scholarly journals Pengaruh Insentif Finansial dan Insentif Non Finansial Terhadap Motivasi Kerja Karyawan pada CV. Sinar Telekom Kabupaten Lahat

2020 ◽  
Vol 9 (2) ◽  
pp. 13-28
Author(s):  
Heri Fitriadi
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Statistical Data ◽  
Regression Coefficient ◽  
Coefficient Of Determination ◽  
Statistical Data Analysis ◽  
Joint Influence ◽  
The Individual

The Effect of Product Quality and Price on Purchase Intention for Selancar Rice (Case Study on Housewives in Kota Baru Jalan Kapten Satar RT. 10 RW. 03 Lahat). This research was conducted on housewives located at Jalan Kapten Satar RT 10 RW 03 No. 25 Kelurahan Kota Baru, Lahat District. The research objective was to see the effect of the product and price on buying interest in surfing rice. The regression equation Y = 10.588 + 0.453 X1 + 0.339 X2 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The individual order of each variable with the most influence is the product quality variable with a regression coefficient of 0.453 then the price variable with a regression coefficient of 0.339. Obtained t count variable product quality (X1) of 2.658> 2.011 and variable price (X2) obtained at 2.905> 2.011. This means that t is greater than t table, then H_0 is rejected and H1 is accepted. Obtained an F calculated value of 7.009> 3.20 so that it can be ignored that there is a simultaneous (joint) influence between product quality (X1) and price (X2) on buying interest (Y) of surfing rice. Analysis of the coefficient of determination of 23% means that there is a very weak relationship between the independent variables and the related variables and the rest is 77%. By other factors that are not discussed in this study.

scholarly journals Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Beras Selancar (Studi Kasus pada Ibu Rumah Tangga di Kota Baru Jalan Kapten Satar RT.10 RW.03 Kecamatan Lahat)

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Darwin Kesuma
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Statistical Data ◽  
Regression Coefficient ◽  
Coefficient Of Determination ◽  
Statistical Data Analysis ◽  
Joint Influence ◽  
The Individual

The Effect of Product Quality and Price on Purchase Intention for Selancar Rice (Case Study on Housewives in Kota Baru Jalan Kapten Satar RT. 10 RW. 03 Lahat). This research was conducted on housewives located at Jalan Kapten Satar RT 10 RW 03 No. 25 Kelurahan Kota Baru, Lahat District. The research objective was to see the effect of the product and price on buying interest in surfing rice. The regression equation Y = 10.588 + 0.453 X1 + 0.339 X2 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The individual order of each variable with the most influence is the product quality variable with a regression coefficient of 0.453 then the price variable with a regression coefficient of 0.339. Obtained t count variable product quality (X1) of 2.658> 2.011 and variable price (X2) obtained at 2.905> 2.011. This means that t is greater than t table, then H_0 is rejected and H1 is accepted. Obtained an F calculated value of 7.009> 3.20 so that it can be ignored that there is a simultaneous (joint) influence between product quality (X1) and price (X2) on buying interest (Y) of surfing rice. Analysis of the coefficient of determination of 23% means that there is a very weak relationship between the independent variables and the related variables and the rest is 77%. By other factors that are not discussed in this study.

scholarly journals PENGARUH IKLAN MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSER ( SELEBGRAM ) TERHADAP MINAT BELI (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ).

2020 ◽  
Vol 6 (1) ◽  
pp. 81-97
Author(s):  
Heny Herawati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Purchase Intention ◽  
Coefficient Of Determination ◽  
The Social ◽  
Celebrity Endorser ◽  
Positive Effect ◽  
Celebrity Endorsers

