LOGISTIC ACTIVITIES IN THE MARKETING OF AGRARIAN ENTERPRISES PRODUCTS

2019 ◽  
Vol 4 (3) ◽  
pp. 282-288
Author(s):  
Irina HANZHURENKO ◽  
Viktoriya FEDOROVA
Keyword(s):  
Distribution Channel ◽  
Distribution Channels ◽  
Agricultural Products ◽  
Marketing Communications ◽  
Logistics System ◽  
Agricultural Enterprises ◽  
Sales Channel ◽  
Sales Channels ◽  
Agricultural Enterprise

Introduction. The article emphasizes the importance of the role of the sales channels and the logistics system of the agricultural enterprise. This necessitates their improvement in order to en-sure marketing activities. Forms of product promotion are determined in accordance with economic content, economic and economic conditions of distribution, production and economic relations, place on the market. Choosing distribution channels is a difficult decision for the manufacturer, because of the need to take into account many aspects of the functioning of logistics systems. The purpose of scientific research is to determine the nature and role of logistic activity in the marketing and sailing of agricultural products. Results. The zero-distribution channel, which is most often used by producers in the activities of agricultural enterprises, is characterized. The conditions, under which it is appropriate to use this sales channel, are identified. The specifics of logistics activities and the relationship between the intermediary and the manufacturer are outlined. The essence of two-level and three-level sales channels is characterized, their participants are defined and the conditions for effective interaction between them. The factors that influence the choice of direct or indirect channel of interaction between producer and consumer are systematized. The logistics system and distribution channels are identified as one of the most important components in ensuring the competitiveness of agricultural products. The role and essence of marketing communications in the process of logistic activity of agricultural enterprises is established. The effectiveness of Internet communications, including information portals, is highlighted. The influence of state authorities on the logistic systems formation of agricultural enterprises in the process of products sale is determined. The essence of marketing infrastructure is outlined. Formation of grain marketing channels for logistic activity of domestic agricultural enterprises is proposed. The purpose of the sales department of the agricultural enterprise in its logistic activity is characterized. Conclusions. Logistics activities are important in the marketing of agricultural products. Domestic manufacturers need to consider a large number of factors to determine the feasibility of using different types of distribution channels in the logistics system. Improvement of logistic activity of agrarian enterprise is the key to maintaining the proper level of competitiveness of its products. Keywords: logistics, logistic activity, logistics system, marketing, marketing of agricultural products, agrarian enterprise, sales channel, marketing communications.

The Strategic Value of the Mono-Brand Store for European Luxury Fashion Brands

2021 ◽  
Author(s):  
Christopher M. Moore
Keyword(s):  
Agency Theory ◽  
Distribution Channel ◽  
International Markets ◽  
First Century ◽  
Luxury Brand ◽  
Sales Channel ◽  
Sales Channels ◽  
Strategic Value ◽  
Insight Into

Mono-brand stores have traditionally served as the pre-eminent sales and distribution channel for luxury fashion goods. Although the emergence of digital sales channels platforms has certainly challenged the sales channel dominance of mono-brand stores, the consequential impact of digitalisation of luxury-brand selling has been to recast and intensify the strategic value of mono-brand stores, principally as a means of reinforcing, protecting, and communicating the luxury brand’s proposition across international markets. By drawing from and applying agency theory and institutional theory to an understanding of the role of the mono-brand store, we can gain insight into the evolution of the most traditional of luxury-brand distribution methods in the twenty-first century.

scholarly journals Environmental marketing as an optimal system of marketing and certification as a part of commodity policy

2021 ◽  
pp. 189-195
Author(s):  
A. Rashchenko
Keyword(s):  
Distribution System ◽  
Distribution Channels ◽  
Main Role ◽  
Environmental Characteristics ◽  
Sales Channel ◽  
The Core ◽  
Environmental Marketing ◽  
Certification Procedure ◽  
Enterprise Policy

The article reveals some aspects of environmental marketing. The issue of choosing the optimal sales system and certification as part of enterprise policy is studied. It is established that products with excellent environmental characteristics, when organizing the system of its distribution often require specific conditions of storage of goods and compliance with certain rules in its sale. It was found that in order to choose the distribution channels of environmentally friendly products was optimal, it is necessary to follow a certain algorithm. Firstly, it is advisable to have a clearly defined purpose of organizing the sales channel. Secondly, to formulate the conditions and restrictions under which a certain distribution system is chosen. Thirdly, determine sales goals and measures to achieve them. The developed algorithm will ensure compliance of the selected system with environmental, economic, and consumer criteria for the operation of the enterprise within the concept of environmental marketing. Within the concept of environmental marketing, the certification procedure is a means of confirming the presence in the products or activities of the enterprise of different environmental characteristics, which are the core of product policy and are declared in communications. The main role of certification in the formation of demand and promotion of pro-environmental products is to disseminate information about certain characteristics of products or activities of the enterprise and confirm the reliability of such information. The effectiveness of certification as a tool of environmental marketing is to provide consumers and other members of the contact audience with certain guarantees to ensure that all stages of production (or product components) meet certain standards or requirements, as well as minimize the likelihood that the company will adversely affect the environment.

