scholarly journals POSITIVE IMAGING IN PROTOCOLATE ACTIVITIES

2020 ◽  
Vol 1 (2) ◽  
pp. 165-174
Author(s):  
Triana Hasmarini ◽  
Yanto Yanto ◽  
Asnawati Asnawati
Keyword(s):  
Research Method ◽  
Qualitative Data ◽  
Sampling Method ◽  
Positive Impact ◽  
Mirror Image ◽  
Corporate Image ◽  
Current Image ◽  
Multiple Image ◽  
Key Informant ◽  
Qualitative Data Collection

This study aims to find out positive imaging in the protocol activities of Bengkulu City Regional Secretariat. The research method used is descriptive qualitative data collection techniques based on observation, interviews, and documentation. Research informants were determined using purposive sampling method, namely three informants, a key informant and two main informants. In this study, positive imaging is analyzed based on the type of image according to Frank Jefkins, namely mirror image, current image, multiple image, corporate image and expected image (wish image) associated with protocol activities that have been carried out. The results showed that the protocol activities in the Regional Secretariat of Bengkulu City have a positive image, this can be seen from any protocol activities carried out always producing a positive impact or opinion from the leadership and the community. Positive imaging is done more to the expected image (wish image), meaning that the protocol activities are in accordance with what is expected by the leadership and the community. ABSTRACT This study aims to find out positive imaging in the protocol activities of Bengkulu City Regional Secretariat. The research method used is descriptive qualitative data collection techniques based on observation, interviews, and documentation. Research informants were determined using purposive sampling method, namely three informants, a key informant and two main informants. In this study, positive imaging is analyzed based on the type of image according to Frank Jefkins, namely mirror image, current image, multiple image, corporate image and expected image (wish image) associated with protocol activities that have been carried out. The results showed that the protocol activities in the Regional Secretariat of Bengkulu City have a positive image, this can be seen from any protocol activities carried out always producing a positive impact or opinion from the leadership and the community. Positive imaging is done more to the expected image (wish image), meaning that the protocol activities are in accordance with what is expected by the leadership and the community. .   

scholarly journals STRATEGI PUBLIC RELATIONS KEDAI KOPI CHUSEYO DENGAN IDENTITAS KOREAN WAVE DALAM MEMBANGUN CITRA KEKINIAN

MEDIASI ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 1-13
Author(s):  
Denny Limanto ◽  
Christina Christina ◽  
Rustono Marta ◽  
Laurencia Kurniawati
Keyword(s):  
Public Relations ◽  
Community Involvement ◽  
Mirror Image ◽  
Corporate Image ◽  
Current Image ◽  
Multiple Image ◽  
Korean Wave

Industri bisnis kopi berkembang pesat karena perubahan gaya hidup masyarakat Indonesia. Berdasarkan riset, kedai kopi di Indonesia per Agustus 2019 terdapai 2.950 kedai kopi. Penggebrak konsep minum kopi kekinian yang terkena pengaruh Korean Wave yaitu Kopi Chuseyo. Tujuan dari penelitian adalah untuk mengetahui strategi Public Relations yang digunakan oleh Kopi Chuseyo dalam membangun citra dan untuk mengetahui citranya di pandangan konsumen. Metode penelitian yang digunakan adalah kualitatif, bersifat studi kasus dengan pendekatan analisis deskriptif. Teknik pengumpulan data dengan observasi, dokumentasi, dan wawancara. Hasil penelitian ini menunjukkan bahwa Kopi Chuseyo berhasil membentuk identitas Korean Wave dan mendapatkan citra perusahaan yang baik di mata masyarakat berkat adanya community involvement, membuat event, dan menggunakan media sosial. Kopi Chuseyo dapat dikategorikan menjadi lima jenis citra yang ada, yaitu Mirror Image, Current Image, Wish Image, Corporate Image, dan Multiple Image yang direspon oleh pelanggan setelah melalui tahap kognisi, persepsi, sikap, dan motivasi.

scholarly journals Konstruksi Realitas Sosial Citra Wali Kota Tegal sebagai “Mr. Lockdown” di Indonesia

2021 ◽  
Vol 7 (2) ◽  
pp. 217-232
Author(s):  
Maily Anjani ◽  
Fardiah Oktariani Lubis ◽  
Flori Mardiani Lubis
Keyword(s):  
Mirror Image ◽  
Corporate Image ◽  
Current Image ◽  
Multiple Image

