scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

scholarly journals Ayo Menikah (Muda)! : Mediatisasi Ajaran Islam di Media Sosial

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Izmy Khumairoh
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
The Public ◽  
The Social ◽  
Close Relationship ◽  
Traditional Institutions ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Role Of Religion

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam  Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam

scholarly journals Digital Marketing Study, Through Instagram Media Case Study of Private Universities in the Tangerang Region

2020 ◽  
Vol 18 (2) ◽  
pp. 1
Author(s):  
Indra Gunawan ◽  
Tjong Se Fung ◽  
Diana Silaswara
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Learning Activities ◽  
Public Confidence ◽  
Tertiary Institution ◽  
Tertiary Institutions ◽  
The Public ◽  
The Social ◽  
Use Of Social Media

The rapid development of technology makes a big change to every activity carried out both individuals and organizations. The speed of information is a necessity for every individual and organization. Universities as institutions engaged in education make changes in communication to the community. In implementing the tri dharma of tertiary institutions in each of their activities, the tertiary institution utilizes social media. One of the social media chosen is Instagram because it is loved by millennials. The use of Instagram as a medium of communication has an impact on increasingly creative tertiary institutions conducting information on each of their activities. With the use of social media, tertiary institutions can inform the public about their creativity so that it impacts on public confidence in their learning activities

scholarly journals ACARA PERAGAAN BUSANA "TRUCE: THE TRUE ELUCIDATION OF CYBERBULLYING"

2019 ◽  
Vol 3 (1) ◽  
pp. 79
Author(s):  
Veby Sabrina Firdaus
Keyword(s):  
Social Media ◽  
Hip Hop ◽  
Communication Theory ◽  
Media Theory ◽  
Main Theme ◽  
Event Management ◽  
The Public ◽  
The Social ◽  
Hip Hop Music ◽  
Social Message

Internet is one of the newest medias that has been commonly used by the public. One of the problems which has been happening very often lately is the misuse of the internet mostly done by teenagers in Indonesia on social media, where social media is often used as a tool of cyberbullying. This fact is the main reason why the creators made an event that is also a campaign to spread awareness and invitation to not do cyberbullying with the social media influencers and teenagers as our main target audience. The event was a fashion show mixed with theatre acting and hip hop music. The main theme shown for this fashion show is Street Style with a touch of hip hop music because lately, hip hop is one of the popular music genres among society, especially the young people. Hip hop is considered to be a popular genre because it is known for its critical lyrics with deep meanings. The creators use theories such as Event Management Theory, Fashion Show Theory, Music Theory, Theatrical Theory, Social Criticism Theory, Social Message Theory, Cyberbullying Theory and Social Media Theory. The main theories that are used are Campaign Theory and K. Berlo's Communication Theory. The creators held this event entitled “TRUCE" which means The True Elucidation of Cyberbullying. The creators hope that this event will have an effect in the eyes of the general public and prevent themselves to not do cyberbullying.

scholarly journals The Role of Social Media in Promoting Ethics, Morals and Values

2020 ◽  
Vol 13 (20) ◽  
Author(s):  
Muhammad Nazmul Huda
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Experimental Studies ◽  
Single Sentence ◽  
The People ◽  
The Social ◽  
Use Of Social Media ◽  
Substantial Change ◽  
Shed Light

Over the last few years the nature of communication has undergone a substantial change and it is still changing. Especially the revolution in social networking systems has tremendously changed the way of social communication. Modern social media opens up the possibilities of learning, discovering and sharing ideas and interacting with one another. Ethics and values are the spiritual aspect of any religion and civilization. Islam is the comprehensive moral guide line for the whole mankind, which requires being spread out to them around the world. The Prophet (SAAS) also said, “Convey my teachings to the people even if it were a single sentence” (Bukhari, Hadith No. 667). So in the modern and cyber era, the practice of promoting moral values can be performed in many ways. Though there are no experimental studies regarding the use of social media in promoting ethics (dā’wah), this study will shed light on the understanding of how social media should be utilized for this purpose. It recommends, therefore, that the social media should be used by religious callers to improve the scalability of their dā’wah towards contemporary societies.

scholarly journals Barcelona towards Sustainability

2018 ◽  
Vol 3 (10) ◽  
pp. 21-27
Author(s):  
Farah Ayuni Shafie
Keyword(s):  
Waste Management ◽  
Publishing House ◽  
Lessons Learned ◽  
The Public ◽  
The People ◽  
Hard Evidence ◽  
International Publishing ◽  
Urban Planning And Management ◽  
The City ◽  
Open Access Article

This paper describes two main aspects of environmental management in Barcelona; city mobility and waste management. The observation is documented through hard evidence of photographs, local authority database and information accessible to the public. This paper is divided into three sections; 1) current urban planning and management 2) the sustainability and environmental approaches governed by the city 3) personal thoughts and experience overlooking the general attitude and culture of the people of Barcelona. The lessons learned can be applied to Malaysia in a organized locality. Keywords: sustainability, waste management, city mobility, Barcelona. eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/aje-bs.v3i10.309

scholarly journals Countering the New Media Podia: Youth and ‘Fake News’ in Kenya

2021 ◽  
Vol 8 (4) ◽  
pp. 8-12
Author(s):  
Oloo Ong’ong’a
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Information Age ◽  
Fake News ◽  
The Public ◽  
The Social ◽  
Legal Structures ◽  
Media Platform ◽  
The Media

