scholarly journals Pengaruh Teori Seni Barat Dalam Desain Iklan

2020 ◽  
Vol 1 (2) ◽  
pp. 133-147
Author(s):  
Budi Yuwono
Keyword(s):  
Visual Communication ◽  
Digital Age ◽  
The Other ◽  
Art Theory ◽  
Universal Principle ◽  
Basic Principles ◽  
Applied Art ◽  
The Media ◽  
Modern Era

Aesthetic has become a clear barometer to measure the beauty value of an artwork. It has been going from the classical era with a realistic style until the modern era which more directed to the applied art. Despite the advancement of the nowadays digital age, an artwork will taste bland when it ignoring these universal basic principles. Those principles are increasingly needed when an artwork turned into a message medium from communicator to communicant. Advertising design is an applied art, where on one hand it should consider the value of beauty of the ad to attract and seize people's attention. But on the other hand, advertising is a medium of visual communication. If the message is submitted by the advertiser and the media is received differently by the target goal, then the communication will failed. Thus the role of art theory as a universal principle need to be applied in ad designing. The application of the art theory must be tailored to the conveyed message and adapted to the present approach.

Sports News, Commentary and Interviews, From the Other Side: Journalists Seen Through the Eyes of Athletes

2021 ◽  
pp. 216747952199237
Author(s):  
Ondřej Trunečka
Keyword(s):  
Athletic Performance ◽  
The Other ◽  
Professional Athletes ◽  
Main Role ◽  
Cast Doubt ◽  
The Media ◽  
Sports News

This study explores how professional athletes perceive sports journalists and the role of the media. They acknowledge that communication with journalists is an essential part of their profession and appreciate the verified information, knowledge, and dutiful preparation. They consider the main role of media as monitorial. In some cases, they cast doubt on journalists’ ability to evaluate athletic performance accurately, and they are also critical of errors in interviews, however they acknowledgethat there are good, and possibly excellent journalists as well.

scholarly journals ROLE OF COMMUNICATION TOOLS IN THE PROMOTION OF MUSIC

2015 ◽  
Vol 3 (1SE) ◽  
pp. 1-2
Author(s):  
Vidhi Nagar
Keyword(s):  
Human Life ◽  
Present Form ◽  
Global Culture ◽  
The World ◽  
Modern Thought ◽  
Famous Book ◽  
Continuous Stream ◽  
The Media ◽  
Modern Era

In the modern era, it would be like glorifying the media to include every media related to human life from fingernail to fire. It is the medium that has the ancient ideology and values ​​of society as popular with globalization and modern thought stream The society, which is inhabited by the rajas, has also been plunged to the present day, seeing the reach and impact of media in particular, a frazzled Schmimiya state has been born, especially in order to achieve the concept of global global culture of Mishwa. It is from these media that we can see the news of events at the far end of the world, as far as music is concerned, it is possible that we can cope with many ages, ages and lives. When it is achieved in its present form, in the same continuous stream of time, it is infectious, sometimes Pallimat and Sushobhamat are the modern communication mediums in this stream are also pushing it deeper.Achayat Sharangadei has said in his famous book, Song Ratnakaresh आधुमनक काल में मानि जीिन से संबंमधत हर क्षेत्र को नख से मशख तक प्रभामित करने िाले संचार माध्यमों को ममहमादृमंमित करनाए सूरज को मदया मदखाने जैसा होगा द्य यह िह माध्यम है मजसने िैश्वीकरण ि आधुमनक मिचार धारा से लबरेज समाज के सार्थ ही पुरातन मिचारधाराए मान्यताओं ि रीमत ररिाजों से सराबोर समाज को भी तह तक प्रभामित मकया है द्य िततमान समय में संचार माध्यमों कीए मिशेषकर मीमिया की पह ंच और प्रभाि को देखते ह ए ही एक फ्रेज़ श्मीमिया स्टेटश् का जन्म ह आ है द्य मिशेषकर मिश्व के श्ग्लोबल मिलेजश् की पररकल्पना को प्राप्त करने में सबसे महत्िपूणत हार्थए इन्हीं संचार माध्यमों का हैए इन्हीं की बदौलत हम कोसों दूर की क्याए मिश्व के दूरस्र्थ छोर की खबरोंए घटनाओं का उसी पल अिलोकन कर सकते है द्य जहां तक संगीत का सम्बन्ध हैए यह सित मिमदत है मक अनेकों युगोंए कालोंए ि पररमस्तमर्थयों का सामना करते ह ए यह अपने िततमान स्िरुप को प्राप्त ह आ है द्य समय की इसी सतत प्रिामहत धारा में कभी यह संक्रममत ह आए तो कभी पल्लमित ि सुशोमभत द्य इसी धारा क्रम में आधुमनक संचार माध्यम भी इसे गहरे तक प्रभामित कर रहे है द्यआचायत शारंगदेि ने अपने प्रमसद्ध ग्रन्र्थ श्संगीत रत्नाकरश् में कहा है

scholarly journals Serbs as threat the extreme negative portrayal of the Serb “minority” in Albanian-language newspapers in Kosovo

