scholarly journals Internal marketing and service quality in Jordanian Hotels

2020 ◽  
Vol 16 ◽  
Keyword(s):  
Quality Of Service ◽  
Internal Marketing ◽  
Tourism Industry ◽  
Internal Quality ◽  
Tourist Destinations ◽  
Business Goals ◽  
Qualified Personnel ◽  
Investment Opportunities

Jordanian tourist hotels are a booming company with a wide cultural diversity , especially in Amman. Attractive investment opportunities in these companies have attracted millions of dollars. Over 70 tourist hotels were, for example, inaugurated in Jordan in 2019. Most of Jordan's tourist hotels are locally owned in Amman and are international in nature. Hotels in Jordan use different strategies for managing human capital to attract, teach, retain and hire qualified personnel to enhance their quality of service. This paper is aimed at exploring the empirical model for internal marketing (IM) and internal quality of service (ISQ) hotels based in Jordan. In an organised and self-administered survey, target managers and employees of Jordanian hotels were chosen. A jury of 300 owners and employees participated in the interview. A variety of analyses of exploratory and confirmative factors were used to assess the scale, unidimensionality, relevance and reliability of the study systems. 'internal purchasers' (employees) have 'job expectations' which should be met to meet the requirements of external clients. The IM and ISQ components were investigated in hotels in tourist destinations. Administrators and administrators will use the study findings to improve their IM and ISQ methods to achieve practical organisational goals. This is the first study to explore the linkages between IM and ISQ in hotels. Managers may benefit from the results of their studies by designing IM and ISQ methods to achieve long-term business goals. Jordan's tourism industry now has reliable empirical evidence on the two key concepts, IM and ISQ.

scholarly journals Effect of COVID-19 pandemic on perceptions and career goals of undergraduate tourism students in Ecuador

Ciencia Unemi ◽  
2021 ◽  
Vol 14 (37) ◽  
pp. 15-28
Author(s):  
Maria José Ortiz Zurita ◽  
Lluís Coromina Soler
Keyword(s):  
Higher Education ◽  
Tourism Industry ◽  
Quantitative Approach ◽  
Career Goals ◽  
Tourist Destinations ◽  
Professional Goals ◽  
Short And Long Term ◽  
Professional Perceptions

This paper explored the perceptions and career goals of undergraduate tourism students, before and during the pandemic COVID-19, in the Universidad Estatal de Milagro, in Milagro, Ecuador. The study is based on a quantitative approach. The sample is made up of 207 students during 2018 (before the COVID-19 pandemic) and 161 students in 2020 (during COVID-19). The questionnaire included questions about professional perceptions and questions about the professional goals that students have in the short and long term. Finally, perceptions exclusively related to COVID-19 were measured.  The results showed that the vast majority of the students are highly motivated and committed to pursue a career in the tourism industry. A high percentage of the participants expressed their desire to do a Tourism master degree and undertake their own tourism businesses, despite the uncertainty now generated by COVID-19. The findings also reaffirmed the importance of guiding improvements on tourism higher education and tourism industry, with the aim of ensuring the quality of the tourist services, with highly skilled professionals, especially in emerging tourist destinations as Ecuador.

Quality of Life (QOL) of Balinese Women Working in Spa Tourism Industry

2015 ◽  
Vol 1 (1) ◽  
pp. 13
Author(s):  
Putu Sucita Yanthy ◽  
Luh Gede Leli Kusuma Dewi ◽  
W. Citra Juwitasari
Keyword(s):  
Quality Of Life ◽  
Tourism Industry ◽  
Family Needs ◽  
Interesting Phenomenon ◽  
Tourist Destinations ◽  
Foreign Countries ◽  
The Family ◽  
Two Factors ◽  
Material Factor

Bali is one of spa tourist destinations having various categories of spas and spa treatments, and the most important is the spa therapists. Spa development becomes an interesting phenomenon to be studied when it is associated with an involvement of Balinese women as spa therapists in foreign countries. The world’s demand for Balinese spa therapists has become the motivation of women to work in this area. The work and life of Balinese spa therapists while they are working in foreign countries serve as parameters to know their quality of life, and these parameters are also the main focus of this study. Through in-depth interviews and questionnaires distributed to 20 therapists it was found out that 85 percent of them have revealed an improvement in their quality of life that is influenced by two factors: the material and intimacy factors. The material factor in question refers to the economic improvement of the family as they could earn enough income to cover their family needs. The intimacy factor in question refers to closeness and a sense of solidarity fostered while they are working abroad and the relationship within the family. This study concludes that the most important part of the development of spa in Bali is its female Balinese spa therapists due to the image that Balinese women working as spa therapists are loyal, hard-working and honest making them in demand among tourists who are seeking spa treatments. Being a spa therapist can improve their quality of life, which means that subjectively both material and intimacy factors are the aspects that affect the quality of life of the Balinese spa therapists.

