scholarly journals The Influence of Price, Service Quality, and Word Of Mouth on the Purchase Decision of PT Daniel Samudra Abadi's Loading and Unloading Services

2021 ◽  
Vol 1 (2) ◽  
pp. 166-179
Author(s):  
Alexandra Marcellina Harindah Siswanto
Keyword(s):  
Service Quality ◽  
Steel Sheet ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sheet Steel ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Steel Slab ◽  
General Cargo

PT Daniel Samudra Abadi is a company engaged in stevedoring services. The services provided are specialized in products, such as steel (cold rolled steel sheet, steel sheet in coil, steel plate, prime concast steel slab, etc.), pulp, and general cargo. The purpose of this research is to determine the influence of price, service quality and word of mouth on the purchase decision of stevedoring service. The population in this research are consumers of PT Daniel Samudra Abadi who have used service from 2018-2020 period with 31 companies as a sample. Determination of the sample in this research using saturated samples. This research uses multiple linear regression analysis. The results showed that all independent variables, namely price, service quality and word of mouth have a positive and significant effect on the purchase decision of PT Daniel Samudra Abadi stevedoring service.

PENGARUH KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI KAFE POTRET MEDAN

2019 ◽  
Vol 13 (2) ◽  
pp. 199
Author(s):  
Asrye Tutur Sinaga ◽  
Nurul Wardani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Word Of Mouth ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Quality Data ◽  
Purchasing Decisions ◽  
Study Hypothesis

AbstrakPenelitian ini bertujuan untuk mengetahui dan dapat menjelaskan pengaruh Kualitas Pelayanan dan Word Of Mouth terhadap Keputusan pembelian di Kafe Potret Medan. Populasi dalam penelitian ini adalah 700 orang ditentukan dari jumlah pengunjung Kafe Potret Medan dalam kurun waktu satu minggu, dan sampel yang digunakan berjumlah 88 pengunjung. Sedangkan tehnik pengumpulan data menggunakan angket (kuesioner) dan pengujiannya yaitu uji kualitas data dan uji asumsi klasik.Pengujian hipotesis menggunakan analisis regresi linier berganda, uji F, uji t, dan uji R2. Hipotesis penelitian dimensi Kualitas Pelayanan dan Word Of Mouth secara parsial terhadap Keputusan Pembelian diterima jika t hitung > t tabel dengan tingkat signifikan 0.05.Nilai t tabel dalam penelitian ini 1,662. Nilai t hitung variabel X1 sebesar 1,990 t hitung  > t tabel maka hipotesis diterima, nilai t hitung variabel X2 sebesar 2,628 t hitung > t tabel maka hipotesis diterima. Dari 2 variabel, variabel Word Of Mouth yang paling dominan mempengaruhi Keputusan Pembelian  sebesar 2,628. Kata Kunci : Kualitas Pelayanan, Word Of Mouth, Keputusan Pembelian AbstractThe purpose of this study is to identify and able to explain the influence of Service Quality and Word Of Mouth to Purchasing Decisions of Kafe Potret Medan. The population in this study were 700 people from visitors Kafe Potret Medan in one week, and the samples used were 88 visitors. While the techniques of data collection using the questionnaire and use the test of quality data and classical assumption. The hypothesis test uses multiple linear regression analysis, F test, R square and t test. The study hypothesis was partially of Service Quality and Word Of Mouth dimension to  Purchasing Decisions is acceptable if t hitung > t tabel with a significant level 0.05. The t tabel value in this study 1.662. The t hitung X1 is 1.990 that mean t hitung > t tabel then the hypothesis is accepted, t hitung X2 is 2.628 that mean t hitung > t tabel then the hypothesis is accepted. From 2 variables fascination that the most dominant variable for Purchasing Decisions is Word Of Mouth of 2.628. Keywords : Service Quality, Word Of Mouth, Purchasing Decisions

scholarly journals The Effect of Service Quality, Brand Image and Word of Mouth Communication towards the Continuing Study Interest

Webology ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 73-87
Author(s):  
Andri an ◽  
Supa rdi ◽  
Jumaw an ◽  
Had ita ◽  
Christophorus Indra Wahyu Putra
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Word Of Mouth ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Word Of Mouth Communication

