scholarly journals Instagrammed body craze and its effects on Pakistani young university female students

2021 ◽  
Vol Volume 4 (Issue 3) ◽  
pp. 01-15
Author(s):  
Dr. Ayesha Qamar ◽  
Urwa Mahmmod butt ◽  
Dr. Samia Manzoor

The purpose of studying Instagram's influence is to evaluate the concept of a perfectly toned body that does not exist, as it has been promoted on Instagram. The image-based social networking site, i.e., Instagram, has become steadily popular among youth, especially young girls. Young girls use Instagram to spruce up images posted on it. A quantitative survey is used, and questionnaires are filled through an online examination. A convenient sampling method is used for data collection. The study included 204 young girls aged 18-25 from different universities in Islamabad. Social Comparison Theory helped to understand the influence of Instagram on changing body image and its disorder.Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) is used through Amos. The analysis revealed that the relationship between the use of Instagram and body dissatisfaction is positive and significant. The more the use of Instagram, the higher the body dissatisfaction among young girls. The relationship between Instagram usage and eating disorders had some correlation. It revealed that young girls who use Instagram excessively adopt eating disorders. Moreover, the study analyzed that there are more physical health symptoms identifies when Instagram usage is increased. The relationship between physical health symptoms and the use of Instagram was positive and useful.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ismail Badraoui ◽  
Ivo van der Lans ◽  
Youssef Boulaksil ◽  
Jack G.A.J. van der Vorst

PurposeThis study investigates the impact of agri-food supply chains (AFSCs) characteristics on the antecedents of horizontal logistics collaboration (HLC). Specifically, the study compares the relationship between collaboration activities and outcomes for companies in and outside AFSCs.Design/methodology/approachFirst, a survey was used to collect data from different industries. Second, confirmatory factor analysis and structural equation modeling were applied to compare the measurement and structural models from different industry categories.FindingsThe results support the premise that collaboration improves trust and commitment in the relationship, which in turn enhance satisfaction. The results also show the existence of a minor influence of AFSCs characteristics on HLC antecedents, in the form of an indirect impact of dedicated investments on commitment.Practical implicationsThe factors having a significant influence on the collaboration outcomes and their respective effects are generally similar across food and nonfood supply chains, providing opportunities for interdisciplinary and collaboration experiences.Originality/valueThis research contributes to the body of knowledge on interfirm collaboration by considering the specificities of HLC. It also highlights the importance of conducting contingency research on collaborative experiences, as firms from different industry contexts operate under distinct operational conditions.


2018 ◽  
Vol 8 (3) ◽  
pp. 504
Author(s):  
Vincent Riyanto ◽  
Sharon B. Soesanto ◽  
Sabrina O. Sihombing

This research aims to assess the relationship between behavioral variables on the environment: ecolabel awareness, trust, ecolabel knowledge, ecolabel availability, and environmental concerns of intention to buy. Data was collected through questionnaires with non-probability sampling method which included a total sample of 230 respondents. Hypothesis testing was conducted by applying Structural Equation Modeling (SEM). The results shows that there are six out of ten supported hypotheses and four unsupported hypotheses. The six hypotheses supported are (1) there is positive relationship between attitude and trust in buying environmentally friendly product, (2) there is positive relationship between ecolabel awareness and ecolabel attention, (3) there is positive relationship between ecolabel awareness and intention to buy, (4) there is positive relationship between  trust in buying environmentally product and ecolabel attention, (5) there is positive relationship between trust in buying environmentally product and intention to buy, and (6) there is positive relationship between ecolabel availability and  ecolabel attention. This research also contributes theoretical contributions, managerial implications, and recommendations for further research


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Uzma Noor ◽  
Mahnaz Mansoor ◽  
Sajeela Rabbani

Purpose This study aims to investigate the generation of negative emotions and behavior in Muslim consumers from their attitude toward offensive advertising. Mediation of brand hate between attitude toward offensive advertising and brand retaliation was examined. The conditional indirect impact of religiosity on attitude toward offensive advertising and brand retaliation through brand hate was also realized. Design/methodology/approach A cross-sectional research design was used using the mall intercept survey technique. Data were collected from 380 respondents visiting the malls in the areas of Pakistan’s twin cities (Rawalpindi and Islamabad) after ensuring appropriateness for the study. Partial least square–structural equation modeling through SmartPLS software was used as a statistical technique to test the hypotheses. Findings The findings confirm that attitude toward offensive advertising affects brand hate and brand retaliation positively. The conditional indirect effect of religiosity on the relationship of attitude toward offensive advertising and brand retaliation has also proved significant. Originality/value The present study has filled a significant gap in the literature of brand hate by introducing brand hate as a mediator in the relationship of attitude toward offensive advertising and brand retaliation. It further added in the body of knowledge of brand hate by a moderated mediation mechanism of religiosity on the relationship of attitude toward offensive advertising and brand retaliation through brand hate. The present study has considered the non-offensive product being promoted through offensive advertising and explored the impact of attitude toward offensive advertising on brand hate and brand retaliation in Muslim consumers.


