scholarly journals Use of Internet Technologies by the Tourism Products Consumers in Ukraine

The importance of modern information and communication technologies in the economic and social life has steadily increased. The Internet creates new opportunities to provide services and meet needs. Tourism enterprises are interested in making a big profit from their sales and want the customers to give their preferences to them. The article deals with the peculiarities of Internet use by the tourism services consumers. Determined that the compared to traditional advertising technologies, Internet makes it possible to provide a dialogue with the consumer, to establish feedback and, in terms of investment, it is much cheape. The data representing the social characteristics of the sphere of Ukrainian Internet consumers are generalized. The main reasons and motives for making online purchases by tourism services consumers are indicated. The barriers that hinder the further development of Internet commerce and the promotion of online tourism services have been identified. Quantitative and qualitative research on the use of tourism Internet services in Ukraine has been carried out. Has been summarized thet the among the main universal reasons that motivate the population to use І-services are: the time-saving; variety of proposals; convenience; overcoming geographical and temporary barriers; finance saving.

2019 ◽  
pp. 97-106
Author(s):  
Оlena Sakovska ◽  
Raisa Kozhukhіvska ◽  
Vitalii Rybchak

The importance of modern information and communication technologies in the economic and social life has steadily increased. The Internet creates new opportunities to provide services and meet needs. Tourism enterprises are interested in making a big profit from their sales and want the customers to give their preferences to them. The article deals with the peculiarities of Internet use by the tourism services consumers. Determined that the compared to traditional advertising technologies, Internet makes it possible to provide a dialogue with the consumer, to establish feedback and, in terms of investment, it is much cheape. The data representing the social characteristics of the sphere of Ukrainian Internet consumers are generalized. The main reasons and motives for making online purchases by tourism services consumers are indicated. The barriers that hinder the further development of Internet commerce and the promotion of online tourism services have been identified. Quantitative and qualitative research on the use of tourism Internet services in Ukraine has been carried out.


Author(s):  
O. V. Shpyrnya ◽  
E. Y. Globa ◽  
V. A. Dragina ◽  
V. I. Miroshnichenko

Promotion of a tourism product and individual tourism services today is impossible without the use of modern marketing technologies. Their application is currently the key to the competitiveness of the tourism industry enterprises in the tourism services market. The article notes the penetration of various technological innovations in the activities of tourist enterprises, the development of information and communication technologies and the digitalization of marketing communications with the internal and external environment. The specifics of the formation of unique competitive advantages of the tourism industry enterprises is considered. Attention is focused on the need to demonstrate the main achievements, the uniqueness of the services provided on the website of the tourism industry enterprise. It is noted that the use of modern marketing technologies should not imply a rejection of classical methods of promotion. It is proposed to use an integrated approach that allows you to most effectively combine the provisions of classical marketing and the potential of modern technologies.


Author(s):  
Begoña Sáiz Mauleón ◽  
Lenin Guillermo Lemus Zuñiga ◽  
Jorge E. Luzuriaga ◽  
Miguel Angel Mateo Pla ◽  
Jose Vicente Benlloch Dualde ◽  
...  

Information and Communication Technologies (ICT) are transforming every area of economic and social life all around the world. New types of jobs different from the traditional ones are created rapidly. The demand for highly skilled staff who uses technology effectively has become a requirement for success of companies and the growing industry.   However, the number of IT graduates is not keeping up with the current demand. In addition, companies have little or no training programs to develop ICT skills. Initiatives from the European Economic Area (EEA) and Norway Grants to support transnational projects for Youth Employment including European Digital Bootcamps (EDIBO) contribute to increase the job opportunities for young people outside of the labour market. In this way the Sustainable Development Goal 8 which aims to “promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all” could be fulfilled.   Nowadays, EDIBO is developing different training labs in order to achieve a success model of all processes involved with the organization, execution and evaluation. The goal of this document is to allow a rapid replication of the intensive ICT training among the partners of the project as well to the social innovation community in general.


