scholarly journals ANALISIS SWOT STRATEGI PEMASARAN ASURANSI JIWA AJB BUMI PUTERA 1912

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Sri Handayani
Keyword(s):  
Marketing Strategy ◽  
Life Insurance ◽  
Cost Efficiency ◽  
Banking Sector ◽  
Swot Analysis ◽  
High Technology ◽  
Horizontal Integration ◽  
Business Growth ◽  
Insurance Sector ◽  
The Face

Sri Handayani ; Today's business growth in the life insurance sector in Indonesia continues to improve, but to learn from the experience of the banking sector, it should be examined whether the existence of the businesses owned nationwide in the life insurance sector becomes desperate and lost market share in the country to deal with businesses that come from overseas managed to win greater trust from the buyers insurance protection services. This study aimed to analyze the strengths and weaknesses in the face of opportunities and threats of life insurance marketing strategy AJB Bumiputera 1912 Bengkulu. The sample in this study is the assumption of an effective strategy to maximize the strengths and minimize the weaknesses of the company and the opportunities and threats. The method used is the SWOT analysis. These results indicate that the AJB Bumiputera 1912 Bengkulu workable strategy is a strategy of horizontal integration, cost efficiency and the use of high technology to the payment system and insurance product ordering system, all of this should be directed to customer satisfaction.Keyword: SWOT Analysis, Marketing Strategy

scholarly journals EFFICIENCY OF NON-LIFE INSURANCE COMPANIES AND ITS DETERMINANTS

2018 ◽  
Vol 17 (4) ◽  
pp. 87-95
Author(s):  
Sylwester Kozak
Keyword(s):  
Life Insurance ◽  
Cost Efficiency ◽  
Stochastic Frontier Analysis ◽  
Stochastic Frontier ◽  
Insurance Companies ◽  
Lower Efficiency ◽  
Factors Affecting ◽  
Frontier Analysis ◽  
Insurance Sector ◽  
Acquisition Costs

The research evaluates efficiency of non-life insurance companies in Poland from 2002 till 2016 and determines factors affecting it. The stochastic frontier analysis (SFA) method was applied for estimating cost efficiency of 29 insurance companies and the panel data Tobit model for identification of the efficiency determinants. The results of the research showed significant volatility of companies’ efficiency scores changing from 62.5% in 2002 to 65.8% in 2007 and 59.4% in 2016. Efficiency of most companies was low and the average for the sector was driven by a small group of the most efficient entities. The efficiency was positively impacted by the value of company’s gross written premium and acquisition costs, an increase in the profitability and the average wage in the non-life insurance sector and a decrease in the sector’s concentration. Companies operated more efficiently in the environment of declining rates of the economic growth and inflation. These relationships were relevant for the entire sector, as well as for groups of companies characterized with higher and lower efficiency.

scholarly journals Macro-Economic Determinants of Life Insurance Business – Empirical Evidence during 2000-01 to 2015-16

2019 ◽  
Vol 9 (2) ◽  
pp. 4599-4606
Keyword(s):  
Economic Growth ◽  
Life Insurance ◽  
Banking Sector ◽  
Time Series Data ◽  
Positive Impact ◽  
Insurance Industry ◽  
Series Data ◽  
Insurance Sector ◽  
Insurance Business ◽  
Enrolment Ratio

There is a strong link between an institutional framework of insurance sector and sustainable economic growth. Insurance business has a positive impact on economic development and vice versa. As a developed insurance market stimulates economic growth of a country, the level of its economic growth affects insurance business development in return. In India, regulatory changes commenced since midnineties for opening up of insurance markets to private and foreign insurers. After more than one and half decade execution of insurance sector reforms, Indian life insurance business have been witnessed the better growth. In this juncture, the present study focuses on an examination of the role of a macroeconomic environment in the development of life insurance industry in India by using time series data with regression analysis. The study finds that the savings to GDP ratio, banking sector development, expenditure on social security to GDP, gross enrolment ratio and life expectancy are most significant and positive factors in driving the life insurance business during the study period..

scholarly journals Analisis Strategi Pemasaran Produk KPR iB dengan Akad Musyarakah Muttanaqishah (MMQ): Studi Pada PT Bank Frwrd.Tbk

2019 ◽  
Vol 11 (1) ◽  
pp. 35
Author(s):  
Reza Triandharta ◽  
Marissa Grace Haque-Fawzi
Keyword(s):  
Banking Sector ◽  
Swot Analysis ◽  
Financial Institution ◽  
Rapid Development ◽  
Market Penetration ◽  
Analysis Method ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
New Strategy ◽  
High Level

The rapid development of sharia banking industry in Indonesia is inseparably from the population of 80 percent of Indonesian Muslim community. The development of mortgage business in Indonesia experienced a period of ups and downs. Especially for sharia-based KPR or commonly called the KPR iB is required to be able to take advantage of a vast market in Indonesia. But in line with its development, the condition also triggers high level of competition among fellow financial institution in similar field. This prompted the banking sector to continue to innovate in developing KPR iB products that are easily accepted by many parties and in accordance with the principles of sharia. Coupled with the influence of uncontrollable external factors from outside Indonesia, spurred PT Bank FRWRD Tbk to continuously evaluate strategies and breakthroughs in order to survive and continue to develop, formulate new strategy forms, in order to improve the competitiveness of companies and winning superior. This research begins by analyzing the internal and external environmental conditions of the company. In analyzing used SWOT analysis method to weight the degree of importance of each actor and factor. From the IE Matrix test, obtained competitive position PT Bank FRWRD Tbk on quadrant or cell IV IE Matrix, with growth concentration strategy through horizontal integration. By looking at the position: (1) compete; (2) strength; (3) weaknesses; (4) opportunities; and (5) threats. In this case PT Bank FRWRD Tbk should use the strategy: (1) market penetration; (2) market development; and also (3) horizontal integration strategy in addition to creating creative innovations should also be done

