scholarly journals Nature Republic dan Innisfree Sebagai Soft Power Brand Ambasador and Personality Korea Selatan di Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 1-12
Author(s):  
Aditya Putra Pratama
Keyword(s):  
South Korea ◽  
Soft Power ◽  
Pop Culture ◽  
Cultural Dimensions ◽  
Automotive Electronics ◽  
Pop Music ◽  
Korean Language ◽  
Korean Wave ◽  
Nation Brand ◽  
Made In

Brand Ambassador is an instrument of achieving the interests of the state which is popularly used South Korea as one example of countries that use their Brand Using (Hallyu) as the mediums to get achieved success in Indonesia. in 2002, Indonesia began to look at South Korea by showing Korean drama with the introduction of Korean drama in Indonesia through private television. The reason for the development of Korean pop culture (Korean Wave) in Indonesia is the embodiment of globalization. In the communication and cultural dimensions, South Korea is increasingly recognized by the Indonesian public drama that aired in Indonesia became the gateway for the entry of other Korean cultural products or known by the name Hallyu / Korean Wave, such as Korean pop music (K-Pop), Korean food (K-Food ), and Korean language and letters (Hangeul). It also makes many products made in Korea also enter Indonesia, including cosmetics, automotive, electronics, etc. As a form of Korean Nation Brand in Indonesia. So, Indonesian people can feel about  (Hallyu) that came in. The purpose of this study will look at how Indonesia's attitude in responding to it and what is driving Indonesia's response to the phenomenon of Korean Skincare that uses as Diplomacy in Indonesia.

scholarly journals DIPLOMASI KPOP SEBAGAI KEBIJAKAN LUAR NEGERI KOREA SELATAN TERHADAP INDONESIA

2021 ◽  
Vol 5 (1) ◽  
pp. 33
Author(s):  
Aji Adira Fadia Putri Padmo ◽  
Achbil Khumaini Fajrin Muhammad ◽  
Adityamas Perdana Al-Hafidh ◽  
Muhammad Aria Senna
Keyword(s):  
South Korea ◽  
Soft Power ◽  
Cultural Diplomacy ◽  
Great Influence ◽  
Diplomatic Relations ◽  
Pop Music ◽  
Great Opportunity ◽  
Bilateral Relations ◽  
Korean Wave

<p align="center"><em>Abstract</em></p><p><em>South Korea implements a soft power strategy, namely cultural diplomacy through the Korean Wave in its diplomatic relations with Indonesia. This strategy has get responded positively to relations between the two countries because the Korean Wave is now one of the most popular cultures in Indonesia. This paper aims to identify and analyze the interest of K-Pop cultural diplomacy on the cooperation between South Korea and Indonesia. The Korean Wave is part of Korean cultural diplomacy in Indonesia and has a great influence on bilateral relations between the two countries. South Korea has a great opportunity for the interest of the Indonesian people to K-Pop music because it can be used as a means of increasing closer cooperation with Indonesia, especially in the economic and socio-cultural fields</em></p><p><strong><em>Keywords</em></strong><em>: Cultural Diplomacy, South Korea, Indonesia, Korean Wave, Soft Power</em></p><p align="center">Abstrak</p><p>Korea Selatan menerapkan soft power strategy yaitu diplomasi budaya melalui Korean Wave dalam hubungan diplomatiknya dengan Indonesia. Strategi ini telah memberikan respon positif terhadap hubungan kedua negara karena Korean Wave kini menjadi salah satu budaya yang paling diminati oleh masyarakat Indonesia. Paper ini bertujuan untuk mengetahui dan menganalisis kepentingan diplomasi budaya K-Pop terhadap hubungan kerjasama Korea Selatan dan Indonesia.  Korean Wave yang merupakan bagian dari diplomasi budaya Korea di Indonesia dan memiliki pengaruh yang besar terhadap hubungan bilateral kedua Negara. Korea Selatan mempunyai peluang yang besar atas ketertarikan masyarakat Indonesia terhadap musik K-Pop karena hal tersebut dapat dijadikan sebagai alat untuk meningkatkan kerjasama yang lebih erat dengan Indonesia, khususnya di bidang ekonomi dan sosial budaya</p><p><strong>Kata Kunci: </strong>Diplomasi Budaya, Korea Selatan, Indonesia, Korean Wave, Soft Power</p>

scholarly journals Korean Wave sebagai Instrumen Soft Power untuk Memperoleh Keuntungan Ekonomi Korea Selatan

