Factors Influencing Consumer Behavior in Sustainable Fruit and Vegetable Consumption in Maramures County, Romania

The article explores consumer behavior in the context of sustainable consumption and the changes related to healthy food that have occurred during the pandemic. The study seeks to identify the factors that influenced consumer behavior on the consumption of fruits and vegetables. For this purpose, a questionnaire was applied to a sample of 1230 people from Maramures County, Romania. This study evaluates consumer behavior and attitudes on sustainable healthy food consumption; determining factors of consumer behavior are established by the needs, knowledge, selection of quality products, and the degree of culture and education in health diet issues. The study also presents a specific classification for fruits and vegetables in terms of consumer preferences and the clustering of local consumers by their interest in healthy food habits according to consumer culture, consumer loyalty, consumer needs, and consumer knowledge. In this study, it was revealed that consumer behavior consumption is not influenced by age, gender, or education. As a result of the correlation analysis, a positive relation was identified between the consumer preference, consumer attitude, and consumer behavior variables. The results of this study offer practical solutions and directions for future research on redesigning sustainable development of local, traditional foods. The new trend focuses on brand offerings and consumer needs for quality food and shows the consumer’s ethnocentrism and orientation for practical solutions.

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PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

Jurnal Sosio Agribisnis ◽

10.33772/jsa.v3i1.7397 ◽

2018 ◽

Vol 3 (1) ◽

Author(s):

Helviani Helviani ◽

Sitti Aida Adha Taridala ◽

Azhar Bafadal ◽

Budiyanto Budiyanto

Keyword(s):

Consumer Behavior ◽

Customer Satisfaction ◽

Conjoint Analysis ◽

Consumer Satisfaction ◽

Consumer Preferences ◽

Consumer Preference ◽

Raw Material ◽

Market Demand ◽

Satisfaction Index ◽

Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

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PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS

Indonesian Journal of Applied Research (IJAR) ◽

10.30997/ijar.v1i3.65 ◽

2020 ◽

Vol 1 (3) ◽

pp. 149-154

Author(s):

Himmatul Miftah ◽

Ita Novita ◽

H Tsuwaibah ◽

M. A. Sunaryo

Keyword(s):

Consumer Behavior ◽

Herbal Medicine ◽

Consumer Preferences ◽

Consumer Preference ◽

Medicinal Products ◽

Product Attributes ◽

Herbal Medicinal Products ◽

Herbal Medicine Product ◽

Close Relationship ◽

Herbal Medicinal

Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously. Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance

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The Tipping Point in the Status of Socially Responsible Consumer Behavior Research? A Bibliometric Analysis

Sustainability ◽

10.3390/su12083141 ◽

2020 ◽

Vol 12 (8) ◽

pp. 3141 ◽

Cited By ~ 1

Author(s):

Andrés Nova-Reyes ◽

Francisco Muñoz-Leiva ◽

Teodoro Luque-Martínez

Keyword(s):

Bibliometric Analysis ◽

Sustainable Consumption ◽

Academic Research ◽

Future Research ◽

Consumer Attitude ◽

Socially Responsible ◽

Socially Responsible Consumer ◽

New Research ◽

The Impact ◽

Responsible Consumer

Looking at the impact of society on the environment or, as we write this manuscript in the midst of the COVID-19 crisis, the scenes of consumers hoarding products, we wonder if consumers really do exhibit socially responsible consumer behaviors (SRCB). An initial literature review showed that few studies have addressed this issue, which creates opportunities for the development of new research lines. Furthermore, no study had examined the conceptual evolution or whether SRCB is a developed or fragmented theme from an exhaustive compilation of all previous academic research. To address the proposed research questions, we conducted a bibliometric analysis applied to a corpus of manuscripts on SRCB indexed in the Web of Science (WoS) bibliographic database, from its inception in 1991 up to 2019. Co-word analysis provided a structure of conceptual sub-domains classified based on their density and centrality. In addition, thematic networks were extracted that showed the important associations between the main issues that the SRCB community has addressed, which enabled the authors to examine the subject’s intellectual structuring over almost three decades. The findings showed that the research, over time, has focused most on corporate social responsibility (CSR), this being a motor theme between 2013 and 2016. In general, SRCB has been a very fragmented field of study, however in the last three years, it has developed into a distinct entity; in the past, it was basically addressed through CSR. The most productive thematic areas during the last 30 years have been: (a) Research into consumer attitude, (b) research on CSR, and (c) research on social and sustainable consumption behavior. In response to calls for greater theoretical clarification of the SRCB discipline, the authors providing experts and novices with a better understanding of the current state of the art and suggest future research directions.

