scholarly journals Twitter Sentiment Analysis on Indian Government Project using R.

2019 ◽  
Vol 8 (3) ◽  
pp. 8338-8341 ◽  
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Majority Vote ◽  
Research Work ◽  
Vital Role ◽  
Primary Data ◽  
Indian Government ◽  
Emotion Lexicon ◽  
Government Project ◽  
The Government

The main motive behind this research paper is to use the power of social media to observe, examine and analyze the opinion regarding recent Indian government project as the opinion of people plays a vital role in formulating the government policies. By getting into the deeper insights on social media, one can easily analyze the behavior of people regarding various issues and policies, which was otherwise impossible using traditional sources. The case study was done on Statue of Unity. Analysis was done on one of the famous social networking sites i.e. Twitter, using R programming language. Twitter API was used to collect the primary data. Tweets were analyzed by using opinion lexicon and Emotion lexicon-based approaches. Opinion Lexicon based approach categorized the sentiment of tweets in three categories, while Emotion Lexicon based approach refined them into eight more categories. The research work done in this paper will help government to understand the emotions of people regarding their policies and will also enrich people to help them understand majority vote of people

scholarly journals Citizen Journalism and Public Participation in the Era of New Media in Indonesia: From Street to Tweet

2019 ◽  
Vol 7 (3) ◽  
pp. 79-90
Author(s):  
Iswandi Syahputra ◽  
Rajab Ritonga
Keyword(s):  
Social Media ◽  
Mass Media ◽  
New Media ◽  
Public Participation ◽  
Salient Feature ◽  
Political Polarization ◽  
Primary Data ◽  
Citizen Journalism ◽  
Independent Information ◽  
The Government

Citizen journalism was initially practiced via mass media. This is because citizens trusted mass media as an independent information channel, and social media like Twitter was unavailable. Following mass media’s affiliation to political parties and the rise of social media, citizens began using Twitter for delivering news or information. We dub this as citizen journalism from street to tweet. This study found that such process indicates the waning of mass media and the intensification of social media. Yet, the process neither strengthened citizen journalism nor increased public participation as it resulted in netizens experiencing severe polarization between groups critical and in support of the government instead. We consider this as a new emerging phenomenon caused by the advent of new media in the post-truth era. In this context, post-truth refers to social and political conditions wherein citizens no longer respect the truth due to political polarization, fake-news-producing journalist, hate-mongering citizen journalism, and unregulated social media activities. Primary data were obtained through in-depth interviews with four informants. While conversation data of netizens on Twitter were acquired from a Twitter conversation reader operated by DEA (Drone Emprit Academic), a big data system capable of capturing and analyzing netizen’s conversations, particularly on Twitter in real time. This study may have implications on the shift of citizen journalism due to its presence in the era of new media. The most salient feature in this new period is the obscurity of news, information, and opinions conveyed by citizens via social media, like Twitter.

The Ubiquitous Role of Mobile Phones in Value Co-Creation Through Social Media Marketing

2021 ◽  
pp. 2166-2180
Author(s):  
Syed Far Abid Hossain ◽  
Xu Shan ◽  
Abdul Qadeer
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Mobile Phones ◽  
Random Sampling ◽  
Vital Role ◽  
Social Media Marketing ◽  
Primary Data ◽  
Use Of Social Media ◽  
Shed Light

The purpose of this paper is to ascertain the contemporary role of mobile phones in value co-creation through social media marketing. How mobile phones, in particular, smartphones with the help of numerous social media generate value co-creation, is the key objective of this study. A random sampling method was used to conduct a survey in different universities in China to identify the role of mobile phones in value co-creation. Findings from primary data collection indicated that mobile phones play a vital role in value co-creation because of the extensive use of social media. If value co-creation through social media marketing develops with the help of producers, suppliers and other intermediaries with the necessary technology and trust, the society, as well as customers, may enjoy a unique way of shopping. Future studies with mixed methodology and respondents who use different social media as a tool to generate value co-creation may shed light on the undiscovered phenomenon of social media marketing in the context of the mobile phone.