ABSTRAK             Tujuan penelitian ini untuk mendapatkan bukti empiris mengenai “Pengaruh Iklan Media Sosial Instagram, dan celebrity endorser terhadap minat beli konsumen (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ). Pengujian hipotesis menggunakan analisis regresi berganda . Berdasarkan hasil analisis data dan pembahasan, secara parsial variabel Iklan Media Sosial Instagram (X1) berpengaruh positif teradap minat beli (Y). Variabel celebrity endorser (X2) secara parsial berpengaruh positif terhadap minat beli (Y). Secara simultan iklan media sosial instagram dan celebrity endorser berpengaruh signifikan terhadap minat beli. Koefisien determinasi sebesar 65,2% yang dijelaskan oleh iklan media sosial instagram dan celebrity endorser sedangkan sisanya 34,8%  yang tidak diteliti, seperti harga, kualitas, distribusi dan lain sebagainya.   Kata kunci : Iklan media sosial instagram, celebrity endorser, dan minat beli.   ABSTRACT             The purpose of this study was to obtain empirical "Effect of Instagram Social Media Ads, and celebrity endorser on buying interest online shop consumers (case study on the online shop of Keripik pisang coklat Krispbo.id). Hypothesis testing uses multiple regression analysis. Based on the results of the data analysis and discussion, partially the Social Media Ads variable Instagram (X1) has a positive effect on buying interest (Y). The celebrity endorser (X2) variable partially has a positive effect on buying interest (Y). Simultaneously Instagram social media ads and celebrity endorsers have a significant effect on buying interest. The coefficient of determination of 65.2% is explained by Instagram social media advertisements and celebrity endorsers while the remaining 34.8% is not examined, such as price, quality, distribution etc.   Key words : Instagram Social Media , celebrity endorser and purchase intention.

scholarly journals PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN KANTOR ESTATE (Studi Kasus Pada PT. Daria Dharma Pratama Air Berau Estate)

2020 ◽  
Vol 8 (1) ◽  
pp. 47-53
Author(s):  
Merta Kusuma ◽  
Sri Ekowati ◽  
Ipan Wahyudi
Keyword(s):  
Regression Coefficient ◽  
Employee Performance ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Linear Regression Coefficient ◽  
Analysis Techniques ◽  
Causative Factors ◽  
Independent Variable

Merta Kusuma, Sri Ekowati, Ipan Wahyudi; This study aimed to determineThe Effect of Compensation and Motivation toward Employees’ Performanceof Estate Office (A Case Study on PT. Daria Dharma Pratama Air Berau Estate). The population of this study were 40 employees of PT. Daria Dharma Pratama Air BerauEstate. The sampling technique of this study was saturated sampling where all the population was 40 employees. The data collection method was a questionnaire. The data analysis techniques of this research used multiple linear regression, coefficient of determination, and hypothesis testing.The results of the study known that the compensation variable has a significant effect toward the performance of Employees at the Estate Office of PT. Daria Dharma Pratama Air Berau estate. It is seen from a significant value of 0.000 less than 0.05. Motivation is influential because a significant value of 0.002 is smaller than 0.05. The coefficient of determination of R square is 0.698. This means that the Employees’ performance of the Estate Office is 69.8% by the independent variable namely compensation and motivation. While 100-69.8%= 30.2%) are influenced by other causative factors not examined in this study. Keywords: Compensation, Motivation, and Employee Performance.

scholarly journals The Effect of Financial Leverage, Operating Leverage and Current Ratio on Profitability at PT. Manunggal Persada Jakarta

2019 ◽  
Vol 3 (2) ◽  
pp. 135
Author(s):  
Waluyo Jati
Keyword(s):  
Hypothesis Testing ◽  
Regression Coefficient ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Financial Leverage ◽  
Current Ratio ◽  
Independent Variable ◽  
Operating Leverage

Funds can be obtained from company owners or from outside parties. The purpose of this study was to determine the effect of financial leverage, operating leverage and current ratio on profitability at PT. Manunggal Persada Jakarta. The method used in this research is descriptive with an associative approach, the sampling technique used is proportional random sampling using the census or saturated sampling method with a sample of 7 years of financial statements. The analysis tool uses classical assumption testing, regression testing, determination coefficient testing and hypothesis testing. The results of the study concluded that the regression coefficient value of Financial leverage of 0.005 was positive with a contribution of 19.3%. Hypothesis testing obtained a significance value of 0.324> 0.05. Regression coefficient value of Operating leverage of 0.001 is positive with a contribution of 16.5%. Hypothesis testing obtained a significance value of 0.368> 0.05. Current coefficient regression value of 0.158 is positive with a contribution of 31.9%. Hypothesis testing obtained a significance value of 0.187> 0.05. Obtained a regression equation Y = 0.110 + 0.009X1 + 0.001X2 + 0.177X3, the regression coefficient value of each positive independent variable with a correlation of 0.927 and a coefficient of determination of 85.8% while the remaining 14.2% is influenced by other factors. Hypothesis testing obtained by calculating Fcount> Ftable or (6.064> 4.120). Thus simultaneously there is a positive and significant effect between financial leverage, operating leverage and current ratio to rentability.