This study aims to determine the extent of the relationship between service quality, brand image and word of mouth communication to the interest in continuing study in management department Faculty of Economics, Universitas Bhayangkara Jakarta Raya. The research methodology used is descriptive quantitative research and multiple linear regression analysis. The data obtained from those management students especially the class of 2018 and 2019, then processed using SPSS version 22 which includes several tests like, Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, Hypothesis Test (t test and F test) and Determination Coefficient Test (r2). Based on the research results obtained that Service Quality (X1) and Brand Image (X2) variables have a negative and insignificant effect on Interest on Continuing Study (Y), but the other variable of Word of Mouth Communication (X3) has a positive and significant effect on Interest on Continuing Study (Y) variable.

scholarly journals Pengaruh Word Of Mouth, Brand Image, dan Country Of Origin Terhadap Keputusan Pembelian Smartphone Android Merek Samsung

2017 ◽  
Vol 1 (1) ◽  
pp. 26-39
Author(s):  
Siti Naifatul Maulidiyah ◽  
Ninik Lukiana
Keyword(s):  
Regression Analysis ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Basic Assumptions

The purposive of this study is to determine the influence of word of mouth, brand image, and country of origin purchase decision Samsung smartphone android brand in partial and simultaneous. Respondents are 48, analysis of data using multiple linear regression analysis, tested the basic assumptions and hypothesis testing. Result of this research showed that in partially word of mouth and brand image has positive significant effect on purchasing decision, brand image has positive  and significant effect on purchasing decision, and country of origin has negative and significant effect on purchasing decision, and simultaneously showed that word of mouth, brand image, and country of origin of effect on purchasing decisions android smartphone brand Samsung.  The purchase decision of Samsung smartphone android can be explane by word of the mouth, brand image and country of origin by 27% (coefession determinant). The remaining 73% can be explained by another variable can’t be examined on this research, example is product quality dan price.

THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, WOM COMMUNICATION TOWARDS THE CONTINUING STUDY INTEREST

2020 ◽  
Vol 17 (1) ◽  
pp. 88
Author(s):  
ANDRIAN ANDRIAN
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Word Of Mouth ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Word Of Mouth Communication

This study aims to determine the extent of the relationship between service quality, brand image and word of mouth communication to the interest in continuing study in management department Faculty of Economics, Universitas Bhayangkara Jakarta Raya. The research methodology used is descriptive quantitative research and multiple linear regression analysis. The data obtained from those management students especially the class of 2018 and 2019, then processed using SPSS version 22 which includes several tests like, Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, Hypothesis Test (t test and F test) and Determination Coefficient Test (r2). Based on the research results obtained that Service Quality (X1) and Brand Image (X2) variables have a negative and  insignificant effect on Interest on Continuing Study (Y), but the other variable of Word of Mouth Communication (X3) has a positive and significant effect on Interest on Continuing Study (Y) variable.

scholarly journals EVA Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Memilih Menggunakan Jasa Go-Jek Online (Studi Kasus Pada Mahasiswa Universitas Islam Riau)

2021 ◽  
Vol 14 (2) ◽  
pp. 64-71
Author(s):  
Eva Sundari ◽  
Deswarta Deswarta ◽  
Sabrizan Helmi
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Corporate Image ◽  
Online Services ◽  
Consumer Decisions ◽  
Purposive Sampling

perception factors, service quality, corporate image, and word of mouth on consumer decisions to choose to use Go-Jek online services (Case Study of Riau Islamic University Students). Methods of Selection and Sampling were carried out using the Purposive Sampling technique, the Purposive Sampling technique, namely Taking Samples Deliberately in each of the Faculties at the Islamic University of Riau Using Go-Jek Services The number of samples taken as many as 100 students in several faculties at the Islamic University of Riau. This research data is analyzed by Multiple Linear Regression Analysis and processed using SPSS For Windows Version 20. Application. The results of this study state that Price Perception, Service Quality, Company Image, Word Of Mouth. Influence on Consumer Decisions to choose to use Go-Jek Online services.

