scholarly journals Building A Work Ethos To Strengthen The Independence And Resilience Of Smes During Pandemic

2021 ◽  
Vol 1 (9) ◽  
pp. 923-930
Author(s):  
Sigit Tri Wahyudi
Keyword(s):  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Simple Linear Regression ◽  
West Java ◽  
Regression Test ◽  
Travel Services ◽  
Online Channel ◽  
Medium Enterprises ◽  
Work Ethos

The Covid-19 pandemic is increasingly threatening the Indonesian economy (including West Java Province) and its impact can be seen clearly from the outbreak that erupted in early February 2020. Shops, retail, travel services, Micro-Small and Medium Enterprises (hereinafter referred to as SMEs) and Small and Medium Industries (Many SMEs in West Java have closed. This study aims to build a work ethic to strengthen the Independence and Resilience of MSMEs during the Pandemic in Bekasi City. This type of research is descriptive qualitative that uses the type of research in the form of Document Study. The location of this research was carried out in MSMEs in the culinary field around Bekasi City starting in May 2021. Based on the results of a simple linear regression test, the results of this study concluded that the Covid-19 variable has an effect on microenterprise variables, small and medium. It is here every increase of one unit of will hamper the economy so that the income of micro, small and medium enterprises in Bekasi City decreases. The strategy of Micro, Small and Medium Enterprises facing Covid-19 to continue their business continuity is to increase the sales volume of each SMEs by applying conventional marketing strategies to online marketing and using social media as an online channel

scholarly journals Health And safety risk mapping in workers of micro, small, and medium enterprises in Sukahati Village, Citeureup Sub-district, West Java

2021 ◽  
Vol 716 (1) ◽  
pp. 012029
Author(s):  
Mufti Wirawan ◽  
Adrian B Yogiswara ◽  
Aldrian Hanif ◽  
Algavusada F Yemix ◽  
Amanda S Yasmin ◽  
...  
Keyword(s):  
Small And Medium Enterprises ◽  
Health And Safety ◽  
Risk Mapping ◽  
West Java ◽  
Safety Risk ◽  
Medium Enterprises

Effect of Product Turnover on Company Performance of SMEs

2021 ◽  
Vol 1 (3) ◽  
pp. 115-119
Author(s):  
Agus Sobar ◽  
Asep Deni ◽  
Riki Riswandi ◽  
Dendi Zainuddin Hamidi ◽  
Indra Permadi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Measurement Model ◽  
Industrial Sector ◽  
Company Performance ◽  
Simple Linear Regression ◽  
Medium Enterprises ◽  
Positive Effect

Research related to the effect of product turnover on the performance of companies in the industrial sector is still needed to do research and study in depth. This is needed because the developed sector, especially related to product rotation, has an important role in advancing the sustainability of the company. The research methodology in this research is descriptive quantitative using simple linear regression analysis and using SPSS v 23 and Amos v 23 software as a calculation tool through a measurement model using simple Linear Regression at 87 MSMEs in Sukabumi City. The results of this study indicate a positive effect of product turnover on the performance of Small and Medium Enterprises.

Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study

2020 ◽  
Vol 47 (2) ◽  
pp. 146-162
Author(s):  
Pragya Keshari
Keyword(s):  
Small And Medium Enterprises ◽  
Decisive Role ◽  
Industrial Sector ◽  
Marketing Strategies ◽  
Madhya Pradesh ◽  
Primary Data ◽  
Review Of Literature ◽  
Chi Square ◽  
Chi Square Test ◽  
Medium Enterprises

The micro, small and medium enterprises are an essential part of the Indian industrial sector. It plays a decisive role in growth and development of Indian economy. The review of literature on various aspects of small and medium enterprises (SMEs) showed that the SMEs, both in the country and other parts of the world, still rely on conventional marketing practices and, more or less, face the same types of challenges. Therefore, the present study is undertaken to examine the marketing strategies of SMEs in western Madhya Pradesh, India, and to suggest some innovative marketing practices for them to prosper. The sample consists of 439 SMEs drawn on a random basis from Indore and Dhar districts of Madhya Pradesh. The primary data are collected through a self-designed instrument with 40 items/statements, developed thorough a review of literature on the topic and personal interviews of managers of SMEs. The data are analysed using statistical tools like factor analysis and chi-square test applied with the help of Statistical Package for Social Sciences (SPSS) 20 Software. The study findings reveal that SME managers still rely on age-old practices of marketing. The article recommends some innovative marketing practices for SMEs.