scholarly journals FMCG companies specific distribution channels

2009 ◽  
Author(s):  
Ioana Barin
Keyword(s):  
Distribution Network ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Economic Cycle ◽  
Logistics System ◽  
Specific Distribution ◽  
Actual Movement ◽  
Operational Processes

Distribution includes all activities undertaken by the producer, alone or in cooperation, since the end of the final finished products or services until they are in possession of consumers. The distribution consists of the following major components: distribution channels or marketing channels, which together form a distribution network; logistics o rphysical distribution. In order to effective achieve, distribution of goods requires an amount of activities and operational processes related to transit of goods from producer to consumer, the best conditions, using existing distribution channels and logistics system. One of the essential functions of a distribution is performing acts of sale, through which, with the actual movement of goods, their change of ownership takes place, that the successive transfer of ownership from producer to consumer. This is an itinerary in the economic cycle of goods, called the distribution channel.

scholarly journals Employee motivation of agricultural enterpriseі in conditions of innovative development

2020 ◽  
Vol 11 (4) ◽  
Author(s):  
K. Р. Dramaretska ◽  
Keyword(s):  
Professional Growth ◽  
Employee Motivation ◽  
Innovative Development ◽  
Agricultural Enterprises ◽  
Social Ecological ◽  
Agricultural Enterprise ◽  
Ecological Changes ◽  
Tangible Assets ◽  
Self Development

The arƟcle reveals the role of employee moƟvaƟon of agricultural enterprises in terms of innovaƟve development. In modern condiƟons of innovaƟon development there is an insufficient level of employee moƟvaƟon of agricultural enterprises to intensify innovaƟon acƟvity. There is a problem in understanding the essence of moƟvaƟon, due to the mulƟplicity of approaches and methods of its study. The interpretaƟon of the concept of “moƟvaƟon” by Ukrainian and foreign scienƟsts is given. In modern condiƟons to ensure, the effecƟve funcƟoning of agricultural enterprises there is a need for innovaƟve acƟvity of employee. ScienƟsts’ interpretaƟon of the concept of “innovaƟon” is presented. Based on the generalizaƟon of different views of scienƟsts, it is established that there is no single posiƟon on the definiƟon of “innovaƟon”. In modern economics, the quesƟon remains: is innovaƟon the result of innovaƟon or is it a process of implemenƟng a new idea? Employees must form effecƟve management of agricultural enterprises based on the percepƟon of innovaƟons. The mechanism of employee moƟvaƟon of agricultural enterprises in the condiƟons of innovaƟve development is offered, which provides response to innovaƟve, economic, social, ecological changes, where the emphasis is made on increase of business acƟvity of workers, on their encouragement to introducƟon and fast percepƟon of innovaƟons. In modern condiƟons, the development of innovaƟve acƟviƟes of agricultural enterprises is on the verge of synthesis of scienƟfic knowledge and tangible assets. The modern management system of an economic enƟty should be based on the principle of development of its staff and the development of a mechanism for moƟvaƟng employees of agricultural enterprises to intensify innovaƟon. It was found that the percepƟon of innovaƟons by employees of the enterprise is their ability to implement innovaƟons, which is characterized by the Ɵme of implementaƟon. It is established that a well-built mechanism of staff moƟvaƟon contributes to the formaƟon of appropriate incenƟves and working condiƟons under which employees will work to achieve the goals of the enterprise. PosiƟve results of moƟvaƟonal measures to intensify innovaƟon in the agricultural enterprise will be achieved by encouraging employees to self-development to ensure their professional growth.

scholarly journals BIOLOGICAL ASSETS IN ACCOUNTING: PROBLEMATIC ASPECTS

2019 ◽  
pp. 112-121
Author(s):  
Olena KOVAL
Keyword(s):  
Genetically Modified Organisms ◽  
Genetically Modified ◽  
Financial Statements ◽  
Environmental Safety ◽  
The State ◽  
Agricultural Products ◽  
Agricultural Activity ◽  
State Support ◽  
Agricultural Enterprises