2015 ◽  
Vol 16 (1) ◽  
Author(s):  
Ni Putu Elvina Suryani
Keyword(s):  
Economic Development ◽  
South Korea ◽  
National Economy ◽  
Soft Power ◽  
Pop Culture ◽  
South Korean ◽  
Korean Wave ◽  
Global Challenges ◽  
Foreign Countries

Korean wave is a term used to illustrate the product of South Korean pop culture that has been successfully exported to foreign countries in Asia, Europe, and America. By using the concept of 'soft power', this article argues that, while this phenomenon merely seems like an entertainment phenomenon, Korean wave has actually become a vital instrument that brings positive impacts towards the economic development of South Korea. The strategy to develop the Korean wave as a soft power instrument is actually something that Indonesia must be able follow. This might be useful as an alternative strategy to optimize the role of Indonesian local culture as an effort to drive the national economy in order to face the current global challenges.

scholarly journals The Perception of Cia-Cia Tribe Students in Southeast Sulawesi Toward South Korea: The Case of Education Aid for Cia-Cia Language Preservation

2021 ◽  
Vol 15 (1) ◽  
pp. 187
Author(s):  
Darynaufal Mulyaman ◽  
Asra Virgianita ◽  
Darang Sahdana Candra
Keyword(s):  
South Korea ◽  
Foreign Aid ◽  
Soft Power ◽  
Local Community ◽  
Korean Language ◽  
Language Preservation ◽  
South Korean Government ◽  
South Korean ◽  
Korean Wave ◽  
Questionnaire Surveys

Since the beginning of the "Korean Wave" in the 2010s, Korean language and the Hangeul alphabet are integral parts in the dissemination of South Korea's soft power across the world. For instances, the South Korean government provided support for the preservation of Cia-Cia language of Cia-Cia ethnic group in Bau-Bau, Southeast Sulawesi, Indonesia - a program that was originally initiated by Hunminjeongeum Society Foundation in 2008. This study examines the perception of students with Cia-Cia ethnic background toward South Korea. Questionnaire surveys and interviews are used to further look into their perceptions. This study, that started from a thesis, finds that the students who participated in the program have positive perceptions of South Korea. Furthermore, the demonstration of Korean culture and the use of Korean language become more apparent in the students’ daily life, creating a new social reality in the local community. Such finding suggests that international assistance has effectively become a part of South Korea's soft power expansion strategy.Keywords: Cia-Cia, Language, Foreign Aid, Korea, PerceptionSejak merebaknya "Korean Wave" pada dekade 2010-an, Bahasa Korea dan Aksara Hangeul adalah bagian integral dalam penyebaran soft power Korea Selatan di seluruh dunia. Pemerintah Korea Selatan, misalnya, memberikan dukungan untuk pelestarian bahasa Cia-Cia dari Suku Cia-Cia di Bau-Bau Sulawesi Tenggara, Indonesia - sebuah program yang awalnya diprakarsai oleh Yayasan Hunminjonggeum Society pada tahun 2008. Studi ini mengukur persepsi siswa dengan latar belakang etnis Cia-Cia terhadap Korea Selatan. Survei kuesioner dan wawancara digunakan untuk melihat lebih jauh persepsi mereka. Studi ini berangkat dari tesis yang dilakukan dan menemukan bahwa siswa-siswa yang terlibat dalam program tersebut memiliki persepsi yang positif tentang Korea Selatan. Selain itu, peragaan budaya Korea dan penggunaan Bahasa Korea menjadi lebih jelas dalam kehidupan sehari-hari siswa-siswa tersebut sehingga menciptakan realitas sosial baru di komunitas lokal. Temuan tersebut menunjukkan bahwa bantuan internasional dapat dan telah secara efektif digunakan sebagai strategi ekspansi soft power Korea Selatan. Kata-kata Kunci: Cia-Cia, Bahasa, Bantuan Luar Negeri, Korea, Persepsi

