scholarly journals Conscious Consumption Ideology and Brand Values Perception

2021 ◽  
Vol 13 (3) ◽  
pp. 7-24
Author(s):  
V. V. Gerasimenko
Keyword(s):  
Healthy Lifestyle ◽  
Rapid Development ◽  
Ethical Consumption ◽  
Brand Value ◽  
The Internet ◽  
Market Positioning ◽  
Russian Market ◽  
The World ◽  
Brand Values ◽  
Foreign Brands

In modern terms, a new view of consumption is being formed, its impact on human health and the natural environment surrounding it, the commitment to the principles of a healthy lifestyle and a conscious attitude to the surrounding world is growing. As a reflection of these ideas, the trend for conscious, ethical consumption is actively developing. In response to the rapid development of digital communications of consumers and the formation of new demand parameters, there are changes in the market positioning of brands of companies around the world, so it is important to understand the vectors of these changes and the intensity of their impact. It is necessary to assess the real relevance of these issues, in particular, for the Russian markets. including representatives of various, especially youth, consumer audience. The purpose of this study is to obtain evidence of the use of the ideology of conscious consumption in the promotion of leading domestic and foreign brands represented on the Russian market on the example of clothing brands, as well as to test the perception of this ideology among young consumers. The applied methodology for analyzing the marketing content of leading foreign and Russian brands on the Internet showed a slight use of social and ethical parameters in marketing, and the survey of representatives of the youth audience of consumers of premium brands on the examples of clothing brands demonstrated that the parameters of conscious consumption are important for the surveyed youth audience, but differently affect their perception of the brand value.

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

scholarly journals Regulatory Issues of Digital Currencies

2020 ◽  
pp. 10-17
Author(s):  
Chen Zhu ◽  
Zixuan Fu
Keyword(s):  
Legal Status ◽  
Rapid Development ◽  
The Internet ◽  
Electronic Payment ◽  
Regulatory Issues ◽  
Digital Currency ◽  
The World ◽  
Block Chain ◽  
Regulatory Measure

With the rapid development of the Internet and electronic payment, digital currencies with blockchain as the underlying technology have gradually entered people's horizons and have also received the attention of governments around the world. Due to the convenience and decentralization of digital currency transactions that are not limited by time and region, it has a significant impact on traditional commercial systems around the world, and its core block chain technology may trigger changes in many areas. At present, different countries have different views on the legal status of bitcoin digital currencies, but digital currencies circulate across borders and regions. Once problems arise, it is difficult to have a unified regulatory measure to deal with them.

scholarly journals The Role Of Facebook In Activating Local Tourism : An Analytical Study

2019 ◽  
Vol 1 (3) ◽  
pp. 77-86
Author(s):  
Samia Bouguerra
Keyword(s):  
Social Networks ◽  
New Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Jel Classification ◽  
Tourism Industry ◽  
Economic Life ◽  
The Internet ◽  
The World

The development of the world today in information and communication technologies has affected all aspects of the economic life of the countries, especially with the emergence of the Internet and the new media through social networks such as Facebook, Twitter, Instagram and others. With the emergence of social networks on the Internet, the marketing of services, especially tourism services, depends on the human factor itself through the exchange and exchange of information about tourist areas, traditional products, hotels and others. The new era has begun to depend on the consumers themselves and their contribution to the promotion of services and places... With the rapid development of social networks, especially Facebook, the importance of harnessing these sites to serve the tourism industry in the countries of the world in general and Algeria in particular, where the industry depends largely on the views of consumers and the spread of information among them, which opened a wide door to identify the places of tourism and hotels and offer services from By visiting people and benefiting from their services, which positively affects other users who may one day be tourists in the same areas. Therefore, this study is an attempt to highlight the role of social networks and their contribution to the activation of tourism in general and local tourism in particular, taking the Facebook network model, through the analysis of the Facebook page beaches of Annaba, and answer the following fundamental question:To what extent does Facebook contribute to the activation of local tourism in Algeria? JEL Classification: Z3, M3.