2021 ◽  
Vol 19 (1) ◽  
pp. 175-195
Author(s):  
Katarzyna Chałubińska-Jentkiewicz

The purpose of this paper is to describe the duties of local government units under the legal conditions related to access to the ICT network in Poland. Establishing public-private partnerships in the telecommunications sector, which is a field closely tied with cybersecurity, seems inevitable and necessary. The need to cooperate is the consequence of the development of information and communication technologies, which leads to their increasingly wide application in all aspects of social life. The tasks of local government involving network access have become key to the process of broadband network development. That is why public funding becomes particularly important in its absence, justified by the need to provide conditions for internet access as a human right. This has become especially topical as we face the challenges of COVID-19.


Author(s):  
H. Filiz Alkan Meshur

The purpose of this chapter is to analyze the concept of smart city and its potential solutions to correct urban problems. Smart city practices and solutions have been investigated through the lens of a sustainable perspective. As the general practices in the global scale were examined, particular focus has been directed to smart city practices in Turkey and applicable suggestions have been developed. A number of cities in Turkey rank the lowest in the list of livable cities index. Consequential to the rapidly rising population ratios, the quality of provided services declines; economic and social life in cities are adversely affected and brand images of cities are deteriorated. With the implementation of smart city practices, such problems could be corrected, and these cities could gain competitive advantage over their rivals. The key component of this smart administration is to most effectively utilize information and communication technologies during each single step of this process.


2015 ◽  
Vol 12 (04) ◽  
pp. 1550020 ◽  
Author(s):  
Juma James Masele

Although e-commerce and related technologies are regarded as tourism business' natural partners, opportunities emanating from their use may not be fully realized unless users are equipped with required information and communication technologies (ICT) knowledge. A need for capacity building is thus critical to providing developing countries with opportunities to capitalize on the opportunities offered by ICT. This study was carried in Zanzibar and Dar Es Salaam, Tanzania to investigate ICT training level and current ICT training needs among the micro-small and medium tourism enterprises (MSMTEs). Using snowballing non-probability sampling technique, data was collected from willing 69 MSMTEs. While quantitative data was analyzed using statistical package for the social sciences (SPSS), descriptive answers were contently summarized. Activities identified include tour operating, souvenirs, Tingatinga drawings, Maasi carvings, boutique selling, hotel operation, animal zoos, backpacking and information services provision. Areas that revealed importance and urgency for training include internet usage, purchasing and selling products via the Internet, basic web designing and maintenance and troubleshooting. Others are basic software applications such as Microsoft word, spreadsheet, report processing and presentation. Need for government support in laying out infrastructure, supportive policies that favor sponsored trainings and subsidized investments in ICT was exposed as important ingredients for tourism competitive advantages.


Author(s):  
Teresinha Fróes Burnham

Este artigo busca analisar, com base na perspectiva epistemológica multirreferencial, transformações relacionadas com o processo de globalização e seus reflexos nas. relações entre mudanças e rearticulações econômicas e políticas, processos e relações de trabalho e (in)formação do trabalhador. Aborda referenciais teóricos que interpretam a sociedade contemporânea a partir de perspectivas cognitivo-reflexivas e estético-hermenêuticas e as relações entre processos (in)formativos e concepções de sociedade. Enfoca a interrelação entre espaços de trabalho e de aprendizagem, chegando ao conceito de espaços multirreferenciais de aprendizagem. Argui que a instituição / reconhecimento destes espaços para a (in)formação do cidadão-trabalhador, tanto no âmbito escolar quanto de outras esferas da vida social, é uma alternativa comprometida com a construção da cidadania, numa perspectiva solidária, visando à superação de profundos fossos de discriminação e exclusão. <br> <br> <B>Palavras-chave</B>: tecnologias da informação e comunicação – (in)formação do cidadão trabalhador – espaços multirreferenciais de aprendizagem. <br> <br> <br> <B>Abstract</B>: This paper seeks to analyze - from an epistemological multireferential perspective - transformations related to the process of globalization and how they are reflected in the. relationships between economic and political change and re- negotiation, work relations and processes, and the (in)formation of the worker. It deals with theoretical referents that interpret contemporary society from the standpoint of cognitive-reflexive and aesthetic-hermeneutic perspectives and the relationships between (in)formative processes and conceptions of society. The paper focuses on the interrelationship between work and learning spaces and develops the concept of multireferential learning spaces. It is argued that the institutionalization / recognition of these spaces for the (in)formation of the citizen-worker – just as much in the school ambit as in other spheres of social life - is an alternative that is committed to the building of citizenship from a perspective of solidarity, with the aim of overcoming deep discriminatory divides and exclusion. <br> <br> <B>Key words</B>: information and communication technologies, the (in)formation of the citizen-worker, multireferential learning spaces.


