scholarly journals An Examination of Social Media Reportage and Its Impact Towards Promoting School Development in Nigeria: A Study of Success Adegor’s Viral Video

2021 ◽  
Vol 11 (2) ◽  
pp. 189
Author(s):  
Majority Oji ◽  
Paul Bebenimibo
Keyword(s):  
Social Media ◽  
Primary Schools ◽  
School Administration ◽  
School Administrators ◽  
Video Clip ◽  
Positive Association ◽  
Strong Relationship ◽  
Viral Video ◽  
Short Video ◽  
Practical Experiences

The study investigates Stephanie Idolor’s short video clip on Miss Success Adegor’s school fees payment saga that went viral in social media. The study aims to establish whether discussions on social media have impact on society particularly in the area of school administration. The findings resonated with a high awareness of 78% creating grand means of between 1.556 to 1.784 on all measurable items on knowledge to activate practical experiences at 0.05 level of significant to show that a strong relationship exists between the Stephanie Idolor’s short video clip on Miss Success Adegor and the desire of teachers, parents, and school administrators to intervene in the administration of primary schools in Nigeria. The findings are further substantiated with 2.373 and 0.8499 coefficient scores for awareness and knowledge at positive levels to suggest that both variables have a positive association with the administration of primary schools in Nigeria.   Received: 2 January 2021 / Accepted: 21 February 2021 / Published: 5 March 2021

scholarly journals An Enhancement of Human Relation Integrating Buddhist Principles for Administrators of Primary Schools in Thailand

2021 ◽  
Vol 58 (1) ◽  
pp. 3782-3788
Author(s):  
Phrakrukosolpariyattayanukij (Tharueti Rungchaiwitoon) Et al.
Keyword(s):  
Primary Schools ◽  
Mixed Methods Research ◽  
School Administration ◽  
School Administrators ◽  
Group Discussion ◽  
Personal Characteristics ◽  
The Body ◽  
Human Relation ◽  
Human Relations ◽  
Academic Administration

The purpose of the research article was to propose the enhancement of human relation integrating Buddhist principles for administrators of primary schools in Thailand. Mixed methods research was used for research design. Questionnaires was used for data collection from 390 administrators and teachers in primary schools. Interview form was designed for interviewing 24 key informants, including focus group discussion with 9 experts. Qualitative data was analyzed by using content analysis whereas descriptive statistics was used to analyze quantitative data analysis. Results indicated that the enhancement of human relation integrating Buddhist principles for administrators of primary schools in Thailand can be developed through 3 aspects consisting of 1) personal characteristics, 2) understanding others, and 3) working with others, and analysis results showed at a high level in all aspects. For the integrating of human relations with Buddhist principles for administrators in primary schools in Thailand composed of 1) the principles of human relations for school administrators. In communication, both formal and informal between the school administrators and teachers, students and the community in order to work together to achieve the objectives divided into 3 areas which were (1) personal characteristics, (2) understanding of others, and (3) working with other. 2) Buddhist principles used in school administration, it is the Buddhist Dhamma principle which is integrated with human relations principles, consisting of 7 things which are (1) Kalyanmittita, (2) Yonisomanasikara, (3) Gracing virtues II, (4) Honesty III, (5) Secular Theology IV, (6) Sangahavatthu IV, and (7) Sappurisadhamma VII. The guidelines for the enhancement of human relation integrating Buddhist principles for administrators of primary schools in Thailand focused on 3 aspects: 1) Principles of human relations, 2) Buddhist principles used in school administration, 3) principles of school administration. The operation enhancement can be divided into 4 aspects of the school, which were (1) academic administration, (2) budget administration, (3) human resource management, and (4) general administration. The body of knowledge from this research can be divided into 3 areas as follows: Personal characteristics by integrating Buddhist principles. In understanding others is to be able to integrate with the Buddhist principles in 3 topics which are Kanlayanamitta, Yonisomanasikara and Gracing virtues II. In working with others is able to integrate with the Buddhist principles with 2 principles which are Gharavasa Dhamma IV and Sangahavatthu IV.  