scholarly journals THE EFFECT OF WORD OF MOUTH, PRICE PERCEPTION, BRAND IMAGE AND TRUST ON PURCHASE DECISION USING PURCHASE INTENTION AS AN INTERVENINGVARIABLE (Study at Middle Class Housing in Semarang)

2017 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Alvin Gandhi Wijaya ◽  
Moch Zulfa
Keyword(s):  
Regression Analysis ◽  
Middle Class ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Price Perception

This study aims to analyze the effect of word of mouth, price perception, brand image and trust on purchase intention and to analyze the effect of word of mouth, price perception, brand image, trust and purchase intention upon purchase decision of middle class housing in Semarang. The sample used in this study was 100 people. Techniques used in analyzing the data were descriptive analysis and multiple linear regression analysis. Based on the results of the analysis, it can be concluded that: 1) word of mouth has a significant effect on purchase intention of middle class housing in Semarang, 2) price perception has a significant effect on purchase intention of middle class housing in Semarang, 3) there is a significant effect of brand image upon purchase intention of middle class housing in Semarang, 4) there is a significant effect of trust on purchase intention of middle class housing in Semarang, 5) word of mouth has a significant effect upon purchase decision of middle class housing in Semarang, 6) priceperception gives a significant effect on purchase decision of middle class housing in Semarang, 7) there is a significant effect of brand image upon purchase decision of middle class housing in Semarang, 8) ) there is a significant effect of trust on purchase intention of middle class housing in Semarang, and 9) purchase intention can intervenethe effect of word of mouth, price perception, brand image, trust and buying interest upon purchase decision.Keywords: word of mouth, price perception, brand image, trust, purchase intention, purchase decision��������������������

scholarly journals Pengaruh Electronic Service Quality dan Electronic Word of Mouth Terhadap Keputusan Pembelian Kamar Di Aston Denpasar Hotel and Convention Center

2021 ◽  
Vol 10 (2) ◽  
pp. 94-102
Author(s):  
Ida Ayu Kalpikawati ◽  
I Nyoman Sudiksa ◽  
Maureen Audria
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Electronic Service ◽  
Convention Center

This study aimed to analyze the influence of Electronic Service Quality and Electronic Word of Mouth on Room Purchase Decisions at Aston Denpasar Hotel & Convention Center. The data were collected by distributing online questionnaires with the help of the hotel to respondents who were guests who had stayed at Aston Denpasar Hotel & Convention Center totaling 100 people. The data collected from the questionnaire were then analyzed using the classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination analysis. The results showed (1) electronic service quality had a positive and significant effect on room purchase decisions with a significance value of 0.011 <0.1 indicating that H01 was rejected and Ha1 was accepted (2) electronic word of mouth had an effect positive and significant impact on room purchase decisions with a significance value of 0.010 <0.1 indicating that H02 is rejected and Ha2 is accepted (3) electronic service quality and electronic word of mouth has a positive and significant effect on room purchase decisions with a significance value of 0,000 <0.1 indicate that H03 is rejected and Ha3 is accepted.

scholarly journals The Effect of Digital Marketing and Service Quality on Consumer Brand Choice of HandmadeShoesby

2021 ◽  
Author(s):  
Arizal Liwafa ◽  
Christina Widya Utami
Keyword(s):  
Service Quality ◽  
Total Population ◽  
Linear Regression Analysis ◽  
Brand Choice ◽  
Multiple Linear Regression Analysis ◽  
Digital Marketing ◽  
Minimum Sample ◽  
Marketing Service ◽  
Positive Effect

Handmadeshoesby focuses its strategy on digital marketing. This is because 90% of the target consumers of Handmadeshoesby are Millennials. Thus digital marketing is the marketing and sales communication choice for the target audience of Handmadeshoesby. Handmadeshoesby’s focus is also on service quality. So far, Handmadeshoesby has communicated via digital marketing through an Instagram account @handmadeshoesby with followers reaching 510,000, and @ handmadeshoesby.catalog with followers of 276,000. Service to consumers is done by line account administrators. The purpose of this study was to examine the effect of digital marketing and service quality on Handmadeshoesby’s brand choice. The study used a quantitative approach. Because the total population of consumers is unknown, the determination of the minimum sample size followed Hair (2014: 100), where the minimum sample generally needed for multivariate calculations is 50. A questionnaire was used to collect the data. Data analysis involved multiple linear regression analysis, classic assumption tests, and hypothesis tests. The results showed that digital marketing and service quality had a significant positive effect on the brand choice of Handmadeshoesby products. Keywords: digital marketing, service quality, brand choice

scholarly journals PENGARUH PERSONAL SELLING DAN WORD OF MOUTH TERHADAP PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH KULIAH DI STIE EKA PRASETYA

