scholarly journals FACTORS OF THE INFLUENCE OF POLITICAL TRADITIONS ON THE TECHNOLOGY OF DESIGNING THE MEDIA IMAGE OF A REGIONAL LEADER

2021 ◽  
pp. 3078-3084
Author(s):  
Ю.В. АНДРЕЕВА ◽  
А.В. ЛИПАТОВА

В настоящей статье конструирование политического образа исследуется в рамках взаимосвязанных между собой политических традиций и моделей массовой коммуникации. Понимание эффективности политической технологии рассматривается в соответствии с современной социально-философской трактовкой медиа как «способа данности мира». Авторы обращаются к российскому контексту: эффективность применения политических технологий в конструировании медиаобраза регионального лидера исследуется в жестких рамках авторитарного режима советской эпохи и на современном этапе с актуализацией технологий «мягкой силы». Современные стратегии предусматривают применение явных и скрытых тактик, нацеленных на установление контроля над «информационной волной», формируемой вокруг медиаобраза. В качестве резюме авторы обращаются к трендам развития институтов общества и массовых коммуникаций, ставятся вопросы динамики корреляции медиаобраза с учетом наполнения идеальной модели политического лидера и социального сторителлинга.

2021 ◽  
pp. 205943642110125
Author(s):  
Kun Li

From the perspective of communication and media studies, this article explores a comparison between the image of older adults presented on media and online self-representation facilitated by the use of smartphones. The qualitative textual analysis was conducted with a sample (228 posts, from 1 January to 31 December,2019) selected from a representative WeChat Public Account targeting at older adults in China. The results demonstrate that leisure and recreation is the most frequently mentioned topic (58%) with memories of past life receiving the least references (3%). The striking features of popular posts among older people include a highly emotional tone, bright colours and multimedia. Sentiment analyses shows 68.42%, 13.16% and 18.42% of positive, neutral and negative emotions, respectively. A generally positive attitude of self-representation is in a sharp contrast with the stigmatic media image of older adults. The article concludes that the visibility of Chinese older people may help to reduce the stigma surrounding old age in China.


Author(s):  
Юйси Му

The article presents the study of the media image of China in the Russian Internet texts. The purpose of the study is to identify the language means of shaping the media image of China in blogs about Chinese opera. The material involves some of the topical blogs published on the Internet version of «Live Journal» and the «Magazeta». In those materials, the media image of China is partially formed by various aspects of Chinese opera as a cultural phenomenon: it is the cultural context in which Chinese opera exists; features of diverse opera genres; images of performers; audience responses; assessments and feelings of bloggers. The possibilities of expression of different kinds of language means are revealed, so is the authors’ perception of this type of art. It is concluded that the media image created in blogs about Chinese opera by various language means represents China as a country with a long history and unique culture. Chinese opera not only occupies an important place in the world art, but also vividly and meaningfully reflects the mystery of China.


2019 ◽  
Vol 24 (2) ◽  
pp. 273-282
Author(s):  
Alexander S. Oleynikov ◽  
Valentina A. Slavina

The article discusses the stereotyping and mythologization of the image of Russia, identified as a result of an analysis of the modern Spanish press. The empirical base of the study consists of articles of electronic versions of socio-political newspapers “ABC”, “El Pais”, “El Mundo” from 2014 to 2018. The considered time interval is associated with significant changes in international relations and the emergence of differences between the West and Russia on key issues of its foreign and domestic policy. Immediate response of the international community to the actions of Russia has contributed to fundamental changes in its perceptions about the global media space. An important component of the image of the world in the media sphere is the image of the state, which is created primarily through the media. It is formed on the basis of actual events of the surrounding reality, reflects their dynamics, expresses the public consciousness and influences it. Creating a media image of Russia, Spanish newspapers rely on stereotypical ideas and myths about it existing in the West, and also take part in the creation of new ones. Stereotyping and mythologization form a specific negative perception matrix, which negatively affects the image of Russia and demonizes it.