2017 ◽  
Vol 25 (5) ◽  
pp. 665-673 ◽  
Author(s):  
Dorota Żołnierczyk-Zreda ◽  
Anna Jędryka-Góral ◽  
Joanna Bugajska ◽  
Sylwia Bedyńska ◽  
Marek Brzosko ◽  
...  

To evaluate the relationship between work, mental health, physical health, and fatigue in patients with rheumatoid arthritis, the data of 282 participants were drawn from baseline. The results of structural equation modeling showed that among rheumatoid arthritis patients, those who were engaged in occupational activity had lower levels of fatigue compared to those who did not work and that this relationship was mediated by better mental health, not by physical health.


2020 ◽  
Vol 36 (11) ◽  
Author(s):  
Wanderson Roberto da Silva ◽  
Júlia Valério Barra ◽  
Angela Nogueira Neves ◽  
João Marôco ◽  
Juliana Alvares Duarte Bonini Campos

Abstract: The aim of the study was to verify the influence of pressure from sociocultural agents on dissatisfaction with face and body in young women mediated by the internalization of the lean and muscular body and to identify the contribution of individual characteristics to this model. A total of 612 university female students participated of study. The students completed the Portuguese versions of the Sociocultural Attitudes Towards Appearance Questionnaire-4 and of the Body Area Scale-Revised and a sociodemographic questionnaire. A hypothetical model was constructed using structural equation modeling to test the relationship between the variables. The model fit and the significance of the hypothetical paths were verified. The results provide evidence that the greater the pressure of sociocultural agents and the internalization of the lean body, the more women were dissatisfied with body and face appearance. The media contributed to a greater internalization of the muscular body, which reduced the body dissatisfaction. The practice of physical activity and a higher economic level contributed to a greater internalization of the muscular body, which reduced body dissatisfaction. A higher economic level also influenced the internalization of the lean body and increased the dissatisfaction with face and body. A higher body mass index contributed to a greater pressure from sociocultural agents, greater internalization of the lean body, and greater dissatisfaction with body and face. The relationships identified in the model can contribute to the development of strategies aimed at reducing body dissatisfaction and eating disorders in the population, such as body acceptance.


2017 ◽  
Vol 13 (8) ◽  
pp. 1
Author(s):  
Berna Yildirim Artac ◽  
Fatma Koc

For women the body is an important concept in clothing aesthetics. Body image is an important factor influencing what women like in clothing and what they choose to wear.In this study, which has been prepared with the aim of stressing the importance of the relationship between "Clothing Preference" and "Body Image", women's ability to minimize the difference between their ideal appearance and their actual appearance, as well as their ability to possess a good self-image and powerful self-confidence, have been studied.Structural Equation Modelling (SEM) was used in this study. The sample is 150 women aged 18-50 within the Konya Province in Turkey limits. The research concluded that while there was a relationship between the visual and verbal clothing choices for the women in the sample group, there was less of a match among their visual choices.


2018 ◽  
Vol 82 (3) ◽  
pp. 202-223 ◽  
Author(s):  
Iratxe Redondo ◽  
Patrick Luyten

The objective of the study was to investigate whether mindfulness mediated the relationship between attachment and eating disorders in a sample of 323 female university students and 38 anorexic inpatients using structural equation modeling. All insecure attachment subscales were positively related to eating disorder symptoms and negatively to mindfulness. Furthermore, mindfulness scores were negatively associated with eating disorder symptoms. Mediation analyses showed that the relationship between all the insecure attachment subscales and eating disorders was partially mediated by the mindfulness effects. These results are in line with Bateman and Fonagy's (2004a, 2004b) theory that implies a mediating role of mindfulness used as a proxy for mentalizing between attachment and psychopathology. Further research is needed, however, to replicate these findings.


2019 ◽  
Vol 20 (4) ◽  
pp. 567-582 ◽  
Author(s):  
V.G. Girish ◽  
Choong-Ki Lee

Purpose The purpose of this paper is to investigate the relationships among brand experience, sports event image and loyalty in the Jeju International Ultramarathon Race. Design/methodology/approach Data were collected from 313 ultramarathon runners during the 16th Jeju International Ultramarathon Race. Statistical analyses were carried out using confirmatory factor analysis and structural equation modeling. Findings An analysis of the relationship between brand experience and sports event image revealed that affective experience is the most influential dimension, followed by sensory and behavioral experiences. However, intellectual experience showed insignificant relationship. Sports event image indicated a positive effect on word-of-mouth and revisit intention. Research limitations/implications Ultramarathon races are sporting events with few participants, even though it is becoming more popular. The attitude, motivation and personality of people participating in these races may be different in terms of the extreme characteristic and endurance level of sports activity. If the results of this study need to be generalized with other sports event images, a comparative study may help to understand the personality traits of people participating in ultramarathon races and other sports. Practical implications As ultramarathon races are not yet popular sports, to target more people, behavioral experience has an influential role because it is action oriented and actively engages the body. Enriching consumer life by facilitating and creating opportunities to physically experience as well as showing them alternate ways of doing things may attract them to substitute lifestyle and interactions (Pine and Gilmore, 1999). Few other popular endurance race events organize short-distance races and kid races for fun (e.g. Lavaredo Ultra trail race), to engage friends and family members before the start of the main event. Doing so may provide an opportunity to attract more runners, and they may engage in running activities and participate in these kinds of events later, after having this sort of casual experience. Social implications Social networking sites may be used to maintain continuous interaction with the runners and followers. Supporting a social cause is another measure to generate the intellectual experience of sports events. The result of this study shows no significant relationship between intellectual experience and the sports event image. To increase the worldwide popularity of this race and to attract more international runners, a judicious use of web platforms may be an option to maintain regular contact with a wider group of audience. Originality/value This study is the first to examine the relationship between brand experience and sports event image in an ultramarathon event context. Findings contribute to an understanding of the impact of brand experience on sports event image, thereby influencing the loyalty of runners participating in an ultramarathon event.