Balcanica ◽  
2011 ◽  
pp. 165-215 ◽  
Author(s):  
Helena Zdravkovic-Zonta
Keyword(s):  
Critical Discourse Analysis ◽  
Identity Politics ◽  
The Other ◽  
Critical Discourse ◽  
Master Narrative ◽  
Negative Stereotypes ◽  
Natural Response ◽  
The Media ◽  
State Of Affairs

Through perpetuating negative stereotypes and rigid dichotomous identities, the media play a significant part in sustaining conflict dynamics in Kosovo. Examining their discourse in terms of ideological production and representations is crucial in order to understand the power relations between the majority and the minority, the identity politics involved in sustaining them, and the intractability of the conflict. In an effort to provide a deeper understanding of the intractable conflict in Kosovo, and the role of the media in protracting it, this study uses critical discourse analysis to examine articles related to issues affecting the Serb community, published in Albanian language print media. The master narrative that comes out of the analysis is that of ?threat? - the threat that Kosovo Albanians continue to face from Serbs and Serbia; a threat that is portrayed as historical and constant. The discourse further strengthens the conflict dynamics of opposition, polarization and even hatred. This master narrative implies that Serbs are enemies, to be feared, contested, fought against; conflict is thus the normal state of affairs. The study also looks at the implications of media discourse for reconciliation efforts and the prospects of the Serb minority in Kosovo society, arguing that when the Other is presented as dangerous and threatening, fear of the Other and a desire to eliminate the threat, physically and symbolically, become perceived as a ?natural? response, and thus constitute a significant conflict-sustaining dynamic.

scholarly journals Role of visual communication design as effective COVID-19 information and education media for community

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
N. Ilma ◽  
P. A. W. Hidayat ◽  
D. Setiono ◽  
B. H. Prilosadoso
Keyword(s):  
Visual Communication ◽  
Design Research ◽  
Inductive Logic ◽  
Research Process ◽  
Visual Communication Design ◽  
Communication Design ◽  
Applied Art ◽  
Technological Developments ◽  
Alternative Solutions

Visual-based technology as a medium of contact and alternative solutions in pandemic conditions requires a design role, primarily visual communication design during the coronavirus outbreak. Visual communication design becomes an intermediary bridge for information, education, and recreation media to the community. Various aspects of the design become part of applied art, which has goals and benefits to overcome problems in society. The WHO on March 11, 2020, declared the COVID-19 as a pandemic that affects almost regions of the world, where nearly more than five million people are infected. The technology eliminates distance and is an essential part of the development of visual communication design. Research on technological developments in the field of visual communication design in the application of information and education media in the spread of this pandemic. The qualitative research methods states that this research method is used well in examining the details of the research subject. The natural condition of researchers without engineering, where the research process can describe the process from time to time; b). Inductive analysis, which contains exploration orientation, discovery, and inductive logic, so that theories and patterns are in reality; and c) Description of human behaviour in its natural context.

Celebrity

2017 ◽  
pp. 71-104
Author(s):  
Gian Maria Annovi
Keyword(s):  
Culture Industry ◽  
The Other ◽  
Short Film ◽  
Symbolic Form ◽  
Orson Welles ◽  
Celebrity Culture ◽  
The Media ◽  
Marilyn Monroe

Chapter Three discusses the conditions for the strategic branding of Pasolini’s authorship in the Italian media during the 60s, and his attitude to celebrity culture. In this chapter, I consider the idea of performing authorship in the terms of self-fictionalization and masquerade. In particular, in his short film La ricotta (The Ricotta, 1964), which represents the first example of the spectacularization of Pasolini’s authorship, he projects his authorial self onto the figure of American star director Orson Welles. An outsider of the studio system, Welles furnishes Pasolini a model for an auteur who persistently seeks out a performative mode, putting himself in play as the author alongside the other characters. At the same time, through the figure of this star director, Pasolini also expresses his uncompromising attitude toward celebrity culture and culture industry. In La rabbia (The Rage, 1963)—created through montages of unused film footage from a film archive—Pasolini uses another international star, Marilyn Monroe, to stage his ambivalence towards the role of his own representation in the media. For Pasolini, Monroe’s death becomes a tragic, symbolic form of subjective resistance and a protest against the conformist system of celebrity that they both confronted.

The Tale of Fabled Creatures

2021 ◽  
pp. 215-233
Author(s):  
M. Nur Erdem
Keyword(s):  
Digital Media ◽  
Daily Life ◽  
Space Time ◽  
Point Of View ◽  
The Other ◽  
Other Hand ◽  
The Media ◽  
The Subject ◽  
Physical Beauty

Violence has been a part of daily life in both traditional and digital media. Consequently, neither the existence of violence in the media nor the debates on this subject are new. On the other hand, the presentation of violence in fictional content should be viewed from a different point of view, especially in the context of aesthetization. Within this context, in this chapter, the serial of Penny Dreadful is analyzed. As analyzing method, Tahsin Yücel's model of the “space/time coordinates of narrative” is used. And the subject of “aestheticization of violence” is analyzed through a serial with the elements of person, space, and time. Thus, the role of not only physical beauty but also different components in the aestheticization of violence is examined.