Konstruksi Realitas Sosial diciptakan oleh individu sendiri dalam kehidupan bermasayarakat termasuk di Indonesia. Konstruksi relaitas sosial identik dengan adanya kejadian atau figur yang positif dalam kehidupan sehingga terjadilah pembentukan dan pengembang citra didalamnya. Penelitian ini berjudul “Konstruksi Realitas Sosial Citra Wali kota Tegal sebagai Mr. Lockdown di Indonesia”. Penelitian ini memiliki rumusan masalah bagaimana konstruksi relaitas citra Wali kota Tegal sebagai Mr. Lockdown di Indonesia dan bagaimana strategi strategi yang dilakukan Prokompim dalam membentuk dan mengembangkan citra positif Wali kota Tegal sebagai Mr. Lockdown di Indonesia. Hal ini sangat menarik untuk diteliti, karena dengan kebijakan local lockdown yangmembuat jargon Mr. Lockdown melekat dalam diri Wali kota Tegal mampu menjadikannya mendapat citra positif berserta jajaran pemerintah dan masyarakat kota Tegal. Serta peristiwa ini termasuk peristiwa kontemporer yang sampai saat ini masih berlangsung. Penelitian ini menggunakan metode kualitatif dengan jenis pendekatan studi kasus. Teori yang digunakan dalam penelitian ini adalah Teori Konstruksi Realitas Sosial yang dicetuskan oleh Petter L. Berger dan Thomas Luckmann. Sedangkan citranya menggunakan penjelasan dari Frans Jefkins, yang terdiri dari 5 citra yaitu mirror image, wish image, corporate image, multiple image dan current image. Hasil yang diperoleh dari penelitian ini yaitu realitas subjektif dan objektif yang saling terhubung atau berkaitan, adanya 5 jenis citra Frans Jefkins dalam satu peristiwa yaitu kebijakan local lockdown dan model pembentukan citra pengalaman stimulus yang memberikan respon positif.

scholarly journals PARTISIPASI MASYARAKAT DESA KOMODO DALAM PENGEMBANGAN EKOWISATA DI PULAU KOMODO

2015 ◽  
Author(s):  
Rafael Modestus Ziku
Keyword(s):  
Community Participation ◽  
Research Method ◽  
Qualitative Data ◽  
Positive Impact ◽  
Community Members ◽  
Village Community ◽  
Documentary Analysis ◽  
Main Factors ◽  
The Village ◽  
Qualitative Data Collection

The purpose of this study was to examine the participationof community members of Komodo village with regard toecotourism development in the island of Komodo, KomodoNational Park, West Manggarai Regency. For the purpose ofthe study, qualitative research method was applied with theapplication of qualitative data collection techniques, includinginterviews, observation, and documentary analysis. Specifically,the study was conducted in the village of Komodo withactive participation of 22 key informants. The results of thisstudy revealed the roles of the community of Komodo villageparticipation in ecotourism development, namely communitymembers’ participation in the program of Komodo TourismVillage of BNI (Bank Negara Indonesia), participation inecotourism business, and participation in conservation. Factorsthat affect Komodo village community participation weredivided into two main factors, such as factors that support andfactor that hinder the community participation. The result alsoindicated the positive impact of the community participation oneconomic, environment, and social and cultural.

scholarly journals Communication Strategy of Content Collision Agency in Promoting the Blibli.com Brand

2021 ◽  
Vol 18 (2) ◽  
pp. 83-93
Author(s):  
William Ardo Nofrizal ◽  
Santi Delliana
Keyword(s):  
Digital Media ◽  
Research Method ◽  
Qualitative Data ◽  
Communication Strategy ◽  
Online Media ◽  
Qr Code ◽  
Call To Action ◽  
Marketing Process ◽  
Digital Agency ◽  
Qualitative Data Collection

The digital age has led to the emergence of many companies such as E-commerce, which in the marketing process, not only do marketing through offline media but also have penetrated online or digital media. BliBli.com promotes its brand in collaboration with the digital agency Content Collision to be able to provide SEO (Search Engine Optimization) that can increase PageRank on Google. The purpose of this research is to find out how the communication strategy is carried out by the Content Collision Agency. The research method used is descriptive qualitative data collection through interviews, observations, and study documents. The results showed that the communication strategy used by the Content Collision Agency in promoting BliBli.com was by managing BliBli's blog to be more interesting. Content contained on the website of articles, Slideshare, infographics, and live reports in the field, given a call to action on each document that has made. The content is SEO friendly, up to date, creative, informative, entertaining, distributed via online media, and accompanied by backlinks such as QR code and action buttons (buy now). This method makes it easier for readers to be able to get products and promotions available on Blibli.com. Readers can also share by clicking the share that serves as an expression to express like the article and want to share the information by others or just provide feedback for the content through comments. Reviews of products or services from the brand can increase the number of views and also to increase sales.