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Active and Intelligent Packaging of Cheese: Developments and Future Scope

10.5772/intechopen.95502 ◽

2021 ◽

Author(s):

Gaurav Kr Deshwal ◽

Narender Raju Panjagari

Keyword(s):

Fruits And Vegetables ◽

Consumer Preferences ◽

Dairy Product ◽

Future Research ◽

Intelligent Packaging ◽

Smart Packaging ◽

Technological Advances ◽

Production And Consumption ◽

Future Research Directions

Technological advances and changes in consumer preferences for safer food with better shelf life have led to packaging innovations like smart packaging. Smart packaging systems involve the blend of active and intelligent packaging properties. Most of the smart packaging systems in food sector are mainly focused on fish, sea, food, meat, poultry, fruits and vegetables. With cheese being the major dairy product and its market expanding exponentially, smart packaging systems for cheese are exhaustively addressed in this book chapter. Some of the smart packaging systems pertaining to cheese like antioxidant releasers, antimicrobial packaging, ripening indicator and self-cleaning rinds can hasten commercial acceptance and reliability of cheese products. This book chapter also tabulates the recent data related to production, and consumption of cheese, permitted additives, types of active and intelligent packaging systems explored for cheese and commercial suppliers of smart packaging systems. Along with, future research directions for smart packaging of cheese are also presented.

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Tracing the Single and Combined Contributions of Home-Grown Supply and Health Literacy on Fruit and Vegetable Consumption: An Empirical Exploration in Rural India

Frontiers in Public Health ◽

10.3389/fpubh.2021.591439 ◽

2021 ◽

Vol 9 ◽

Author(s):

Yun-Hsuan Wu ◽

Spencer Moore ◽

Cameron McRae ◽

Laurette Dubé

Keyword(s):

Health Literacy ◽

Fruits And Vegetables ◽

Vegetable Consumption ◽

Fruit And Vegetable Consumption ◽

Future Research ◽

Vegetable Production ◽

Agricultural Policies ◽

Fruit And Vegetable ◽

Educational Strategies ◽

Vulnerable Households

Low fruit and vegetable consumption (FVC) remains a global health challenge. Fostering subsistence agriculture through the production and home-grown consumption (HGC) of fruits and vegetables are seen as potential strategies for improving overall FVC, in particular, for developing countries like India. In addition, educational strategies targeting FVC health literacy are also used. Little evidence has documented a connection between these two strategies. We examine the single and combined influence of HGC and health literacy with regard to benefits from fruits and vegetable consumption. Data were collected from 427 rural households in the state of Odisha, India. Three outcomes were examined: FVC, as well as fruit and vegetables separately. Linear and Poisson regression were used to examine the association among home-grown consumption (HGC), FVC health literacy, and the FVC outcomes. Findings show that HGC, but not FVC health literacy, was directly associated with FVC (β = 0.65, SE = 0.10, p = 0.008) and vegetable consumption (β = 0.57, SE = 0.11, p = 0.02). However, both HGC (β = 0.58, SE = 0.05, p < 0.01) and FVC health literacy (β = −0.07, SE = 0.02, p = 0.001) were associated with fruit consumption. In addition, HGC effect is concentrated among participants who reported low FVC health literacy, especially on overall FVC and vegetables alone. Results are discussed in relation to the beneficial role played by HGC in those particularly vulnerable households who perceived little FVC health literacy. Our results provide insights on novel improved FVC consumption across all population segments. Future research should explore the complex interplay between agricultural policies and educational programs in the design of interventions promoting fruit and vegetable production and consumption.

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The dietary impact of introducing new retailers of fruits and vegetables into a community: results from a systematic review

Public Health Nutrition ◽

10.1017/s1368980017003226 ◽

2017 ◽

Vol 21 (5) ◽

pp. 981-991 ◽

Cited By ~ 11

Author(s):

Rebecca C Woodruff ◽

Ilana G Raskind ◽

Diane M Harris ◽

Julie A Gazmararian ◽

Michael Kramer ◽

...

