scholarly journals Analisis Strategi Pemasaran Produk KPR iB dengan Akad Musyarakah Muttanaqishah (MMQ): Studi Pada PT Bank Frwrd.Tbk

2019 ◽  
Vol 11 (1) ◽  
pp. 35
Author(s):  
Reza Triandharta ◽  
Marissa Grace Haque-Fawzi
Keyword(s):  
Banking Sector ◽  
Swot Analysis ◽  
Financial Institution ◽  
Rapid Development ◽  
Market Penetration ◽  
Analysis Method ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
New Strategy ◽  
High Level

The rapid development of sharia banking industry in Indonesia is inseparably from the population of 80 percent of Indonesian Muslim community. The development of mortgage business in Indonesia experienced a period of ups and downs. Especially for sharia-based KPR or commonly called the KPR iB is required to be able to take advantage of a vast market in Indonesia. But in line with its development, the condition also triggers high level of competition among fellow financial institution in similar field. This prompted the banking sector to continue to innovate in developing KPR iB products that are easily accepted by many parties and in accordance with the principles of sharia. Coupled with the influence of uncontrollable external factors from outside Indonesia, spurred PT Bank FRWRD Tbk to continuously evaluate strategies and breakthroughs in order to survive and continue to develop, formulate new strategy forms, in order to improve the competitiveness of companies and winning superior. This research begins by analyzing the internal and external environmental conditions of the company. In analyzing used SWOT analysis method to weight the degree of importance of each actor and factor. From the IE Matrix test, obtained competitive position PT Bank FRWRD Tbk on quadrant or cell IV IE Matrix, with growth concentration strategy through horizontal integration. By looking at the position: (1) compete; (2) strength; (3) weaknesses; (4) opportunities; and (5) threats. In this case PT Bank FRWRD Tbk should use the strategy: (1) market penetration; (2) market development; and also (3) horizontal integration strategy in addition to creating creative innovations should also be done

scholarly journals Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Andreas Bryan Wagey ◽  
Putu Diah Sastri Pitanatri ◽  
Dewa Ketut Sujatha
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Geographic Area ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
Product Development Strategy ◽  
The Right

To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings  suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by  introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.

scholarly journals Micro Financial Sharia Non-bank Strategic Analysis: a Study at BMT Beringharjo, Yogyakarta

2021 ◽  
Vol 4 (2) ◽  
pp. 1677-1686
Author(s):  
Marissa Grace Haque ◽  
Nurjaya Nurjaya ◽  
Azhar Affandi ◽  
Heri Erlangga ◽  
Denok Sunarsi
Keyword(s):  
Human Development ◽  
Swot Analysis ◽  
External Factors ◽  
Growth Strategy ◽  
Innovation Strategy ◽  
Market Development ◽  
Strategic Analysis ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy

Prior to the 1998 economic downfall, and in ten years after in 2008, BMT (Baitul Maal wa Tamwil) proofed the endurance to remain stable. From those external factors, strived the company very hard hard to sustain its business, as well as to formulate a better strategy to its competitive advantage. The research begins with the internal and external analysis, using a SWOT Analysis. The results shows its business strength and its market penetration, lies in its company’s human development. Through the IE Matrix, founds BMT Beringharjo competitive position in Quadrant or cell IV Matrix IE, with growth strategy through horizontal integration concentration. Based on its position of: (1) competition; (2) strength; (3) weakness; (4) opportunity; (5) threats. Enriched with strategy of: (1) market penetration; (2) market development; as well as (3) horizontal integration strategy to the creative innovation strategy is inevitable to remain exist and gain more success.

Analisis SWOT (Strength, Weakness, Opportunities, Threats) Melalui Inkuiri Terbimbing Pada Materi Kegiatan Ekonomi Mahasiswa Pendidikan Guru Sekolah Dasar

2019 ◽  
Vol 1 (2) ◽  
pp. 141
Author(s):  
Iis Yeni Sugiarti
Keyword(s):  
Swot Analysis ◽  
Descriptive Analysis ◽  
Qualitative Approach ◽  
Guided Inquiry ◽  
Analysis Method ◽  
Economic Activities ◽  
External Analysis ◽  
High Level ◽  
Center Area ◽  
Trade Competition