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

Social media engagement, service complexity, and experiential quality in US hospitals

2020 ◽  
Vol 34 (6) ◽  
pp. 833-845 ◽  
Author(s):  
Youngsu Lee ◽  
Joonhwan In ◽  
Seung Jun Lee
Keyword(s):  
Social Media ◽  
Demographic Data ◽  
Positive Association ◽  
Customer Engagement ◽  
Service Firms ◽  
Multiple Sources ◽  
Cross Sectional ◽  
Content Type ◽  
Social Media Engagement ◽  
Experiential Quality

Purpose As social media platforms become increasingly popular among service firms, many US hospitals have been using social media as a means to improve their patients’ experiences. However, little research has explored the implications of social media use within a hospital context. The purpose of this paper is to investigate a hospital’s customer engagement through social media and its association with customers’ experiential quality. Also, this study examines the role of a hospital’s service characteristics, which could shape the nature of the interactions between patients and the hospital. Design/methodology/approach Data from 669 hospitals with complete experiential quality and demographic data were collected from multiple sources of secondary data, including the rankings of social media friendly hospitals, the Hospital Compare database, the Center for Medicare and Medicaid (CMS) cost report, the CMS impact file, the Healthcare Information and Management Systems Society Analytics database and the Dartmouth Atlas of Health Care. Specifically, the authors designed the instrumental variable estimate to address the endogeneity issue. Findings The empirical results suggest a positive association between a hospital’s social media engagement and experiential quality. For hospitals with a high level of service sophistication, the association between online engagement and experiential quality becomes more salient. For hospitals offering various services, offline engagement is a critical predictor of experiential quality. Research limitations/implications A hospital with more complex services should make efforts to engage customers through social media for better patient experiences. The sample is selected from databases in the US, and the databases are cross-sectional in nature. Practical implications Not all hospitals may be better off improving the patient experience by engaging customers through social media. Therefore, practitioners should exercise caution in applying the study’s results to other contexts and in making causal inferences. Originality/value The current study delineates customer engagement through social media into online and offline customer engagement. This study is based on the theory of customer engagement and reflects the development of mobile technology. Moreover, this research may be considered as pioneering in that it considers the key characteristics of a hospital’s service operations (i.e., service complexity) when discovering the link between customers’ engagement through a hospital’s social media and experiential quality.

The importance of passionate individuals for navigating school arts provision in 19 Australian schools

2021 ◽  
pp. 1321103X2110325
Author(s):  
Katrina Skewes McFerran ◽  
Alexander HD Crooke ◽  
Megan Steele ◽  
John Hattie ◽  
Gary E McPherson
Keyword(s):  
Student Development ◽  
Primary Schools ◽  
School Administrators ◽  
Traditional School ◽  
School Communities ◽  
School Activities ◽  
The Arts ◽  
Policy Goals ◽  
Leadership Support ◽  
Arts Programs

Arts programs are increasingly recognized for their role in promoting student development and cohesive school communities. Yet, most Australian schools are left to navigate a landscape characterized by shifting policy goals and external providers of diverse quality and intent. Drawing on interviews with 27 stakeholders from 19 Catholic primary schools in Melbourne, Australia, we explored key approaches to arts provision in this context, and conditions that hinder and support it. Approaches varied markedly, from school-wide programs embedded across the curriculum, to one-off incursions. Conditions consistently affecting provision ranged from leadership support to a community’s view of the arts. Programs regularly relied on individuals passionate about arts to go beyond their paid roles, yet this frequently jeopardized sustainability. Overall, the approaches identified, and conditions affecting their sustainability, reveal a lack of value for school arts at policy and administration levels. This lack of value is not demonstrated in the provision of other traditional school activities like math or literacy, which begs consideration by policymakers and school administrators.

Developing the Organisational Justice Scale and Examining Teachers' and School Administrators' Views about Organisational Justice in Primary Schools

2021 ◽  
pp. 33-50
Author(s):  
Hasan Basri Memduhoðlu ◽  
Ali Ýhsan Yildiz
Keyword(s):  
Factor Analysis ◽  
Primary Schools ◽  
School Administrators ◽  
Data Gathering ◽  
Principal Component ◽  
Measurement Tool ◽  
Principal Component Factor Analysis ◽  
Reliable Measurement ◽  
Organisational Justice ◽  
Confirmatory Factor

The purpose of this study is to develop a reliable and valid measurement tool to explore views about organisational justice in schools and to examine teachers' and school administrators' views about organisational justice in primary schools. The sample of the study consisted of a total of 455 participants, 176 school administrators and 279 teachers from the primary schools in the Centre of Van. The Organisational Justice Scale, developed by the authors, was employed as data gathering tool. Principal Component Factor Analysis was used to determine the content and construct validities of the scale and Confirmatory Factor Analysis was employed to evaluate the obtained results. As a result of the study, the developed Organisational Justice Scale (OJS) was found to be a valid and reliable measurement tool for school applications.

