scholarly journals PENGARUH HARGA, BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK OBAT BERMEREK PADA PT. BERNOFARM

2021 ◽  
Vol 16 (1) ◽  
pp. 57-67
Author(s):  
Sumiati Sumiati ◽  
Deni Gea
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Testing Methods ◽  
Significance Level ◽  
Drug Products ◽  
Branded Drug ◽  
Normality Test

This study aims to examine how the Price, Brand Image and quality influence on purchasing decisions for branded drug products. This research was conducted at PT. Bernofarm Tbk Padang. The data used in this study came from the answer scores obtained for distributed questionnaires. The testing methods used in this study are normality test, multicollinearity test, heterokesidity test, multiple regression analysis, then use the statistical F test, the t statistic test and the coefficient of determination test (R2) with a significance level of 5%. The results of this study indicate that the price has a significant effect on purchasing decisions for branded drug products, Brand Image has a positive but not significant effect on purchasing decisions for branded drug products while the quality of the products has a positive but not significant effect on purchasing decisions for branded drug products.

scholarly journals PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN LUWAK WHITE KOFFIE

Kinerja ◽  
2020 ◽  
Vol 2 (02) ◽  
pp. 77-92
Author(s):  
Chusnah ◽  
Ahmad Zaenuri
Keyword(s):  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Significance Level ◽  
Normality Test ◽  
Celebrity Endorser ◽  
Positive Effect ◽  
Analysis Determination

This study aims to determine the effect of Celebrity Endorser and Brand Image on the Purchase Decision of Luwak White Koffie at Pemalang Rice Stalls. This research was conducted on Luwak White Koffie consumers, the sample used was 55 consumers. Hypothesis testing uses validity and reliability, normality test, multicollinearity test, heteroscedasticity test and autocorelas test. The analysis used is regression and correlation analysis, Determination of the t test and f test, based on the results of data analysis and discussion, partially celebrity endorser has an insignificant and positive effect on purchasing decisions with a tcount of 0.386 indicating that a significance level of 0.701> 0.05 and tcount 0.386 <t table 2.007, brand image partially significant and positive effect with tcount of 2.219 indicates that the significance level of 0.031 <0.05 and tcount of 2.219> t table 2.007. the coefficient of determination of 0.122 means the percentage contribution of the influence of variable X to Y by 12.2% while the remaining 87.8% is influenced by other variables.

scholarly journals Kinerja Pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Produk Kerajinan Batu Alam (Gemstone) Di Kecamatan Patrang Jember

2019 ◽  
Vol 15 (1) ◽  
pp. 95-112
Keyword(s):  
Regression Analysis ◽  
Analytical Methods ◽  
Marketing Mix ◽  
Analytical Tool ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Normality Test

Marketing mix consisting of a variable product, price, place, and promotion. This study aimed (1) to determine the effect of product variables (X1), price(X2), place (X3), and promotion (X4) on consumer purchasing decisions (Y) UKM Jamal Gemstone simultaneously or partially. (2) To determine which variables are the most dominant on consumer purchasing decisions UKM Jamal Gemstone. By using descriptive and analytical methods. The analytical tool used in this study are as follows : (1). classical assumption ( normality test, multicolinearity test, heterokedastisitas test), (2). Hypothesis testing ( Multiple Linier Regression Analysis, test F, test t, Analysis Of The Coefficient Of Determination (R2 )). The results of the study showed that all marketing mix variables (independent) positif and significant impact on consumer purchasing decisions (dependent). Results of F count of 65,872 with a significance level 0,000 < 0,05 supported test results of determination (R2 ) of 0,724 this means it has been explained that the marketing mix 72,4% influence the consumer’s decision 27,6% influence by other variables. The results of the test t variables that influence the price.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

scholarly journals Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)

2020 ◽  
Vol 1 (2) ◽  
pp. 71-83
Author(s):  
Iis Miati
Keyword(s):  
Psychological Factors ◽  
Research Method ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Descriptive Research ◽  
Quality Product ◽  
Quantitative Descriptive

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.

scholarly journals Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian pada Roti CV. Rima Bakery di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Maria Magdalena ◽  
Suroso Winardi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Consumer Choice ◽  
Brand Image ◽  
T Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Significance Level ◽  
Home Based

CV Rima bakery is a home-based bread company or can be referred to as SMEs (small and medium-sized businesses) that produce bread with a variety of types and flavors that are marketed throughout Padang City, this study aims to determine the effect of product quality, and brand image of consumers on purchasing decisions on bread Cv. Rima Bakery in Padang City. In testing this hypothesis using a t test with a significance level of 5%. Product Moment and Cronbach Alpha of consumer choice are used to measure validity and reliability, tests have been carried out that all variables show valid and reliable. The results of the partial test (t test) that the quality of the product there is a t value of 2.565 with a significant value of 0.11 when compared to t table, t-count is greater than t-table then it can be interpreted or show a significant value of 0.011> 0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions, brand image has a t value of 5.813 with a significant value of 0.00 when compared to t table, t-count is greater than t-table, it can be interpreted or show the value significant 0,000 <0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions.  Keywords: product quality, brand image, purchasing decisions.

scholarly journals PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Rendika Putri Kartika ◽  
Ida Aryati ◽  
Rochmi Widayanti
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.

scholarly journals Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat - Jember

2019 ◽  
pp. 161-169
Author(s):  
Ahmad Fambang Hermawan ◽  
Retno Endah Supeni ◽  
Akhmad F. Rozi
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Normality Test