2019 ◽  
Vol 5 (1) ◽  
pp. 60-67
Author(s):  
Ihdina Gustina ◽  
Viviani
Keyword(s):  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Sales Promotion ◽  
Primary Data ◽  
Purchase Decision ◽  
Test Results ◽  
Simultaneous Test

This study aims to determine the effect of Personal Selling and Word Of Mouth on Student’s Decisions to Study In STIE Eka Prasetya. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, which is obtained in the form numbers. Source of data in the form of primary data and secondary data. Primary data obtained from questionnaires, secondary data obtained from companies, journals and books relating to Personal Selling and Word Of Mouth and Study Decisions. The population and sample in this study amounted to 268 customers Data analysis using multiple linear regression analysis methods. The results of the analysis give an equation of the Purchase Decision = 11,034+ 0,544 Personal Selling +0,377 Word Of Mouth + e. The results of the analysis show that the Personal Selling has a positive and significant effect on the decision to study in STIE Eka Prasetya based on the partial test results, namely the tcount 7,303 > ttable 1,650 and the significance value of 0.000 <0.05. The results showed that Word Of Mouth had a positive and significant effect on the decision to study in STIE Eka Prasetya based on the results of partial tests, namely tcount 7,592 > ttable 1,650 and significant values ​​of 0,000 <0,05. The results showed that Personal Selling and Word Of Mouth  had a positive and significant effect on the decision to study in STIE Eka Prasetya based on simultaneous test results, namely Fcount 129,474 > Ftable 3.17 with a significant value of 0.000 <0.05. The results of this study are supported by the value of R Square  of 1,886 meaning Personal Selling and Wod Of Mouth can explain Study Decision of 49,4% and the remaining 50,6% is influenced by other variables outside of this study such as price, sales promotion and service quality.

Effects of Service Quality, Price and Promotion on Customers’ Purchase Decision of Traveloka Online Airline Tickets in Jakarta, Indonesia

2017 ◽  
Vol 3 (2) ◽  
pp. 42-49 ◽  
Author(s):  
Carunia Mulya Firdausy ◽  
Rani Idawati
Keyword(s):  
Service Quality ◽  
Small Businesses ◽  
Research Question ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Ticket Price ◽  
Business Profit ◽  
Airline Tickets ◽  
Airline Ticket

The growth of small businesses of airline tickets through online services in Indonesia is very rapid today. However, studies examining factors determining the customers’ purchase decision made towards the online airline tickets established by the small businesses in the country are not available yet, especially those studies published in high-caliber journals. For this reason, this study aims to examine the effects of service quality, airline ticket price and promotion on customers’ purchase decision of online airline ticket provided by the small business so called Traveloka company in Jakarta, Indonesia. The statistical method used to examine the above research question is by applying a multiple linear regression analysis. The model has one dependent variable that is customers’ purchase decision and three independent variables, namely, service quality, airline ticket price and promotion. Data were collected by using questionnaires distributed to 166 respondents of the online airline tickets customers of Traveloka in Jakarta. The statistical program to estimate the model is by using SPSS version 20. The study found that the online airline tickets services by Traveloka have been widely known by the respondents under survey. They also knew the way how Traveloka sells the online airline tickets to them. The study also found that service quality and airline ticket price have positive and significant effects on purchase decision made by the Traveloka’s costumers. However, the promotion variable has no significant effect on costumers’ purchase decision. Therefore, it is a must for Traveloka company to give great attention to improve the service quality and price in making the customers decided to buy the online airline tickets. Otherwise, the Traveloka’s customers will find other online airline tickets services. If this is the case, this condition will further mitigate the business profit that potentially is obtained by the Traveloka company. Thus, much remain to be done by the Traveloka company in order to sustain the value of the company.

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