scholarly journals Procedure for applying the concept of marketing planning at the company

2021 ◽  
pp. 17-19
Author(s):  
Heorhii POIASNYK
Keyword(s):  
Rapid Development ◽  
Continuous Process ◽  
Production Improvement ◽  
Market Competitiveness ◽  
Marketing Planning ◽  
Ethical Marketing ◽  
Increased Risk ◽  
Marketing Activities ◽  
A Company ◽  
Marketing Approach

Introduction. During the period of instability and crisis, there is an increased risk and increased competition in the market. For the company, marketing is the mechanism by which it can seize new opportunities to survive and grow. Marketing planning is essential in terms of usefulness and importance, as the needs of society have no boundaries, while the company resources are often limited. The proper organization of marketing activities can give the company the desired profit, as well as conquer new markets and build a positive reputation. The purpose of the paper is to determine the essence of marketing planning, to analyze its systems and methods within the various concepts of marketing. Results. Marketing planning is aimed at fulfilling tasks which aim at achieving the desired level of exchange with target markets. There are five concepts under which companies plan marketing activities: production improvement planning, improvement marketing planning of the final product, intensification of the commercial efforts, generalized marketing approach and socio-ethical marketing. Marketing planning of the company is based on the usage of its three main systems: forecasting; current planning; operational planning. Each of these marketing planning systems has a certain period and its own forms of results implementations. The use of the described systems and methods of marketing planning allows the company to increase its efficiency of marketing activity and to provide its purposefulness. Conclusion. The rapid development of consumer demand is inextricably linked with the growing demands of a company to increase its market competitiveness. The activities of the companies are often carried out in different markets and therefore the enhancing of the marketing planning efficiency is becoming increasingly more important. Marketing planning should become a continuous process, the vector of which will be focused on the actions of the company operating at the flux market conditions, and through it ensure the stable profit growth and strong market positions.

scholarly journals Importance of Marketing Activities in a Company: the Management Perspective

Ekonomika ◽  
2008 ◽  
Vol 83 ◽  
Author(s):  
Sigitas Urbonavičius ◽  
Vytautas Dikčius
Keyword(s):  
Marketing Research ◽  
Business Results ◽  
Marketing Function ◽  
Research Activities ◽  
Marketing Planning ◽  
Management Perspective ◽  
Marketing Activities ◽  
Price Management ◽  
Company Growth ◽  
A Company

The article analyses how managers of companies see the importance of the overall marketing function as the importance of certain types of marketing activities. These types include typical areas of 4 Ps as well as marketing planning and marketing research activities. The research is based on a survey of 205 managers of primarily manufacturing and trading companies that operate in Lithuania.Managers evaluated marketing planning and distribution as the most important marketing functions, while marketing research and price management appeared to be significantly less important. Some differences of evaluations were observed on the basis of characteristics of companies. Managers of larger companies see the advantages of marketing planning and marketing research, managers of subsidiaries of international corporations evaluated four types of marketing activities significantly higher than did managers of independent companies. A lot of differences in evaluations were observed, depending on the key priority of the company strategy.Data also showed a positive relationship between the evaluations of marketing activities and company growth. Though the growth is obviously influenced by numerous other factors, this relationship proves the significance of the marketing function in achieving better business results.

Enterprise distribution routing optimization with soft time windows based on genetic algorithm

2021 ◽  
pp. 1-11
Author(s):  
Kaixian Gao ◽  
Guohua Yang ◽  
Xiaobo Sun
Keyword(s):  
Genetic Algorithm ◽  
Customer Satisfaction ◽  
Optimization Problems ◽  
Rapid Development ◽  
Time Windows ◽  
Theory And Practice ◽  
Routing Problem ◽  
Logistics Industry ◽  
Routing Optimization ◽  
A Company

With the rapid development of the logistics industry, the demand of customer become higher and higher. The timeliness of distribution becomes one of the important factors that directly affect the profit and customer satisfaction of the enterprise. If the distribution route is planned rationally, the cost can be greatly reduced and the customer satisfaction can be improved. Aiming at the routing problem of A company’s vehicle distribution link, we establish mathematical models based on theory and practice. According to the characteristics of the model, genetic algorithm is selected as the algorithm of path optimization. At the same time, we simulate the actual situation of a company, and use genetic algorithm to plan the calculus. By contrast, the genetic algorithm suitable for solving complex optimization problems, the practicability of genetic algorithm in this design is highlighted. It solves the problem of unreasonable transportation of A company, so as to get faster efficiency and lower cost.

