scholarly journals PENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE

2020 ◽  
Vol 24 (2) ◽  
pp. 13-23
Author(s):  
EVA ROSDIANA ◽  
HADI SUHARNO ◽  
UMI KULSUM
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Descriptive Analysis ◽  
Law Students ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Diversity Product

This research was conducted at the Online Shopee among the Faculty of Law students of the Islamic University of Syekh Yusuf, Tangerang. The method used was SPSS version 25, a population of 700 people with a sample of 88 people. And in this research using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, autocorrelation test, regression analysis, correlation analysis, t test, F test, and coefficient of determination The results of this research are price variables, diversity product, and buying interest have a significant effect on purchasing decisions.

scholarly journals Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat - Jember

2019 ◽  
pp. 161-169
Author(s):  
Ahmad Fambang Hermawan ◽  
Retno Endah Supeni ◽  
Akhmad F. Rozi
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Normality Test

ABSTRACT This study examines the Effect of Product Quality, Prices, and Promotions on Purchasing Decisions of Honda Beat Motorcycle Consumers at the Kalisat-Jember Motor MPM Dealer. The purpose of the research is to find out and analyze the influence of product quality, price, and promotion on purchasing decisions both partially and simultaneously. The study was conducted on consumers who use Honda Beat Motors in the District of Kalisat. The population in this study were all users of Honda Beat Motorbikes in the District of Kalisat as many as 100 respondents. The technique of collecting data using a questionnaire. The analysis used included the research instrument test (validity and reliability test), multiple linear regression analysis, classic assumption test (multicollinearity test, heteroscedasticity test and normality test) and hypothesis testing (t test, F test and coefficient of determination). Data is processed using IBM SPSS 20. The results of the analysis using regression can be seen that the variables of product quality, price, and promotion have a significant effect on the decision to buy Honda Beat motorbikes in Kalisat sub-district. ABSTRAK Penelitian ini menguji Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat-Jember. Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian baik secara parsial maupun simultan. Penelitian dilakukan pada konsumen yang menggunakan Motor Honda Beat di Kecamatan Kalisat. Populasi dalam penelitian ini adalah seluruh pengguna Sepeda Motor Honda Beat di Kecamatan Kalisat sebanyak 100 orang responden. Teknik pengumpulan data menggunakan kuesioner. Analisis yang digunakan meliputi uji instrumen penelitian (uji validitas dan uji reliabilitas), analisis regresi linier berganda, uji asumsi klasik (uji multikolinearitas, uji heteroskedastisitas dan uji normalitas) dan uji hipotesis (uji t, uji F dan koefisien determinasi). Data diolah menggunakan IBM SPSS 20. Hasil analisis menggunakan regresi dapat diketahui bahwa variabel kualitas produk, harga, dan promosi berpengaruh signifikan terhadap keputusan pemebelian sepeda motor honda beat di kecamatan kalisat.

scholarly journals PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN JARINGAN INTERNET PADA PT TELEKOMUNIKASI INDONESIA DI KOTA BATAM

2019 ◽  
Vol 4 (1) ◽  
pp. 96
Author(s):  
Nora Pitri Nainggolan ◽  
Muhammad Anano
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Descriptive Analysis ◽  
Total Sample ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
The Right ◽  
Internet Network

In the current era of globalization, business development has been characterized by various kinds of competition in all fields of business. Seeing these needs causes entrepreneurs to increasingly demand the right strategy to meet sales targets. This study aims to discuss partially, Motivation towards internet network purchasing decisions at PT Telekomunikasi Indonesia, and discuss partially. PT Telekomunikasi Indonesia, discussed some of the consumer attitudes towards internet network purchasing decisions at PT Telekomunikasi Indonesia and assessed simultaneously motivational motivation, perceptions and attitudes of consumers towards internet network purchasing decisions at PT Telekomunikasi Indonesia. The method used in this study is a linear multiple regression analysis method. The research design used was descriptive analysis. The test consists of validity test, reliability test, classic assumption test, multiple regression analysis, coefficient of determination, t-test and f-test. The population in this study were consumers of PT Telekomunikasi Indonesia with a total sample of 384 people. By using the SPSS version 21 software program. The conclusion is the partial variable motivation, Perception and Attitude of Customers has a significant effect on Purchasing Decisions, simultaneously the variables of motivation, perception and attitudes of consumers have a significant effect on internet network purchasing decisions at PT Telekomunikasi Indonesia

scholarly journals Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen

2021 ◽  
Vol 10 (2) ◽  
pp. 132-135
Author(s):  
Devi Edriani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Normality Test