Nuncius ◽  
2018 ◽  
Vol 33 (1) ◽  
pp. 1-24
Author(s):  
Alan Dorin ◽  
Eva Anagnostou-Laoutides

Abstract This article assesses the imperial Roman technological options and cultural impetus for constructing and displaying an automaton Triton. Suetonius reports that such a figure announced the commencement of a staged sea battle organised by Emperor Claudius to entertain the Roman citizens in 52 CE. This automaton, whose feasibility we assess, fits neatly as an application of the pneumatic techniques summarised by Heron of Alexandria, who was probably alive at the time. By drawing attention to this little discussed passage of Suetonius, our article corroborates the idea that these techniques were useful – here contributing to the “media-image” and audio-visual culture of Claudius’ imperial agenda – and that their wondrous effects provided an intellectual bridge between their practical utility and their ability to contribute to the philosophy of science and technology.


Author(s):  
Susanne Olsson ◽  
Simon Sorgenfrei

Islam in the Scandinavian countries—Denmark, Norway, and Sweden—has a long history. There are evidences of contacts between Scandinavia and the Muslim world at least since the Middle Ages. The presence of Muslims in Scandinavia is however of a later date and more established from the 1950s, when immigrants arrived, mainly due to the needs in the labor markets; they successively established congregations and mosques, as they realized that they were to stay in their new countries. Following this period, Muslim migrants have arrived due to geopolitical factors, such as war, which have increased the number of Muslims and their presence and visibility in public space and public debate, which in turn has affected the media image of Islam and Muslims and influenced research. The research on Islam and Muslims has a long history in Scandinavia as well. With the increase of Muslim inhabitants in Scandinavian countries, scholarly interests have also related more to the present and to the study of their own Muslim populations, as well as case studies related to Islamophobia, media images, Muslims in the school systems and labor market, and specific incidents, such as the cartoon crisis and its aftermath.


Author(s):  
Victoria Kornilova ◽  
Almira Seidalova

The article is devoted to the study of the media image of Russia. The media image of the country is used to promote a positive image of the territory, and the study allows you to adjust its main features. Also, media image allows you to successfully carry out media influence on users in the media space. According to the authors, issues related to the assessment of the effectiveness of media managers deserve special attention. Criteria and indicators of media analysis are disclosed. In the process of conducting a study of the media image of Russia, a general view of the country in the international community is revealed. Describes a design solution to the problem of youth consolidation in order to improve the media image of Russia within the country through collaboration with the target audience.


2018 ◽  
Author(s):  
Dahniar Harahap

Rekognisi: Jurnal Pendidikan dan Kependidikan Volume 1, No.1, Tahun 2016 PGSD Universitas Nahdlatul Ulama Sumatera Utara The purpose of this study are: (a) to know how to use the media image in improving student learning outcomes in social studies learning the material diversity of tribes and cultures in Indonesia (b) to determine student learning outcomes in social studies material diversity of tribes and cultures Indonesia using media images. Media used in this study is the media image, ie an image of the diversity of tribes and cultures in Indonesia, such as image custom homes, traditional clothing, traditional weapons and traditional dances from all regions in Indonesia. The test is performed three times the initial test (pretest), test results of studying the first cycle and the second cycle. Based on data analysis, which showed that: (1) difficulties faced by students in social studies learning are: students who have not been able to explain the contents of the image due to lack of confidence developed in the classroom and explain the contents of the image to a friend, (2) how to use media images in learning social studies in the first cycle that, the teacher explains the material diversity of tribes and cultures in Indonesia by using an image, then the teacher asked students to comment on the pictures, and the second cycle the teacher asks the students to form groups and work the assignment of teachers in groups and provide individual training. (3) At the beginning of the test (pre-test) the ability of the student in completing the material diversity of tribes and cultures in Indonesia is low. I learned on the test results of 37 students who take the test, there are 18 students or 48.64% were thoroughly studied and are not thoroughly studied as many as 19 students or 51.36%. In the second cycle of learning outcomes, from 37 students who take the test are 35 students or 94.60% were thoroughly studied, and there are 2 students or 5.40% were not thoroughly studied. It can be concluded that the use of media images can improve student learning outcomes.