Features of eating behavior and social anxiety in women who negatively assess their appearance

2021 ◽  
pp. 172-181
Author(s):  
Zhanna Robertovna Gardanova ◽  
Svetlana Andreevna Kalina ◽  
Dmitriy Fedorovich Khritinin ◽  
Mikhail Anatolievich Nekrasov ◽  
Evgeniya Vitalievna Dementieva ◽  
...  
Keyword(s):  
Social Anxiety ◽  
Eating Behavior ◽  
Rapid Development ◽  
Psychological Help ◽  
Physical And Mental Health ◽  
Potential Threat ◽  
Ideal Image ◽  
Increased Risk ◽  
Body Image Disorders ◽  
Seeking Psychological Help

In the conditions of rapid development and increasing the accessibility of the beauty industry, a person forms an ideal image of himself, which must be met. The consequences are expressed by the widespread dissatisfaction in the society with the appearance inherent in people of any age and representing a potential threat to physical and mental health. In order to study the peculiarities of eating behavior in women who negatively assess their appearance, a psychodiagnosis of a sample of 98 women aged 18 to 60 years was conducted with the study of assessing attitudes to their own bodies, assessing eating behavior, and assessing the level of social anxiety. As a result of the data obtained, the importance of timely diagnosis of manifestations of social anxiety for people seeking psychological help with the aim of correcting eating behavior, low self-esteem, dissatisfaction and dissatisfaction with their bodies, non-acceptance of their appearance, and also people who have an increased risk of eating disorders and body image disorders.

scholarly journals Tanggungjawaban Perusahaan yang Bergerak di Bidang Legal Consulting dalam Dimensi Nominee

Acta Comitas ◽  
2019 ◽  
Vol 4 (3) ◽  
pp. 355
Author(s):  
Avina Rismadewi
Keyword(s):  
Research Methods ◽  
Rapid Development ◽  
Legal Research ◽  
Article 9 ◽  
A Company ◽  
Consulting Companies

The offer of making Nominee Agreement services by legal consulting companies has an impact on the rapid development of nominee practices in Indonesia, whereas based on the provisions of Article 33 paragraph (1) and paragraph (2) prohibits Nominee Agreement in the ownership of shares in a company. This study aims to analyze the responsibilities of legal consulting companies that offer making Nominee Agarement online. This research uses normative legal research methods. The results of this study show that companies that deliberately offer Nominee Agreements violate the provisions contained in Article 33 paragraph (1) and paragraph (2), Law No. 25 of 2007, also violates the provisions of Article 9, Article 28 paragraph (1), and Article 36 of Law No. 11 of 2008, and may be subject to sanctions as referred to in Article 23 of Law No. 11 of 2008 and has responsibility to fulfill compensation as in the suit filed under Article 23 of Law No. 11 of 2008. Penawaran jasa pembuatan Nominee Agreement oleh perusahaan legal consulting berimbas pada berkembang pesatnya praktik nominee di Indonesia, sedangkan berdasarkan ketentuan Pasal 33 ayat (1) dan ayat (2) melarang Nominee Agreement dalam kepemilikan saham pada suatu perusahaan. Studi ini bertujuan untuk menganalisis tanggungjawab perusahaan legal consulting yang menawarkan pembuatan Nominee Agarement secara online. Penelitian ini menggunakan metode penelitian hukum normatif. Hasil dari studi ini menunjukan bahwa perusahaan yang dengan sengaja menawarkan Nominee Agreement melanggar ketentuan sebagaimana tercantum dalam Pasal 33 ayat (1) dan ayat (2), UU No. 25 Tahun 2007, juga melanggar ketentuan Pasal 9, Pasal 28 ayat (1), dan Pasal 36 UU No. 11 tahun 2008, dan dapat dikenakan sanksi sebagaimana dalam Pasal 23 UU No 11 tahun 2008 dan bertanggungjawab mengganti kerugian sebagaimana gugatan yang diajukan berdasarkan Pasal 23 UU No 11 tahun 2008.

scholarly journals Place of Transport in the Sales Policy of the Industrial Enterprise

