scholarly journals Analisis Stimulus Pemasaran Produk Kopi terhadap Kepuasan dan Loyalitas Konsumen (Studi Kasus pada Kafe Semasa Semarang)

2021 ◽  
Vol 5 (3) ◽  
pp. 805-818
Author(s):  
Septia Permatasari ◽  
◽  
Edy Prasetyo ◽  
Siswanto Santoso
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Quota Sampling ◽  
The Impact ◽  
Number Of Customers

The aims of the study are to (i) find out the impact of marketing stimulus on consumer satisfaction, (ii) find out the impact of marketing stimulus on consumer loyalty, (iii) find out the impact of marketing stimulus on consumer loyalty through customer satisfaction, and (iv) find out the level of consumer satisfaction at Semasa Cafe in Semarang. This research was conducted in March 2020. Semasa Cafe was chosen as a research location based on the consideration that Semasa Cafe has an outdoor café concept, the use of a small building in the corner of the shop, and does not have wifi facilities but still has a large number of customers. The number of samples was determined using 110 quota sampling with customers of Cafe Semasa as respondents, while the determination of samples was done using accidental sampling. Criteria for respondents are consumers who buy coffee products at Semasa Cafe with a minimum of three visits a month. Data collection is done by conducting interviews based on a questionnaire that has been prepared. Data were analyzed using path analysis, IPA (importance performance analysis) and (CSI) customer satisfaction index. This research find out that price variable, service quality variable, and also promotion variable have an influence on customer satisfaction. Quality of service variable, promotion variable, and customer satisfaction variable have impact customer loyalty. Service quality variable and promotion variabel has an influence on consumer loyalty through customer satisfaction of Semasa Cafe coffee products . Semasa Cafe consumer satisfaction level is 85.2% which means consumers are in the criteria of very satisfied.

scholarly journals ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN KOBER MIE SETAN DI SURABAYA

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Achmad Effendy ◽  
Annisa Putriyana
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Research Result ◽  
Multiple Linear Regression Model ◽  
Multiple Correlation Coefficient ◽  
Quality Dimensions ◽  
Service Quality Dimensions

The problems of this study are partial and simultaneous Is factors of service quality dimensions that include tangibles, reliability, responsiveness, assurance and empathy have a significant influence on consumer satisfaction at Kober Noodle Eating Satan in Surabaya? And which variables are the most dominant influence on consumer satisfaction at Kober Noodle Eating Satan in Surabaya? Based on the research results, obtained the following regression equation: Y = 4.170 + 0.249 + 0.008 X1 + 0.346 X2 + 0,115 X3 X5 + X4 + 0.123 EThe results showed that there was a significant effect of the variable quality of services that include tangibles, reliability, responsiveness, assurance, and empathy towards customer satisfaction, it is proved by the test value F where significant value of 0.000. The research result t test showed there are three variables were not significant and the other two significant. Of the acquisition value equation of multiple linear regression model all variables showed a positive coefficient that shows the influence of service quality to customer satisfaction. Keofisien of determination of 0.377, which means that 37.7% variable tangibles, reliability, responsiveness, assurance, and empathy affect customer satisfaction, while 62.3% is influenced by other variables not studied like promotions and product quality. Based on the results of the Multiple Correlation Coefficient unknown value R of 0.614, indicating that the proportion of the relationship between tangibles, reliability, responsiveness, assurance, and empathy to customer satisfaction is very strong and positive at 61.4% and the remaining 38.6% influenced by unobserved variables the results showed that the variable responsiveness is the dominant variable with a beta value of 0.344.Keywords: tangible, reliability, responsiveness, assurance, empathy, customer satisfaction.

scholarly journals Evaluasi Kinerja Layanan dan Tingkat Kepuasan Pelanggan Angkutan Penyeberangan Amolengo-Pure Provinsi Sulawesi Tenggara

2021 ◽  
Vol 2 (1) ◽  
pp. 8-18
Author(s):  
La Ode Ahmad Rasyid ◽  
Irwan Lakawa ◽  
La Ode Musa Rahmat
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Research Method ◽  
Good Service ◽  
Large Country ◽  
Satisfaction Index ◽  
Sea Transportation ◽  
Destination Port

Indonesia is a large country that is widespread with it’s islands and isa country traversed by the Equator, so sea transportation has animportant role to play in connecting one area to another, consideringthat Indonesia has a very wide ocean. One of the means of seatransportation that is widely used by the community is the ferry. Ferryis a type of sea transportation that can be used as passenger andgoods transportation using certain routes or routes. With theexistence of the Ferry port, it can increase the acceleration ofdevelopment in the area, especially Amolengo Village, KonaweSelatan Regency.The Amolengo ferry port is a port that serves the crossing ofpassengers and goods that connects the South Konawe mainland andits surroundings with Buton Island, where the destination port is Pureport. The quality of good service provided is one of the determiningfactors for the success of the company. The research method isarranged by interviewing respondents by answering the questions onthe questionnaire. The analysis was performed using ImportancePerformance Analysis (IPA) and the Customer Satisfaction Index (CSI).The results of this study indicate that the consumer satisfaction indexon the performance of the Amolengo - Pure Ferry Port, SoutheastSulawesi Province is 84.6% and is in the range 0.81 - 1.00 indicatingthat consumers are very satisfied with the service quality of theAmolengo - Pure Ferry Port, Southeast Sulawesi Province.  

