The Impact of E-marketing on Consumer Purchase Decision in Jordan

2022 ◽  
Vol 19 ◽  
pp. 161-168
Author(s):  
Nour Marwan Qtaishat
Keyword(s):  
Social Media ◽  
High Impact ◽  
Purchase Decision ◽  
Significant Difference ◽  
Electronic Marketing ◽  
Local Companies ◽  
Marketing Methods ◽  
The Impact

This study explored the effect of e-marketing on consumer purchase decision in Jordan. The population includes all the accessories E-marketing companies that are located in Jordan. The sample consist of (100) individuals who work as mangers. The researcher used a questionnaire that sheds a light on e-marketing. The targeted variables are: (website, social media). It was found that the severity of the impact of E-marketing on consumer purchase decision in Jordan is high. It was found that website and social media have a high impact on consumer purchase decision in Jordan. It was found that there is a significant difference between the managers’ attitudes which can be attributed to the company age regarding for the favor of the companies which has been established since more than 10 years. The researcher recommends assisting local companies in developing their electronic marketing methods. That shall foster the development of commercial companies, especially small and medium companies.

scholarly journals Pengaruh Konsep Pelayanan Terhadap Keputusan Pembelian dan Tingkat Pendapatan Pada Masa Sebelum, Awal dan New Normal Pandemi (Studi Komparasi Pada Café-Café di Minggir Yogyakarta)

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Rini Susilawati
Keyword(s):  
Social Media ◽  
Comparative Method ◽  
Income Level ◽  
Purchase Decision ◽  
Online Services ◽  
Business World ◽  
New Normal ◽  
Service Concept ◽  
Significant Difference ◽  
The Impact

The emergence of a wave of the Covid-19 pandemic that started in Indochina which eventually hit Indonesia also hit the business world on all fronts. The thing to be grateful for is the resilience of the MSME sector which is relatively able to withstand all conditions even in unexpected conditions such as Covid-19. This study uses a comparative method, namely: before the pandemic, the beginning of the pandemic (1-3 months), and during the new normal era with the object of a cafe cafe in Minggir, Sleman, Yogyakarta. From about 10 cafes in Minggir, only 5 cafes that meet the requirements were selected as research samples. By using SPSS analysis it is known that for the period before the pandemic the following regression results were obtained: Service concept = 0.819 + 0.805 (purchase decision) +0.391 (income level), at the beginning of the pandemic: Service Concept = 0.819 = 1.470 (Purchase Decision) + 36.1 ( Income Level), and in the New Normal era: Service Concept = 6,273 + 0.364 (Purchase Kep) +19.55 (Income Level). So it is found that there is a significant difference between cafe managers who use online services and social media and those who are vacuum (without social media activity) to establish communication with customers. The impact was very real even in the New Normal era. In conclusion, cafe managers who used social media in the early days of the pandemic, in fact in the new normal era, the level of purchase and income increased by 50%, it is assumed that from the additional new customers obtained at the beginning of the pandemic due to the influence of social media.

The Impact of Rumors on Social Media Sites in Behavior of Purchasing Food Products in the Egyptian Market

2021 ◽  
pp. 1538-1555
Author(s):  
Ali Ahmed Abdelkader ◽  
Hossam El Din Fathy Mohamed
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Food Products ◽  
Primary Data ◽  
Purchasing Behavior ◽  
Food Sector ◽  
Significant Difference ◽  
Descriptive Approach ◽  
The Impact

The purpose of this article is to detect the impact of rumors on social media on the purchasing behavior of food products. The descriptive approach on four rumors related to food products were identified in the Egyptian market. A sample of 387 participants were selected from consumers who use Facebook in Egypt. The primary data was collected via an E-Questioner method. The results indicated that there is a significant relationship between the rumors on social media, and purchasing behavior of food products. There is also a significant difference between the products and the impact of rumors. These results assure the importance of social media and its impact on a customer's decision to purchase food products. This article not only explains the importance of rumors on social media in the food sector but also enhances the understanding of the influence of social media on consumer's behavior. It also provides some insights for facing the rumors. Organizations are advised to adopt social media in their business.

scholarly journals THE IMPACT OF INSTAGRAM MARKETING ADOPTION TOWARDS CONSUMER PURCHASE DECISION ON FASHION

2020 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Daniel Augustinus ◽  
Agnes Agnes
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Virtual Communities ◽  
Positive Impact ◽  
Strong Relationship ◽  
Purchase Decision ◽  
Fashion Industry ◽  
The World ◽  
The Impact