scholarly journals DEVELOPMENT AND FUNCTIONS OF THE INTERNET TERMINOLOGY: ABBREVIATION AND NOMINATION

2020 ◽  
pp. 67-84
Keyword(s):  
Rapid Development ◽  
Main Trend ◽  
The Internet ◽  
Main Function ◽  
Extensive Experience ◽  
World Languages ◽  
The World ◽  
Effective Use ◽  
Linguistic Units ◽  
Active Interaction

The rapid development of science and technology, production, globalization and integration processes in the world, the intensive interaction of world languages create the basis for the continuous enrichment of the vocabulary of languages. It should be emphasized that the effective use of the extensive experience gained in the world linguistics, in the study of the Internet terms in Uzbek and English, the creation of dictionaries and, to some extent, the editing gives good results.The system of the Internet terminology has its own specifics. The study of terminology brings to the idea that the phenomenon of figurative use of terms is valid. Specifics of the Internet Terminology can include the following:1) open Internet concepts; 2) absence or uncertainty of affiliation between species and varieties; 3) complicated by emotional components; 4) genetic connection and active interaction with common vocabulary; 5) adoption of appropriations; 6) rapid enrichment of the vocabulary. The main trend of our time is the improvement and complication of knowledge in the field of the Internet. With the development of the Internet, people create linguistic units the main function of which is to name increasingly comprehensive concepts. The approach to understanding Internet terms will change, and this will immediately affect the size of the meanings of names associated with the Internet terms.

scholarly journals About ensuring security in the field of the internet of things

2021 ◽  
Vol 6 (3) ◽  
pp. 33-39
Author(s):  
Oleg O. Viushchenko ◽  
◽  
Maria A. Maslova ◽  
Keyword(s):  
Internet Of Things ◽  
Social Life ◽  
Rapid Development ◽  
Business Environment ◽  
The Internet ◽  
Widespread Adoption ◽  
The World ◽  
Huge Impact ◽  
The Internet Of Things

The rapid development of the Internet of Things (IoT) and its capabilities in terms of services have made it one of the fastest-growing technologies that have a huge impact on both social life and the business environment of a person. The widespread adoption of connected devices in the IoT has created a huge demand for reliable security in response to the growing demand of billions of connected devices and services around the world. But at the same time, the number of threats continues to grow every day, and attacks are increasing both in number and complexity. The number of attackers is also growing, and the tools they use are constantly being improved and becoming more effective. Therefore, it is necessary to constantly protect against threats and vulnerabilities for IoT. In this article, we will analyze the development of IoT, consider existing threats, attacks on IoT, as well as methods of protecting devices from threats and vulnerabilities for IoT.

Spam Filtering and Detection

2019 ◽  
pp. 212-222
Author(s):  
Yasmin Bouarara
Keyword(s):  
Rapid Development ◽  
The Internet ◽  
Spam Filtering ◽  
Text Documents ◽  
Global Village ◽  
Malicious Activity ◽  
Quantitative And Qualitative Research ◽  
Email Address ◽  
The World ◽  
E Mail

In today's world of globalization and technology without borders, the emergence of the internet and the rapid development of telecommunications have made the world a global village. Recently, the email service has become immensely used, and the main means of communication because it is cheap, reliable, fast, and easy to access. In addition, it allows users with a mailbox (BAL) and email address to exchange messages (images, files, and text documents) from anywhere in the world via the internet. Unfortunately, this technology has become undeniably the original source of malicious activity, in particular the problem of unwanted emails (spam), which has increased dramatically over the past decade. According to the latest report from Radicati Group, which provides quantitative and qualitative research with details of the e-mail, security, and social networks, published in 2012, 70-80% of email traffic consists of spam. The goal of the chapter is to give a state of the art on spam and spam techniques and the disadvantages of this phenomenon.