scholarly journals Marketing Strategy Universitas Singaperbangsa Karawang

2020 ◽  
Vol 19 (2) ◽  
pp. 87-95
Author(s):  
Fajar Ramadhan ◽  
Syamsu Yusuf
Keyword(s):  
Higher Education ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
National Education ◽  
Performance Targets ◽  
The Face ◽  
Marketing Activities ◽  
The University ◽  
And Control

Higher education in Indonesia is a national education subsystem that includes undergraduate, master's, specialist, doctoral, and diploma programs. Higher education institutions are obliged to organize education, research, and community service in accordance with their vision, mission, goals, tasks, and authority. A large number of universities has led to intense competition in getting prospective students. Therefore, universities must have a good "marketing strategy" to continue to exist in the face of competition between universities. Marketing strategies must be based on marketing objectives that consider environmental aspects (Dharmmesta, 2014). Marketing strategies took in connection with existing conditions, SWOT analysis, organization, and control at the University of Singapore Karawang based on Education Quality Standards (accredited). Efforts to monitor the implementation of marketing strategies related to the achievement of performance targets for increasing the number of applicants, including re-registration, the achievement of external and internal marketing activities.

scholarly journals Mergers, Acquisitions, and Corporate Financial Performance in the Financial Technology Inclined Quoted Insurance Companies in Nigeria

2021 ◽  
Vol 18 ◽  
pp. 838-845
Author(s):  
Ogunwale Olurotimi ◽  
Ikpefan Ochei ◽  
Isibor Areghan ◽  
Achugamonu Uzoma ◽  
Folashade Owolabi ◽  
...  
Keyword(s):  
Mergers And Acquisitions ◽  
Financial Performance ◽  
Banking Sector ◽  
Wealth Effects ◽  
Insurance Companies ◽  
Corporate Financial Performance ◽  
Insurance Sector ◽  
Unit Increase ◽  
Drastic Increase ◽  
The Face

The research empirically examines effect of Mergers and Acquisitions on Corporate Financial success of Quoted Insurance Companies in Nigeria. It has become expedient in the face of the drastic increase in Mergers and Acquisitions activity in recent decades and the fact that there has been very little empirical evidence of positive wealth effects and particularly the success of M&A in the insurance sector. This has arisen because most studies in Nigeria have rather focused on the banking sector. Data was obtained from Quoted Insurance Companies from 2003 to 2016 and the Regression Techniques were employed in the study. The result indicated that there exists a positive effect of M&A on Corporate Financial Performance of Insurance Companies. It revealed that a unit increase in merger led to about 4% increase in the Corporate Financial Performance of the merged firms. In effect, a unit increase in Earnings after Merger actually led to about 8% increase in the Corporate Financial Performance of the same firms. The study hereby recommend that Insurance Companies should look at issues of Claims settlement, Product Development and Branding while the National Insurance Commission (NAICOM) should look into the education of insurable clients as well as appropriate polices that would drive Insurance penetration in Nigeria.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

Measurement of Vulnerability of Financial Portfolio of Sharia Commercial Banks by Cardona Method

2017 ◽  
Vol 9 (2) ◽  
pp. 109
Author(s):  
Paulina Harun ◽  
Atman Poerwokoesoemo
Keyword(s):  
Commercial Banks ◽  
Quantitative Research ◽  
Banking Sector ◽  
Banking Industry ◽  
Policy Makers ◽  
Factors Affecting ◽  
Section Data ◽  
Initial Stage ◽  
The Face ◽  
Asset Portfolio

his study aims to: (1) to know and analyze the extent of volatility (vulnerability) of sharia banking industry in Indonesia in the face of competition (2) to know and analyze factors affecting vulnerability of sharia commercial banks; (3) to know and analyze the extent of sustainable development of sharia banking industry to Indonesia's economic development.The research conducted to measure the vulnerability (volatility) of proto folio of syariah bank using observation period 2015, and the data used is cross section data. The research design used in this research is quantitative research, using asset dimension (asset portfolio, liability portfolio, equity portfolio) and stressor (pressure, including: credit risk, market risk, and liquidity risk).The activity plan of this research is: in the initial stage of conducting theoretical study related to the vulnerability related to banking especially BUS; The next step is to determine the asset and stressor dimensions associated with the BUS; Further determine the indicators related to assets and stressors; The next step performs calculations to determine the index of each BUS as well as the dimensions that affect the vulnerabilities faced by each BUS.Target expected outcomes can be generated from this research is: for the object of research (BUS) provide a solution for BUS to deal with and overcome the vulnerabilities encountered and policies that must be done. For policy makers, the results of this study are expected to provide input in decision-making and other policies.Measurement of vulnerability to be performed related to banking operations in the face of competition and the continuity of BUS in Indonesia. The outcomes of this study are expected to be included in Bank Indonesia journals, the selection of this journal is based on studies conducted in the banking sector, especially BUS in Indonesia.

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