2020 ◽  
Vol 2 (1) ◽  
pp. 53-65
Author(s):  
Nurul Ulfah Putri Utami ◽  
Taopik Rahman

ABSTRACTThis study triggered by the lack of mastery of vocabulary in English language learning. It is based on interviews and learning activities of researchers at TK Pertiwi DWP Tasikmalaya on the activities of the implementation of the PPL UPI Tasikmalaya in 2017, as well as the data pre action before the research activities carried out which shows that there are still many students who do not abide by the minimum completeness criteria (KKM ). Low mastery of vocabulary students are not separated from the ineffectiveness of the media used and the ability of teachers to plan and implement teaching and learning. This study aims to determine the planning, implementation and improvement ofmastery of vocabulary children'sthrough the use of media images. Media image is a kind of learning media by using the image (pattern / graffiti a form) that is projected onto the two-dimensional form. By using media images of children will obtain data about an object in full shape, appearance and the name of the object. So that the child will be faster remember a word well. This is certainly very suitable to be applied on English language learning. In this study the research method used was classroom action research (PTK) is adapted from the model Kemmis and Mc Taggart with three cycles. Subjects in this study is the researchers themselves and the children in group A2 TK Pertiwi DWP Tawang District of Tasikmalaya, amounting to 13 people. Data was collected by APKG and observation sheet. Based on the results obtained by an increase in the ability of teachers to create lesson plan reached 92.18%, enhancements to the ability of teachers in implementing the learning reached 93.12% and themastery of vocabulary child'sof 92.3%. In general the increase occurred after be applied using media imagesPenelitian ini dilatar belakangi oleh rendahnya penguasan kosa kata pada pembelajaran bahasa inggris. Hal ini didasarkan pada hasil wawancara dan kegiatan belajar mengajar peneliti di TK Pertiwi DWP Kota Tasikmalaya pada kegiatan pelaksanaan PPL UPI Tasikmalaya tahun 2017, serta data hasil pra tindakan sebelum kegiatan penelitian dilaksanakan yang menunjukan bahwa masih banyak siswa yang tidak memenuhi nilai kriteria ketuntasan minimal (KKM). Rendahnya penguasaan vocabulary siswa tidak terlepas dari tidak efektifnya media yang digunakan dan kemampuan guru dalam merencanakan dan melaksanakan kegiatan belajar mengajar. Penelitian ini bertujuan untuk mengetahui perencanaan, pelaksanaan dan peningkatan penguasaan vocabulary anak melalui penggunaan media gambar. Media gambar adalah suatu jenis media pembelajaran dengan menggunakan gambar (pola/coretan suatu bentuk) yang diproyeksikan ke dalam bentuk 2 dimensi. Dengan menggunakan media gambar anak akan memperoleh data mengenai suatu benda secara lengkap baik bentuk, tampilan maupun  nama benda tersebut. Sehingga anak akan lebih cepat mengingat suatu kata dengan baik. Hal ini tentunya sangat cocok diterapkan pada pembelajaran bahasa inggris. Pada penelitian ini metode penelitian yang digunakan adalah penelitian tindakan kelas (PTK) yang mengadaptasi dari model Kemmis dan Mc Taggart dengan tiga siklus. Subjek dalam penelitian ini adalah peneliti sendiri dan anak kelompok A2 TK Pertiwi DWP Kecamatan Tawang Kota Tasikmalaya yang berjumlah 13 orang. Pengumpulan data dilakukan dengan APKG dan lembar observasi. Berdasarkan hasil penelitian diperoleh peningkatan kemampuan guru dalam membuat rencana pelaksanaan pembelajaran mencapai 92,18 %, peningakatan kemampuan guru dalam melaksanakan pembelajaran mencapai 93,12 % dan hasil penguasaan vocabulary anak mencapai 92,3 %. Secara umum peningkatan terjadi setelah diterapakan penggunaan media gambar. 


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