scholarly journals Impact of Brand Equity on Television in Chennai City

2019 ◽  
Vol 8 (4S3) ◽  
pp. 228-231
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Empirical Study ◽  
Sample Size ◽  
Brand Equity ◽  
T Test ◽  
Correlation And Regression Analysis ◽  
Television Market ◽  
Chennai City ◽  
The Impact

Traditionally branding was seen as a mark of identification whereas now branding focuses on creating loyalty to the brand and helps in building long-lasting relationships with the customers. This empirical study highlights the impact of brand equity on television. Indian television market has numerous brands and the customers have the freedom to choose their brand according to their preferences and taste. Different brands provide different services, different outlooks and different prices. The customers have wide choice. The sample size of 120 who used television was analysed in order to determine the impact of brand equity. One sample t-test, bi-variate correlation and regression analysis was the tools used in the study. Findings in the study showed that relationship between brand equity and customer satisfaction was positive.

scholarly journals Customer Loyalty in FMCG Sector of Pakistan

2012 ◽  
Vol 4 (1) ◽  
pp. 41-48
Author(s):  
Khansa Zaman ◽  
Asma Arshad . ◽  
Aqeel Shahzad .
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Sample Size ◽  
Customer Loyalty ◽  
Significant Relationship ◽  
Corporate Reputation ◽  
Empirical Relationship ◽  
Corporate Image ◽  
Relationship Of ◽  
The Impact

The purpose of this study is to find an empirical relationship of proposed variables and to find the impact of customer satisfaction, trust, and corporate reputation on customer loyalty. This study attempts to contribute to the knowledge how FMCG companies of Pakistan can retain their customers by making them loyal through satisfaction, trust, and corporate reputation. A theoretical framework is proposed to suggest links among variables. The sample size selected for research constitutes 200 respondents, and these respondents belong to the cities of Rawalpindi and Islamabad, Pakistan. Multiple regression and correlation coefficient was used to examine hypothesized relationship. Regression analysis reveals that customer satisfaction, trust, and corporate reputation bring 79.0% change in customer loyalty. There is a strong positive yet significant relationship of trust and customer loyalty. Customer satisfaction & corporate image also posit a positive and significant impact on customer loyalty. The results indicate that FMCG companies in Pakistan should pay more attention toward the reputation of their company, satisfaction of their customers, and trust in order to build loyalty of customers. Generalizability and time constraint are the limitations of the study.

Агрономическая эффективность промышленной (голландской) технологии возделывания картофеля

2018 ◽  
Author(s):  
C. Coy ◽  
A.V. Shuravilin ◽  
O.A. Zakharova
Keyword(s):  
Heavy Metals ◽  
Regression Analysis ◽  
Positive Response ◽  
Growth Yield ◽  
Correlation And Regression Analysis ◽  
Yield And Quality ◽  
Quality Of Products ◽  
High Degree ◽  
The Impact

Приведены результаты исследований по изучению влияния промышленной технологии возделывания картофеля на развитие, урожайность и качество продукции. Выявлена положительная реакция растений на подкормку K2SO4 в период посадки. Корреляционно-регрессионный анализ урожайности и качества клубней выявил высокую степень достоверности результатов опыта. Содержание нитратов и тяжелых металлов в клубнях было ниже допустимых величин.The results of studies on the impact of industrial technology of potato cultivation on growth, yield and quality of products. There was a positive response of plants to fertilizer K2SO4 in the period of planting. Correlation and regression analysis of yield and quality of tubers revealed a high degree of reliability of the results of experience. The contents of nitrates and heavy metals in tubers was below the permissible values.

scholarly journals Customer Satisfaction and Customer Loyalty: Leading Super Markets in Jaffna District, Sri Lanka

2017 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Kumaradeepan V. ◽  
Pathmini, M G S
Keyword(s):  
Social Sciences ◽  
Regression Analysis ◽  
Sri Lanka ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Primary Data ◽  
The Impact