Service Marketing Strategies for Small and Medium Enterprises

2019 ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Mahmud Habib Zaman ◽  
Md Afnan Hossain
Keyword(s):  
Small And Medium Enterprises ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Medium Enterprises

Internet Marketing & SMEs

2009 ◽  
Vol 1 (4) ◽  
pp. 19-39 ◽  
Author(s):  
Daniel John Doiron
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Industrialized Countries ◽  
Traditional Media ◽  
Medium Enterprises ◽  
Tools And Techniques

Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present and support the hypothesis that SMEs should stop investing in their web site’s design and functionality and start investing in efforts to market their web sites online, no matter how lousy their web site may be in comparison to today’s standards. With the support of two case studies, illustrating the successful utilization of internet marketing by two very different SMEs, we will relate how a SME can effectively market their web site online. We will also discuss the tools and techniques available to help an SME successfully begin a journey of internet marketing.

scholarly journals Knowledge Graphs for Online Marketing and Sales of Touristic Services

Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 253 ◽  
Author(s):  
Anna Fensel ◽  
Zaenal Akbar ◽  
Elias Kärle ◽  
Christoph Blank ◽  
Patrick Pixner ◽  
...  
Keyword(s):  
Value Chain ◽  
Small And Medium Enterprises ◽  
Direct Marketing ◽  
Semantic Content ◽  
Content Management ◽  
Online Marketing ◽  
Tourism Sector ◽  
Knowledge Graphs ◽  
Web Social ◽  
Medium Enterprises

Direct online marketing and sales are nowadays an essential part of almost any business that addresses an end consumer, such as in tourism. On the downside, the data and content required for such marketing and sales are typically distributed, and difficult to identify and use, especially for small and medium enterprises. Further, a combination of content management and semantics for automated online marketing and sales is becoming practically feasible now, especially with the global adoption of knowledge graphs. A design and feasibility pilot of a solution implementing semantic content and data value chain for online direct marketing and sales, basing on knowledge graphs, and efficiently addressing multiple channels and stakeholders, is provided and evaluated with the end-users. The implementation is shown to be suitable for the use on the Web, social media and mobile channels. The proof of concept addresses the tourism sector, exploring, in particular, the case of touristic service packaging, and is applicable globally. The typically encountered challenges, particularly, the ones related to data quality, are identified, and the ways to overcome them are discussed. The paper advances the knowledge of employment of knowledge graphs in online marketing and sales, and showcases its related innovative practical application, co-created by the industry providing marketing and sales solutions for Austria, one of the world’s leading touristic regions.

scholarly journals International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both?

2018 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Diego Matricano ◽  
Giorgio Vitagliano
Keyword(s):  
Small And Medium Enterprises ◽  
Single Case ◽  
International Marketing ◽  
Marketing Strategies ◽  
Fast Fashion ◽  
Market Growth ◽  
Contingency Perspective ◽  
International Marketing Strategy ◽  
Medium Enterprises ◽  
Adaptation Processes

According to analysts and practitioners, five main trends characterise the future of the jewellery industry: internalisation and consolidation; market growth; a new channel landscape; hybrid consumption; and fast fashion. Among these, the process of internalisation, which is started and managed by local jewellery brands, seems of great interest. These brands, generally small and medium enterprises (SMEs), have to plan their international marketing strategies in order to face the biggest jewellery groups and compete worldwide.In the present paper, through the methodology of a single case study of leBebè, an Italian brand, the standardisation and adaptation processes of international marketing strategies are rebuilt and investigated in reference to the jewellery industry. From the analysis, it emerges that the jewellery industry has specific dynamics that force companies to implement an international marketing strategy that falls halfway between standardisation and adaptation and is generally known as a contingency perspective. The achieved results strengthen the contingency perspective on the standardisation/adaptation debate and, above all, allow for speculating that international marketing strategies partly depend on the brand and mostly depend on the prominence of the brands and on factors characterising each industry. 