scholarly journals PERSEPSI WISATAWAN TERHADAP KUALITAS DESTINASI PARIWISATA BALI

2021 ◽  
Vol 20 (1) ◽  
pp. 1-17
Author(s):  
Hanugerah Kristiono Liestiandre
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Performance Appraisals ◽  
Satisfaction Index ◽  
Analysis Technique ◽  
Guest Satisfaction ◽  
And Performance ◽  
Customer Satisfaction And Loyalty

One of the strategic efforts in maintaining customer satisfaction and loyalty can be done by maintaining service quality. Service quality can be defined as the level of guest or consumer satisfaction. The level of guest satisfaction is obtained from the comparison of real services received by visitors, with the previously expected quality values. This research will explore the extent of tourists' perceptions of the quality of Bali destinations. The respondents who will provide information in this study are tourists who meet the requirements as respondents to be able to fill in and provide the information needed when filling out the questionnaire. There were 200 respondents with a composition of 200 domestic tourists and 100 foreign tourists. The analysis technique used in this study was measured using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) methods. The results showed that domestic tourists and foreign tourists have different levels of satisfaction and performance appraisals. As a recommendation, the result of this study could be considered as an evaluation of the quality of tourism destinations in Bali.  

scholarly journals Analisis Kepuasan dan Loyalitas Konsumen Produk Tela-Tela Barokah Depan Kampus Baru Universitas Halu Oleo pada Masa Covid-19

2021 ◽  
Vol 6 (5) ◽  
pp. 182
Author(s):  
Rustiani Rustiani ◽  
Idrus Salam ◽  
Muhammad Aswar Limi
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Survey Results ◽  
Snack Products ◽  
Satisfaction Analysis ◽  
Customer Satisfaction And Loyalty

This study aims to determine consumer satisfaction and loyalty of late-late products during the Covid-19 period—this research at the Barokah Tela-tela business in front of the new UHO campus using 30 respondents. Determination of respondents is done by accident (Accidental sampling), assuming that the respondent can be trusted. The variables observed in this study were consumer characteristics, tela-tela, and customer satisfaction and loyalty and satisfaction analysis methods using Customer Satisfaction Index (CSI) analysis and loyalty analysis using committed buyers, like the brand, satisfied buyers, habitual buyers, and switches. Buyers. The results show that the calculation of customer satisfaction analysis of the Customer Satisfaction Index is 0.77 or 77.46%. The CSI value criterion states that the vulnerable value of 0.66-0.80 is a satisfied consumer criterion. Based on this situation, it can be concluded that Barokah consumers have shown a satisfying attitude towards the products they consume. The survey results show that the most consumers who state that they are satisfied are the taste and cleanliness attributes of the Tela Barokah business location. The results of the calculation of consumer loyalty analysis using switcher buyer analysis are 53.33%, chronic is 79.33%, the satisfied buyer is 72.00%, liking the brand is 76.67%, and committed buyer is 62.00%. The analysis results are mainly in the index interval of 61.00-80.00, which means that Barokah consumers have shown a loyal attitude. The existence of the Covid-19 pandemic did not hurt the decline in consumer demand for snack products in the business. This is known from the income that remains in the range of ± IDR400.000 - IDR1.500.000 - every day both before and during the Covid-19 outbreak in Kendari City.

scholarly journals Analisis Pengaruh Kualitas Pelayanan dan Nilai yang dirasakan Terhadap Kepuasan Konsumen dan Intensitas Pembelian

2021 ◽  
Vol 2 (1) ◽  
pp. 122-141
Author(s):  
Leonora Ferdinandus ◽  
Stevanus Johan Gomies
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Random Sampling ◽  
Consumer Satisfaction ◽  
Study Data ◽  
Service Value ◽  
Confirmatory Factor ◽  
The Impact ◽  
Data Analysis Methods

This research aims to analyze the impact of service quality and value in consumer satisfaction and feel the intensity of purchases on PT.Mulia Travel in Ambon, the instrument used was a questionnaire distributed to consumers PT. Travel noble by random sampling on the 300 respondents who met on the field during the period of this study. Data analysis methods used is to use the technique (Confirmatory Factor Analysis / CFA) to validate the questions on the questionnaire. The data collected were analyzed using multiple regression analysis, F test, t test and determination. The results showed that service quality variables are positive and significant effect on customer satisfaction, as well as the variable value in feeling positive and significant effect on customer satisfaction. Then the results of the study also showed that service quality variables are positive and significant effect on the intensity of consumer purchases, as well as the variable value in feeling positive and significant effect on the intensity of consumer purchases. So is the consumer satisfaction is positively and significantly affect the intensity of consumer purchases. Thus concluded the entire hypothesis is accepted. Keywords ; Quality of Service, Value in Feeling, Consumer Satisfaction, Intensity of Purchases

scholarly journals PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS KONSUMEN WEDDING ORGANIZER DI KOTA PRABUMULIH

