scholarly journals DAYA TARIK PROMOSI, HARGA DAN KUALITAS PRODUK DIMEDIASI PREFERENSI KONSUMEN TERHADAP MINAT BELI MINUMAN THAI TEA DI KOTA MAKASSAR

2021 ◽  
Vol 4 (1) ◽  
pp. 104-113
Author(s):  
Bergita Satti Manglo ◽  
Muhammad Yusuf Saleh ◽  
Seri Suriani
Keyword(s):  
Product Quality ◽  
Direct Effect ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Direct Influence ◽  
Research Population ◽  
Research Analysis

Penelitian dirancang untuk menganalisis, menginterpretasi dan mengetahui : 1) Pengaruh daya tarik promosi pada preferensi konsumen; 2) Pengaruh harga pada preferensi konsumen; 3) Pengaruh kualitas produk pada preferensi konsumen; 4) Pengaruh daya tarik promosi secara langsung pada minat beli konsumen maupun melalui mediasi preferensi konsumen; 5) Pengaruh harga secara langsung pada minat beli konsumen maupun melalui mediasi preferensi konsumen; 6) Pengaruh kualitas produk secara langsung pada minat beli konsumen maupun melalui mediasi preferensi konsumen; 7) Pengaruh preferensi konsumen pada minat beli konsumen. Populasi penelitian tidak diketahui jumlahnya sehingga peneliti menggunakan rumus Lemeshow sehingga diperoleh 96 sampel. Penelitian dianalisis dengan bantuan software SPSS & SmartPLS3. Kesimpulannya : 1) Daya tarik promosi berpengaruh pada preferensi konsumen; 2) Harga berpengaruh pada preferensi konsumen; 3) Kualitas produk berpengaruh pada preferensi konsumen; 4) Daya tarik promosi berpengaruh langsung pada minat beli konsumen  maupun melalui mediasi preferensi konsumen; 5) Harga berpengaruh langsung pada minat beli konsumen maupun melalui mediasi preferensi konsumen; 6) Kualitas produk berpengaruh langsung pada minat beli konsumen maupun melalui mediasi preferensi konsumen; 7) Kualitas  produk berpengaruh pada  preferensi konsumen. The study was designed to analyze, interpret and determine: 1) the effect of promotional attractiveness on consumer preferences; 2) The effect of price on consumer preferences; 3) The effect of product quality on consumer preferences; 4) The influence of promotional attractiveness directly on consumer buying interest or through mediation of consumer preferences; 5) The direct influence of price on consumer buying interest or through mediation of consumer preferences; 6) The influence of product quality directly on consumer buying interest or through mediation of consumer preferences; 7) The level of consumer preference on consumer buying interest. The number of the research population is unknown, so the researchers used the Lemeshow formula to obtain 96 samples. Research analysis with the help of SPSS & SmartPLS3 software. In conclusion: 1) Promotional attractiveness affects consumer preferences; 2) Price has an effect on consumer preferences; 3) Product quality has an effect on consumer preferences; 4) Promotional attractiveness has a direct effect on consumer buying interest as well as through mediation of consumer preferences; 5) Price has a direct effect on consumer buying interest as well as through mediation of consumer preferences; 6) Product quality has a direct effect on consumer buying interest as well as through mediation of consumer preferences; 7) Product quality has an effect on consumer preferences.

scholarly journals Diversity in Nutrient Content and Consumer Preferences of Sensory Attributes of Peanut (Arachis hypogaea L.) Varieties in Ugandan Agroecosystems

2021 ◽  
Vol 13 (5) ◽  
pp. 2658
Author(s):  
Rose Nankya ◽  
John W. Mulumba ◽  
Hannington Lwandasa ◽  
Moses Matovu ◽  
Brian Isabirye ◽  
...  
Keyword(s):  
Arachis Hypogaea ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Nutrient Content ◽  
Intraspecific Diversity ◽  
Laboratory Evaluation ◽  
Organoleptic Characteristics ◽  
Arachis Hypogaea L ◽  
Cultivated Peanut ◽  
Nutrient Amounts