ABSTRACT This study examines the Effect of Product Quality, Prices, and Promotions on Purchasing Decisions of Honda Beat Motorcycle Consumers at the Kalisat-Jember Motor MPM Dealer. The purpose of the research is to find out and analyze the influence of product quality, price, and promotion on purchasing decisions both partially and simultaneously. The study was conducted on consumers who use Honda Beat Motors in the District of Kalisat. The population in this study were all users of Honda Beat Motorbikes in the District of Kalisat as many as 100 respondents. The technique of collecting data using a questionnaire. The analysis used included the research instrument test (validity and reliability test), multiple linear regression analysis, classic assumption test (multicollinearity test, heteroscedasticity test and normality test) and hypothesis testing (t test, F test and coefficient of determination). Data is processed using IBM SPSS 20. The results of the analysis using regression can be seen that the variables of product quality, price, and promotion have a significant effect on the decision to buy Honda Beat motorbikes in Kalisat sub-district. ABSTRAK Penelitian ini menguji Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat-Jember. Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian baik secara parsial maupun simultan. Penelitian dilakukan pada konsumen yang menggunakan Motor Honda Beat di Kecamatan Kalisat. Populasi dalam penelitian ini adalah seluruh pengguna Sepeda Motor Honda Beat di Kecamatan Kalisat sebanyak 100 orang responden. Teknik pengumpulan data menggunakan kuesioner. Analisis yang digunakan meliputi uji instrumen penelitian (uji validitas dan uji reliabilitas), analisis regresi linier berganda, uji asumsi klasik (uji multikolinearitas, uji heteroskedastisitas dan uji normalitas) dan uji hipotesis (uji t, uji F dan koefisien determinasi). Data diolah menggunakan IBM SPSS 20. Hasil analisis menggunakan regresi dapat diketahui bahwa variabel kualitas produk, harga, dan promosi berpengaruh signifikan terhadap keputusan pemebelian sepeda motor honda beat di kecamatan kalisat.

scholarly journals ANALISIS CITRA NEREK, POSITIONING PRODUK DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BAJU THE EXECUTIVE DI SOLO PARAGON MALL

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Fitrysia Hanggraini ◽  
Ida Aryati ◽  
Rochmi Widayanti
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Product Positioning ◽  
Clothing Store ◽  
Positive Effect

The goal of this study is the quality of brand image, positioning product, products, and lifestyle locations for clothing store the executive di solo paragon mall. The population in this study were consumers who bought products from The Executive at Solo Paragon Mall. The sampling technique uses accidental sampling, ie sampling is done by giving a questionnaire to get a sample based on the users of the product from The Executive who were met at the time of the research, which was taken from the research area. The data analysis method used in this study is descriptive statistics all analysis and regression analysis. Descriptive statistics of all analyzes, all interpretations, data obtained, and results of data processing carried out, carried out with explanations, explanations, and explanations. Regression analysis includes validity and reliability testing, classic assumption test, multiple regression analysis, determination test, t test, and l test. The results of the F test show that brand image, product positioning, and lifestyle have a simultaneous effect on purchasing decisions at the executive clothing store at the paragon mall solo. Brand image has a positive effect on purchasing decisions at the executive clothing store at Paragon Mall. Positioning products have a positive effect on purchasing decisions at the executive clothing store in Paragon. Lifestyle has a positive effect on purchasing decisions at the executive clothing store in Paragon. The results of the coefficient of determination of the results of analysis of multiple linear calculations can be seen that the number of adjustments R2 obtained is 0,63,2 or 63,2%. This shows that brand image, product positioning, and lifestyle have an influence on purchasing decisions in the executive store at the paragon mall solo.

scholarly journals PENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE

2020 ◽  
Vol 24 (2) ◽  
pp. 13-23
Author(s):  
EVA ROSDIANA ◽  
HADI SUHARNO ◽  
UMI KULSUM
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Descriptive Analysis ◽  
Law Students ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Diversity Product

This research was conducted at the Online Shopee among the Faculty of Law students of the Islamic University of Syekh Yusuf, Tangerang. The method used was SPSS version 25, a population of 700 people with a sample of 88 people. And in this research using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, autocorrelation test, regression analysis, correlation analysis, t test, F test, and coefficient of determination The results of this research are price variables, diversity product, and buying interest have a significant effect on purchasing decisions.

scholarly journals Pengaruh Kualitas Pelayanan, Citra Merek dan Getok Tular terhadap Keputusan Pembelian Jasa

2021 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Dewi Kurniasih ◽  
◽  
Elizabeth Elizabeth ◽  
Keyword(s):  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Normality Test

Abstract Purpose: This study aimed to analyze the effect of service quality, brand image and word of mouth on service purchase decisions. Research methodology: This type of research was descriptive. The population used in this study were all customers at Lion Parcel Kreo Branch, totaling 2,089 customers from July 2019 to September 2019. The sample used was 100 respondents, with the sampling method using probability sampling with a simple random sampling technique. Data were collected using a questionnaire and then the data were further analyzed using SPSS (Statistical Product and Service Solutions) version 20. Data analysis was performed on the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Correlation, Test Hypothesis (t test and F test), Coefficient of Determination and Multiple Linear Regression Analysis. Results: The results showed that, the quality of service, brand image and impact on the purchase decision of services.

Sign in / Sign up

Export Citation Format

Share Document