2019 ◽  
Vol 7 (2) ◽  
pp. 140
Author(s):  
Putri Maharani Purnama
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Test Model ◽  
Consumer Loyalty ◽  
Test Results ◽  
Linearity Test ◽  
The City ◽  
Variable Quality

Purpose: This study aimed to determine the effect of service quality andprice to customer satisfaction and its impact on consumer loyality in the cityPrabumulih wedding organizer. Formulation of the problem is whether thereis influence service quality and price to customer satisfaction and its impacton consumer loyalty Prabumulih wedding organizer in the city?Design/Methodelogy/Approach: The data used in this study are primary data89 respondent reply. Models analysis used analysis and by testing thevalidity and reliability of instruments. Test charactistics data that is test ofnormality and linearity test. Test model consist of multicolinearity test andheterokesdatisitas test.Implications: The test results of path analysis showed that there werepositive and significant impact variable quality of service significantlyinfluence consumer satisfaction 0,000. Price variables significantly influenceconsumer satisfaction 0,000. Variable service quality signifintly consumerloyalty 0,000. Price variables dont have significantly influence consumerloyality 0,205. and Variable customer satisfaction dont have significantlyinfluence consumer loyalty 0,188.Findings: Their suitability to the theory and there is a match and supportprevious research. Increased service quality, price and customerssatisfaction and customer loyality.

KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PELAYANAN, STORE ATMOSPHERE DAN PROMOSI DI RUMAH MAKAN PONDOK JOWI SOLO

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Shofia Zulfa Amalina ◽  
Sri Hartono ◽  
Ratna Damayanti
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Likert Scale ◽  
The Relationship

The purpose of this study was to analyze the effect of whether or not the quality of service, store atmosphere and promotion of consumer satisfaction at Pondok Jowi Restaurant Solo. The population in this study were consumers of Pondok Jowi Solo Restaurant in January 2020 at May 2020 with a total of 14,030 people. The sampling techniquemismpurposive samplingm which is a sampling technique with certain considerations by taking 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers to identify the relationship between service quality, store atmosphere and promotion of customer satisfaction. The results show that service quality, store atmosphere and promotion have a simultaneous and significant effect on customer satisfaction, servicei quality has assignificant effect on customer satisfaction, store atmosphere has a significant effect on customer satisfaction, and promotion has significant effect on customer satisfaction. Keywords: Service quality, Store atmosphere, Promotion, Consumer satisfaction

scholarly journals Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

2021 ◽  
Vol 1 (3) ◽  
pp. 160-168
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Consumer Loyalty ◽  
Product Price ◽  
Local Product ◽  
Beef Products ◽  
Place Promotion ◽  
Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

scholarly journals PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH SMS BANKING PADA BANK NAGARI CABANG PEMBANTU RSUP DR M DJAMIL PADANG

2019 ◽  
Author(s):  
David Suryanto ◽  
Nazaruddin Aziz
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Total Population

This study examines the effect of service quality on customer satisfaction SMS Banking Bank Nagari Capem Dr.M.Djamil Hospital Padang. Quality of service in this research consists of 5 dimensions of tangible, reliability, responsiveness, assurance, empathy. The total population of this study as many as 391 people while the determination of samples in the study using this slovin formula and obtained a sample of 198 people. The results showed that the tangible. reliability responsiveness, no effect on customer satisfaction SMS Banking. Assurance and Emphaty affect the satisfaction of SMS Banking customers.

scholarly journals Fuzzy servqual implementation in evaluation of agricultural extention officer service quality

2019 ◽  
Vol 7 (4) ◽  
pp. 147-153
Author(s):  
Dewi Suranti ◽  
Yupianti Yupianti
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Direct Evidence ◽  
Agricultural Extension ◽  
Satisfaction Index ◽  
Customer Satisfaction Index

This study aims to measure the quality of service of agricultural extension workers at the UPT. BPP Sukaraja uses the fuzzy service quality (servqual) method by grouping question attributes into five service dimensions criteria, namely the dimensions of tangibles (direct evidence), reliability (responsibility), responsiveness, assurance, and empathy. The study showed that the value of the gap that requires the priority of improvement and improvement in service quality is the dimension of Tangibles with a negative gap value of -0.45 that means that the expectations of farmers are still not achieved. The customer satisfaction index is 87.93%, which means farmers are satisfied with the services provided. The study can be a motivation to improve the quality of service to farmers for UPT BPP Sukaraja.

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