Keyword(s):

Systematic Review ◽

Repeated Measures ◽

Fruits And Vegetables ◽

Vegetable Consumption ◽

Research Literature ◽

Fruit And Vegetable Consumption ◽

Future Research ◽

Fruit And Vegetable ◽

Cross Sectional ◽

New Retailers

AbstractObjectiveTo investigate the potential dietary impact of the opening of new retailers of healthy foods.DesignSystematic review of the peer-reviewed research literature.SettingReferences published before November 2015 were retrieved from MEDLINE, EMBASE and Web of Science databases using keyword searches.SubjectsThe outcome of the review was change in fruit and vegetable consumption among adults.ResultsOf 3514 references retrieved, ninety-two articles were reviewed in full text, and twenty-three articles representing fifteen studies were included. Studies used post-test only (n 4), repeated cross-sectional (n 4) and repeated measures designs (n 7) to evaluate the dietary impact of supermarket (n 7), farmers’ market (n 4), produce stand (n 2) or mobile market (n 2) openings. Evidence of increased fruit and vegetable consumption was most consistent among adults who began shopping at the new retailer. Three of four repeated measures studies found modest, albeit not always statistically significant, increases in fruit and vegetable consumption (range 0·23–0·54 servings/d) at 6–12 months after baseline. Dietary change among residents of the broader community where the new retailer opened was less consistent.ConclusionsThe methodological quality of studies, including research designs, sampling methods, follow-up intervals and outcome measures, ranged widely. Future research should align methodologically with previous work to facilitate meta-analytic synthesis of results. Opening a new retailer may result in modest short-term increases in fruit and vegetable consumption among adults who choose to shop there, but the potential longer-term dietary impact on customers and its impact on the broader community remain unclear.

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A study of consumer preferences for customized product design

MATEC Web of Conferences ◽

10.1051/matecconf/201820401002 ◽

2018 ◽

Vol 204 ◽

pp. 01002

Author(s):

Endang Retno Wedowati ◽

Moses Laksono Singgih ◽

I Ketut Gunarta

Keyword(s):

Consumer Behavior ◽

Product Design ◽

Consumer Preferences ◽

Consumer Preference ◽

Customer Requirements ◽

Chi Square ◽

Male And Female ◽

Significant Difference ◽

Chi Square Test ◽

The Difference

Segmentation has been frequently used to study individual consumer behavior against its preference. Consumer preferences indicate consumer requirements for a product. This study aims to analyze consumer preferences based on gender segmentation (male and female) and age segmentation (adolescents, adults, and elderl y). Consumer preferences wer e studied based on three aspects, namely functionality, usability, and pleasure that are applied to food products. Respondents consisted of 225 consumers of ice cream products. Crosstab analysis was used to describe consumer preferences, while chi-square test was applied to analyse the difference of consumer preference based on predetermined segmentation. The result showed that there was no significant difference for male and female consumer preferences for three aspects. Furthermore, on the attributes of taste (functionality), shape (usability) and appearance (pleasure) there were significant differences. Based on the age segmentation there were differences in consumer preferences for aspects of functionality and pleasure. Howe ver, we also found that there was no significant difference in product attributes of those aspects, except for the colour attribute. Different consumer preferences obtained in different segments can be used as a reference to customer requirements for design ing customized products. Ultimately, the products can be tailored to consumer preferences in each segment.

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The effect of a fresh produce incentive paired with cooking and nutrition education on healthy eating in low-income households: a pilot study

Public Health Nutrition ◽

10.1017/s1368980021000094 ◽

2021 ◽

pp. 1-11

Author(s):

Angela R Fertig ◽

Xuyang Tang ◽

Heather M Dahlen

Keyword(s):