scholarly journals Improve Arabic language and Islamic skills with BISA system to Arab Village

2021 ◽  
Vol 5 (S1) ◽  
pp. 624-632
Author(s):  
Ismail Akzam ◽  
Harif Supriady ◽  
Alfitri Alfitri
Keyword(s):  
Data Collection ◽  
Religious Education ◽  
Research Method ◽  
Qualitative Data ◽  
Reading Skills ◽  
Arabic Language ◽  
Advanced Material ◽  
Qualitative Data Collection ◽  
Selection Of ◽  
System Program

Improving the ability of Arabic (bi-ah lughawiyyah 'arabiyyah) and Islam with the BISA system program. The purpose of this study is to describe the application of Arabic and Islamic learning in the Bogor Arabic Village explicitly. The research method uses qualitative. Data collection techniques: (a). Observation, (b). Interview (c). Documentation study. Conclusion (1). Arabic learning with the muhadatsah model for speaking skills and the qawa'id method for reading skills. (2). Islamic religious education starts from tahfizhul Quran, creed material, worship, morals, and muamalah. The learning process impact is mastering the Arabic language and applying it to the practice of Islam. It combines village and school concepts with the selection of beginner, intermediate, and advanced material.

scholarly journals BANJARESE GREETINGS SYSTEM IN DISTRICT KAPUAS OF CENTRAL KALIMANTAN

2015 ◽  
Vol 1 (2) ◽  
pp. 67-75
Author(s):  
Indra Perdana ◽  
Achmad HP
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Qualitative Data ◽  
First Generation ◽  
Native Language ◽  
Research Data ◽  
Central Kalimantan ◽  
The People ◽  
Qualitative Data Collection ◽  
Descriptive Qualitative

Research on the study of the use of greeting in Banjarese which stay in Kapuas District of Central Borneo.This Research focused to describe the greeting word used by the people, particularly the greeting word in Banjarese used by the first generetion in Kapuas. The research method used is descriptive qualitative. Data collection by observation with a look at, involved notes. Sources of research data used is the preference of all speech that is displayed by 1) Aged over 30 years, 2) Native language studied. 3) Knowing its own culture, 4) The Banjarese are the first generation derived from Banjarmasin, 5) The Banjarese who had lived in Kapuas. Based on this research shows 1) Greetings kinship to greet our parents (father + mother) → (+ Uma Abah); Greetings kinship parents to greet our father and mother (grandfather + grandmother) → (kai + nini); Greetings kinship to greet parents our grandparents are corrected; Greetings kinship to greet both parents protested was waring; Greetings kinship to say hello (brother + sister) → (kaka + ading). Greetings kinship to say hello if our children have children (grandchildren) → (grandchildren); Greetings kinship to say hello if we have children and grandchildren is a great-grandfather. And 2) The system of daily greeting, to call people who may be called ikam lifetime, lives. I use the word, unda to appoint themselves. As for honor or call older used the word pian, and said ulun to appoint its own self.

scholarly journals Nilai Syukur Masyarakat yang terpancar melalui Tradisi Sedekah Bumi di Desa Jepangrejo Kabupaten Blora

2019 ◽  
Author(s):  
Giftiyatul Fitriah
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Qualitative Data ◽  
Social Values ◽  
Traditional Culture ◽  
Cultural Life ◽  
The People ◽  
The Government ◽  
The Times ◽  
Qualitative Data Collection

Along with the times, the existence of traditional culture began to be displaced and replaced with western culture. Preservation efforts continue by the government and also the local cultural community so that the existence of traditional culture is not only a historical trail but can be seen, felt and also enjoyed by generations of children and grandchildren. The writing of this article aims to illustrate the tangible form of gratitude to God for the favors that have been given and the traditions of the people that have an impact on life. The research method used is descriptive qualitative data collection techniques through interviews and documentation. The results of this study indicate that Sedekah Bumi must have positive values for life such as religious values and social values. Sedekah Bumi can be used as a medium of learning in social and cultural life that can maintain the characteristics of the indigenous people of the area.

scholarly journals Interferensi Leksikal Pada Vlog Kenta Manis Channel berjudul “Kenta Pamit, Semua Nangis Denger Surat dari Kenta”

2021 ◽  
Vol 3 (2) ◽  
pp. 95
Author(s):  
Ningrum Tresnasari ◽  
Faizal Muhammad Akbar ◽  
Naufal Muhammad Rafif ◽  
Raditya Jagadhita
Keyword(s):  
Research Method ◽  
Qualitative Data ◽  
Native Speakers ◽  
Speech Community ◽  
Data Source ◽  
Observation Method ◽  
Equivalent Method ◽  
Lexical Interference ◽  
Collection Methods ◽  
Qualitative Data Collection