Political Leadership Performance in a Mediatized World

2020 ◽  
pp. 111-132
Author(s):  
Eva Sørensen
Keyword(s):  
Leadership Styles ◽  
Leadership Style ◽  
Political Communication ◽  
Political Leadership ◽  
Active Role ◽  
Spillover Effects ◽  
The Other ◽  
Leadership Performance ◽  
The Media

Political communication is becoming increasingly mediatized. Mediatization refers both to a gradual increase in the role of the media in political communication and the spillover effects that this increase has had on the way politics takes place and is organized and relatedly, the performance of political leadership. Of particular importance for political leadership styles is the surge of drama politics, the fragmentation of political communication and the active role of citizens in political communication. Chapter 9’s typology of democratic political leadership performance lays the ground for an analysis of how paternalist, populist, engaged, and interactive political leadership styles are affected by the increased mediatization. The analysis suggests that an interactive political leadership style is more viable than the other three political leadership styles to patterns of mediatization in the age of governance.

Media and Elections: An Overview and Its Importance

2017 ◽  
Vol 12 (01) ◽  
Author(s):  
Anamika Srivastava
Keyword(s):  
Public Participation ◽  
The Other ◽  
Indirect Communication ◽  
Prominent Feature ◽  
Raising Awareness ◽  
Democratic Rights ◽  
The Media ◽  
Democratic Nation ◽  
The Voice

The election has always been the prominent feature of a nation. It’s a remarkable process to choose a leader or a party to whom or which public want to see at the position of power. It’s a medium of indirect communication and the voice of democratic nation. It’s a medium through which mass speaks out. Election provides ways to the citizens to choose their representatives which based on the policies of state to adapt and follow in governance. On the other hand, Media is the most effective and influential tool for disseminating information. It provides its availability in every convenient manner. The media plays an indispensable role in the proper functioning of a democracy. During elections, Media have the various roles in scrutinizing the electoral process itself, electoral management, in order to evaluate the fairness of the process, its efficiency, and its probity. Media enables the full public participation. The paper looks into the very implementation part of Media during election. It deeply looks into the role of Media in keeping abreast to the citizens and raising awareness. The paper also looks the discussion of the media’s functions within electoral contexts, watchdog role and educating voters on how to exercise their democratic rights.

Soccer Players and Their Media-Related Behavior

2016 ◽  
Vol 4 (4) ◽  
pp. 367-384 ◽  
Author(s):  
Thomas Birkner ◽  
Daniel Nölleke
Keyword(s):  
Media Coverage ◽  
Point Of View ◽  
The Other ◽  
Soccer Players ◽  
Sport Communication ◽  
The Media ◽  
The One ◽  
Tabloid Press ◽  
The Relationship

Using the concept of mediatization, in this article, we analyze the relationship between sport and media from a sport-centered perspective. Examining the autobiographies of 14 German and English soccer players, we investigate how athletes use media outlets, what they perceive as the media’s influence and its logic, and—crucially—how this usage and these perceptions affect their own media-related behavior. Our findings demonstrate the important role of the media for the sports systems from the athlete’s point of view and demonstrate the research potential of mediatization as a fruitful concept in studies on sport communication. On the one hand, the sport stars reflect in their autobiographies that their status and income depend on media coverage; and on the other hand, they complain about the omnipresence of the media, especially offside the pitch and feel unfairly treated by the tabloid press, both in England and in Germany.

Critical Discourse Analysis

1990 ◽  
Vol 11 ◽  
pp. 84-99 ◽  
Author(s):  
Gunther Kress
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
International Communication ◽  
The Other ◽  
Critical Discourse ◽  
Political Agenda ◽  
Editorial Statement ◽  
The Media ◽  
The One

The label Critical Discourse Analysis (CDA) is used by a significant number of scholars with a diverse set of concerns in a number of disciplines. It is well-exemplified by the editorial statement of the journal Discourse and Society, which defines its envisaged domain of enquiry as follows: “the reproduction of sexism and racism through discourse; the legitimation of power; the manufacture of consent; the role of politics, education and the media; the discursive reproduction of dominance relation between groups; the imbalances in international communication and information.” While some practitioners of Critical Discourse Analysis might want to amend this list here or there, the set of concerns sketched here well describes the field of CDA. The only comment I would make, a comment crucial for many practitioners of CDA, is to insist that these phenomena are to be found in the most unremarkable and everyday of texts—and not only in texts which declare their special status in some way. This scope, and the overtly political agenda, serves to set CDA off on the one hand from other kinds of discourse analysis, and from textlinguistics (as well as from pragmatics and sociolinguistics) on the other.

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