The Dynamics of Virtual Teams

2011 ◽  
pp. 233-241
Author(s):  
Norhayati Zakaria ◽  
Shafiz A. Mohd Yusof
Keyword(s):  
Information Technology ◽  
Information Systems ◽  
Multinational Corporations ◽  
Virtual Teams ◽  
Rapid Development ◽  
The Internet ◽  
Working Environments ◽  
The World

The world continues to be driven by the rapid development of information technology and globalization. Not surprisingly, the working environments that have been projected to grow the fastest are all related to the usage of computers, the Internet, and information systems. With globalization, many multinational corporations (MNCs) are increasingly employing virtual teams (VTs). It was reported that 137 million workers worldwide are involved in some form of remote electronic work (Solomon, 2001).

scholarly journals Merancang Model Tahfidz Online Sebagai Medium Da’wah Efektif di Masa Pandemi

2020 ◽  
Vol 4 (1) ◽  
pp. 66
Author(s):  
Farrah Hanifah
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Daily Activities ◽  
The Internet ◽  
Limited Access ◽  
The World ◽  
The Government ◽  
At Home

<p class="15bIsiAbstractBInggris"><em>The Covid-19 pandemic has attacked the world since the beginning of 2020. The number of victims who have fallen is increasing, including in Indonesia. Seeing the increasingly fast and dangerous growth of the virus, the government urges to stay at home and not carry out daily activities as usual first, because avoiding associations and maintaining distance are one of the main ways to break the chain of the spread of Covid-19. However, limited access to activeness in various sectors is not the reason that the movement of the da'wah movement will stop, one of which is the preaching of the Al-Qur'an. The rapid development of technology, does not limit activities in the field, can still communicate, receive information via the internet, and various social media. So, the preaching of the Al-Qur'an can also be done using social media. There is no obstacle for a Muslim to memorize the Qur'an, so in the midst of a pandemic and busyness, Tahfidz online can become wasilah. Online Tahfidz is implemented by depositing memorization and muroja'ah via Whatsapp by sending voice notes, then it will be corrected by musyrifah who is the group admin. The method used in this research is qualitative by collecting data by observation, interviews, and questionnaires.</em></p><p class="16aJudulAbstrak"><strong>Abstrak</strong></p><p class="16bIsiAbstrak">Pandemi Covid-19 sudah menyerang dunia sejak awal tahun 2020. Angka korban yang berjatuhan semakin bertambah termasuk di Indonesia. Melihat pertumbuhan virus yang semakin cepat dan berbahaya, maka pemerintah menghimbau untuk tetap di rumah dan jangan melaksanakan kegiatan sehari-hari seperti biasa dahulu, sebab menghindari perkumpulan dan menjaga jarak adalah salah satu cara utama memutus mata rantai penyebaran Covid-19. Namun terbatasnya akses keaktifan diberbagai sektor tidak menjadi alasan roda pergerakan dakwah pun akan berhenti, salah satunya adalah dakwah Al-Qur’an. Perkembangan teknologi yang semakin pesat, tidak membatasi aktifitas di lapangan, tetap bisa berkomunikasi, menerima informasi melalui internet, dan berbagai media sosial. Maka dakwah Al-Qur’an pun dapat dilakukan dengan media sosial. Tak ada halangan bagi seorang muslim untuk menghafal Al-Qur’an, maka ditengah pandemi dan kesibukan, Tahfidz online dapat menjadi wasilah. Tahfidz online dilaksanakan dengan menyetorkan hafalan dan muroja’ah melalui Whatsapp dengan mengirimkan <em>voice note</em>, kemudian akan dikoreksi oleh musyrifah yang menjadi admin grup. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pengumpulan data secara observasi, wawancara, dan kuisioner.</p>

scholarly journals How, When and Why People Seek Health Information Online: Qualitative Study in Hong Kong (Preprint)