Lexical interference is the case most often encountered in the speech community. This occurs when speakers (regardless of foreign or native speakers) experience vocabulary limitations or do not know the exact vocabulary equivalent in a particular language. The purpose of this study was to identify the forms of lexical interference contained in the kenta manis channel vlog entitled "Kenta Pamit, All Nangis Denger Surat from Kenta". The research method used is descriptive qualitative data collection methods observation method and the method of analysis used is the orthographic equivalent method. The data source used in this study came from the YouTube vlog of Kenta Manis channel. The total amount of lexical interference data in the study was 8 pieces of data. From the analysis that has been done, it can be concluded that lexical interference by kenta in his vlog is divided into two classifications, namely there are 7 lexical interference in English and 1 lexical interference in Chinese.

scholarly journals 'TIP OF THE TONGUE' DALAM UJARAN PENUTUR ASING BAHASA INDONESIA: STUDI KASUS MAHASISWA BIPA

2020 ◽  
Vol 5 (2) ◽  
pp. 201-211
Author(s):  
Fida Pangesti ◽  
Arti Prihatini
Keyword(s):  
Research Method ◽  
Qualitative Data ◽  
First Language ◽  
Lexical Retrieval ◽  
Mental Process ◽  
Mental Processes ◽  
The Mind ◽  
Tip Of The Tongue ◽  
Bahasa Indonesia ◽  
Qualitative Data Collection

Tip of the tongue (ToT) is experienced by BIPA students when speaking Indonesian due to delayed lexical access. This study aims to describe two focuses, namely: (1) the characteristics of the target vocabulary and the ToT vocabulary and (2) the mental processes when the ToT occurs. The theory used in this research is lexical retrieval in morphosemantics. This research method is descriptive qualitative. Data collection was carried out by observation and interview techniques during the learning process of BIPA Muhammadiyah Malang University. The results showed that ToT occurred in nouns (42%), verbs (24%), adjectives (21%), conjunctions (8%), and numeralia (5%). Tip of the tongue is accompanied by a lot of silence as a fallacy effect that appears in the speech. Gestur becomes a description of the meaning features of the target vocabulary. The mental process of ToT occurs in several events, namely (1) the speaker has a picture of the object in his mind, (2) the activation of the semantic set when the active vocabulary has a relation with the meaning of the target vocabulary, (3) activation of the meaning field when the speaker describes it, (4) activation of the phonological set when the similar sound vocabulary appears in the mind, and (5) the appearance of the first language and / or intermediate language.

scholarly journals Internalisasi pendidikan moral pada perguruan tinggi di Jepang

2020 ◽  
Vol 17 (1) ◽  
pp. 50-59
Author(s):  
Sutrisno Sutrisno
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Moral Education ◽  
Research Method ◽  
Qualitative Data ◽  
Japanese Society ◽  
Japanese People ◽  
Data Collection Methods ◽  
Collection Methods ◽  
Qualitative Data Collection

Penelitian ini bertujuan untuk Mengetahui konsep pembelajaran pendidikan moral di perguruan tinggi di Jepang. Penelitian ini merupakan penelitian kualitatif. Penelitian dilaksanakan di Tokyo Gakugei University. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif.  Metode pengumpulan data diperoleh dengan cara observasi, wawancara dan dokumentasi.  Hasil penelitian ini menjelaskan bahwa Pendidikan moral pada perguruan tinggi di Jepang bertujuan untuk membangun karakter warga negara muda untuk berpikir bagaimana caranya hidup dan bertindak atas dasar penilaian otonom dan hidup sebagai orang yang proaktif bersama dengan orang lain. Pendidikan moral menjadi alat dan media untuk mentrasformasikan nilai-nilai dasar filosofis masyarakat Jepang. Pendidikan moral dapat tercermin pada karakter keseharian masyarakat Jepang yang memiliki etos dan semangat kerja tinggi dalam menjalankan setiap profesinya-----This study aims to determine the concept of learning moral education in universities in Japan. This research is a qualitative research. The study was conducted at Tokyo Gakugei University. The research method used in this study is descriptive qualitative. Data collection methods obtained by observation, interviews and documentation. The results of this study explain that moral education at universities in Japan aims to build the character of young citizens to think how to live and act on the basis of autonomous judgment and life as people who are proactive together with others. Moral education is a tool and media for transforming the basic philosophical values of Japanese society. Moral education can be reflected in the daily character of Japanese people who have high ethos and work spirit in carrying out every profession

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