Social Media Advertising Influence on Users' Responses

2021 ◽  
Vol 11 (1) ◽  
pp. 1-13
Author(s):  
Heba Sadek
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Social Networking Sites ◽  
Deep Understanding ◽  
Vital Role ◽  
Structured Interviews ◽  
Research Directions ◽  
Emotional Appeal ◽  
Social Media Advertising ◽  
Clear Information

This research aims to extend the knowledge of social media advertising by providing a deep understanding of the elements of social networking sites advertising (SNS ad) effectiveness that help create favorable users' responses via their attitude toward empathy expression in the Egyptian context. Qualitative research was developed. Sixteen semi-structured interviews were conducted which were analyzed by using thematic analysis. Findings indicate that the crucial elements that generate an effective SNS ad in Egypt particularly on Facebook are the advertising creativity and simplicity, followed by the advertising entertainment specifically the emotional appeal of joy, the interactivity, the clear information, and the trustworthiness derived from users' generated content. These elements influence on users' attitude toward empathy expression and lead to favorable users' responses. Additionally, it has been found that brand loyalty plays a vital role on influencing users' responses. Based on these findings, this research offers implications and proposes further research directions.

scholarly journals ANALYSIS OF VARIOUS APPROACHES OF ABUSIVE TEXT DETECTION IN ONLINE SOCIAL NETWORKS

2021 ◽  
pp. 124-130
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
English Language ◽  
Research Work ◽  
Accurate Method ◽  
Online Social Networking ◽  
The People ◽  
Language Constructs

Social media is one of the most influential tool for sharing information across different regions among different users .The people sharing their interests in various aspects in online social networking platforms like Facebook, twitter etc. Therefore the usage of hate text steadily increasing. Nowadays it has been reviled unfair behavior of the users in social networking sites. The existence of abusive text on different online social networking platforms and identification of such text is a big challenging task. To understand the complexity of language constructs in different languages is very difficult .Already lot of research work has completed in English language. This paper gives detail analysis of detecting hate text in various languages Hindi, urdu, Arabic, Bengali, Telugu. We incorporated various kinds of ML and DL based algorithms to identify hate text in OSN’s. A review is done related to different classifiers where a comparison made between different models of ML, DL algorithms. Finally finds the accurate method to classify the text is offensive or not by finding the parameters i.e. accuracy and F1score

scholarly journals Social Media Advertisement and its Effect in Sales Prediction - An Analysis

2020 ◽  
Vol 8 (2) ◽  
pp. 40-44
Author(s):  
B Subha
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Open Source Software ◽  
Social Networking Sites ◽  
Vital Role ◽  
Programming Tool ◽  
Sales Prediction ◽  
Social Media Advertising ◽  
The Impact ◽  
A Company

Social Media Advertising plays a vital role in today’s business. It helps marketers to build relationships with their customers and increase sales. Marketers are using social media to advertise their products and generate sales. Social networking sites such as YouTube, Facebook, and Instagram are essential in today’s competitive business for boosting the sales of the firm. This study aims to predict the impact of social media advertising on sales of a company. The purpose of this paper is to build a linear regression model that predicts sales based on money spent on YouTube advertisements. The data is analyzed using the R open-source software program for statistical analysis. The R is a powerful programming tool that can represent the dataset graphically concerning different parameters, and it also uses different packages available. The result of this research shows that YouTube advertising is a better predictor of company sales.

scholarly journals Social Media Marketing: Gateway to Success for Homepreneurs

2020 ◽  
Vol 9 (4S) ◽  
pp. 66-70
Keyword(s):  
Economic Growth ◽  
Social Media ◽  
Small Business ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Indian Government ◽  
Government Data ◽  
The Government ◽  
The Individual ◽  
Medium Enterprises

As stated by the International Labour Organization (ILO), unemployment rate in India was at 3.5% in 2018 and 18.9 million people were jobless. The government of India constantly motivates its citizens to become entrepreneurs and create employment opportunities for others by launching programs like start up India, mudra bank, fund of funds and many others. As per the Indian government data, Micro, Small and Medium Enterprises (MSME) contribute nearly 8 percent of the country's GDP which reflects they play a significant role in the country's GDP. Each year, thousands of determined entrepreneurs start new businesses however only handful of them survives and plenty of small business are gone by the end of four years of their establishment. The major reason behind business failures are lack of experience, insufficient capital and poor location. Entrepreneurship is so dynamic in nature that it gives plausible solution for all potential entrepreneurs out there. One of the solutions for budding entrepreneurs is becoming a homepreneur. Homepreneurs are business entrepreneurs operating from their home. They are managing their business operations from home. It is a splendid opportunity for those who want to start something new without investing huge capital and taking bigger risks. The question arises is how do they attract their target audience without investing larger amount and time to meet them. One of the answers to this question is social media. Social media are interactive websites and applications that are designed to allow people to share content quickly, effectively and real time. Social media channels and online marketplaces have made it simple for homepreneurs to reach new audience, deliver products and receive payments. Platforms like Face book, Instagram, Watsapp, YouTube, Twitter, Google Ad, Mobikwik and various other applications are useful for marketing. Almost every individual is connected on one of above mentioned platforms. Social media has changed the face of marketing and completely taken communication, advertising and online marketing to the next level. The researcher will use phenomenology as the method of research. This research paper will explain the concept of homepreneurs; will put a light on various social media platforms for homepreneurs; will talk about their advantages and highlight its working. It will also share many examples of homepreneurs actively participating on these platforms and achieving success. This will definitely help the group who want to start a small business to understand the framework of homepreneurship and functional for those who want to expand their business operation online. As said by late prime minister Atal Bihari Vajpayee “Empowering the individual means empowering the nation. And empowerment is best served through rapid economic growth with rapid social change”. Entrepreneurship is pivotal for individual empowerment, economic growth and sustainable development.