2021 ◽  
pp. 5-11
Author(s):  
О. A Hodoskina ◽  
О. Y Moiseienkova
Keyword(s):  
Continuous Process ◽  
Industrial Enterprise ◽  
Production Structure ◽  
Functional Dependencies ◽  
Advantages And Disadvantages ◽  
Marketing Policy ◽  
Different Types ◽  
Marketing Activities ◽  
Weak Points ◽  
Mode Of Transport

Purpose. Currently, the organization of sales at the enterprise is the main and continuous process that provides the enterprise with its economic efficiency and bringing the goods to the consumer. The purpose of this work is to analyze and compare modes of transport and its role in the marketing of products by an enterprise. Methodology. To build a model for the marketing activity of an enterprise, as well as when modeling the mechanism of functioning of its organizational, economic and production structure and the place of transport in the structure of an industrial enterprise, elements of economic and mathematical modeling were used. Analysis of the data obtained allows you to choose the best method of transportation, which is extremely important to ensure that the needs of the enterprise, as well as the needs of consumers, are met. Findings. Marketing and logistics services of the enterprise need, having studied all the advantages and disadvantages of all types of transport, to choose the most optimal mode of transport when transporting goods. For the sale of its products, the enterprise should take into account that over time, the costs of different types of transport may change, and the transportation schemes should be revised. The paper compares the modes of transport and the structure of freight turnover by mode of transport (as a percentage of the total). Originality. The use of a mathematical apparatus in the construction of functional dependencies that make up a general economic and mathematical model that characterizes the organization of the marketing activities of an enterprise will allow not only to identify «weak» points, but also to adjust the marketing policy of the enterprise accordingly, relying not on abstract conclusions, but on the obtained clear dependencies. Practical value. The result is, first of all, a reduction in costs in the marketing policy of the enterprise and an increase in competitiveness, an increase in profits and maximum satisfaction of consumer requirements.

scholarly journals РОЗВИТОК МАРКЕТИНГУ БАНКІВСЬКОЇ СФЕРИ НА ЗАСАДАХ КЛІЄНТООРІЄНТОВАНОГО ПІДХОДУ

2019 ◽  
Vol 133 (2) ◽  
pp. 70-78
Author(s):  
Олена Валеріївна Птащенко
Keyword(s):  
Principal Components ◽  
Banking Sector ◽  
Marketing Concept ◽  
Banking Services ◽  
Positive Image ◽  
Ethical Marketing ◽  
Technological Tools ◽  
Bank Marketing ◽  
Oriented Approach ◽  
Marketing Approach

The article considers the principal components of bank marketing along with providing insights into the bank marketing concept and pathways for its improvement. The study identifies the key trends and stages in bank marketing development. It is emphasized that the current mainstream in the banking sector is closely linked to the on-going processes of automation, computerization, globalization, permanently updated technological tools and advanced banking technologies. Innovations have become an integral part of banking activities and encouraged to implement a range of marketing and logistics concepts to boost the competitiveness of a banking product. Marketing approach in the area of banking provides for the use of such modern innovative marketing concepts as the concept of socio-ethical marketing, the greening concept, the concept of individualization and concept of humanization which help to promote a customer-oriented approach in the context of bank activities. This approach ensures the creation of a positive image of bank institutions and contributes to enhance their competitiveness on the bank services market. The key fundamental principles for the use of customer-oriented approach and the overall customer-oriented marketing policy in the banking sector are the following: increased competition on the financial and bank services market, globalization processes in society, building new principles of providing financial and banking services, etc.

scholarly journals The Effect of Sales Promotion on Purchasing Decisions

2021 ◽  
Vol 2 (2) ◽  
pp. 122-133
Author(s):  
Indri Suryani ◽  
Afriapollo Syafarudin
Keyword(s):  
Health Workers ◽  
Continuous Process ◽  
Personal Selling ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Purchasing Decisions ◽  
Partial Least Square Analysis ◽  
A Company ◽  
Positive Effect

