scholarly journals A Critical Discourse Analysis of Linguistic and Discursive Strategies Used in Kenya’s Citizen Television Advertisements to Display Gender Ideologies

2020 ◽  
Vol 2 (1) ◽  
pp. 154-170
Author(s):  
Edna Magoma Mayoyo ◽  
Josephine Khaemba ◽  
Fred Wanjala Simiyu
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Design ◽  
Main Tool ◽  
Well Being ◽  
Critical Discourse ◽  
Depth Information ◽  
Gender Ideologies ◽  
Men And Women ◽  
Discursive Strategies

The present study sought to examine how linguistic devices and discursive strategies used in Kenya’s Citizen TV ads which pattern men and women differently according to gender well-being. This thereby results in unconscious rationalisations of social constructions. Using observation as the main tool of data collection, a corpus of fourteen adverts sourced from one mainstream media station, Citizen TV were purposively sampled, observed by the researcher, transcribed into data, coded, then thematically analysed using techniques of content analysis. Guided by Fairclough’s Critical Discourse Analysis theory which provided the framework for analysis, the study adopted a qualitative, case study research design. The research design provided in-depth information about the phenomenon in order to establish the discursive and linguistic strategies used in the TV ads and how they mirror society’s system of values, attitudes and beliefs about men and women. The findings of this study indicated that gender ideologies that affect how meaning is made out of Kenyan TV ads were embedded in linguistic structures, social processes and manoeuvres.

scholarly journals The Enemy Next Door: The Image of Russia in Georgian and Ukrainian Political Discourses Amid Conflicts Escalation

2021 ◽  
Vol 4 (1) ◽  
pp. 194-203
Author(s):  
Aram Terzyan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Identity Construction ◽  
Image Representation ◽  
Critical Discourse ◽  
Democratic Values ◽  
Discursive Strategies ◽  
Political Discourses ◽  
The Core ◽  
Standing Up

Abstract This article presents an analysis of the evolution of Russia’s image representation in Georgian and Ukrainian political discourses amid Russian-Georgian and Russian-Ukrainian conflicts escalation. Even though Georgia’s and Ukraine’s troubled relations with neighboring Russia have been extensively studied, there has been little attention to the ideational dimensions of the confrontations, manifested in elite narratives, that would redraw the discursive boundaries between “Us” and “Them.” This study represents an attempt to fill the void, by examining the core narratives of the enemy, along with the discursive strategies of its othering in Georgian and Ukrainian presidential discourses through critical discourse analysis. The findings suggest that the image of the enemy has become a part of “New Georgia’s” and “New Ukraine’s” identity construction - inherently linked to the two countries’ “choice for Europe.” Russia has been largely framed as Europe’s other, with its “inherently imperial,” “irremediably aggressive” nature and adherence to illiberal, non-democratic values. The axiological and moral evaluations have been accompanied by the claims that the most effective way of standing up to the enemy’s aggression is the “consolidation of democratic nations,” coming down to the two countries’ quests for EU and NATO membership.

scholarly journals The Journalistic Representations of Saudi Women in the Corpus of Contemporary American English (COCA): A Corpus Critical Discourse Analysis

2019 ◽  
Vol 9 (6) ◽  
pp. 320
Author(s):  
Waheed M. A. Altohami ◽  
Amir H. Y. Salama
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Context ◽  
American English ◽  
Critical Discourse ◽  
Context Model ◽  
Specific Context ◽  
Social Actors ◽  
Discursive Strategies ◽  
Saudi Women

This paper is a corpus critical discourse analysis of the journalistic representations of Saudi women as they appear in the Corpus of Contemporary American English (COCA) (Davies, 2008). It follows a sociocognitive approach (van Dijk, 2008) to explore the thematic foci discussing issues related to Saudi women and to discuss the discursive strategies implemented to propagate such issues. The study has reached four findings. First, the thematic foci related to Saudi women are textually and referentially coherent as they were meant to provide a grand narrative underlying a specific context model. Second, Saudi women are negatively represented as no social roles are ascribed to them throughout the corpus. Third, different social actors are also represented alongside Saudi women to put them in a wider socio-cultural context to aggravate their problems. Finally, the most effective discursive strategies which mediated the running context model included victimization, categorization, stereotyping, normalization, and exaggeration.