This study aims to analyze and see the effect of price perception and product quality on consumer purchasing decisions on the G Force brand Accu Battery product in Kuranji District, Padang city. The population of this study are consumers who use the Accu Battery G Force product in Kuranji Padang District within a span of 6 months. This type of research is quantitative research. Test the instrument using the validity test and the reliability test. Data analysis used descriptive analysis and inductive analysis, namely normality test, heteroscedasticity test and multicollinearity test. Hypothesis testing using multiple regression analysis, F test and t test. From data processing, the result is Y = 14,171 + 0.116 X1 + 0.870 X2. The results of this study indicate that: 1) Price Perception has a significant effect on Consumer Purchase Decisions, 2) Product Quality has a significant effect on Consumer Purchase Decisions, 3) Perception of Price and Product Quality together have a significant effect on Consumer Purchase Decisions

scholarly journals PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SUMBER ALFARIA TRIJAYA TBK

BUANA ILMU ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 55-75
Author(s):  
Diella Fakhirah Yunansyah ◽  
Dwi Rendra Agung ◽  
Dyah Ayu Nurhapsari ◽  
Eva Aprilyana Dewi
Keyword(s):  
Brand Image ◽  
Pearson Correlation ◽  
Descriptive Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
State University ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Independent Variable

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek terhadap keputusan pembelian pada PT. Sumber Alfaria Trijaya Tbk. Variabel dalam penelitian ini yaitu variabel bebas (X) adalah citra merek dan variabel terikat (Y) yaitu keputusan pembelian yang diukur dengan menggunakan data dari kuesioner (primer) dan beberapa observasi serta wawancara langsung dengan pihak terkait. Populasi dalam penelitian ini adalah Mahasiswa/I Fakultas Ekonomi dan Bisnis Universitas Negeri Singaperbangsa Karawang Angkatan 2016 yang bertempat di Universitas Negeri Singaperbangsa Karawang dan sampelnya terdiri dari 100 responden. Teknik analisis data yang digunakan uji validitas, uji reliabilitas, analisis deskriptif, analisis regresi sederhana, analisis korelasi Pearson, analisis koefisien determinasi (R2) , uji F dan uji-t dengan bantuan perangkat lunak komputer program SPSS 24. Dari hasil uji validitas dan reliabilitas menunjukkan bahwa data yang diolah valid dan reliabel. Hasil analisis diperoleh persamaan Ŷ 10,019 + 0,582 x. Berdasarkan koefisien korelasi Pearson variabel bebas (X) menunjukkan nilai korelasi positif dan berada dalam kategori kuat dan nilai signifikansi 0,000 < 0,05, yang menandakan bahwa hubungan yang terjadi adalah signifikan. Dari penelitian ini diperoleh nilai R square 0,619 hal ini berarti citra merek yang terdiri dari citra perusahaan, citra pengguna dan citra produk memberikan kontribusi sebesar 61,9% terhadap keputusan pembelian konsumen. Selain itu sebesar 31,1% keputusan pembelian dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.   Kata Kunci : Citra Merek, Keputusan Pembelian     This study aims to determine the effect of brand image on purchasing decisions at PT. Sumber Alfaria Trijaya Tbk. The variables in this study are the independent variable (X) is the brand image and the dependent variable (Y), which is a purchase decision that is measured using data from the questionnaire (primary) and several observations and direct interviews with related parties. The population in this study were Students / I of the Faculty of Economics and Business, Singaperbangsa Karawang State University, 2016 which took place at the Singaperbangsa Karawang State University and the sample consisted of 100 respondents. Data analysis techniques used were validity test, reliability test, descriptive analysis, simple regression analysis, Pearson correlation analysis, coefficient of determination analysis (R2), F test and t-test with the help of SPSS 24 computer software program. From the results of validity and reliability test indicates that processed data is valid and reliable. The results of the analysis obtained an equation Ŷ 10,019 + 0,582 x. Based on the Pearson correlation coefficient the independent variable (X) shows a positive correlation value and is in a strong category and a significance value of 0,000 <0.05, which indicates that the relationship that occurs is significant. From this study R value of 0.619 obtained this means that the brand image consisting of company image, user image and product image contributed 61.9% to consumer purchasing decisions. In addition, 31.1% of purchasing decisions are influenced by other factors not examined in this study.   Keywords: Brand Image, Purchasing Decision