SOCIAL MEDIA REACTIONS TO FESTIVAL CANCELLATION ANNOUNCEMENTS

2021 ◽  
Author(s):  
Driselda Patricia Sánchez-Aguirre ◽  
Christine Van Winkle
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Positive Association ◽  
Past Research ◽  
Primary Response ◽  
Response Strategy ◽  
Theoretical Development ◽  
Significant Positive Association ◽  
Building Relationships ◽  
People’S Perception

There are many reasons organizations cancel a festival. Regardless of the rationale, the organization’s reputation can be preserved by communicating this crucial message in an appropriate way and by understanding people’s perception of a cancellation announcement. The purpose of this research is to find out how festival administrators communicate a festival cancellation on social media and how the attendees, who will ultimately determine the success or failure of a festival, react to this message. Between January - June 2018, we collected 47 festival cancellation messages on Facebook and the 8886 replies to these messages. We undertook a content analysis of both the cancellation message and the comments on the Facebook cancellation post. We found that most of the organizers used a primary response strategy, characterized by accepting blame to communicate the cancellation of the festival. This kind of response has a significant positive association with the comments characterized by building relationships. The sentiments in the cancellation posts were mainly shame and sadness and the comments on these posts were most often negative with sad and disgusted sentiments. Findings were somewhat consistent with past research and recommendations provide insight for further theoretical development.

Future developments in IMC: why e-mail with video trumps text-only e-mails for brands

2017 ◽  
Vol 51 (3) ◽  
pp. 627-645 ◽  
Author(s):  
Angeline Close Scheinbaum ◽  
Stefan Hampel ◽  
Mihyun Kang
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Coding Theory ◽  
Marketing Communications ◽  
Dual Coding ◽  
Verbal System ◽  
Dual Coding Theory ◽  
Content Type ◽  
Short Video ◽  
E Mail

Purpose Marketers use e-mail in new, potentially more informative, entertaining and lucrative ways – such as embedding video. The purpose of this paper is to examine consumer responses to audiovisual (i.e. text along with a short video) versus text-only messages in brand communication. Specifically, authors seek to uncover the efficacy of marketer-embedded video (vs text-only) in e-mail on the consumer's product interest, informativeness, perceived prestige, electronic word-of-mouth (e-WOM) intentions and willingness to pass the electronic message along digitally or on social media. With the dual coding theory and selective visual attention as theoretical guideposts, the intended contribution is a framework that can explain and predict advantages for multi-modal e-mail marketing communications. Design/methodology/approach Five hypotheses are tested experimentally with a one-factor experiment with two conditions (text-only vs audiovisual). The sample was 240 adult participants. Real brands (Audi and Apple) were used. For both brands, participants were randomly assigned to one of two conditions of the e-mail (i.e. audiovisual vs text-only). The stimuli are identical, with the exception of embedded video in the e-mail body. The videos are authentic brand videos, are approximately 50 s and use a product feature appeal. Participants’ pre-existing brand attitude was measured. Then, five dependent variables (product interest, informativeness, perceived prestige, e-WOM intentions and willingness to pass the electronic message along digitally or on social media) were considered with respect to consumer exposure to e-mail with video and text in the e-mail from the brand versus text-only e-mail from the brand. Findings The results supported the hypotheses that audiovisual messages (i.e. those with text and video) heighten informativeness, product interest, perceived prestige, intentions to spread e-WOM for a brand and willingness to pass along the e-mail along to friends and family when compared to text-only messages. These experimental findings from a one-factor experiment with two conditions (text-only vs audiovisual) are generally consistent for an American consumer technology brand Apple (iPhone) and a German luxury automobile brand Audi (S4). Hypotheses are supported for both brands (Apple and Audi), with the exception of product interest for Audi, which may be explained by the high price of a luxury automobile. Research limitations/implications An implication here for the dual coding theory is that the theory may be extended to consider what happens after the consumer codes the information with both the verbal and the non-verbal subsystem. The finding of interest to information processing scholars is that a video accompanying text communication from a brand to a consumer has an advantage over text-only communication. Brands that communicate with multi-modal marketing communication have better outcomes in informativeness, brand prestige perceptions and intentions of online consumer behaviors, including positive e-WOM for the brand in general and willingness to pass the specific content along in digital and social media platforms. Consumers can become brand advocates by being more inclined to forward the e-mails with the product short video as well as the e-mail text. Practical implications Brand marketers should consider e-mail in an integrated brand promotion (IBP) campaign as a cost advantage; one of the reasons e-mail should have a solid place in the IBP toolkit is due to e-mail's relatively low cost. The main cost comes with administration and production of the video. As a managerial implication for advertisers, embedding ads of a short video format in e-mails is a way to be more effective than plain-text e-mails. Short videos in e-mails are a reasonable idea to include in an integrated marketing communications effort (plausibly due to information processing with both a verbal and a non-verbal system). Brands can use videos in e-mails to enhance informativeness regarding products to enhance product differentiation from competitors. Yet, it is important to raise caution with some concerning disadvantages potentially associated with e-mail marketing and video. The three areas of caution include potential issues of privacy, clutter and technical inhibitors. Originality/value Despite the fact that e-mail is one of the most heavily used communication tools in marketing, there is scarce literature on e-mail and branding. By brands evoking a degree of prestige with embedded videos, consumer willingness to become part of the marketing communications is enhanced, as their e-WOM and willingness to share the branded content increase.