The cultivated peanut (Arachis hypogaea L.) is one of the most widely consumed legumes globally due to its nutrient content, taste, and affordability. Nutrient composition and consumer preference were determined for twenty local farmer (landrace) and commercial peanut varieties grown in the Nakaseke and Nakasongola districts of the central wooded savanna of Uganda through sensory and laboratory evaluation. Significant differences in nutrient content (p < 0.05) among peanut varieties were found within and across sites. A significant relationship between nutrient content and consumer preference for varieties within and across sites was also realized (Wilk’s lambda = 0.05, p = 0.00). The differences in nutrient content influenced key organoleptic characteristics, including taste, crunchiness, appearance, and soup aroma, which contributed to why consumers may prefer certain varieties to others. Gender differences in variety selection were significantly related to consumer preference for the crunchiness of roasted peanut varieties (F = 5.7, p = 0.016). The results imply that selecting different varieties of peanuts enables consumers to receive different nutrient amounts, while experiencing variety uniqueness. The promotion of peanut intraspecific diversity is crucial for improved nutrition, organoleptic appreciation and the livelihood of those engaged in peanut value chains, especially for the actors who specialize in different peanut products. The conservation of peanut diversity will ensure that the present and future generations benefit from the nutritional content and organoleptic enjoyment that is linked to unique peanut varieties.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

scholarly journals Identifying the Optimal Application Rate of Three Fertilizers Used to Grow New Guinea Impatiens

2016 ◽  
Vol 34 (4) ◽  
pp. 118-122
Author(s):  
A.K. Ostrom ◽  
C.C. Pasian
Keyword(s):  
Controlled Release ◽  
Consumer Preferences ◽  
Tap Water ◽  
Consumer Preference ◽  
New Guinea ◽  
Water Soluble ◽  
Plant Weight ◽  
Preference Ratings ◽  
New Guinea Impatiens

This manuscript describes the effect of controlled-release, and water-soluble fertilizers on the growth and quality of New Guinea impatiens (NGI) (Impatiens hawkeri Bull.). Three different fertilizers were applied at three rates each in order to investigate their effect on growth and quality of ‘Paradise New Red.’ NGI. Fertilizer treatments included 1) a 20-4.4-16.6 water-soluble fertilizer (WSF), 2) a 10-1.8-2.5 soybean-based fertilizer (SBF), and 3) a 15-4-10, three-to four-month longevity controlled-release fertilizer (CRF). CRF was applied as a pre-plant at 1×, 0.75×, and 0.5× the label rate. WSF and SBF fertigation rates of 75, 150, and 250 mg·L−1 N (75, 150, and 250 ppm N), respectively, were used based on a common range of fertigation rates in a greenhouse setting from what is considered relatively low, moderate, and high for NGI production. Plants were irrigated or fertigated by hand every 1 to 5 days as needed, based on environmental conditions and plant size, with either approximately 300 mL (10.4 oz) of either tap water or a fertilizer solution. SPAD readings, above ground plant weight, consumer preference ratings, and cumulative flower number were measured and used to calculate a quality index (QI). Optimal fertilizer rates as determined by the QI were found to be 1) CRF at 7.11 kg·m−3 (11.8 lb·yd−3), 2) SBF at 150 mg·L−1 (150 ppm) N, and 3) WSF at 75 mg·L−1 (75 ppm) N. With the application method used in this work, the WSF was more efficient than the SBF because it produced high quality plants with less fertilizer applied. While for the most part overall consumer preference ratings coincided with plant dry weight, there were some exceptions, indicating that consumers can prefer plants that are not necessary the largest as indicated by their dry weights. Consumer preferences may not coincide with typical plant parameters of plant growth all the time. Consumer preferences should be always considered in an industry that sell its products based mainly on their appearance.

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS

2020 ◽  
Vol 1 (3) ◽  
pp. 149-154
Author(s):  
Himmatul Miftah ◽  
Ita Novita ◽  
H Tsuwaibah ◽  
M. A. Sunaryo
Keyword(s):  
Consumer Behavior ◽  
Herbal Medicine ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Medicinal Products ◽  
Product Attributes ◽  
Herbal Medicinal Products ◽  
Herbal Medicine Product ◽  
Close Relationship ◽  
Herbal Medicinal

Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously.   Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance

scholarly journals UNCONDITIONAL CONSERVATISM AS A MEDIATION BETWEEN LEVERAGE AND SIZE TO FIRM VALUE

2019 ◽  
Vol 2 (2) ◽  
pp. 69-74
Author(s):  
DINUL ALFIAN AKBAR ◽  
AMRI AMIR ◽  
SRI RAHAYU ◽  
ASEP MACHPUDIN
Keyword(s):  
Direct Effect ◽  
Firm Value ◽  
Stock Exchange ◽  
Direct Influence ◽  
Indirect Influence ◽  
Conservative Accounting ◽  
Accounting Numbers