The rise of fake news into the new media platform has raised significant concern in Africa and Kenya in recent years. The new media has embedded itself with fake news, which sometimes has led to the misunderstanding and misinformation of particular events that might be of the public interest. The general public, policymakers, and scholars, as well as the media, have found this as a very challenging issue. The upsurge of the new technologies, mainly social media, has posed challenges as youth immerse themselves in utilizing these social media for their own benefits. This is coupled with the creation and spreading of fake news, which sometimes when it goes viral; they lead to stress, panic and uncertainty to the individuals that come across them. The ability of users’ exceptional capacity to produce, reproduce, and distribute their information to a broad audience makes social media, an essential tool in the information age. The article critically reviews the literature on fake news and recommends for media literacy, strengthening the legal structures and use of sophisticated technologies as a strategy to fight fake news in the social media in Kenya.

scholarly journals MEDIA BARU DALAM PELAYANAN PUBLIK

2020 ◽  
Vol 4 (2) ◽  
pp. 149
Author(s):  
FITRIA YULIANI ◽  
Rekho Adriadi ◽  
Linda Safitra
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Public Service ◽  
Public Services ◽  
Service Process ◽  
The Internet ◽  
State Institutions ◽  
The Public ◽  
The Social ◽  
Use Of Social Media

Along with  level of social media fame that higer than before, we cannot deny that now there is an expansion of social media "functions", where the social media is not only used as a medium of self-existence, but also the existence of groups, institutions and state institutions. Used not only for individual interests, but also for economic, social, political, and cultural interests. One of the social media functions “now” is the function of public services, where the social media is used as a medium of public service by institutions and state institutions like Ombudsman RI Bengkulu. Digital-based services through the internet network are carried out by Ombudsman RI Bengkulu as a way to reach the community. Such as through Facebook, Twitter, Youtube and Instagram. Digital-based services via the internet by the Ombudsman RI Bengkulu can be said a manifestation of the Ombudsman service innovation to the public. Therefore it is interesting to see about how far the social media is used by the Indonesian Ombudsman Bengkulu for public service purposes. This study is a qualitative study that seeks to analyze and describe the use of Instagram in public services by the Ombudsman RI Bengkulu. The results showed that social media, by the Ombudsman RI Bengkulu, was used as a medium for socializing and raising complaints in the process of public service. Besides being used as a media for public services, there are positive and negative impacts arising from the use of social media in the public service process by the Ombudsman RI Bengkulu. However, the use of social media is considered effective and is considered to be able to facilitate the process of public service, besides that it is also a manifestation of the diffusion of innovation in the public service process by the Indonesian Ombudsman Bengkulu. Keywords: Utilization, Social Media, public services, RI Ombudsman Bengkulu, Innovation  

scholarly journals Kekuatan Media Baru Youtube Dalam Membentuk Budaya Populer

2019 ◽  
Vol 2 (02) ◽  
pp. 25-30
Author(s):  
Detya Wiryany ◽  
Tiarani Vidia Pratami
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
New Media ◽  
Innovation Diffusion ◽  
Social System ◽  
Diffusion Theory ◽  
Innovation Diffusion Theory ◽  
The People ◽  
The Social ◽  
New Ideas

Technology has never ceased to grow through time. The development itself giving a chance to new media such as Youtube to grow rapidly. Youtube is one of the largest social media that we had now. Popular culture was born from YouTube, and it’s so quickly spread by anyone who does. The Innovation Diffusion Theory developed by Everett Rogers describes how new ideas and technologies spread in culture. Basically, the Innovation Diffusion Theory explains the process of how innovation is delivered through certain channels all the time to the people from the social system. The most obvious impact that we can see today was the number of famous people that came from YouTube

scholarly journals Impact of COVID-19 lockdown on the social media usage among different age groups in Hyderabad, India

2020 ◽  
Author(s):  
Thanishka Nallamothu ◽  
Satya Susrutha Bhimaraju
Keyword(s):  
Social Media ◽  
Interpersonal Relationship ◽  
Age Groups ◽  
Well Being ◽  
Substantial Contribution ◽  
The Public ◽  
Media Usage ◽  
The People ◽  
The Social ◽  
Rapid Spread

The emergence and rapid spread of SARS-CoV-2 across the globe has caused a state of panic and chaos. Self-quarantine and lockdowns have been implemented in many countries leaving the public homebound. On one hand social media being a prime source of information, it could have a substantial contribution in causing unnecessary apprehension and fear in the public due to the speculations and misinformation, while on the other hand the unexpected event of lockdown resulted in a spurt of social media usage. The adverse effect of social media on psychological well-being, academic performance, socializing skills, interpersonal relationship and parenting were recorded by a number of studies in the past. It is imperative to be mindful of the content being watched and the time spent on social media. The study aims to understand the variation in social media usage in different age groups in the people of Hyderabad, India due to the COVID-19 pandemic. The survey was conducted through a questionnaire that was created using Google forms. The study shows that the social media usage has significantly increased in the people of Hyderabad, India during the COVID-19 lockdown. The data shows a correlation between the age groups and variation in social media usage. The increased social media usage is more in the younger age groups below 25 years. The study proves no impact of social media usage on productivity during the quarantine

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