To trigger consumer transactions in order to buy a certain product and encourage aggressive purchasing decisions. One trick is that promotion is able to stimulate demand for a product. With the promotion, it is expected that consumers will want to try these products and encourage existing consumers to buy products more often so that re-purchases will occur and the sales volume of a company's products will increase. Promotion is an important factor in realizing the sales goals of a company. In order for consumers to be willing to subscribe, they must first be able to try or research the goods produced by the company, so that buyers can be sure of these goods. Targeted promotion is expected to have a positive effect on increasing sales. Promotion is an important aspect of marketing management and is often said to be a continuous process. With promotion, people who are not interested in buying a product will be interested and try the product so that consumers make a purchase. The type of promotional mix is ​​the combination of the best strategies from the variables of advertising, personal selling, and other promotional tools, all of which are planned to achieve the goals of the sales program. This study aims to examine the effect of promotion on glove purchasing decisions. Respondents of this study used 150 research samples at various hospitals, namely doctors and health workers, the tools used in this study used the PLS (Partial Least Square) analysis method. The results of this research are the effect of promotion on purchasing decisions accepted.   Keywords: Sales Promotion, Purchasing Decision

SOCIAL RESPONSIBILITY AS AN INTEGRAL COMPONENT OF MODERN BUSINESS

2017 ◽  
Author(s):  
Zoya Ostropolska ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Factors ◽  
Business Culture ◽  
Business And Society ◽  
Strategic Approach ◽  
Ethical Marketing ◽  
Modern Business ◽  
Marketing Activities ◽  
Corporate Social

The problems of formation and development of social responsibility of business in social, historical, ethical, marketing aspects are considered; the theoretical and practical components of the problem of formation of social responsibility are determined, the main advantages of realization of social responsibility for business and society are defined, the degree of urgency of this process is outlined; attention is paid to the main problems of social responsibility in terms of marketing activities of the enterprise and the shift of emphasis to a narrow purely marketing approach, the basis and content of which is the management of the image and reputation of the organization; emphasis is placed on social responsibility as a component of business culture and ethics; noted that social responsibility as an integral part of modern business can not be effectively implemented without taking into account cultural, historical and social factors; the concept of corporate social responsibility is defined, some concepts related to the concept of corporate social responsibility are outlined; the components and characteristics of social responsibility and directions of its realization are determined; It is noted that the strategic approach to the implementation of social responsibility is more typical for modern business, which in turn is an integral part of the strategy of sustainable development.

Virtual Marketing

2014 ◽  
pp. 16-36
Author(s):  
Grzegorz Mazurek
Keyword(s):  
Technology Development ◽  
Internet Usage ◽  
The Internet ◽  
Network Technology ◽  
Value Network ◽  
Marketing Activities ◽  
New Challenges ◽  
Effectiveness And Efficiency ◽  
The Relationship ◽  
A Company

For the last two decades, virtuality and virtualization processes have been considered as developing phenomena in management studies, particularly within the context of the creation of inter- and intra-organizational networks, establishing strong relationships with customers and the appreciation of intangible assets in marketing. The purpose of this chapter is to identify the main directions of virtualized marketing and present the detailed changes that occur in marketing due to extensive and intensive Internet usage and the directions of network technology development and its impact on prospective marketing activities. The proposed analyses help to understand the multifaceted impact of the Internet on marketing—its concept, activities, and organization—going much beyond simple “e-marketing” perspective. The presented conclusions can be of significant value for both researchers and marketers. It can particularly influence further research on the relationship between the marketing virtualization and the company’s performance, showing the real impact of such processes on the effectiveness and efficiency of a company. The final conclusions will be interesting to marketing managers, who in the cybermarketing era have to deal with new challenges of collaboration, customers’ engagement, and value network creation.

Factors Influencing the Buying Behavior of Female Consumers With Reference to Top Three Brands of Make-Up Cosmetics in Pune City

2020 ◽  
pp. 428-464
Author(s):  
Mukta Srivastava
Keyword(s):  
Influencing Factors ◽  
End Users ◽  
Buying Behavior ◽  
Female Consumers ◽  
Factors Influencing ◽  
Marketing Activities ◽  
A Company

Customers are the end beneficiary of all the marketing activities. No matter what type of cosmetics a company is making (natural or chemical), what type of company it is (national or international), it has to satisfy the needs of the customers. No marketer can ever be successful until and unless it is able to understand the buying behavior of the end users. Hence, the current study addresses issues, such as, ‘what factors are influencing the buying behavior of female consumers with reference to make-up cosmetics?' Has there been a relationship existing between the demographical factors and other influencing factors? How female consumers make decisions for buying a particular brand of make-up cosmetics and what factors affect the decision?

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