Social networking sites have been emerged and transformed the world, bringing the world and its people closer. Social media which are part of social networking sites have become more effective in marketing tools; it helps in creating opportunities and awareness to consumers. Social media platform such as Instagram has recently become the most popular social networking sites among the young people. In addition, selling and market the products in the virtual store on Instagram represents a new shopping mode for most consumers, especially youngsters both men and women, and they represent an important role in influencing fashion consumer purchase decision through social networking sites. This study attempted to investigate impact of social networking sites towards consumer purchase decision on fashion industry. Therefore, questionnaires are spreaded out to 110 respondents who are social media users in Medan in order to gather the necessary information and data. The results of this research, it is concluded that social networking sites (the usability of Instagram) influences and give impact towards consumer purchase decision on fashion. Moreover, both of the variables have a strong relationship on each other and considered to be linear. The results also demonstrate that Instagram influences fashion consumer purchase decision through its usability such as good metrics, eye catching content, and recommendations from others. Furthermore, Instagram is also proved to have a positive impact towards consumer purchase decision by creating awareness, provide satisfaction feeling and creating virtual communities which may motivates consumer to do an online purchase.  

Foot and Ankle Related Sex-Specific Analysis Within High-Impact Journals

2019 ◽  
Vol 41 (3) ◽  
pp. 356-363 ◽  
Author(s):  
Arianna L. Gianakos ◽  
Nicole George ◽  
Meghan Merklein ◽  
Lori Chambers ◽  
Richard Ferkel ◽  
...  
Keyword(s):  
Statistical Model ◽  
Sports Medicine ◽  
High Impact ◽  
Ankle Injuries ◽  
Foot And Ankle ◽  
Level Of Evidence ◽  
Time Period ◽  
Specific Analysis ◽  
Significant Difference ◽  
The Impact

Background: The impact of patient sex on the prevalence of foot and ankle injuries has been established. Reporting of differences on treatment outcomes is lacking. The purpose of this study was to identify trends in sex-specific outcomes across high-impact journals over a 5-year time period. Methods: Two independent investigators reviewed journal issues published during 2 calendar years (2011 and 2016) in the 5 highest-impact orthopedic foot and ankle/sports subspecialty journals ( Foot & Ankle International [ FAI], Foot and Ankle Surgery [ FAS], American Journal of Sports Medicine [ AJSM], Arthroscopy, and Knee Surgery, Sports Traumatology, Arthroscopy [ KSSTA]). Studies were stratified into those that involved sex-specific analysis (SSA), where sex was a variable in a multifactorial statistical model, and those that only reported sex as a demographic characteristic or utilized sex-matched cohorts. Results: A total of 473 studies evaluating a total of 273 128 patients met criteria. An average of 43.9% (119 967 patients) of the population were female. Only 16.7% (79/473) of studies included sex as variable in a statistical model. Thirteen percent (25/193) and 19.3% (54/280) of studies reported SSA in 2011 and 2016, respectively. FAI was the only journal demonstrating a significant improvement of reporting SSA from 2011 to 2016 ( P < .002). Thirty percent (24/79) of studies that performed SSA demonstrated significant differences between male and female outcomes. Conclusion: Reporting of SSA in the orthopedic literature continued to be lacking. Only 16.7% of all articles evaluated in 2011 and 2016 performed SSA, with 30% of this subset reporting a statistically significant difference in outcomes. Level of Evidence: Level III, comparative study.

Purchase decision of generation Y in an online environment

2019 ◽  
Vol 37 (4) ◽  
pp. 372-385 ◽  
Author(s):  
Shantanu Prasad ◽  
Arushi Garg ◽  
Saroj Prasad
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Online Environment ◽  
Content Type ◽  
Media Usage ◽  
Brand Reputation ◽  
The Impact

Purpose The purpose of this paper is to propose the concept of conviction in online environment. It examines the vital role of conviction and firm’s brand reputation while understanding the impact of social media usage and electronic word-of-mouth (EWOM) on purchase decisions of Generation Y. Design/methodology/approach Literature review resulted in six constructs – social media usage, EWOM, conviction, firm’s brand reputation and purchase intention and customer loyalty. The authors adopted the concept of conviction from another field of enquiry (organizational learning), conducted a qualitative study and an e-mail survey with post-graduate management students (Generation Y) of a university to examine the impact of social media and EWOM on customer purchase decision. Data were collected and analyzed with the help of structural equation modeling. Findings Results indicated that impact of social media usage and EWOM on purchase decision is mediated by conviction. Firm’s reputation as brand (perceived by the customer) moderates the relationship between EWOM and purchase intention in a manner that this relationship is significantly stronger if there is more positive brand reputation. Originality/value This study validates the concept of conviction in online environment. The purchase decision is defined as purchase intention and loyalty of the customer.