scholarly journals Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado

2019 ◽  
Vol 9 (3) ◽  
pp. 35
Author(s):  
Sharen G. Tulangow ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Normality Test ◽  
Analysis Technique ◽  
The City

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH MENGGUNAKAN PRODUK GADAI EMAS DI BANK SYARIAH MANDIRI KCP POLEWALI

2019 ◽  
Vol 1 (1) ◽  
pp. 116-142
Author(s):  
Jumiarni Jumiarni ◽  
Moh. Yasin Soumena ◽  
Rusnaena Rusnaena
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Value Assessment ◽  
Normality Test ◽  
Dominant Influence

This study aims to find out if the factors that consisting of factors promotion, factors influential damage value services and factors of the decision to use the customers gold pawn in a bank syariah mandiri as well as to know whether the most commonly the influential between promotion , services and factors factors value assessment of the decision to use the customers gold pawn in a bank syariah mandiri kcp polewali .The research is quantitative research with the methods descriptive .As for the data collection was done through the distribution of the questionnaire The methodology that was used to test hypotheses is by using the practical , reliability test , normality test , of multiple regression analysis , t test , test f , the coefficient of determination ( adjusted r square ) , and correlations double .Based on the research done it can be seen that the regression equation is linear research and the worship of idols in this is y: 3,138 + 0,141x1 + 0,270x2 + 0,407x3, The results of the testing simultaneously ( f ) variable x consisting of the x1 ) ( promotion , the service ( ) x2 , and the damage the x3 ( ) led to a positive and significant of the decision of customers to use the gold pawn of significantly by 0,000; 0,05 & it .Then , the results of the test on this fact ( ) suggests that the variable t ( service x2 ) value assessment and the x3 ( ) most dominant influence simultaneously with the resolution of customers to use the gold pawn , it is spotted with significant value and 0,000 0,006; 0,05 & it .

scholarly journals Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Makanan Cepat Saji di KFC Cabang Bukittinggi pada Mahasiswa STIE HAS Bukittinggi

2020 ◽  
Vol 5 (02) ◽  
pp. 162-168
Author(s):  
Nurfitriyenni Nurfitriyenni
Keyword(s):  
Data Analysis ◽  
Fast Food ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Product Price ◽  
Food Purchasing ◽  
Normality Test

This study aims to determine the effect of product, price, location and promotion on fast food purchasing decisions at KFC Bukittingi Branch. The population of this study were 194 students of STIE HAS Bukittinggi in 2016 and obtained a sample of 66 respondents. This data processing used SPSS 16.0 assistance. The data analysis method used in this research is the Instrument Test, namely the Validity Test and the Reliability Test, and the Variable Descriptive Analysis. The analytical tool used is the classical assumption test consisting of multicollinearity test, normality test and heteroscedasticity test. Multiple Linear Analysis, and Hypothesis Test, namely T test, F test and coefficient D. The results of data analysis show that: (X1) Product, (X2) Price, (X3) Location, (X4) Promotion has a positive and significant effect on fast food purchasing decisions at KFC Bukittinggi Branch both partially and simultaneously. , In the test the coefficient of determination of the independent variable has a strong contribution to the influence of the Bukittinggi Branch. Then the rest is influenced by other variables on the decision to buy fast food at KFC which is not included in this study. 