2019 ◽  
Vol 26 (6) ◽  
pp. 853-872
Author(s):  
Teresa Garín-Muñoz ◽  
Teodosio Pérez-Amaral ◽  
Rafael López

This article analyzes the consumer’s adoption of the Internet for information or shopping of tourist services. Based on the Surveys on Equipment and Use of Information and Communication Technologies in Households, by the National Statistics Institute of Spain, a micro-panel database (2008–2016) is constructed. Using this database and random effects logistic models, the impact of socioeconomic characteristics on the individual’s adoption of the Internet for tourism purposes is estimated. The results indicate that education, family size, digital skills, income, habitat, and employment situation are all significant for explaining the online booking of transportation or accommodation services; however, gender and age are not significant for the case of transportation. Differences between online buyers of tourism services and individuals who only look for information (bookers vs. lookers) are highlighted. Policy recommendations and business strategies are suggested, either to enhance e-Tourism or to increase the conversion rates of lookers into bookers.


Author(s):  
Humberto Thomé-Ortiz ◽  
Luis Felipe García-Rodea ◽  
Irais González Domínguez ◽  
Elizabeth López-Carré

This chapter aims to analyze the role that information and communication technologies (ICTs) have played in the processes of adaptation, learning, and tourist reactivation in rural areas, in the context of the pandemic caused by the spread of the zoonotic virus SARS-Cov-2. For this, a case study of the rural tourism offer was developed that includes the experiences of nine community tourism enterprises, settled in indigenous territories of the Central Mexican Highlands. The research approach was qualitative, and it was proposed to systematize the experiences that the enterprises have accumulated throughout the pandemic and during the process of social isolation. It is concluded that the use and exploitation of ICTs in rural areas is still incipient, in terms of their potential as tools for the promotion, marketing, and positioning of rural tourist destinations. It is necessary to overcome the technological gap in the context of the new socioeconomic characteristics that rural tourism will face, many of which will remain in force in the medium and long terms.


2021 ◽  
Vol 20 (3) ◽  
pp. 455-473
Author(s):  
Valentina N. EDRONOVA

Subject. Due to increasingly widespread information and communication technologies, the Internet plays a special role in young people’s lives as a means of communication, a source of information, a way of leisure activities, a tool for buying goods. This necessitates a comprehensive study of the phenomenon. Objectives. The study aims to analyze social networks as the main modern means of communication, explore the sources of Internet information, used by young people, consider how they used the Internet in their leisure time and for online purchases in 2020, compare and analyze the indicators of using the Internet by young people and the all-Russian indicators of using the electronic network by all age categories. Methods. The study employs statistical methods of data collection, summing up and generalizing the primary statistics, methods of analyzing the findings and materials published in scientific papers and mass media. Results. The paper defines the goals of using the Internet by young people, their priorities, preferences regarding the social networks, ways of entertainment and leisure, using the Internet, the attitude of young people to online shopping in 2020. Conclusions. Young people start to realize that the Internet cannot fully replace real communication, provide for their educational and cultural needs.


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