scholarly journals Emotional impact of COVID-19 lockdown and mitigation options: A cross-sectional survey of households in Ebonyi State, Nigeria

2021 ◽  
Vol 9 ◽  
pp. 205031212110324
Author(s):  
Nwamaka A Elom ◽  
Ignatius O Nwimo ◽  
Sampson Omena Elom ◽  
Deborah N Alegu ◽  
Eunice N Afoke ◽  
...  
Keyword(s):  
Social Media ◽  
Emotional Health ◽  
Family Members ◽  
Emotional Impact ◽  
Video Conference ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Mitigation Options ◽  
Significant Difference ◽  
The Impact

Background: Coronavirus disease 19 (COVID-19) has continued to plague households, leading to lockdown problems. Adopting appropriate mitigation strategies can reduce the impact on family members. Purpose: To assess the emotional impact of COVID-19 epidemic lockdown and mitigation measures among households in Ebonyi State. Methods: Cross-sectional survey design was used to study 516 participants. Emotional impact of COVID-19 lockdown ( r = 0.73) and mitigation options ( r = 0.92) questionnaire was used for data collection. Of the 516 copies of the questionnaire distributed, 493 copies (95.5% return rate) were used for data analysis. Data were analysed using descriptive statistics, standard deviations, and t-tests. Results: The data showed the emotional impact of the COVID-19 epidemic was high (2.97 ± 0.48) on households. They embraced friendly communication and communication with their partners, maintaining regular contact with their loved ones by phone, email, social media, or video conference to alleviate the COVID-19 lockdown. No significant differences were found in the emotional impact for location ( p > 0.05). Significant differences were not observed in many gender-based mitigation options. Conversely, a significant difference existed in the mitigation options based on location ( t = 3.143, p < 0.05). However, there was no significant difference in friendly interactions and communication with partners ( t = 0.354, p > 0.05), finding opportunities to develop excellent and promising news and images ( t = 0.770, p > 0.05) and maintaining regular communication with loved ones via phone, email, social media, and video conference ( t = 0.448, p > 0.05). Conclusion: The emotional impact of COVID-19 confinement was significant on family life and was more prevalent among men and urban dwellers. There is need to organise an awareness campaign on fundamental ways to overcome emotional distress using media targeting family members to promote emotional health.

The Impact of Rumors on Social Media Sites in Behavior of Purchasing Food Products in the Egyptian Market

2018 ◽  
Vol 9 (1) ◽  
pp. 19-35 ◽  
Author(s):  
Ali Ahmed Abdelkader ◽  
Hossam El Din Fathy Mohamed
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Food Products ◽  
Primary Data ◽  
Purchasing Behavior ◽  
Food Sector ◽  
Significant Difference ◽  
Descriptive Approach ◽  
The Impact

The purpose of this article is to detect the impact of rumors on social media on the purchasing behavior of food products. The descriptive approach on four rumors related to food products were identified in the Egyptian market. A sample of 387 participants were selected from consumers who use Facebook in Egypt. The primary data was collected via an E-Questioner method. The results indicated that there is a significant relationship between the rumors on social media, and purchasing behavior of food products. There is also a significant difference between the products and the impact of rumors. These results assure the importance of social media and its impact on a customer's decision to purchase food products. This article not only explains the importance of rumors on social media in the food sector but also enhances the understanding of the influence of social media on consumer's behavior. It also provides some insights for facing the rumors. Organizations are advised to adopt social media in their business.

scholarly journals MP22: The impact of collaborative social media promotion on the dissemination of CJEM articles

CJEM ◽  
2017 ◽  
Vol 19 (S1) ◽  
pp. S72
Author(s):  
S. Huang ◽  
K. Milne ◽  
L.J. Martin ◽  
C. Bond ◽  
R. Mohindra ◽  
...  
Keyword(s):  
Social Media ◽  
Online Community ◽  
Randomized Study ◽  
Control Group ◽  
Control Groups ◽  
Unequal Variance ◽  
The Social ◽  
Significant Difference ◽  
Weighted Algorithm ◽  
The Impact