Pilot Study ◽

Nutrition Education ◽

Healthy Eating ◽

Low Income ◽

Financial Incentives ◽

Fruits And Vegetables ◽

Vegetable Consumption ◽

Financial Incentive ◽

Future Research ◽

Control Group

Abstract Objective: This study pilot-tested combining financial incentives to purchase fruits and vegetables with nutrition education focused on cooking to increase the consumption of fruits and vegetables and improve attitudes around healthy eating on a budget among low-income adults. The goal of the pilot study was to examine implementation feasibility and fidelity, acceptability of the intervention components by participants and effectiveness. Design: The study design was a pre-post individual-level comparison without a control group. The pilot intervention included two components, a scan card providing free produce up to a weekly maximum dollar amount for use over a 2-month period, and two sessions of tailored nutrition and cooking education. Outcomes included self-reported attitudes about healthy eating and daily fruit and vegetable consumption from one 24-h dietary recall collected before and after the intervention. Setting: Greater Minneapolis/St. Paul area in Minnesota. Participants: Adults (n 120) were recruited from five community food pantries. Results: Findings indicated that the financial incentive component of the intervention was highly feasible and acceptable to participants, but attendance at the nutrition education sessions was moderate. Participants had a statistically significant increase in the consumption of fruit, from an average of 1·00 cup/d to 1·78 cups/d (P < 0·001), but no significant change in vegetable consumption or attitudes with respect to their ability to put together a healthy meal. Conclusions: While combining financial incentives with nutrition education appears to be acceptable to low-income adult participants, barriers to attend nutrition education sessions need to be addressed in future research.

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Sharing Economy and Fast Fashion (Sustainability and virtual consumer behavior: A review and research agenda)

10.31124/advance.17331182 ◽

2021 ◽

Author(s):

Ramon Ruiz Navarro ◽

Carolina Hintzmann ◽

August Corrons

Keyword(s):

Consumer Behavior ◽

New Technologies ◽

Social Economic ◽

Sustainable Consumption ◽

Sharing Economy ◽

Environmental Benefits ◽

Future Research ◽

Fashion Industry ◽

Fast Fashion ◽

Holistic Understanding

The main objective of this work, through a literature review, is to contextualize the importance of fashion consumer behavior towards a more sustainable economy, emphasizing the sharing economy as an alternative to fast fashion through virtual networks, and therefore also highlights the use that consumers make of new technologies (social networks, mobile applications, or collaborative platforms). The specific objectives are none other than showing the need to contribute to the reduction of pollution, damage to the environment and the overconsumption of natural resources (water, energy, or materials) involved in the manufacture of clothing. All this linked to consumer behavior, innovation, electronic commerce, the sharing economy, and the entrepreneurship of the social and solidarity economy. It is for this reason that this work is approached from a perspective that can help to promote the exchange of fashion, examining the antecedents of the intention of consumers to participate in virtual fashion networks. The consolidation of the sharing economy in the fashion industry could offer social, economic, and environmental benefits, so this research also wants to highlight the convenience of identifying and analyzing the different beliefs of people with similar behaviors using this type of virtual fashion networks and platforms, and that, due to the confinement of COVID-19, seems to have increased exponentially. The value that is provided is to establish a common framework for discussion, within which the research has been carried out, since there is still much to analyze about consumer behavior in this context, and therefore the future of research in this area must bring together social, economic, and technological research to provide a more holistic understanding. It is desirable that sustainability and the need for more sustainable consumption are a motivating influence for future research on the sharing economy related to fast fashion and virtual consumer behavior.

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Perilaku Konsumen dalam Pembelian Duku dan Implikasinya terhadap Pengembangan Buah Unggulan Lokal dalam Menghadapi Masyarakat Ekonomi ASEAN (MEA)

Jurnal Penyuluhan ◽

10.25015/17202137059 ◽

2021 ◽

Vol 17 (2) ◽

pp. 194-205

Author(s):

Indri Januarti ◽

Eka Mulyana ◽

Maryanah Hamzah

Keyword(s):

Consumer Behavior ◽

Information Search ◽

Skin Color ◽

Consumer Preferences ◽

Descriptive Analysis ◽

Fruit Size ◽

Consumer Preference ◽

Alternative Evaluation ◽

Consumer Preference Analysis ◽

Post Purchase

Product competitiveness that must be high in the MEA era does not only apply to industrial products, but also to fruit, including duku. The objectives of this study are (1)to explore consumer behavior in the duku fruit purchase decision process in the MEA era and (2)analyze consumer preferences for the fruit attributes so that it can be known what the ideal duku design is according to consumers. To explore consumer behavior used descriptive analysis, while for analyzing consumer preferences towards attributes using conjoined analysis. From the results of the study, consumer behavior through five stages, namely the introduction of needs, information search, alternative evaluation, purchase and post-purchase. From the results of the analysis, the thing that is considered most important in choosing the fruit attributes of duku is taste, seed size, price, fruit size, hardness of flesh, color of flesh, spots on the skin and skin color. Based on the results of consumer preference analysis, it can be concluded that consumers prefer duku which has the characteristics of sweetness, a small size of seeds, the price is less than IDR 8,000, the size of a large, flesh soft, clear color of flesh, spots are small and yellow skin color.

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