scholarly journals HOSPITALITY MANAGEMENT AS A PREREQUISITE OF EFFECTIVE TOURISM DEVELOPMENT IN UKRAINE

2021 ◽  
Author(s):  
Olena Khytra
Keyword(s):  
Quality Of Service ◽  
Corporate Culture ◽  
Management System ◽  
Hospitality Industry ◽  
Professional Competence ◽  
Tourism Industry ◽  
Hospitality Management ◽  
Social Orientation ◽  
The Impact

The hospitality industry acquires the features of an integrative industry, which combines material resources and intangible factors to meet the needs of modern man for comfortable travel and recreation. Hospitality is interpreted as a complex economic, social, cultural, psychological phenomenon, the impact of which on the development of the tourism industry determines the effect of synergy from the combination of tourist resources and quality of service. The author of article proposes to consider hospitality management as a multilevel dynamic management system for the process of providing services to tourists and vacationers, based primarily on the principles of humanism, tolerance, personalization of hospitality, respect for cultural diversity, priority to meet human needs for quality recreation and physical strength as well as cultural self-development. The social orientation of this system to some extent balances the commercial, purely pragmatic aspect of managing the development of tourism enterprises. A holistic model of hospitality management is based on a harmonious combination of four concepts. They are humanitarian, technological, functional and commercial. The system-forming component of the hospitality sector is a mechanism for managing consumer behaviour, which ensures an optimal balance of supply and demand in the market of hospitality services. The specifics of service in the hospitality industry is that the quality of service affects the emotional perception of tourists in the area and, accordingly, affects the image of the state. Therefore, the mechanism for implementing the service policy should be established through public administration measures. Among the key areas of hospitality management development is the formation of a rational organizational structure, improvement of hospitality marketing and support of corporate culture, the values of which are adequate to the socio-cultural environment of the hospitality industry. The specificity of the hospitality industry is also that an important role in ensuring competitiveness is played by an attractive brand, which stipulates the allocation in the management system of such a component as brand management. Considerable attention should be paid to the innovative development of hospitality enterprises and the constant improvement of professional competence of managers of socio-cultural activities.

scholarly journals PROMOTION AND QUALITY OF SERVICE WITH INTERESTS TO VISIT TOURIST OBJECTS: SISTEMATIC SEARCH

2020 ◽  
Vol 2 ◽  
pp. 3-7
Author(s):  
Nellyn Lutur
Keyword(s):  
Quality Of Service ◽  
Local Government ◽  
Service Quality ◽  
Marketing Strategy ◽  
Local Governments ◽  
Tourism Industry ◽  
Systematic Search ◽  
Stable Conditions ◽  
The Right

The aim of the research is the systematic search of promotion and quality of service with interest to visit tourist objects. This article is a systematic search that collects data from relevant indexed journals in Indonesia. These findings are discussed in a theoretical study so as to produce a conclusion. This article draws the conclusion that in the current era, the use of the right marketing strategy is very important because many new attractions are emerging as competitors. Applying the right marketing strategy will bring tourists and make tourists who have visited have an interest to visit again. The interest in revisiting is the encouragement of someone to carry out a visit to the destination that was visited. The regional tourism industry pays attention to the duties and functions of the promotion department and service quality in planning and implementing strategies that optimize a tourist interest. The quality of service within these institutions and local governments in the field of tourism is very closely related and has a strong influence on the tourism industry. There are promotion factors and service quality, connected with the interest of the local government in tourists visiting directly or indirectly, thus affecting the development of industries in the region. The attitude of the local government directly influences the visit of domestic and foreign tourists, then indirectly the situation and stable conditions in political, economic and security developments. The contribution of this research is to study theories about promotion and service quality with an interest in visiting tourist objects.

scholarly journals THE DEVELOPMENT OF ATTRACTION POTENCY TO IMPROVE THE QUALITY OF DENPASAR CITY TOURISM

2020 ◽  
Vol 4 (1) ◽  
pp. 59
Author(s):  
Ni Nyoman Sri Wisudawati ◽  
Putu Ratna Juwita Sari ◽  
I Made Sindhu Yoga ◽  
I Made Mastianta Nadera
Keyword(s):  
Qualitative Method ◽  
Participant Observation ◽  
Tourism Industry ◽  
Tourist Attraction ◽  
Tourist Destinations ◽  
City Tourism ◽  
Destination Competitiveness ◽  
The Common ◽  
Analysis Of Swot