The issues of accounting and information provision of management, state and social control over biological assets with genetically modified forms are considered. The method of constructing a separate account of the availability of genetically modified biological assets (GMBA) and operations on their transformations has been developed, ways of improving the quality of the P (S) "Biological Assets" and IAS 41 "Agriculture" have been identified, which lies in the rethinking of the role of agricultural activity for social and environmental and environmental factors of human development. The analysis of accounting standards has shown that in the content of P (S) "Biological Assets" and IAS 41 "Agriculture" there is no information on the procedure for the accounting and control of biological assets and agricultural products from GMOs. In connection with this, it is necessary to find an integrated approach to building a system of accounting for biological assets with genetically modified organisms, in view of increasing public requests for accounting information in the context of sustainable development. Since GMOs are the assets of all agricultural enterprises in the form of biological assets and agricultural products, for the "transparent" accounting of the enterprise it is necessary to reflect them as separate objects of accounting. Mandatory allocation of relevant analytical accounts leads to the introduction of additional articles on genetically modified biological assets in the accounting registers of accounting and statistical reporting. The accounting of biological assets with genetically modified organisms should ensure that accurate information is obtained about the quality and quantity of these assets, and the basis for their reliable assessment. More responsibly should be placed on the disclosure of information on genetically modified biological assets in the Notes to the Financial Statements. We suggest that the accumulated information on biological assets from GMOs be reflected in a separate section in section 16 entitled "Financial Results from Primary Acceptance and Marketing of Agricultural Products from GMOs and Additional Biological Assets with GMOs". The introduction of a separate section in the notes on genetically modified assets will allow obtaining the necessary operational information on these assets for management needs and for the state as a whole. Information on the biological assets of the enterprise and their biological transformations, as well as agricultural products, are reflected in the Form 50-s. "Basic economic indicators of agricultural enterprises". We consider it expedient to supplement it with another section, which will reflect the information on the composition of production and marketing of agricultural products from GMOs. The financial statements of agricultural enterprises require changes in the reflection of the reassessment of biological assets and information on the production and sale of genetically modified assets. Information on GMO biological assets is currently absent from P (S) "Biological Assets" and IAS 41, although it is significant both at the enterprise level and on the basis of the country as a whole. Therefore, we consider it expedient to supplement the contents of the provisions with the section "Environmental safety", which will specify the method of constructing a separate accounting for biological assets with GMOs. Solving the problems of accurately displaying information in accounting and reporting regarding genetically modified biological assets and their biological transformations requires the adoption of new, regulatory and legal decisions by the state. Taking into account the harmonization of Ukraine's legislation with the EU, this statement is quite logical. In this regard, we propose the standard of accounting for agricultural activities to be supplemented with the section "State support", which, in addition to the norms reflected in IAS 41, found a place and provisions to stimulate the production of biological assets and agricultural products without genetically modified organisms.From the above, we believe that at the state level, companies should be required to account for biological assets and agricultural products from GMOs in accounting and reporting. The real steps in this regard are to create, with the help of economic incentives (taxes, loans, privileges, etc.), state support to companies that provide true information on the availability of biological assets from GMOs, the quantity of GM products grown and markets for its sales. Consequently, taking into account the advantages and disadvantages of a new accounting of agricultural activity, having identified the problems of its application in practice, we propose to finalize P (S) 30 "Biological Assets". The revised standard will facilitate more realistic accounting in agriculture and achievement of higher end results of activities in order to ensure the management of reliable and truthful information about the results of activities. Improvement of P (S) 30 "Biological Assets" lies in the rethinking of the role of agricultural activity for social and environmental and environmental factors of human development. The issue of "State support" and "Environmental safety" require separate disclosure in agricultural sectoral standards. The world standardization of accounting and reporting of the production of genetically modified products is also very important

scholarly journals MANAGEMENT OF THE EXPENSES OF AGRICULTURAL ENTERPRISE IN THE CONTEXT OF EXPOSURE TO THE OPERATIONAL ARM

2019 ◽  
pp. 116-123
Author(s):  
Vitaliy MAKOGON ◽  
Alexander GOROH
Keyword(s):  
Sunflower Seed ◽  
Capital Intensity ◽  
Agricultural Products ◽  
Production Costs ◽  
Total Production ◽  
Fixed Costs ◽  
Agricultural Enterprises ◽  
Agricultural Enterprise ◽  
Multiplicative Effect ◽  
Seed Market

It has been established that the stronger is the price fluctuations on the sunflower and other agricultural products, the more powerful is their influence on the formation of financial results of the industries with the high capital intensity of production and with a larger share of the fixed costs in the total production costs. In its turn the better infrastructure support for the sunflower seed market and the use of the forward operations allow to level the negative multiplicative effect of the operational leverage on the formation of the financial results of this industry. The latter determines the necessity to accelerate the development of the infrastructural segments of the agrarian market which are not suitable for the forward operations. The results of the study are used in developing the recommendations regarding the management of the agricultural enterprises expenses.