Introduction: The CJEM Social Media Team was created in 2014 to assist the journal with the dissemination of its research online. It consists of two Social Media Editors (Junior and Senior) and a team of volunteer medical students and residents to assist their work. Collaborative promotional agreements were developed to promote CJEM articles on the Skeptics’ Guide to Emergency Medicine (SGEM) podcast through the ‘Hot off the Press’ (HOP) series and the CanadiEM blog through an infographic series. Methods: CJEM papers were selected for promotion by the Team based on their perceived interest to the online community of emergency physicians. Altmetric scores, which are a measure of online dissemination derived from a weighted algorithm of social media metrics, were collated for articles promoted using the SGEM HOP or CanadiEM blogs. A control group was created using the articles with the top two Altmetric scores in each CJEM issue in 2015 and 2016. Erratum, Letters, and articles written by the social media editors were excluded from the control groups. The success of the social media promotion was quantified through the measurement of Altmetric scores as of January 1, 2017. Unpaired two-tailed t-tests with unequal variance were used to test for significant differences. Results: 106 and 82 eligible articles were published in 2015 and 2016, respectively. Four articles in 2015 and two articles in 2016 were excluded from the control groups because they were written by the social media editors. SGEM HOP podcasts promoted one article in 2015 and five articles in 2016. CanadiEM infographics promoted three articles in 2015 and eight articles in 2016. No articles were promoted in both series. The average Altmetric score was higher for SGEM HOP (61.0) than CanadiEM Infographics (31.5, p&lt;0.04), 2015 controls (15.8, p&lt;0.01), and 2016 controls (13.6, p&lt;0.01). The average Altmetric score for CanadiEM Infographics was higher than 2015 controls (p&lt;0.04) and 2016 controls (p&lt;0.02). There was no significant difference between the control groups. Conclusion: The results suggest that collaborating with established social media websites to promote CJEM articles using podcasts and infographics increases their social media dissemination. Given the nonrandomized design of these results, causative conclusions cannot be drawn. A randomized study of the impact of social media promotion on readership is underway.

scholarly journals IMPACT OF NIGERIA SOCIAL MEDIA INFLUENCERS ON THEIR FOLLOWERS IN ONLINE COMMUNITY

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Olatilewa Olaojo
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Online Community ◽  
Communication Strategy ◽  
Social Characteristics ◽  
Online Social Media ◽  
Significant Difference ◽  
Communication Ability ◽  
The Difference ◽  
The Impact

The main aim of this research was to investigate the Nigerian influencers and their influence on their followers in an online community – Twitter. The study adopted a mixed method comprising of online social media followers and a content analysis of influencers’ posts across three themes of interest: marketing, political and advocacy. The specific objectives of the study were to: (i) determine whether influencers with high personality attributes exert more significant influence on their followers than those with low personality traits; (ii) determine whether influencers with high personality traits and social characteristics have more significant reliability and thus exert greater influence on their followers than those with lower personality traits, social attributes and lower credibility; (iii) examine if there is a significant relationship between influencers’ communication ability and the impact they have on their followers; and (iv) examine the difference between the level of impact that political influencers have on their followers than marketing influencers. Data were analyzed using descriptive and inferential statistics at 0.05 significance. The findings of the study were that: (i) the frequently used communication strategy employed by the influencers is informative (6, 42.9%) to influence their followers; (ii) personality attributes of all categories of influencers had a significant effect on the extent of influence their online activities exert on their followers; and there was no significant difference between the level of impact political influencers had on their followers compared to what marketing influencers had on theirs. The study therefore recommended that media literacy among youths should be enhanced to increase their capacity for following influencers reasonably.

scholarly journals Pelatihan Trik Pemasaran Dengan Meningkatkan Pendapatan Melalui Media Sosial

2021 ◽  
Vol 1 (2) ◽  
pp. 85-91
Author(s):  
Dede Suleman ◽  
Imelda Sari ◽  
Taat Kuspriyono ◽  
Dedi Suharyadi
Keyword(s):  
Social Media ◽  
Low Income ◽  
Print Media ◽  
Online Marketing ◽  
New Methods ◽  
Service Activity ◽  
Marketing Activities ◽  
Use Of Social Media ◽  
Marketing Methods ◽  
The Impact

This journal contains the results of research related to training in marketing tricks to increase income with the help of social media. In the current marketing program, efforts to increase income need to be carried out apart from offline sales, it also needs to be done with online activities. One of the obstacles could be the lack of knowledge from the company team in using online marketing methods, especially through social media. Currently the company's marketing activities were previously carried out offline through advertising marketing and other print media in the form of distributing brochures or pamphlets and then continuing with marketing through print media and electronic media. Currently, both types of marketing activities are considered ineffective, especially in the midst of the Covid-19 pandemic, which has not yet ended. The main problems experienced by companies today include low income due to the impact of the pandemic where offline marketing activities are experiencing a pandemic so there needs to be a solution for marketing methods with new methods. One solution that is trying to be delivered in this community service activity is training on the use of social media. could be Instagram. So, it can be said that this could be one of the solutions in digital marketing with more emphasis on the use of social media in marketing products to increase company income.

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