2016 ◽  
Author(s):  
Joanna TW Chu ◽  
Man Ping Wang ◽  
Chen Shen ◽  
Kasisomayajula Viswanath ◽  
Tai Hing Lam ◽  
...  
Keyword(s):  
Hong Kong ◽  
Health Information ◽  
Health Care Professionals ◽  
Information Seeking ◽  
Healthy Lifestyle ◽  
Age Groups ◽  
The Internet ◽  
Health Information Seeking ◽  
The World ◽  
Professional Health

BACKGROUND The Internet has become an established source for health information. The number of individuals using the Internet to search for health information, ranging from healthy lifestyle advice to treatment and diseases, continues to grow. Scholars have emphasized the need to give greater voice and influence to health consumers. Hong Kong, being one of the most technologically advanced and connected cities in the world, has one of the highest Internet penetration rates in the world. Given the dearth of research in an Asian context, Hong Kong is an excellent platform to study individuals’ perceptions (eg, benefits and limitations on seeking health information online and how the information is used) on health information seeking. OBJECTIVE The aim of this paper was to study individuals’ perceptions on health information seeking and to document their Internet information–seeking behaviors. METHODS Five focus groups (n=49) were conducted from November 2015 to January 2016 with individuals across different age groups (18 years or above). Focus group contents were audiotaped, transcribed, and analyzed using thematic analysis techniques. RESULTS Older (55+ years) and less educated respondents were less likely to use the Internet to search for health information. Among individuals who obtained health information via the Internet, regardless of the severity of the health issue, the Internet was always the first source for information. Limited doctor consultation time and barriers to accessing professional health services were the main reasons for using the Internet. Convenience and coverage were regarded as the main advantages, whereas credibility and trustworthiness of health information were noted as limitations. The use of Web-based health information varied among individuals; hence, the implications on the doctor-patient relationship were mixed. CONCLUSIONS The prevalent and increasing use of the Internet for health information seeking suggests the need for health care professionals to understand how it can be optimally utilized to improve health outcomes. Strategies for communicating and disseminating credible health information in a form that users can understand and use are essential. Due to the rapid technological and related behavioral changes, online health information seeking and its effects need to be closely monitored.

scholarly journals ANALYSIS OF THE MODERN STATE OF SPORT NUTRITION DEVELOPMENT IN THE WORLD AND UKRAINE

World Science ◽  
2020 ◽  
Author(s):  
Alla Nemchenko ◽  
Viktoriia Mishchenko ◽  
Olena Vynnyk
Keyword(s):  
Healthy Lifestyle ◽  
Sport Nutrition ◽  
Active Growth ◽  
Physiological Importance ◽  
Current State ◽  
The World ◽  
Online Stores ◽  
Europe Today ◽  
Foreign Brands ◽  
Optimum Nutrition

Today, such a segment of the market as sports nutrition (SN) is dynamically developing due to the active growth of interest in sports among the population (the average annual growth of the global SN market in the next five years will be from 8.1% to 11.0%), which is why the analysis the current state of SN development in the world and Ukraine is a pressing issue. There are 62.2 million citizens in Europe today, including 1.2 million Ukrainians. Currently, the global SN market is actively developing and valued at more than $ 10 billion, and domestic at $ 90 million. US dollars. Currently, a pharmacy network of online stores "Med-magazin.ua" Your Health and Beauty "is being developed in Ukraine, which together with preventive products offers SN. In the assortment of the network the dependency is established: foreign brands predominate - Weider (USA / Germany, 14,8%), Kevin Levrone (Poland, 13,8%), Optimum Nutrition (USA, 7,6%). Unfortunately, only 10.0% of the analysed products are manufactured in Ukraine (Levobol, Fitness Factor). The majority of SN is dry powder mixtures (65%); the predominant weight of SN is 0.500 kg (18%); dominated by taste: vanilla (17%), chocolate and strawberries (12% each); by designation proteins (62%) and fat burners (19%) are preferred. Currently, many scientists are paying close attention to the problems of analysing the feasibility and physiological importance of using SN products in the diets of both athletes and consumers seeking to lead an active, energetic and healthy lifestyle, so that monitoring of SN status in the world and in different countries is a pressing issue today.

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