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK PADA KKP PRATAMA MAJALAYA

2018 ◽  
Vol 3 (2) ◽  
pp. 1
Author(s):  
Andy Lasmana ◽  
Dea Azmi Wiryanti
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Sampling Methods ◽  
Good Governance ◽  
Tax Compliance ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Tax Amnesty

This research was intended to analyze the effect of sunset policy, tax amnesty, and good governance on taxpayer compliance in Majalaya primary tax office. The population in this study are all registered taxpayer (corporate and individual taxpayer) in Majalaya primary tax office. The number of samples in this study amounted to 110 respondents. Sampling was done using probability sampling methods. Method of data analysis used in this research was by using validity test, reliability test, classic assumption test, multiple regression analysis, the coefficient of correlation, the coefficient of determination (R2 test), F-test, and t-test. Based on researches results, it can be concluded that simultaneously sunset policy, tax amnesty and good governance have an effect on taxpayer compliance. While partially, sunset policy and tax amnesty hasn’t effect on taxpayer compliance, different from good governance which have positive and significant impact to taxpayer compliance.Keywords : sunset policy, tax amnesty, good governance, dan tax compliance

scholarly journals Risk and Change Order Impact Analysis of Costs in Tamansari Iswara Bekasi Project

2021 ◽  
Vol 2 (4) ◽  
pp. 261-271
Author(s):  
Ali Sunandar ◽  
Kuncoro Bili Aszhari
Keyword(s):  
Risk Management ◽  
Regression Analysis ◽  
Impact Analysis ◽  
Descriptive Analysis ◽  
Test Reliability ◽  
Project Work ◽  
Reliability Test ◽  
Analysis Software ◽  
Change Order ◽  
Statistical Analysis Software

In every construction project, there is always a change or what is commonly called a change order (CO). CO greatly affects the effectiveness of project work where its sustainability depends on three interrelated components namely quality, time and cost. The purpose of this study is to determine the causes, risks, impact of CO and risk management on costs. This research was conducted in the Bekasi area at the Tamansari Iswara project. This study uses descriptive analysis methods and direct interviews with the experts concerned by distributing questionnaires to 85 respondents and producing data for analysis. With the help of statistical analysis software that is SPSS researchers use several tests such as validity test, reliability test, descriptive analysis test, regression analysis, and risk analysis to determine the dominant variables and risk management. From the results of the analysis conducted there are 6 dominant variables namely X18, X19, X15, X28, X21, X9, X25, and the highest risk is found in variables X1 and X21.

scholarly journals Analisis Segmenting, Targeting, Positioning (STP) Terhadap Kepuasan Konsumen Pada Produk Kerupuk Buah UD. Sukma Cap MD Desa Sumber Makmur Kec. Takisung Kab. Tanah Laut Kal-Sel

2019 ◽  
Vol 6 (1) ◽  
pp. 9
Author(s):  
Meldayanoor Meldayanoor ◽  
Muhammad Indra Darmawan ◽  
Evi Nurinayah
Keyword(s):  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Test Validity ◽  
Real Data ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Validity And Reliability ◽  
Literature Study ◽  
Market Shares

Crackers are snack products made from tapioca starch dough or the addition of other permitted food stuffs. Crakers are widely known to have a distinctive taste and cn be accepted by everyone. The level and type needs and desires of the consumer can be different from one another, which led to the choice of opening up business opportunities became more and more bigger, election reasons and election objectives and factors to be considered in a business venture on each consumer are also different. Other that, determine which segments the market shares are located and identify consumers into segments of a particular segment as well as identify targets what is achieved and its position. In order to support the success of research to be conducted in the cracker processing industry UD. Sukma CAP MD which is where the first step of the research to be done before doing the research is a literature study to find a reference about segmentation analysis, targeting, positioning to consumer satisfaction and using descriptive analysis method, test validity, test reliability, test normality data, multiple linier regression analysis and co efficient of determination. The results showed that the test validity and reliability test on the data processed to produce valid and real data, with multiple linier regression values of vaue  Y = -0,8266 + 0,3452x1+ 0,3795x2 + 0,1333x3 + 0,0904x4 and coefficient of determination () greatest 0,4624%. This shows that 46,24% great customer loyalty. Value of determination of 0,4624% ahows that the product of independent variables is considered to have only a small simultaneous effect on the dependent variable.

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