scholarly journals Use and E ffect of Google Ads Effect of Google Ads for M arketing S uccess

2021 ◽  
Vol 6 (3) ◽  
pp. 23-26
Author(s):  
Sebastian Wenning ◽  
Keyword(s):  
Literature Review ◽  
Present Article ◽  
Search Engine ◽  
Market Share ◽  
Success Factors ◽  
Empirical Studies ◽  
Online Marketing ◽  
Quality Factors ◽  
Search Queries ◽  
Market Leader

The present article examines success factors by using and implementing google ads in enterprises. In order to assess the importance of google ads for marketing success, the first step is to classify the importance of google as a search platform. Measured in terms of page views, google was the clear market leader in the search engine market with a market share of 87.66 percent, ahead of Bing and Yahoo. 5.8 billion search queries per day - two trillion search queries per year - also generate opportunities for companies to present themselves and win customers. The results of this research suggest that the keyword for successful online marketing in SEA focuses on relevance. Only if content is created that, in addition to the actual promotion of a product or service, leads to further and for the user target-oriented information, the campaign experiences a quality upgrade, which not only affects the ranking and quality factors, but also the conversion behavior of customers. Based on the execution of a literature review, which has been carried out with emphasis on empirical studies and essays since 2010, four main success factors, such as presentation and content of the website, accordingly keyword marketing, the complementary use of analytics, and ad extension have been evolved.

scholarly journals PENINGKATAN RANK ALEXA MENGGUNAKAN METODE SEO UNTUK MENINGKATKAN WEB VISITOR PADA OFFICIAL SITE ILEARNING PLUS

CCIT Journal ◽  
2017 ◽  
Vol 10 (1) ◽  
pp. 1-15
Author(s):  
Untung Rahardja ◽  
Ray Indra Taufik Wijaya ◽  
Endah Nirmala Dewi
Keyword(s):  
Information Technology ◽  
Literature Review ◽  
Search Engine ◽  
Human Life ◽  
High Growth ◽  
Online Marketing ◽  
Internet Users ◽  
Official Site ◽  
Mind Maps ◽  
The Right

Information Technology has gave major contribution to human life. Information has become the most important part of our lives. Online marketing is a phenomenon that appears in today's marketing world. This journal is written by reason of the presence of pressure from the high growth of the number of internet users, particularly in Indonesia. Overall of this paper will discuss the official site iLearning Plus, with any outlines some strategies that can increase the frequency of web visitor to the official site iLearning plus. The purpose of the strategy is to increase the popularity of official site iLearning Plus itself. Therefore it needs the right strategy to achieve this, one of them using the techniques of SEO (Search Engine Optimized ) with using Alexa benchmarks. In addition also explain about what methods are used in this journal such as literature review, mind maps, flowcharts, and the others. There is also a formulation of the problem and also the solution to solve the problem which has been accompanied by some evidence and the results that have been obtained. And the last, the conclusions of the results of research that addresses the entirety of this journal

scholarly journals A Conceptual Paradigm For Internet And Search Engine Marketing

2011 ◽  
Vol 24 (4) ◽  
Author(s):  
Alyssa Ashley ◽  
Michael V. Laric ◽  
Peter M. Lynagh ◽  
Craig A. Vollmer
Keyword(s):  
Marketing Strategy ◽  
Search Engine ◽  
Market Share ◽  
Evolutionary Process ◽  
Online Marketing ◽  
The Internet ◽  
Communication Industry ◽  
Search Engine Marketing ◽  
Marketing Managers

The Internet continues to affect the relationships between business and their customers, and companies must adjust their online marketing strategy, if they want to increase revenues and market share, respectively. The emergence of the Internet over the last decade has had a major impact on the communication industry. The Internet is constantly evolving and is continually undergoing a rapid evolutionary process in both capabilities and uses. Marketing managers have begun to direct their focus and resources towards the Internet in an attempt to capture and garner new consumers. The Internet has forever changed the customer purchasing experience, and companies must alter their online marketing strategy, if they want to increase revenues and market share, respectively.