scholarly journals Tinjaun Yuridis Terhadap Media Sosial Yang Menyalahgunakan Dan Mengakibatkan Penyemaran Nama Baik (putusan : No574 K/pid.sus/MA/2018)

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Pardamean Sitompul ◽  
Okmin Manurung
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Community Factors ◽  
Application Of Law ◽  
The Government ◽  
The Many ◽  
Research Show

The misuse of social media that causes defamation Decision: No 574 K / pid.sus / MA / 2018, is one of the many legal problems that have been ensnared due to the misuse of social media. The author uses three types of data sources, namely primary data sources of data obtained from laws and Supreme Court decisions. And secondary data data obtained from law books, law magazines and legal writings. And the last is tertiary legal material is complementary legal material obtained from dictionaries and the internet. and data analysis using qualitative data which is data in the form of words that talk about statutory regulations. The results of the research show that in the application of law enforcement of the ITE Law article 27 paragraph 1 in conjunction with article 45 paragraph 1 there is still a sense of injustice for the community, factors that must also be considered in imposing sanctions on victims of Baiq Nuril. and sociology of law and a strong conscience against actions or decisions in law enforcement. In this case, the government should have strict supervision of the use of information technology. This is aimed at preventing and overcoming efficiently and effectively the act of defamation through social media.

scholarly journals Promosi Kesehatan Melalui Media Sosial dan Kebijakan Physical Distancing Terhadap Perilaku Pencegahan Covid-19

2021 ◽  
Vol 11 (1) ◽  
pp. 12
Author(s):  
Achmad Lukman Hakim
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Urban Communities ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
P Value ◽  
Cross Sectional ◽  
The Government ◽  
The Relationship

Coronavirus Disease 2019 (Covid-19) is a contagious disease caused by a coronavirus where the virus attacks the respiratory tract and can infect humans and animals. Therefore, preventive measures against breaking the chain of transmission of this infectious disease must be carried out as quickly as possible in breaking the chain of transmission of Covid-19. The research objective was to determine the relationship between health promotion through social media and physical distancing policies on behavioral prevention of Covid-19 in urban communities. The research method was quantitative with cross-sectional research design. The population in this research was all urban people who live in the DKI Jakarta area. The sampling technique was accidental sampling of 100 respondents. The data used were primary data through distributing questionnaires and secondary data derived from Jakarta's Covid-19 monitoring data. Data analysis was performed descriptive and the Pearson product moment correlation test. The results showed the relationship between health promotion through social media (with p-value = 0.001 and r = 0.315) and physical distancing policies (with p-value = 0,000 and r = 0.973) on Covid-19 prevention behavior in urban communities. It is hoped that the government will not hesitate in carrying out policies in reducing the spread of Covid-19 and promoting coordination with various related parties. Keywords: Covid-19; physical distancing policies; health promotion; social media ABSTRAK Coronavirus Disease 2019 (Covid-19) adalah salah satu penyakit menular yang disebabkan oleh coronavirus dimana virus tersebut menyerang saluran pernafasan dan dapat menginfeksi manusia dan hewan. Oleh sebab itu, tindakan pencegahan terhadap memutus rantai penularan penyakit menular tersebut wajib dilakukan secepat mungkin dalam memutus mata rantai penularan Covid-19. Tujuan penelitian untuk mengetahui hubungan antara promosi kesehatan melalui media social dan kebijakan physical distancing terhadap perilaku pencegahan perilaku Covid-19 pada masyarakat perkotaan. Metode penelitian adalah kuantitatif dengan desain penelitian cross sectional. Populasi dalam penelitian adalah seluruh masyarakat perkotaan yang berdomisili di wilayah DKI Jakarta. Teknik pengambilan sampel menggunakan accidental sampling sebanyak 100 responden. Data yang digunakan data primer melalui penyebaran kuesioner dan data sekunder yang berasal dari data pemantauan Covid-19 DKI Jakarta. Analisis data dilakukan secara deskriptif dan uji korelasi pearson product moment. Hasil penelitian menujukkan hubungan promosi kesehatan melalui media sosial (dengan p-value=0,001 dan r=0,315) dan kebijakan physical distancing (dengan p-value=0,000 dan r=0,973) terhadap perilaku pencegahan Covid-19 pada masyarakat perkotaan. Diharapkan pemerintah tidak ragu dalam menjalankan kebijakan dalam menekan penyebaran Covid-19 serta mengedepankan koordinasi dengan berbagai pihak terkait. Kata kunci: Covid-19; kebijakan physical distancing; promosi kesehatan; media sosial