scholarly journals The Effect of Productivity and Innovation on the Competitiveness of Batik SMEs in West Java Indonesia

2019 ◽  
Vol 4 (1) ◽  
pp. 19-26
Author(s):  
Yana Hendayana ◽  
Suryana Suryana
Keyword(s):  
Small And Medium Enterprises ◽  
Simple Random Sampling ◽  
Jel Classification ◽  
Partial Least Square ◽  
Least Square ◽  
West Java ◽  
Production Methods ◽  
The Past ◽  
The Government ◽  
Medium Enterprises

Objective - This research aims to test the effect of productivity and innovation toward competitiveness of batik SMEs in West Java. Methodology/Technique - The study uses Partial Least Square (PLS) for data analysis, as well as an explanatory method and simple random sampling. Findings - The results of the data testing show that competitiveness is effected by productivity and innovation by 71.7%. Novelty - The objective of this study is to analyse the gap in productivity and innovation and its effect on the competitiveness of batik SMEs in West Java Indonesia. Batik centre in West Java was developed by the government in collaboration with the private sector to increase the level of production of batik SMEs. In reality, there is a gap in productivity between written batik and stamped batik. Written batik design innovations and production methods need to be improved to compete and survive in the batik industry. Porter (1995:5) describes competition as the core of the success or failure of firms. Productivity of written batik has declined in the past 5 years. From recent BPS data, processed by the Pusdatin Ministry of Industry 2017, the industry has declined by around 10% per year between 2012 and 2017. Type of Paper: Empirical. Keywords: Productivity; Innovation; Competitiveness; Batik; Small and Medium Enterprises. JEL Classification: M10, M11, M19.

scholarly journals Financial Book Keeping, And Online Marketing Training For Micro, Small And Medium Enterprises

2021 ◽  
Vol 3 (2) ◽  
pp. 79-86
Author(s):  
Santi Riana Dewi ◽  
Andari Andari ◽  
Martina Rahmawati Masitoh ◽  
Santi Octaviani
Keyword(s):  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Medium Enterprises

Abstrak   Pada saat ini pelaku usaha mikro, kecil, dan menengah (UMKM) diharapkan mampu untuk mengikuti perkembangan zaman. Memasuki era industri 4.0 penguasaan terhadap teknologi yang berdampak terjadinya pergeseran di dalam pemberian pelayanan dan juga di dalam pengembangan UMKM di masyarakat. Sehingga sangat diperlukan penambahan dan peningkatan potensi SDM pada penguasaan teknologi digital dalam imlementasinya di kehidupan sehari-hari dan usaha. Permasalahan pada saat ini di lokasi adalah belum adanya pelaku usaha yang menguasai manajemen keuangan dan manajemen pemasaran. Sehingga kegiatan difokuskan pada pemberian pelatihan pembukuan keuangan dan pemasaran secara online. Dengan memiliki pembukuan keuangan yang baik, maka dapat dijadikan bahan pertimbangan untuk pengajuan pendanan pada lembaga keuangan. Selain itu untuk memenuhi perluasan pasar maka diberikan pelatihan pemasaran secara digital dengan melakukan pemasaran melalui media sosial, seperti WhatsApp, Instagram, dan Facebook. Hal tersebut merupakan peran aktif dari perguruan tinggi melalui pengabdian kepada masyarakat untuk turut serta membantu pemerintah dalam mengurangi angka kemiskinan, mencegah gagap teknologi, serta peningkatan kesejahteraan masyarakat secara mandiri demi mewujudkan cita-cita atau hal-hal yang menjadi keinginan masyarakat. Pelaksanaan pengabdian  diawali dengan melakukan pembuatan draf pengabdian masyarakat pada proposal, permohonan ijin, observasi, sosialisasi, penyuluhan, workshop, pelatihan, presentasi hasil, packaging product, belajar manajemen keuangan sederhana, belajar tentang manajemen pemasaran, dan evaluasi. Adapun hasil dari pelaksanaan pengabdian tersebut masyarakat mampu untuk membuat laporan keuangan dan memasarkan produk melalui media online.   Kata kunci: pelatihan, keuangan, pemasaran, online.

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