scholarly journals The Marketing Mix Affect on the Consumer Buying Decision (Case Study of Sausage Products at PT. Aroma Denpasar)

2017 ◽  
Vol 1 (2) ◽  
pp. 65
Author(s):  
I Made Jaminyasa ◽  
I Made Pulawan ◽  
Anak Agung Media Martadiani ◽  
I Made Suniastha Amerta
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Regression Line ◽  
Positive Influence ◽  
Marketing Mix ◽  
T Test ◽  
Rejection Region ◽  
Line Equation

The more intense competition within the similar business as well as happened in the business of making sausages, especially in Denpasar city. PT. Aroma was one of the companies in Denpasar that produces sausages, corned beef, and nuggets. In an effort to attract consumers to buy sausages, companies pay attention to product quality, price, and promotion. The attitude of each consumer varies before buying and in buying products. Consumer considerations in buying the products that need to be considered by marketers, so that products that are marketed can be accepted and would be bought by the consumers. The linear regression line equation: Y = 0.1920 + 0.2145 X1 + 0.2592 X2 + 0.3828 X3 explains that there was a simultaneous positive influence between product quality, price, and promotion on the buying decision of sausage. The result of t-test of regression coefficient obtained t1-count was 3,3628, t2-count was 3,9879 and t3-count was 6,2641 bigger than t-table equal to 1,980 was in rejection region Ho, hence Ho rejected or Hi accepted. It meant it was true, that there was a positive influence simultaneously between the marketing mix and the consumer buying decision.

scholarly journals Peningkatan Kompetensi Dalam Menunjang Kinerja Karyawan Pada PT Batang Bumi Mandiri

2021 ◽  
Vol 12 (3) ◽  
pp. 397-404
Author(s):  
Dekky SI Efendi ◽  
Sonny Hersonna ◽  
DJ Suyaman
Keyword(s):  
Data Processing ◽  
Sampling Method ◽  
Statistical Data ◽  
Research Data ◽  
Coefficient Of Determination ◽  
High Quality ◽  
Statistical Data Processing ◽  
Sample Technique ◽  
Saturated Sample

Competence in an organization or company is important in supporting the performance produced by employees. The management of course will make efforts to increase the competence of its employees with the hope that the performance of the employees will make their work complete and the output produced is of high quality. Recognizing the importance of competence on performance, the authors helped by examining these variables. In this study the researchers collected data by distributing it to all employees at PT Batang Bumi Mandiri with a total of 25, of which the entire population will also be sampled because the sampling method used is the saturated sample technique. In processing this data used statistical data processing tools in the form of SPSS version 26 to assist the author in processing research data. The result of the research is that competence has an effect on performance. The competency variable also has a coefficient of determination of 16.5% to affect performance, while the remaining 83.5% is influenced by other variables not examined in this study.

scholarly journals Pengaruh Harga, Promosi dan Kualitas Produk terhadap Keputusan Pembelian pada PT Medan Jaya Pangan Mutu

2021 ◽  
Vol 3 (3) ◽  
pp. 934-943
Author(s):  
Fransisco Eka Wijaya ◽  
Andy Susanto ◽  
Rosalinda Rosalinda ◽  
Mei Lan ◽  
Wirda Lilia
Keyword(s):  
Product Quality ◽  
Food Quality ◽  
Quality Standard ◽  
Coefficient Of Determination ◽  
Selling Price ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Interview Methods ◽  
A Company

Writing this article aims to research and analyze the influence of price, promotion and product quality on purchasing decisions. Price is the value in money paid by consumers as a selling price of the product. Promotion is an activity in introducing products in a company with various benefits provided to customers. Product quality is the quality standard provided by the product that is expected by the customer. Issues are focused on the topics of price, promotion, product quality and purchasing decisions. In order to approach this problem, a theoretical reference for marketing management is used. The data were collected through interview methods, questionnaires and documentation studies and quantitatively analyzed. This study concluded that the variable price, promotion and product quality partially and simultaneously had a positive and significant effect on purchasing decisions at PT. Medan Jaya Food Quality with a coefficient of determination of 47%.