This research is motivated by the controversy regarding the benefits of conservative accounting numbers, intended to determine the direct effect of leverage and size on firm value, and the indirect influence of these variables through unconditional conservatism as an intervening variable on firm values ​​in 2010 - 2017 on the Stock Exchange Indonesia. The results were that the variable unconditional conservatism can mediate the influence between size on firm value. There is a direct influence between leverage and size on firm value.

Evaluation of hedonic scores and R-indices for visual, flavour and texture preferences of apple cultivars by British Columbian and Nova Scotian consumers

1999 ◽  
Vol 79 (3) ◽  
pp. 395-399 ◽  
Author(s):  
M. A. Cliff ◽  
K. Sanford ◽  
E. Johnston
Keyword(s):  
Regional Differences ◽  
Consumer Preferences ◽  
Block Design ◽  
Consumer Preference ◽  
Incomplete Block Design ◽  
Visual Preferences ◽  
Apple Cultivars ◽  
Carry Over ◽  
Hedonic Scale ◽  
Nova Scotian

Apple preferences were examined for regional, cultivar and order-of presentation effects. Seven apple cultivars, four (Honeycrisp, Fiesta, Cortland and Sinta) grown in Nova Scotia (NS) and three (Creston, Silken and Gala) grown in British Columbia (BC) were evaluated for visual, flavour and texture preferences using a nine-point hedonic scale. In both locations, 126 consumers evaluated all seven cultivars for their visual preferences and four of the seven cultivars for their flavour and texture preferences, using an incomplete-block design balanced for presentation order and carry-over effects. On average, the flavour and texture scores of NS consumers were higher than those of BC consumers. Regional differences were most pronounced for visual preferences, with BC consumers preferring Gala and Creston (BC-grown cultivars) and NS consumers preferring Fiesta and Cortland (NS-grown cultivars). Despite these differences, three of the four top-rated cultivars were identical (Gala, Fiesta and Cortland). Flavour preferences were the most similar, with Gala, Silken, Creston and Cortland being preferred by both NS and BC consumers. Regional differences for texture preferences were less pronounced than those for visual preferences, with Creston preferred by both groups. The BC consumers preferred the texture of Silken and Creston, while the NS consumers preferred the texture of Creston, Honeycrisp, Cortland and Gala. Results from the nine-point hedonic scale were correlated with results from the four-point R-index scale. Correlations were highest when discrimination among the cultivars was greatest. Both methodologies effectively quantified consumer preferences, with hedonic scores expressing results in relative terms and the R-index expressing results as probabilities. Key words: Sensory evaluation, consumer preference, apple-cultivar preference, R-index

scholarly journals Investigating Marital Infidelity from the Perspective of Payame Noor and Azad Universities’ Students in Bileh Savar County in 2015

2017 ◽  
Vol 11 (8) ◽  
pp. 124
Author(s):  
Mohsen Alayi ◽  
Azam Faridi
Keyword(s):  
Complete Separation ◽  
Descriptive Statistics ◽  
The Past ◽  
Research Survey ◽  
Frequency Table ◽  
Marital Infidelity ◽  
Research Population ◽  
Long Time ◽  
Married Students ◽  
Research Analysis

Infidelity is one of the problems which families are involved in and it goes forward to complete separation. Of course, this problem existed long time ago, with this difference that infidelity and polygamy were common categories in families in the past and they were a privilege especially for men. Sometimes, even women themselves were looking for a wife for their husband. However, at the present time, polygamy is not considered as a privilege and value and even women are not willing to share their husband with another woman. This subject has become a problem in families. The research population consisted of students (male and female) of Payame Noor and Azad Universities in Bileh Savar County. All students of Payame Noor University were 500 and students of Azad University were 1000. Since there were no accurate statistics of married students at both universities, and also due to the lack of financial ability and high costs of research analysis, 150 students were randomly selected as the sample of research. Survey research method and questionnaire were used for data collection. Statistical methods were applied in the forms of descriptive statistics (frequency table, percent, charts) and referential statistics (Pearson test, t-test).

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