THE APPLICATION DIRECTIONS OF PROGNOSTIC TOOLS OF MONITORING AND CONTROL IN THE AGRICULTURAL ENTERPRISES MANAGEMENT

2019 ◽  
Vol 4 (4) ◽  
pp. 328-335
Author(s):  
Iryna HAVRYLKO
Keyword(s):  
Information System ◽  
Information Systems ◽  
Enterprise Management ◽  
Expert Assessment ◽  
Monitoring And Control ◽  
Agricultural Enterprises ◽  
Agricultural Enterprise ◽  
Automated Information System ◽  
And Control

Introduction. The state of the modern economic environment requires the introduction of control in the management of agricultural enterprises. The control is aimed at identifying potential or existing adverse economic situations in the enterprise. The purpose of scientific research is to develop application areas of prognostic tools for monitoring and control in the management of agricultural enterprises. Results. The reason for the emergence and implementation of the control concept in the activities of agricultural enterprises is determined. It is established that the control system is characterized by recording information about past events and focus on the future. The reasons that determine the need for control are described. The role of control in the agricultural enterprise management is substantiated. The essence of control information technology in enterprise management is determined. An expert assessment of the cost structure for the implementation of the automated information system project was conducted. The approach to the choice of the automated information system is substantiated. Features and advantages of the most widespread automated information systems are described. It is proved that control is one of the most modern and effective enterprise management systems. The potential possibility of control to improve the performance of domestic agricultural enterprises has been identified. The role of control in marketing activity of agrarian business subjects in the conditions of market relations is allocated. An overview of the main control tools in the agricultural enterprises management is given. The purpose of control in the context of operational and strategic plans is outlined. Objects of analysis for formation of information base of control are allocated. The main tasks of marketing control in the agricultural enterprises activities are described. Conclusions. The integration of control and monitoring tools is necessary to obtain the desired effect in any management subsystem. Such integration has a positive effect on the economic efficiency of agricultural entities and helps to increase the level of decisions validity. Keywords: monitoring, control, enterprise management, agrarian business entity, automated information systems, marketing activities.

The State and Features of Production in Medium and Large Agricultural Enterprises

2021 ◽  
pp. 24-27
Author(s):  
I.A. Minakov ◽  
Keyword(s):  
Agricultural Production ◽  
Large Scale ◽  
Agricultural Development ◽  
The State ◽  
Agricultural Products ◽  
Agricultural Economy ◽  
Agricultural Enterprises ◽  
Agricultural Organizations

The article considers the process of concentration of production in medium and large agricultural organizations, their size, features and factors of agricultural development in them. The role of these enterprises in the production of agricultural products and the formation of an export-oriented agricultural economy is shown. Proposals for the development of large-scale agricultural production are justified.

scholarly journals The market of agricultural production services in Ukraine

2021 ◽  
Vol 23 (97) ◽  
pp. 3-7
Author(s):  
H. Vyslobodska
Keyword(s):  
Production Process ◽  
Agricultural Production ◽  
Crop Production ◽  
Animal Husbandry ◽  
Technical Equipment ◽  
Agricultural Producers ◽  
Agricultural Enterprises ◽  
Agricultural Enterprise ◽  
Definition Of

The article defines the role of the market of agricultural production services in the process of agricultural production. The works of domestic scientists devoted to the efficiency of agricultural production, services sphere and the market of agricultural production services are analyzed. A number of methods have been selected for this study. The essence of the concepts of production service and the market of agricultural production services is defined. There are established that the volume of use of production services in the agricultural production process depends on the area under crops in crop production and the number of heads in animal husbandry. The dynamics of changes in sown areas and livestock in Ukraine are analyzed. It is determined that all production operations in agriculture are carried out in accordance with the technological maps. The definition of the concept of “technological map” is given. Information on the composition of agricultural production services in the field of crop production is given. It is established that agricultural production services in crop production can be carried out both manually and mechanized. The importance of technical equipment of the agricultural enterprise for the implementation of the production process was showed. The presence of the main types of agricultural machinery in agricultural enterprises of Ukraine and households is analyzed. The peculiarities inherent only in production services in the field of agriculture are highlighted. The dependence of the volumes of production services on the total volumes of sown areas in crop production and animals in animal husbandry were shown. The concept of production outsourcing is defined and its place in the activity of agricultural producers is defined. The results of a sociological survey of consumers of agricultural production services are shown and analyzed.

scholarly journals The role of transportation in customized supply chains

1999 ◽  
Vol 11 (1) ◽  
pp. 50-64
Author(s):  
Remko I van Hoek
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Distribution Channel ◽  
Distribution Channels ◽  
International Transport ◽  
The Creation

This paper empirically explores the role of transportation in creating a customized supply chain using postponement. Based on a survey among manufacturers in three countries, it was found that a reconfiguration is needed for the creation of a customized supply chain. In this reconfiguration process, transportation considerations are extremely important, resulting in supply chains and distribution channels that are globalized and reliant on international transport. Postponement is increasingly applied in both manufacturing and distribution. Thus, through the facilitation of postponement and customization activities in the distribution channel, much business is to be gained for transportation and logistics companies.

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