuk membangunnya diperlukan upaya menelaah faktor penyebabnya. Oleh karena itu, tujuan penelitian ini adalah untuk mengetahui pengaruh budaya organisasi, kompetensi dan kepuasan kerja terhadap disiplin kerja pegawai. Penelitian dilakukan dengan menyebarkan kuesioner kepada 96 pegawai lembaga pendidikan tinggi di bekasi. Data hasil kuesioner dianalisis menggunakan analisis regresi linier ganda. Penelitian menghasilkan temuan bahwa Kompetensi dan kepuasan kerja merupakan faktor yang dapat mendorong kedisiplinan, sementara budaya organisasi bukan salah satu faktor yang dapat mendorong kedisiplinan. Kedisiplinan dapat diciptakan melalui peningkatan kompetensi dan kepuasan kerja.Kata kunci: Disiplin, Kompetensi, Kepuasan, Budaya Organisasi Encouraging Employee Discipline through Organizational Culture, Competence and Job SatisfactionABSTRACTWork discipline is a problem that always occurs in every organization, including higher education institutions. This requires an effort to examine the factors causing the problem. Therefore, the purpose of this study was to determine the influence of organizational culture, competence, and job satisfaction on employee discipline. The study was conducted by submitting questionnaires to 96 employees of higher education institutions in Bekasi. The questionnaire results were analyzed using multiple linear regression analysis. The research resulted in the finding that competence and job satisfaction are factors that can encourage discipline, while organizational culture is not one of the factors that can encourage discipline. Discipline can be created through increased competence and job satisfaction.Keywords: Organizational Culture, Competence, Job satisfaction, Employee Discipline


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