Abstrak. Desa Trusmi merupakan sentra batik sekaligus kuliner di Kabupaten Cirebon. Banyaknya pemegang usaha di bidang produksi batik mengakibatkan persaingan dagang diwilayah tersebut. Penelitian ini bertujuan untuk menganalisis SWOT (Strength, Weakness, Opportunities, Threats)  di salah satu usaha batik milik H. Edi Baredi atau sering dikenal dengan EB Batik Tradisional melalui inkuri terbimbing. Analisis meliputi profil usaha, aspek produksi, aspek tenaga kerja, aspek pemasaran dan aspek keuangan. Jenis penelitian ini menggunakan pendekatan kualitatif dengan metode deskripstif analisis. Berdasarkan analisis internal dan eksternal analisis SWOT, strategi yang  dilakukan oleh EB Batik Tradisional yaitu menghindari kehilangan penjualan dan profit yang disebabkan banyaknya persaingan dagang di kawasan sentra batik Trusmi dengan munculnya inovasi baru. Penguatan karakter pada produksi batiknya dapat mengatasi pesaingan dagang dan menambah daya tarik pembeli. Kata Kunci: SWOT, Inkuiri Terbimbing, dan Kegiatan Ekonomi Abstract. Trusmi village is a center of batik as well as culinary in Cirebon Regency. A large number of business holders in the field of batik production has resulted in trade competition in the region. This study aims to analyze SWOT (Strength, Weakness, Opportunities, Threats) in one of the batik business owned by H. Edi Baredi or often known as EB Traditional Batik through guided injury. The analysis includes the business profile, production aspects, labor aspects, marketing aspects, and financial aspects. This type of research uses a qualitative approach with descriptive analysis method. Based on internal and external analysis of the SWOT analysis, the strategy carried out by EB Traditional Batik is to avoid losing sales and profits due to the high level of trade competition in the Trusmi batik center area with the emergence of innovations. Strengthening the character of batik production can overcome trade competition and increase the attractiveness of buyers. Keywords: SWOT, Guided Inquiry, and Economic Activities

scholarly journals ANALISIS SWOT STRATEGI PEMASARAN ASURANSI JIWA AJB BUMI PUTERA 1912

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Sri Handayani
Keyword(s):  
Marketing Strategy ◽  
Life Insurance ◽  
Cost Efficiency ◽  
Banking Sector ◽  
Swot Analysis ◽  
High Technology ◽  
Horizontal Integration ◽  
Business Growth ◽  
Insurance Sector ◽  
The Face

Sri Handayani ; Today's business growth in the life insurance sector in Indonesia continues to improve, but to learn from the experience of the banking sector, it should be examined whether the existence of the businesses owned nationwide in the life insurance sector becomes desperate and lost market share in the country to deal with businesses that come from overseas managed to win greater trust from the buyers insurance protection services. This study aimed to analyze the strengths and weaknesses in the face of opportunities and threats of life insurance marketing strategy AJB Bumiputera 1912 Bengkulu. The sample in this study is the assumption of an effective strategy to maximize the strengths and minimize the weaknesses of the company and the opportunities and threats. The method used is the SWOT analysis. These results indicate that the AJB Bumiputera 1912 Bengkulu workable strategy is a strategy of horizontal integration, cost efficiency and the use of high technology to the payment system and insurance product ordering system, all of this should be directed to customer satisfaction.Keyword: SWOT Analysis, Marketing Strategy

Study of Archives Information Development Based on SWOT Analysis

2014 ◽  
Vol 599-601 ◽  
pp. 1720-1723
Author(s):  
Feng Li Zhang
Keyword(s):  
Information Technology ◽  
Swot Analysis ◽  
Rapid Development ◽  
Status Quo ◽  
Strategic Analysis ◽  
Analysis Method ◽  
The Status

Based on the rapid development of information technology and wide application, using the SWOT analysis method, combined with the status quo of information development in our country, it is done that the strategic analysis of advantage factors, archives information development in the disadvantages, opportunities and threats, and some strategies and suggestions are put forward for the development of our country's archives information.

scholarly journals Development Strategy of Coffee Shop Business in Office Area Jakarta, Indonesia

2021 ◽  
pp. 35-40
Author(s):  
Bernard Hasibuan
Keyword(s):  
Development Strategy ◽  
Urban Areas ◽  
Swot Analysis ◽  
Group Discussion ◽  
Data Retrieval ◽  
Market Penetration ◽  
Analysis Method ◽  
Coffee Shop ◽  
Coffee Shops

The coffee shop culinary services industry is now growing rapidly in urban areas such as Jakarta.  The purpose of this study is to determine the priority strategy for the development of the coffee shop business. The study was designed using Quantitative Strategic Planning Matrix (QSPM) method which is also supported by IE Matrix and SWOT Analysis method. The data retrieval used is Focus Group Discussion (FGD) involving customers, management, and staff as respondents. The results of this study, matrix IE shows that the company is in Quadrant II growing and developing which means J.CO Donuts &Coffee needs to focus on carrying out intensive strategies such as market penetration, market development, and product development. The result of QSPM is a strategy to improve the quality of human resources services, to correct the shortcomings of workers' skills. This strategy can be realized in the form of training or refreshment to take employees to more advanced coffee shops.

scholarly journals Radio Publicism in Russia: Conceptualization, Social Purpose, and Development Trend

2020 ◽  
Vol 9 (3) ◽  
pp. 431-442
Author(s):  
Darya Zubko ◽  
Yuriy Klyuev
Keyword(s):  
Rapid Development ◽  
Development Trend ◽  
Social Orientation ◽  
Analysis Method ◽  
Independent Form ◽  
Strong Emotion ◽  
Functional Features ◽  
Ontological Categories ◽  
High Level ◽  
Radio Programs