scholarly journals Representasi Feminisme pada Lirik Lagu Dangdut Koplo Jawa: Analisis Wacana Kritis Van Dijk (Feminism on Javanese Koplo Dangdut Songs: A Critical Discourse Analysis of van Dijk)

JALABAHASA ◽  
2021 ◽  
Vol 17 (1) ◽  
pp. 1-14
Author(s):  
Herlianto A.
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Gender Equality ◽  
Critical Discourse ◽  
Men And Women ◽  
Second Sex ◽  
Frame Work ◽  
Role Of Women

Penelitian ini menginvestigasi representasi feminisme pada lagu dangdut koplo Jawa. Tidak banyak yang mengkaji lagu dangdut koplo Jawa dari perspektif feminisme. Padahal, secara historis, Jawa memiliki agen-agen pergerakan untuk feminisme yang secara faktual seharusnya mempengaruhi kesusastraan dan kesenian Jawa. Ada lima lagu dalam bentuk transkrip sebagai data yang diperoleh dengan mentranskripsi lagu dangdut koplo Jawa dari YouTube. Data lalu dianalisis dengan menggunakan analisis wacana kritis van Dijk. Hasil penelitian menunjukkan bahwa lagu-lagu dangdut koplo Jawa merepresentasikan kesetaraan perempuan terhadap laki-laki. Peran perempuan diungkapkan tidak lagi sebagai second sex, yang sepenuhnya sebagai ibu rumah tangga, tetapi mereka memiliki kesempatan untuk memilih masa depan secara independen. Sementara itu, feminisme dinyatakan secara langsung dan tidak langsung di dalam lagu dengan menggunakan bahasa kiasan dalam bentuk metafora.This research investigated the representation of feminism in Javanese koplo dangdut song. These songs have got little attention in terms of feminism representation. Meanwhile, historically, Javanese society has factual agents of movement for feminism who should be influencing to the Javanese arts and literature.There arefive transcriptions of the songs as the data which collected by transcripting the songs from YouTube. The collected data were then analysed by applying van Dijk frame work of critical discourse analysis. The results show that most of the songs present gender equality between men and women. The role of women is not only presented as the second sex or as mainly a house wife, but they have opportunities to choose their own future life independently. This condition is suggested by using indirect language or using metaphoric expressions.

Constructing contentious and noncontentious facts: How gynecology textbooks create certainty around pharma-contraceptive safety

2019 ◽  
Vol 49 (2) ◽  
pp. 245-263 ◽  
Author(s):  
Andrea M Bertotti ◽  
Skye A Miner
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Health Effects ◽  
Medical Practice ◽  
Critical Discourse ◽  
Medical Community ◽  
Discursive Strategies ◽  
Neutral Language

Using critical discourse analysis, we examine how seven popular gynecology textbooks use sociolinguistic devices to describe the health effects of pharma-contraception (intrauterine and hormonal methods). Though previous studies have noted that textbooks generally use neutral language, we find that gynecology textbooks differentially deployed linguistic devices, framing pharma-contraceptive benefits as certain and risks as doubtful. These discursive strategies transform pharma-contraceptive safety into fact. We expand on Latour and Woolgar’s concept of noncontentious facts by showing how some facts that are taken for granted by the medical community still require discursive fortification to counter potential negative accusations from outside the profession. We call these contentious facts. Our findings suggest that a pro-pharma orientation exists in gynecology textbooks, which may influence physicians’ understanding of pharmaceutical safety. As such, these texts may affect medical practice by normalizing pharma-contraceptives without full considerations of their risks.

“We must unite now or perish!”