scholarly journals Prevalence and source analysis of COVID-19 misinformation of 138 countries

2021 ◽  
Author(s):  
Md. Sayeed Al-Zaman
Keyword(s):  
Social Media ◽  
Positive Association ◽  
The Philippines ◽  
Source Analysis ◽  
Mainstream Media ◽  
Content Analysis Method ◽  
The Us ◽  
Political Conservatism ◽  
Social Media Platforms ◽  
Internet Literacy

This study analyzed 9,657 pieces of misinformation that originated in 138 countries and fact-checked by 94 organizations. Collected from Poynter Institute's official website and following a quantitative content analysis method along with descriptive statistical analysis, this research produces some novel insights regarding COVID-19 misinformation. The findings show that India (15.94%), the US (9.74%), Brazil (8.57%), and Spain (8.03%) are the four most misinformation-affected countries. Based on the results, it is presumed that the prevalence of COVID-19 misinformation can have a positive association with the COVID-19 situation. Social media (84.94%) produces the highest amount of misinformation, and the internet (90.5%) as a whole is responsible for most of the COVID-19 misinformation. Moreover, Facebook alone produces 66.87% misinformation among all social media platforms. Of all countries, India (18.07%) produced the highest amount of social media misinformation, perhaps thanks to the country's higher internet penetration rate, increasing social media consumption, and users' lack of internet literacy. On the other hand, countries like Turkey, the US, Brazil, and the Philippines where either political control over media is intense or political conservatism is apparent, experienced a higher amount of misinformation from mainstream media, political figures, and celebrities. Although the prevalence of misinformation was the highest in March 2020, given the present trends, it may likely to increase slightly in 2021.

scholarly journals Spelling Scoring Metrics in Malay Language: An Investigation among Young Spellers

2018 ◽  
Vol 8 (12) ◽  
pp. 1622
Author(s):  
Swee Gek Tang ◽  
Julia Ai Cheng Lee ◽  
Jecky Misieng
Keyword(s):  
Primary Schools ◽  
Word Reading ◽  
Strong Relationship ◽  
Phonological Coding ◽  
Correct Letter ◽  
Highly Correlated ◽  
The Relationship

The aim of this study was to investigate the relationship among three spelling scoring metrics, namely, words spelled correctly (WSC), correct letter sequences (CLS), and phonological coding (PC) in Malay language. The relationship between spelling measure and word reading measure was studied. There were 866 Primary 1 (Grade 1 equivalent) students from 11 randomly selected public primary schools in Kuching, Sarawak Malaysia who participated in this study. The study showed that the scores from each scoring metric were highly correlated to each other. There was a strong relationship between each spelling outcome to word reading.

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