Nowadays researching socio-political broadcasting of the 21st century is topical. The recent decades have witnessed a significant increase in the number of journalistic radio programs, evolution of their format and genre diversity, and improvement of broadcasting forms and approaches. However, modern radio publicism as independent form of public-oriented journalism has not been studied sufficiently. The article deals with theoretical ambiguity of the concept of publicism (political and topical journalism), determines its general characteristics and patterns, namely, depth of author’s thought, a high level of personification, strong emotion, direct appeal to the society, publicist’s own ideals and values, solemnity, prepossession, worldview forming, and rapid development during transition and crisis periods. The authors analyze correlation between the notions “publicism” and “publicist style”, and determine that the latter, being the journalist’s manner of interpreting a public phenomenon and a way of his/her identification with a particular community, is one of the characteristics of publisism. Meanwhile, the study shows that some media content of publicist-like style only imitates publicism, being in fact pseudo-publicism, whose influence is destructive due to its anti-civil and anti-social orientation, provocative character and intolerant attitude. The authors propose their own scientific definition to the term “radio publicism”, point out essential and functional characteristics of Russian radio publicism, its development trends and prospects, and determine universal features of modern radio publicism. The article also describes its current genre-and-format structure. Documentary publicist and art publicist genre groups, having their own verbal, compositional, structural, and functional features and radio audience, are distinguished as ontological categories of radio publicism. The research methods used by the authors include structure functional analysis, typological analysis, method of observation, comparative analysis, classification, and a systemic approach.

scholarly journals The Strategies of Tofu and Fermented Soybean Cake Cooperation in Facing China-Asean Free Trade

2015 ◽  
Vol 16 (2) ◽  
pp. 181
Author(s):  
Rusdarti Rusdarti
Keyword(s):  
Free Trade ◽  
Swot Analysis ◽  
External Factor ◽  
Descriptive Analysis ◽  
Market Penetration ◽  
Analysis Method ◽  
Internal Factors ◽  
Dual Identity ◽  
Strategic Model ◽  
Soybean Cake

This research was aimed to identify the internal and external factor for encountering free trade China-Asean and to find some strategic model alternative that can be applied by Primkopti Semarang to develop their business. The analysis methods used were descriptive analysis method and SWOT analysis. The result of this research showed that internal factors for cooperation’s strength for encountering free trade including soybean distributor in form of cooperation in Semarang and experienced manager to carry out the business. The weakness one was the research and development of cooperation hasn’t been optimal and the management of information system hasn’t worked well. External factors for opportunity one including the soybean buyer or main customer was cooperation members having dual identity, as for the threat including no resistance for new competitor, increasing soybean import, soybean importer has strong bargain position. Compatible strategy for cooperation implementation in encountering free trade China-Asean was market penetration strategy and product development.

Development Status and Competitiveness Analysis of Automobile Industrial Cluster in Xiangyang

2012 ◽  
Vol 442 ◽  
pp. 172-175
Author(s):  
Fen Wang
Keyword(s):  
Automotive Industry ◽  
Automobile Industry ◽  
Swot Analysis ◽  
Rapid Development ◽  
Industrial Cluster ◽  
Industrial Clusters ◽  
Analysis Method ◽  
Industry Chain ◽  
Seat Angle ◽  
New Energy

The automotive industry has long industry chains, supporting links and complex-round about methods of production. This article uses SWOT analysis method to analyze in detail the current situation, characteristics and prospect of Xianyang automobile industrial clusters development. Xiangyang has the definitely advantage of new energy and the biggest seat angle adjustment of Hubei. the essay points out that promote strategy advices of automobile industrial cluster rapid development in Xiangyang includes three aspects: optimize and adjust the inner industry structure, describe a refinement of the industry chain, coordinate development of automobile industry with Wuhan, Shiyan and etc.

FINANCIAL INCLUSION IN NORTHEAST INDIA:A SWOT ANALYSIS

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Deepjyoti Choudhury
Keyword(s):  
Economic Development ◽  
Rural Areas ◽  
Financial Services ◽  
Banking Sector ◽  
Swot Analysis ◽  
Financial Institution ◽  
Northeast India ◽  
Financial Inclusion ◽  
Rural People ◽  
Literacy Rate

Accumulation of human capital has always paved the way for economic development provided the accumulation and savings are organised and structured by a formal credit institution. But regions where majority of the populations reside in rural areas, with low infrastructure and literacy rate, the benefits of a formalised credit institutions have always not been tasted. Timely availability of credit and timely saving of the capital is of great necessity for the wellbeing of weak and deprived section of the population and thereby creating greater economic development. For instance the Credit-Deposit ratio of Northeast India to Rest of India is 35:73, which is a clear indicator of unutilised bank's resources in Northeast India. Financial Inclusion has been thought as an answer to bank the unbanked and bring the weaker sections of society specially the rural people under the umbrella of authorised financial services provided by regulated financial institutions. The technological revolution and the vast use of ICT in banking sector has paved a way for the financial institution and are adopting branchless banking as their strategy. Branchless banking is expected to make their efforts successful towards financial inclusion. In this paper attempt has been made to understand the concept of Branchless banking and how it can be implemented in Northeast India.

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