Purpose: The purpose of this study is identifying and mapping to select pre-existing potential and the management of tourist attraction which have been developed both from attraction and supporting facility on all tourist attraction in Denpasar city. Research methods: This research used qualitative method with technique of participant observation collecting data, comprehensive interviews and documentation. Results and discussions: The results of this research are recommendation of tourist destinations equally considered for development using Integrated Model of the destination competitiveness model created by Dwyer and Kim (2003). The final results of development strategies are based on the analysis of SWOT. Conclusion: In order to be able to focus on the competitiveness of a destination, a macro business perspective is required for the entire tourism industry, meaning that all stakeholders should work with each other by focusing on the common benefits of destination rather than on opportunistic objectives

scholarly journals FEATURES OF DEVELOPMENT OF TOURISM IN GEORGIA AS AN INDUSTRY CONTRIBUTING TO ECONOMIC GROWTH OF THE COUNTRY

2019 ◽  
Vol 29 (2) ◽  
pp. 279-289
Author(s):  
L.V. Detochenko
Keyword(s):  
Economic Growth ◽  
Gross Domestic Product ◽  
Tourism Industry ◽  
Gdp Per Capita ◽  
Tourist Destinations ◽  
Transport Component ◽  
Tourist Flows ◽  
Per Capita ◽  
The Republic

The role and place of the tourism industry in the economic complex of Georgia are considered; the conclusion is made about the “tourist miracle” taking place in the country, which is a factor of the economic growth of the republic. The differences between the concepts of “foreign visitors” and “foreign tourists” are presented. The increase in the contribution of the tourism industry and related industries involved in the tourism industry in the creation of the gross domestic product of the country, its impact on the growth of the Georgian budget and GDP per capita, the average monthly wage is shown. The conclusion about the need to increase the share of medium and long-term tourists among foreign visitors and tourists in the country is justified. The problems of the return of tourists, the long-term stay in Georgia, the differences of the countries-generators of tourist flows by these indicators have been studied. The changes in work and the prospects of various types of transport for the delivery of tourists to Georgia are analyzed, the measures to improve the tourist transport component are proposed. The correlation between the number of tourist arrivals and the average cost of tourists visiting Georgia from different countries is shown and the economic profitability of attracting Russian tourists, capable of filling all the tourist destinations of the country, contributing to the “tourist miracle” of Georgia is considered.

scholarly journals Quantitative assessment of piloting technique by flight data recorder

2020 ◽  
Vol 32 ◽  
pp. 152-159
Author(s):  
Assen Marinov ◽  
Georgi Yordanov ◽  
Martin Kambushev ◽  
Stefan Biliderov ◽  
Kiril Kambushev
Keyword(s):  
Quantitative Assessment ◽  
Flight Training ◽  
Assessment Methodology ◽  
Highly Qualified ◽  
Training Process ◽  
Knowledge And Skills ◽  
Qualified Personnel ◽  
Good Organization

Flight training is a complex and responsible training process for pilot and requires experienced specialists, good organization and quality control of flight activity. Its main purpose is to create highly qualified personnel with long-term professional skills in the techniques of piloting, aircraft flying and the combat use of aircraft. Assessment is an important part of the training process for young cadets. It determines the extent to which trainees have been able to perceive, learn and comprehend their new flying activity and their ability to apply the acquired knowledge in tense conditions. Assessment is directly related to the quality of the flight training, and it should show the trainees the mistakes they have made and encourage them to upgrade their knowledge and skills. The trainees should be well versed in the assessment methodology and understand its purpose, otherwise the grades obtained will not be an indicator of their ability.

Tourism Impact and Stakeholders’ Quality of Life

2016 ◽  
Vol 42 (2) ◽  
pp. 260-286 ◽  
Author(s):  
Eunju Woo ◽  
Muzaffer Uysal ◽  
M. Joseph Sirgy
Keyword(s):  
Quality Of Life ◽  
United States ◽  
Life Satisfaction ◽  
The United States ◽  
Tourism Industry ◽  
Tourism Impact ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Community Residents

This article reports a study testing the hypothesis that, compared with community residents who are not affiliated with the tourism industry, residents affiliated with tourism are likely to perceive tourism impact more positively, and the more positive their perceptions of tourism development, the more likely they feel satisfied with their lives. The study involved a survey of community residents of four tourist destinations in the United States. A total of 407 responses were used for data analysis. The results provided support for the notion that the influence of community residents’ perceptions of tourism impact and their life satisfaction is dependent on whether the residents are affiliated or not affiliated with the tourism sector.

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