2019 ◽  
Vol 18 (2) ◽  
pp. 252-271 ◽  
Author(s):  
Mark Nartey
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Historical Approach ◽  
Discursive Strategies ◽  
Kwame Nkrumah ◽  
Pan African ◽  
The World ◽  
Discourse Historical Approach

Abstract This paper presents a discourse-mythological analysis of the rhetoric of a pioneering Pan-African and Ghana’s independence leader, Kwame Nkrumah, drawing on Ruth Wodak’s discourse-historical approach to critical discourse analysis. The thesis of the paper is that Nkrumah’s discourse, in its focus on the emancipation and unification of Africa, can be characterized as mythic, a discursive exhortation of Africa to demonstrate to the world that it can better govern itself than the colonizers. In this vein, the paper analyzes four discursive strategies employed by Nkrumah in the creation and projection of his mythology: the introduction or creation of new discourse events, presupposition and implication, involvement (the use of indexicals) and lexical structuring and reiteration. This study is, therefore, presented as a case study of mythic discourse within the domain of politics.

Discursive strategies for disinformation on WhatsApp and Twitter during the 2018 Brazilian presidential election

First Monday ◽  
2020 ◽  
Author(s):  
Raquel Recuero ◽  
Felipe Soares ◽  
Otávio Vinhas
Keyword(s):  
Discourse Analysis ◽  
Mixed Methods ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Critical Discourse ◽  
Conspiracy Theories ◽  
Mixed Methods Approach ◽  
Discursive Strategies ◽  
Rational Explanation

This paper aims to analyze and compare the discursive strategies used to spread and legitimate disinformation on Twitter and WhatsApp during the 2018 Brazilian presidential election. Our case study is the disinformation campaign used to discredit the electronic ballot that was used for the election. In this paper, we use a mixed methods approach that combined critical discourse analysis and a quantitative aggregate approach to discuss a dataset of 53 original tweets and 54 original WhatsApp messages. We focused on identifying the most used strategies in each platform. Our results show that: (1) messages on both platforms used structural strategies to portray urgency and create a negative emotional framing; (2) tweets often framed disinformation as a “rational” explanation; and, (3) while WhatsApp messages frequently relied on authorities and shared conspiracy theories, spreading less truthful stories than tweets.

A Girl In The River: A Critical Discourse Analysis Of Honor Killing

2018 ◽  
Vol 17 (1) ◽  
pp. 79-104
Author(s):  
Munaza Hasan Nasir
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
3D Model ◽  
Research Paper ◽  
Critical Discourse ◽  
Model Description ◽  
Discursive Strategies ◽  
Honor Killing

The aim of this research paper is to critically analyse the documentary A Girl in the River: The Price of Forgiveness and explore the phenomenon of honor killing as presented through discourse in the documentary. In order to carry out critical discourse analysis Fairclough’s 3D model (description, explanation and interpretation) provided the framework of the research. The discursive strategies employed by the participants involved in honor killing both as agents and victims were explored. It was observed that the antagonists considered themselves to be the victims who were compelled to act in the name of honor by the protagonist (Saba). They also rationalized their actions through their language and discourse.  

“There Is No Wild”

2015 ◽  
Vol 23 (5) ◽  
pp. 462-483 ◽  
Author(s):  
Jessica Bell
Keyword(s):  
Discourse Analysis ◽  
Animal Welfare ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Cultural Changes ◽  
Discursive Strategies ◽  
Nature And Culture ◽  
Nonhuman Animals

This paper documents the discourse used by contemporary circuses to justify their exploitation of nonhuman animals. The circus is undergoing redefinition due to cultural changes, animal welfare concerns, and political legislation. Critical Discourse Analysis is applied to a sample of articles (N= 128) on animals in circuses published inusnewspapers and magazines from 2007 to 2012. Analyses revealed that circus discourse attempts to (a) promote the circus as an ecologically important endeavor, (b) minimize the differences between human and nonhuman animals, (c) naturalize culturally induced behavior, (d) assert that captivity is preferable to the wild, and (e) collapse domesticity and wildness. These discursive strategies serve to legitimize, naturalize, and produce consent for the use of nonhuman animals in circuses. Furthermore, circus discourse conceptualizes nature and culture in ways that are ideologically significant and detrimental to the promotion of a conservation mindset.