scholarly journals Impact of E-Marketing Promotions on the Performance of Religious Tourism: In Case of Srikakulam District, A.P, India

2019 ◽  
Vol 8 (6S3) ◽  
pp. 1289-1292
Keyword(s):  
Social Media ◽  
Information Seeking ◽  
Vital Role ◽  
Tourism Industry ◽  
Digital Information ◽  
Group Discussions ◽  
Descriptive Research ◽  
Religious Tourism ◽  
The Government ◽  
E Mail

Collision of religion has been imperative for all kind of dexterous industries in India and tourism being considered as one of the profitable industries, amalgamation of religion with tourism has been identified as the most important element. To be specific and integrated as far as the marketing promotions are considered , technology which aids the promotion with respect to social media , e-mail marketing and digital marketing techniques has now a days play a vital role in line with effective reach and message impact. Researchers have aimed to evaluate the impression of e-marketing promotion mix of religious tourism on the performance of tourism in Srikakulam District where many holy destinations such as Arasavilli, Srikurmam and Srimukhalingametc exist. An exploratory and descriptive research design with convenience sampling aiming at the respondents of digitally habituated devotees in the very popular social media and other with a structured questionnaire and focus group discussions have been conducted. The results drawn with the help of SPSS 20 have been analyzed and interpreted that have shown the accustomisation of digital information seeking among different demographical groups of devotees with respect to e-marketing, transportation, accommodation and other celestial activities such as libation and poojas. Recommendations by the researcher have been offered to different communities related with tourism industry. This paper will be an advantage especially for endowment department of the government by considering the finding and conclusions of the study which are associated with all integrated promotions of emarketing and marketing skill applications.

scholarly journals Social Media as a Source of Information and Misinformation on the Example of the Notre Dame Fire

2020 ◽  
Vol 56 (2) ◽  
pp. 6-20
Author(s):  
Bogdan Kosowski ◽  
Artur Luzar
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Social Networking Sites ◽  
Local Community ◽  
Emergency Services ◽  
Efficient Operation ◽  
Web 3.0 ◽  
Social Media Platforms ◽  
The Government ◽  
State Of Affairs

Aim: The aim of this article is to analyse the activity of individual users, institutions and organisations in social media in the context of the fire in the Notre Dame Cathedral. The main threats of using this type of tools in crisis communication are presented, with particular emphasis on the propagation of information and disinformation. Introduction: The development of social media (platforms) in the global Internet means that they have become a tool commonly used by various types of private organisations, public administration and services. Using this medium gives great opportunities in the process of providing current information, efficient communication with the local community, building positive relations and creating a positive image of the organisation. Social media are also used by the government administration and emergency services of many countries during each of the four phases of crisis management (mitigation, preparedness, response, recovery). Information and communication technologies together with social media play an important role in contemporary people’s lives. They constitute an important part of everyday reality and are intrinsically related to it. The fire of the Notre Dame Cathedral in 2019 was widely commented on social media. The existing traditional methods of communication, such as press, television or radio, have significant limitations consisting in the inability to interact with the media users. Only the person who created the information could be the broadcaster. The internet, and social media in particular, has changed dramatically this state of affairs, giving recipients the opportunity to interact with people/institutions generating content. Methodology: The method applied in the article is that of literature review in the area of Web 1.0, Web 2.0, Web 3.0 development as well as the course of the fire of the Notre Dame Cathedral. Statistical analysis was performed using Google Trends. The paper indicates the main sources of opportunities and threats to users' activity in social media, with particular emphasis on the aspects related to the efficient operation of emergency services. Conclusions: The role of social media in crisis situations has not yet been established. It is evolving and it can be expected that with time it will be used to an increasing extent also in cases such as fires and other threats to cultural goods. The authors recommend further research on the behaviour of users of social networking sites, groups and the entire portal.

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