An empirical review of gambling expansion and gambling-related harm

2018 ◽  
Vol 64 (5-6) ◽  
pp. 295-306 ◽  
Author(s):  
Debi A. LaPlante ◽  
Heather M. Gray ◽  
Pat M. Williams ◽  
Sarah E. Nelson
Keyword(s):  
Literature Review ◽  
Peer Review ◽  
Empirical Data ◽  
Empirical Studies ◽  
Expansion Method ◽  
Responsible Gambling ◽  
Review Literature ◽  
Evidence Based ◽  
Empirical Comparison ◽  
Related Harm

Abstract. Aims: To discuss and review the latest research related to gambling expansion. Method: We completed a literature review and empirical comparison of peer reviewed findings related to gambling expansion and subsequent gambling-related changes among the population. Results: Although gambling expansion is associated with changes in gambling and gambling-related problems, empirical studies suggest that these effects are mixed and the available literature is limited. For example, the peer review literature suggests that most post-expansion gambling outcomes (i. e., 22 of 34 possible expansion outcomes; 64.7 %) indicate no observable change or a decrease in gambling outcomes, and a minority (i. e., 12 of 34 possible expansion outcomes; 35.3 %) indicate an increase in gambling outcomes. Conclusions: Empirical data related to gambling expansion suggests that its effects are more complex than frequently considered; however, evidence-based intervention might help prepare jurisdictions to deal with potential consequences. Jurisdictions can develop and evaluate responsible gambling programs to try to mitigate the impacts of expanded gambling.

Dampak Anemi Defisiensi Besi pada Kehamilan : a Literature Review

2020 ◽  
Vol 18 (1) ◽  
pp. 50
Author(s):  
Lilik Hidayanti ◽  
M.Zen Rahfiludin
Keyword(s):  
Literature Review ◽  
Search Engine ◽  
Electronic Search

Ibu hamil yang menderita anemia defisiensi besi dapat memberikan dampak negative pada kesehatan ibu maupun bayi yang dilahirkan sehingga dapat meningkatkan angka kematian ibu (AKI) dan angka kematian anak (AKB). Literature review ini bertujuan untuk melakukan telaah terhadap artikel-artikel hasil penelitian eksplanatori dan eksperimental yang dipublikasikan 10 tahun yang lalu atau mulai dari tahun 2008 terkait dengan dampak anemia defisiensi besi pada ibu saat hamil dengan outcome kehamilannya seperti prematuritas, BBLR, kejadian preeklamsi, perkembangan kognitif anak dan kematian bayi. Hasil penelusuran melalui 4 electronic search engine yaitu Proquest, CINAHL Medline, dan Scopus menemukan 220 artikel. Setelah dilakukan proses skrining berdasarkan kriteria inklusi yang ditetapkan, maka diperoleh 50 artikel yang akan ditelaah. Hasil telaah artikel yang telah kami lakukan menemukan bahwa paling banyak (21) artikel membahas mengenai dampak anemia defisiensi besi pada ibu hamil dengan kejadian BBLR, 18 artikel dengan kejadian prematuritas, 6 artikel dengan perkembangan mental anak, dan sisanya (5) artikel dengan kadar zat besi dalam tubuh bayi baru lahir dan ourcome kehamilan yang lainnya. Hasil penelitian di berbagai Negara baik Negara berkembang maupun Negara maju menunjukan bahwa anemia yang terjadi pada masa kehamilan dapat memberikan dampak kelahiran dengan BBLR, prematuritas, kematian neonatus, anemia neonatus, kelahiran denga  metode sectio, hambatan perkembangan mental, dan rendahnya skor APGAR.

A Glimpse of Children's wear Market : Case Study on Marks & Spencer (London)

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Shelly Narula
Keyword(s):  
Market Share ◽  
Disposable Income ◽  
Birth Rates ◽  
Demographic Trend ◽  
Volume Recovery ◽  
Market Leader ◽  
Is Value

Children's wear clothing comprises of clothing, designed for children under the age of 14. It is a sector which despite of the pressure on disposable income, expects the market to be most resilient by volume. Parents are reluctant to cut back on Children's wear. Purchases are more need-driven and the market is value-driven, allowing for high volumes – supporting volume recovery. One major factor that will boost the Children's wear market is the current demographic trend towards higher birth rates. In 2010, the total UK market for Children's wear was valued at £5.91bn, increase by 6.5% from 2009. Further, Verdict Retail forecasts the Children's wear market to grow by meager 1.7% in 2012, underperforming total clothing due to lower inflation. This article highlights the findings of a case study on Marks & Spencer (Bond Street, London) a leading UK brand, whose market share, fell down considerably in the Children's wear Department. The suggestions and consultancy have been provided for the brand, to improve their market share in the changing and volatile environment which was once, a market leader in the Kids-wear segment in UK.

scholarly journals Personality trait differences across types of entrepreneurs: a systematic literature review

2021 ◽  
Author(s):  
Florentine U. Salmony ◽  
Dominik K. Kanbach
Keyword(s):  
Literature Review ◽  
Personality Traits ◽  
Systematic Literature Review ◽  
Empirical Studies ◽  
Academic Research ◽  
Future Research ◽  
Rural Farmers ◽  
Start Up ◽  
Wide Range ◽  
Research Integration