The topic of the research is Customer Satisfaction (CS) and Customer Loyalty (CL); special reference to the leading supermarkets in Jaffna. The objective of the research is to identify the impact of Customer Satisfaction on Customer Loyalty of leading Supermarkets in Jaffna, Sri Lanka. The research is simply deductive approach to find out the impact between Customer satisfaction and Customer loyalty. Quantitative method is available based on primary data. At present there are 08 numbers of supermarkets functioning in Jaffna district and popular three were selected. Random sampling technique is used to collect the data from customers of supermarkets in selected area. The analysis is carried out using a sample of 240 customers in Jaffna and only 218 were taken to analyze. ‘Statistical Package for Social Sciences’ (SPSS) 22.0 version was used in order to analyze the data. Correlation was used to find the connection between Customer Satisfaction and Customer Loyalty. Also Regression analysis is used to predict the value of a variable based on the value of two or more other variables. Also found that about 40 percent connection between Customer Satisfaction and Customer Loyalty and also found around 16% affect by Customer satisfaction to Customer loyalty.

scholarly journals MODELLING OF THE INTEGRATED INDICATOR OF THE GENERAL LEVEL OF ENVIRONMENTAL SAFETY OF THE ENTERPRISE

2017 ◽  
pp. 182-191 ◽  
Author(s):  
Tetyana Radevych ◽  
Yuliya Nochovna ◽  
Nataliya Samburs'ka
Keyword(s):  
Regression Analysis ◽  
Environmental Protection ◽  
Mathematic Model ◽  
Environmental Safety ◽  
General Level ◽  
Environmental Damage ◽  
Economic Factors ◽  
Integral Coefficient ◽  
Correlation And Regression Analysis ◽  
The Impact

Introduction. Effective stimulation of the activities of national enterprises in the direction of environmental protection, reduction of the negative impact of production on the environment, increase of innovation and investment attractiveness, environmental image and improvement of the ecological situation in Ukraine becomes possible on condition of the development and practical testing of the methodology for assessing the overall level of environmental safety of the enterprise. Purpose. The article aims to develop an integrated index of the overall level of environmental safety of the enterprise, to justify the possibility of using correlation and regression analysis to confirm the interrelationship between its components. Methodology. The fundamental aspects of the general economic theory, the economics of nature usage and environmental protection, statistics and econometrics have become the methodological basis of the article. The article uses correlation and regression analysis, comparative analysis, method of relative values, methods of economic and mathematic modelling etc. Results. In the article the formula for calculation the integral index of the general level of ecological safety of the enterprise is developed. It is based on three partial integral coefficients: the integral coefficient of environmental damage; integral coefficient of influence of economic factors; the integral factor of the impact of environmental and economic factors. The use of correlation and regression analysis has confirmed the adequacy of the developed economic and mathematic model, the reality of interconnections and interdependencies between its indicators.

scholarly journals The Effect of Customer Satisfaction on Customer Loyalty in Kartu As Products in Makassar City

2020 ◽  
Vol 7 (2) ◽  
pp. 227
Author(s):  
Muhammad Ilham Wardhana Haeruddin ◽  
Muhammad Ikhwan Maulana Haeruddin
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Computer Program ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Technique ◽  
T Test ◽  
Stratified Random Sampling ◽  
Customer Dissatisfaction ◽  
Willingness To Recommend

This study aims to determine the influence of customer satisfaction on customer loyalty in Kartu As products in Makassar City. This research was conducted in Makassar City with 105 respondents. The sampling technique used stratified random sampling. This study was analyzed using hypothesis testing with multiple regression analysis with the help of the SPSS 21 computer program, to perform the f-test, t-test, and the calculation of R square (r2). The results of the analysis show that simultaneously the X variable (overall customer satisfaction, customer satisfaction dimensions, confirmation of expectations, re-purchase interest, willingness to recommend and customer dissatisfaction) has a significant effect on customer loyalty. In the t-test, there are two subvariables X that are not significant because the value of t count <t table, namely the dimensions of customer satisfaction (X2), and willingness to recommend (X5). From the calculation of R square (r2) of 0.423, it shows that the percentage of the influence of variable X on variable Y is 42.3%.

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