The Key Components of South Korea’s Soft Power: Challenges and Trends

2021 ◽  
Vol 23 (2) ◽  
pp. 279-286
Author(s):  
Agapi E. Matosian
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
Pop Culture ◽  
Republic Of Korea ◽  
Cultural Economy ◽  
Military Force ◽  
Political Processes ◽  
Korean Wave ◽  
Power Strategies ◽  
The Republic

To this day political processes are less and less impacted by military force. States are increasingly resorting to the use of means of latent influence or relying on cultural attraction. Such phenomena have led to the emergence of soft power in international relations. Many countries, including the Republic of Korea, effectively use soft power tools in implementing policies at various levels. This manuscript seeks to analyze the main soft power components and tools of the Republic of Korea in foreign policy. The paper examines the background of the formation and development of soft power strategies. Many factors have predetermined the growing popularity of Korean culture, a phenomenon subsequently called the Korean Wave (Hallyu). This paper identifies the main elements of the Hallyu, including public diplomacy and South Koreas cultural economy exporting pop culture, entertainment, music, TV dramas, and movies, and examines how these elements complement each other.

The Impact of the Korean Wave on South Korea–Taiwan Relations

Asian Survey ◽  
2021 ◽  
Vol 61 (2) ◽  
pp. 217-240
Author(s):  
Sung Deuk Hahm ◽  
Sooho Song
Keyword(s):  
South Korea ◽  
Empirical Evidence ◽  
Soft Power ◽  
Direct Investment ◽  
Great Success ◽  
Policy Changes ◽  
Cultural Products ◽  
Korean Wave ◽  
The Impact ◽  
The Relationship

Ever since the concept of soft power was introduced, there has been debate about what it is and how it works. We join the debate by studying how the success of Korean cultural products in Taiwan has improved the relationship between South Korea and Taiwan. The two countries normalized their relationship in 1948 and maintained cooperation until the severance of formal ties in 1992 because of South Korea’s rapprochement with China. Beginning in early 2000, however, South Korea’s cultural products have enjoyed great success in Taiwan. Since that time, the relationship between the two countries has significantly improved, including trade and tourism expansion, increased Taiwanese direct investment in South Korea, and policy changes by Taiwan’s government. These changes provide empirical evidence of soft power.

scholarly journals Medical Hallyu In Mongolia: A Case Study Of Dr. Kwan-Tae Park’s Spirituality And Medical Service

2021 ◽  
Vol 58 (1) ◽  
pp. 4821-4832
Author(s):  
HO-WOOG KIM Et al.
Keyword(s):  
South Korea ◽  
Medical Service ◽  
Diplomatic Relations ◽  
Pop Music ◽  
Human Relationship ◽  
Korean Wave ◽  
The New Testament ◽  
Medical Missionary ◽  
Korean Food

Since the establishment of diplomatic relations between South Korea and Mongolia in 1990, Hallyu (the Korean Wave) has rapidly spread to Mongolia. Korean food and medicine, as well as Korean drama and pop music, are welcomed by Mongolians. The purpose of this study is to examine the influence of Korean medical service on Mongolia, focusing on the Korean medical missionary Kwan-tae Park. We will show that his excellent human relationship as a reason for his fruit-bearing ministry in the Mongolian society, which is somewhat unfriendly to aggressive Christian evangelism. In conclusion, we will argue that his ministry is imitating Jesus' life presented by the New Testament in a large framework.

scholarly journals Can Pop Culture Allay Resentment? Japan’s Influence in China Today

2021 ◽  
Vol 9 (3) ◽  
pp. 112-122
Author(s):  
Yuqing Wu
Keyword(s):  
Young Adults ◽  
World War Ii ◽  
Soft Power ◽  
Pop Culture ◽  
Japanese Culture ◽  
Pop Music ◽  
World War ◽  
War Memories ◽  
Chinese Young Adults ◽  
China Today

In China, despite the traumatic collective memory relating to militaristic Japan during World War II, an increasing number of Chinese young adults have developed an obsession with Japanese culture, due to its export of anime, movies, pop music, and other popular culture. Based on interviews with 40 Chinese and Japanese young adults, this work examines how contemporary pop culture and historical war memories related to Japan influenced Chinese young adults, who had to reconcile their contradictory sentiments toward the Japanese government, people, and culture. The success of Japanese pop culture in China also shows how the allegedly apolitical, virtual sphere of entertainment has helped build Japan’s soft power through shaping a cool image of Japan in Asia and worldwide.