AbstractThe personality traits that define entrepreneurs have been of significant interest to academic research for several decades. However, previous studies have used vastly different definitions of the term “entrepreneur”, meaning their subjects have ranged from rural farmers to tech-industry start-up founders. Consequently, most research has investigated disparate sub-types of entrepreneurs, which may not allow for inferences to be made regarding the general entrepreneurial population. Despite this, studies have frequently extrapolated results from narrow sub-types to entrepreneurs in general. This variation in entrepreneur samples reduces the comparability of empirical studies and calls into question the reviews that pool results without systematic differentiation between sub-types. The present study offers a novel account by differentiating between the definitions of “entrepreneur” used in studies on entrepreneurs’ personality traits. We conduct a systematic literature review across 95 studies from 1985 to 2020. We uncover three main themes across the previous studies. First, previous research applied a wide range of definitions of the term “entrepreneur”. Second, we identify several inconsistent findings across studies, which may at least partially be due to the use of heterogeneous entrepreneur samples. Third, the few studies that distinguished between various types of entrepreneurs revealed differences between them. Our systematic differentiation between entrepreneur sub-types and our research integration offer a novel perspective that has, to date, been widely neglected in academic research. Future research should use clearly defined entrepreneurial samples and conduct more systematic investigations into the differences between entrepreneur sub-types.

Integrated quality environmental management implementation in food processing SMEs

2019 ◽  
Vol 31 (5) ◽  
pp. 740-757 ◽  
Author(s):  
Syed Ali Raza Shah ◽  
Khairur Rijal Jamaludin ◽  
Hayati Habibah Abdul Talib ◽  
Sha’ri Mohd Yusof
Keyword(s):  
Environmental Management ◽  
Food Processing ◽  
Success Factors ◽  
Process Management ◽  
Empirical Studies ◽  
Sampling Technique ◽  
Developed Countries ◽  
Operational Performance ◽  
Snowball Sampling ◽  
Content Type

Purpose The purpose of this paper is to identify the critical success factors (CSFs) of integrated quality environmental management (IQEM) and analyze their impact on operational performance (OP) and environmental performance (EP) in food processing Small and medium-sized enterprises (SMEs) in Pakistan. Design/methodology/approach The study is based on collecting data using a survey questionnaire through snowball sampling technique. A total of 302 food processing SMEs operating in Punjab, Pakistan, responded to the survey. SPSS version-23 and SmartPLS-3 were used for data analysis. Findings The literature review identified leadership (LS), employee management (EM), strategic planning (SP), information management (IM), process management (PM), supplier management (SM) and customer focus (CF) as CSFs of IQEM. The results of this study found a significant relationship of all identified CSFs with operational performance in food processing SMEs whereas EM, IM, PM and SM were insignificant with the EP in the food processing SMEs. Research limitations/implications Although this study has collected data from one province, the Punjab province, it still relevant in identifying the CSFs for IQEM implementation within food processing SMEs to improve performance. Originality/value Despite the wide spread of integrated systems practices in the developed countries, little attention has been placed to implement and assess the IQEM initiatives by organizations in the developing countries. Thus, this study identified CSFs of IQEM based on empirical studies and analyzed their impact on OP and EP of food processing SMEs.

scholarly journals The Sustainable Seafood Movement Is a Governance Concert, with the Audience Playing a Key Role

2018 ◽  
Vol 10 (1) ◽  
pp. 180 ◽  
Author(s):  
Kate Barclay ◽  
Alice Miller
Keyword(s):  
Literature Review ◽  
Willingness To Pay ◽  
Market Share ◽  
Consumer Demand ◽  
Price Premiums ◽  
Private Standards ◽  
Sustainable Seafood ◽  
Individual Actor ◽  
Qualitative Literature ◽  
Sustainable Sourcing

Private standards, including ecolabels, have been posed as a governance solution for the global fisheries crisis. The conventional logic is that ecolabels meet consumer demand for certified “sustainable” seafood, with “good” players rewarded with price premiums or market share and “bad” players punished by reduced sales. Empirically, however, in the markets where ecolabeling has taken hold, retailers and brands—rather than consumers—are demanding sustainable sourcing, to build and protect their reputation. The aim of this paper is to devise a more accurate logic for understanding the sustainable seafood movement, using a qualitative literature review and reflection on our previous research. We find that replacing the consumer-driven logic with a retailer/brand-driven logic does not go far enough in making research into the sustainable seafood movement more useful. Governance is a “concert” and cannot be adequately explained through individual actor groups. We propose a new logic going beyond consumer- or retailer/brand-driven models, and call on researchers to build on the partial pictures given by studies on prices and willingness-to-pay, investigating more fully the motivations of actors in the sustainable seafood movement, and considering audience beyond the direct consumption of the product in question.

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