2015 ◽  
Vol 6 (1) ◽  
pp. 148-163 ◽  
Author(s):  
Azmawani Abd Rahman ◽  
Ebrahim Asrarhaghighi ◽  
Suhaimi Ab Rahman

Purpose – The purpose of this paper is to add to the body of knowledge about attitude and intention to choose a Halal product. Despite the importance of the Halal cosmetic market for both producers and consumers, the existing literature focusses on Halal food products, and only a limited number of studies exist about Halal cosmetic products. This study assesses the effects of knowledge and religiosity on attitudes towards Halal cosmetics products, as well as the effect of those attitudes on the intention to buy the Halal cosmetic products. This study also investigates the existence of differences between consumers’ attitudes towards Halal cosmetics and Halal food products. Design/methodology/approach – This study used a self-administrated questionnaire with closed-ended questions. The questionnaire was distributed using non-probability convenience sampling. At the end of data collection period, a total of 110 usable questionnaires from Muslim respondents over the age of 18 years old were used for further analysis. To assess the relationship between knowledge, religiosity, attitude and intention, a structural equation modeling technique was used. And to investigate the difference between attitude and intention for Halal cosmetic and Halal food products, the pair sample t-test were applied. Findings – The findings of the study show that the relationship between knowledge and attitude is insignificant, but there is a significant positive relationship between religiosity and attitude. From the lens of theory of reasoned action (TRA), this study indicates that there is a positive relationship between attitude and intention to choose Halal cosmetic products. This study also found a significant difference between consumers’ attitudes towards Halal cosmetics and attitudes towards Halal food products, as well as consumers’ intentions to choose Halal cosmetics and intentions to choose Halal food products among Malaysian consumers. Moreover, the results indicate that Malaysian consumers have more positive attitudes and intentions towards Halal food products than towards Halal cosmetic products. Research limitations/implications – Because the sample of the study is limited to consumers from one country (Malaysia), it is suggested that the future studies choose their samples from consumers in different countries. Practical implications – The results of the study give implication to firms competing in the cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products. Also, as the relationship between attitude and intention to choose Halal cosmetics is similar to the relationship for Halal foods, marketers may try similar ways to promote both the products. However, the attitude and intention to choose Halal cosmetics is still lower than Halal foods. Social implications – The result of this study provides an insight for the Malaysian consumers to realize whether knowledge and religiosity have any relationship towards consumers’ attitudes towards Halal cosmetic products. The results also provide information to consumers that they are more likely to have stronger attitudes towards Halal food products than the cosmetic products. This study will be significant to the consumers, the importer and exporter, the producer and marketer and the researcher as well as the government. Originality/value – This study is the first study which has assessed the antecedents and consequence of consumers’ attitude towards Halal cosmetic products in one model. Moreover, this research is among the first attempts to investigate the significant difference in Malaysian consumers’ attitude and intention between Halal cosmetic and food products.


SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110672
Author(s):  
Muhammad Farhan Jalil ◽  
Wasim Ullah ◽  
Zeeshan Ahmed

Many critical decisions about an employee’s innovative performance are significantly based on the training results, as they are accountable for a variety of behavioral-related consequences. Training is among the most important human resource management strategies. The aim of this study is to examine the relationship between employees’ perceptions of training and their innovative behavior in the Malaysian SME sector, as well as the mediating effect of affective and calculative commitment on this relationship. Structured questionnaires were used to collect the data. A total of 635 employees from 200 SMEs were selected through a stratified random sampling method, and structural equation modeling was applied to test the relationship. The findings of the study supported the hypothesized relationships, as training in Malaysia significantly engaged SME employees in innovative behavior. Furthermore, the study discovered that affective and calculative commitment have partial mediating effects on the association between training and innovative behavior. In the context of the SME sector, theoretical and managerial implications have been addressed. The originality of the study is that it examines the relationship between employees’ perceptions of training and their innovative behavior in SMEs. The relationship was measured using a multidimensional approach in the study. The research also adds to the body of knowledge by identifying the mediating effect of affective and calculative commitment.


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