scholarly journals MENEMUKAN BUDAYA TABE’ BUGIS-MAKASSAR PADA KOREAN WAVE

2021 ◽  
Vol 1 (1) ◽  
pp. 8
Author(s):  
Nur Kisti Suhada ◽  
Windhy Ekawardhani ◽  
Alvina Nurulita
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
South Korea ◽  
Key Words ◽  
Pop Culture ◽  
Research Subjects ◽  
Daily Lives ◽  
Wave Data ◽  
Korean Wave ◽  
Polite Culture

ABSTRACTThe Bugis-Makassar’s tabe’ culture is a polite culture that is highly valued by ancestors. However, some research and based on observation in the field by researchers shows that the existance of local culture is starting to decline especially among adolescents. One country that has a culture of courtesy that does not deviate from Indonesian culture and still exists in the daily lives of its people is South Korea. Korean pop culture or Korean wave originating from South Korea has been known globally and interested by teenagers, including Makassar’s teenagers. This research aims to find Bugis-Makassar’s tabe’ culture on the Korean wave. Data collection uses observation and interview techniques conducted in Makassar. The informants or research subjects were students of SMP Negeri 12 Makassar in 7  grade as many as 5 people and SMA Negeri 1 Makassar in 11 grade as many as 7 people. Data that has been collected is then analyzed. The data analysis shows that  Bugis-Makassar’s tabe’ culture is in koren waves both in the form of action and the words in different contexts but has the same meaning. Through the Korean wave which is many interested by people in specific youth communities can be an example for them to apply the tabe’ culture in their daily lives. Key Words : Bugis-Makassar’s tabe’ culture; Korean Wave

Hegemonic Mimicry

2021 ◽  
Author(s):  
Kyung Hyun Kim
Keyword(s):  
Popular Culture ◽  
National Identity ◽  
South Korea ◽  
Cultural Influence ◽  
Pop Music ◽  
Korean Cinema ◽  
The Past ◽  
Cultural Phenomenon ◽  
Korean Wave ◽  
Cultural Subjectivity

In Hegemonic Mimicry, Kyung Hyun Kim considers the recent global success of Korean popular culture—the Korean wave of pop music, cinema, and television, which is also known as hallyu—from a transnational and transcultural perspective. Using the concept of mimicry to think through hallyu's adaptation of American sensibilities and genres, he shows how the commercialization of Korean popular culture has upended the familiar dynamic of major-to-minor cultural influence, enabling hallyu to become a dominant global cultural phenomenon. At the same time, its worldwide popularity has rendered its Koreanness opaque. Kim argues that Korean cultural subjectivity over the past two decades is one steeped in ethnic rather than national identity. Explaining how South Korea leaped over the linguistic and cultural walls surrounding a supposedly “minor” culture to achieve global ascendance, Kim positions K-pop, Korean cinema and television serials, and even electronics as transformative acts of reappropriation that have created a hegemonic global ethnic identity.

scholarly journals MOTIVATION INFLUENCING DECISION TO LEARN KOREAN LANGUAGE AMONG CHIANG MAI UNIVERSITY STUDENTS

2020 ◽  
Vol 6 ◽  
pp. 7-36
Author(s):  
Sayamon SORNSUWANNASRI
Keyword(s):  
University Students ◽  
South Korea ◽  
Language Learning ◽  
Social Motivation ◽  
Korean Language ◽  
Chiang Mai ◽  
Korean Society ◽  
Korean People ◽  
Korean Wave ◽  
Elective Courses

This research aims to investigate motivation that influences Chiang Mai University students’ decision to learn the Korean language. A questionnaire is conducted on the students’ motivation behind their decision to learn the Korean language and their expectations for Korean language learning after graduation. Respondents are 102 students studying Korean as elective courses or minor subjects. The results reveal that the type of motivation that has the highest influence over their Korean language learning is self-motivation, and they are also motivated by curriculum and institutes, the ‘Korean Wave’ and the society, defined as social motivation, respectively. Their highest post-graduation expectation for Korean language learning is the ability to converse fluently with Korean people, while the ability to understand Korean songs/dramas/variety programs, the ability to understand Korean society and culture, the ability to get a job using the Korean language, the opportunity to study in South Korea and the opportunity to have new friends are the next highest expectations successively.

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