scholarly journals RIL Skidding Techniques to Improve Productivity and Minimize Production Cost and Environmental Damage (A Case Study at PT Inhutani II Malinau)

2019 ◽  
Vol 8 (2) ◽  
pp. 113
Author(s):  
Sona Suhartana ◽  
Yuniawati Yuniawati
Keyword(s):  
Production Cost ◽  
Soil Depth ◽  
Coefficient Of Determination ◽  
Environmental Damage ◽  
Natural Forests ◽  
Natural Production ◽  
Reduced Impact Logging ◽  
Canopy Damage

Conventional skidding techniques applied in natural forests often bring low productivity, high skidding cost, residual stands damage, and soil damage. RIL’s (Reduced Impact Logging) skidding techniques with better performance and more environmentally friendly should be introduced. This study aims to determine the effect of RIL’s skidding techniques on skidding productivity, skidding production-cost, and environmental damages that comprised residual stands and soil inside natural forests. This research was conducted in November-December 2015 at the site of natural production forest administered by PT. Inhutani II (Indonesia’s State Forest Company), in North Kalimantan. The acquired field data, which consisted of productivity, skidding cost, and damages of residual stands and of soil, were each processed into tabulation forms and then calculated for their averages.  The results showed that  applying RIL techniques could obtain: 1) The average skidding productivity reached 15.070 m3/hour; 2) The average skidding-production cost was IDR 48,883.45/m3; 3) The skidded-timber volume and skidding duration correlated with the average of skidding productivity, with coefficient of determination of 96.4%; 4) The average damage on residual stand due to skidding was 17.10% including canopy damage (12.5%), broken stems (37.5%), stem injury (12.5%), and leaning trees (37.5%), 5). Average soil depth and soil volume due to the topsoil displacement were 0.047 m and 3.726 m3/m; and 6) the use of matting strips can reduce the occurrence of soil damage during skidding.

scholarly journals Analysis of Consumer Purchasing Decisions through Product Quality and Promotion on Pam Pam Fried Chicken Products in the District of Pamulang, South Tangerang City

2020 ◽  
Vol 10 (1) ◽  
pp. 91
Author(s):  
Udin Ahidin
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Hypothesis Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Linear Regression Coefficient ◽  
Regression Test

This study is to determine the effect of product quality partially on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of partial promotion on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of product quality and promotion together with consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Area, and to find out the company's efforts to improve consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Region .Quantitative associative research methods with a verification approach. The population in this study Pam-Pam Fried Chicken consumers amounted to 7,108 consumers in the District of Pamulang, while the sample taken was 100 respondents using the slovin formula, then a proportional random sampling was done because the research object contained 4 (four) branches. Collecting observational data, questionnaires and literature studies. The data analysis method uses validity test, reliability test, classic assumption test, simple linear regression test, multiple linear regression test, correlation coefficient test (product moment), determination coefficient test, hypothesis test (t-test and f-test) . The results showed that there was a positive and significant effect between product quality partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.65. The coefficient of determination is 0.6%, t count 2.719> t table 1.984. There is a positive and significant influence between promotion partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.32. The coefficient value of determination is 0.2, t count 2.112> t table 1.984.

scholarly journals PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP VOLUME PENJUALANPADA PT. ASTRA INTERNATIONAL,Tbk

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Sales Volume ◽  
Sampled Data ◽  
Simultaneous Test ◽  
Periodic Maintenance ◽  
Regression Test

The purpose of this study is to determine whether there is influence of brand image and product quality on sales volume at PT. Astra International Tbk- Isuzu Medan Branch. Sample This study was 129 customers who came to perform periodic maintenance from May to June 2017, sampling using random sampling that is all get the same opportunity on every member of the population to be sampled. Data analysis using multiple linear regression test with model determination (classic assumption test), hypothesis test using coefficient determination test, partial test (t test) and simultaneous test (F test), while data processing using SPSS 20, Coefficient of determination of variable of brand image and product quality able to explain its existence to sales volume variable, beside that partially brand image has no effect and not significant to sales volume while product quality have positive and significant effect to sales volume. Simultaneously the brand image and product quality are positive and insignificant to sales volume.

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