scholarly journals Analyzing The Farewell Sermon of the Prophet Muhammad (pbuh) A Critical Perspective

2021 ◽  
Vol 1 (1) ◽  
pp. 71-81
Author(s):  
Muhammad Akram Khan ◽  
Ali Furqan Syed ◽  
Muhammad Junaid ◽  
Sajid mehmood Shakir ◽  
Shahnawaz Shahid
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Sense Of Self ◽  
Well Being ◽  
Critical Discourse ◽  
Complete Analysis ◽  
Road Map ◽  
The Relationship ◽  
Crucial Part

Critical Discourse Analysis considers language use to be a form of social practice, and it is frequently used in political discourse, including written, verbal and visual public speeches. The last sermon of the Holy Prophet Muhammad (PBUH) is presented in this article as a Critical Discourse Analysis (CDA) in the perspective of social discrimination, inequity and racism. The study explores how the sermon brings about the true picture of Islam. The Prophet Muhammad’s view has been reflected through textual and stylistic discussion in the study. This study also focuses the ideology of Prophet Muhammad PBUH that is revealed through the linguistic choices in the sermon and how the relationship between Muslim and Non-Muslim in the broader socio-cultural and political sense is represented. To achieve the goals of the study Fairclaugh’s 3D Model was opted. The Prophet (PBUH) teaches his followers how to live-in peace with others, connect with them, and communicate with them without jeopardizing their own identities or the Muslims' sense of self. The findings of the study are that the Prophet's Farewell Sermon is seen as a road map for humankind, ensuring happiness, well-being, and prosperity for all people regardless of race, color, language, or other factors. The Prophet’s expert use of the available media at the time added to the sermon's effectiveness. Teaching His disciples how to communicate and disseminate the sermon's teachings throughout the world. Furthermore, the study found that the Prophet's tremendous rhetorical and linguistic eloquence in placing words, phrases, sentences, and other elements in their right contexts played a crucial part in expressing His intended meanings to His audience. The study has some limitations as researchers could not analyse each element at the textual level, although they had given a little detail in the quantitative analysis of the text. The researchers suggest that future researchers go for complete analysis at the textual level and explore other potential areas.

Selling organic candy: multimodal critical discourse analysis of commercial websites

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
José-Santiago Fernández-Vázquez
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Point Of View ◽  
Critical Discourse ◽  
Content Type ◽  
Consumer Decisions ◽  
Discursive Strategies ◽  
Ethical Choices ◽  
Promotional Strategies ◽  
Practical Implications

PurposeThis paper examines how organic candies are marketed as healthy and ethical choices on commercial websites through the use of visual, rhetorical and promotional strategies.Design/methodology/approachThe study uses social semiotics and multimodal critical discourse analysis to identify the narratives and discursive traits that organic candy manufacturers reproduce on their websites as part of their ethical branding policy. The dataset is formed by 10 websites that commercialize organic confectionery.FindingsThe findings indicate that sellers try to associate organic candy to healthiness, simple and traditional lifestyles and social awareness to distinguish themselves from their competitors. Often the ethical claims that organic candy websites reproduce are not justified.Research limitations/implicationsA major limitation of this study is that the investigation does not evaluate the effectiveness of rhetorical and discursive strategies on real consumer decisions. Further research of an ethnographic or empirical nature would be required for this purpose.Practical implicationsThis study recognizes the strategies that organic candy sellers reproduce can help consumers make more informed choices. From the point of view of marketers, understanding the multimodal, rhetorical and discursive strategies that organic candy brands employ can be useful to devise their own marketing approaches.Originality/valueThe investigation contributes to a growing body of research about multimodal critical discourse analysis within food marketing studies. To the best of the author's knowledge, this is the first paper that analyses organic candy branding from a multimodal perspective.

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