scholarly journals PERPINDAHAN MEREK AKIBAT KETIDAKPUASAN KONSUMEN DALAM PEMILIHAN PRODUK SMARTPHONE

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Nuruni Ika Kusuma Wardhaniika ◽  
Ignatia Martha Hendrati
Keyword(s):  
Significant Influence ◽  
Brand Image ◽  
World Trade Center ◽  
Sampling Technique ◽  
Price Perception ◽  
Brand Switching ◽  
Analysis Technique ◽  
Statistical Analysis Method ◽  
Consumer Dissatisfaction ◽  
Trade Center

This research was motivated by a decrease in sales and market share of An-droid smartphones in a certain period that identified the phenomenon of the shift of smartphone users with certain brands that have Android operating system to other brands of smartphones with other operating systems. The purpose of this study was to determine the effect of product attributes, consumer dissatisfaction, and Brand Image and price perception on the shift of the Xiaomi Android smartphone brand to other Samatphone. The population in this study was the Xiaomi user at WTC (World Trade Center) Surabaya. Sampling in this study used the nonprobability sampling method with purposive sampling technique. The statistical analysis method used was the analysis technique Partial Least Sqaure. The results of the analysis showed that consumer dissatisfaction had a positive and significant influence on brand switching. Brand Image had a significant and significant influence on brand switching. Price perception had a negative but not significant effect on brand switching.

scholarly journals PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN MENGGUNAKAN JASA KURIR JNE, AGEN JASAFA JATIASIH, BEKASI, JAWA BARAT

2019 ◽  
Vol 1 (2) ◽  
pp. 166-178
Author(s):  
Elfa Setiawan
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Dominant Factor ◽  
Equation Modeling ◽  
Price Perception ◽  
Purchasing Decision ◽  
Quality Product ◽  
Descriptive Statistical Analysis

This study aimed to determine the effect of brand image, product quality, and price perception on the decision to use JNE courier services of Jasafa Agent Jatiasih, Bekasi, West Java area and to analyze the most dominant factor in purchasing decision to use JNE’s services. Samples of this study were  200 consumers who came to send their goods or documents to JNE Jatiasih, Bekasi region for the period of November to December 2016. Incidental sampling technique applied to collect questionnaires from the consumers and the method of data analysis used in this study was descriptive statistical analysis that was Structural Equation Modeling (SEM) using Lisrel software version 8.80.             The result of the research showed that brand image and price perception have significant influence on purchasing decision. Meanwhile the quality product did not have significant influence on  purchasing decision.

scholarly journals PENGARUH PERSEPSI HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS KONSUMEN

2018 ◽  
Vol 7 (11) ◽  
pp. 5955
Author(s):  
I Made Adi Juniantara ◽  
Tjokorda Gde Raka Sukawati
Keyword(s):  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Service Providers ◽  
Sampling Technique ◽  
Transportation Services ◽  
Price Perception ◽  
Analysis Technique

In Denpasar the application of online-based transport service providers experienced a very tight competition in order to get big profits. In the area of ??Denpasar itself has been operating three online service provider-based services such as Uber, Gojek and Grab. This research type of online transportation services to be selected is UberX. The research location was conducted in Denpasar city. The number of samples used were 133 respondents, sample determination using non-probability sampling method with purposive sampling technique. Data collection method used is questionnaire with path analysis technique (path analysis). The result of the research found that price perception have positive and significant influence to satisfaction, promotion have positive and significant effect to satisfaction, service quality have positive and significant effect to satisfaction, and consumer satisfaction have positive and significant influence to consumer loyalty. This shows that the better the consumer perception of price, promotion and quality of service provided will increase customer satisfaction and loyalty UberX. Keywords: price perception, promotion, service quality, satisfaction, loyalty

scholarly journals Analisis Pengaruh Persepsi Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Sari Roti di Kota Semarang)

2021 ◽  
Vol 2 (1) ◽  
pp. 77-88
Author(s):  
Agus Budi Purwanto ◽  
Hendro Budhi Risaputro
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Data Analysis Tool

  Abstract   The purpose of this study was to analyze the influence of Price Perception, Product Quality and Brand Image on Purchasing Decisions on Sari Roti consumers in Wonodri Village Semarang. The population in this study were all consumers who bought Sari Roti in Indomart. The sample is 130 people. The sampling technique used is stratified proportional sampling. The data analysis tool used in this study is multiple regression analysis. Based on the results of the study: There is a positive and significant influence between Price Perception on Purchasing Decisions, There is a positive and significant influence between Product Quality on Purchasing Decisions, There is a positive and significant influence between Brand Image on Purchasing Decisions, Simultaneously there is a positive and significant effect between Price Perception , Product Quality and Brand Image on Purchasing Decisions.   Keywords:  Price Perception, Product Quality, Brand Image, Purchasing Decision  

scholarly journals PENGARUH NEGARA ASAL, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA VIXION DI KOTA YOGYAKARTA

2020 ◽  
Vol 7 (2) ◽  
pp. 181
Author(s):  
Nandia Anggraini ◽  
Fitroh Adhilla
Keyword(s):  
Significant Influence ◽  
Brand Image ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Image Variables ◽  
Yogyakarta City

This study was conducted to determine the effect of country of origin, brand image, and perceived quality of purchase interest in Yamaha V-Ixion motorbikes in Yogyakarta City, samples taken were 100 respondents using non-probability sampling methods with purposive sampling technique. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression analysis. The results of this study indicate that: (1) There is no significant influence between the country of origin variables on buying interest; (2) There is a significant influence between brand image variables on buying interest; (3) There is a significant influence between perceived quality variables on buying interest; and (4) country of origin, brand image, and perceived quality simultaneously influence buying interest.

scholarly journals Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Iphone Pada Mahasiswa di Universitas Mataram

2021 ◽  
Vol 2 (1) ◽  
pp. 11-18
Author(s):  
Baiq Lani Septia Lestari ◽  
Emilia Septiani
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Image Variables ◽  
The University

This study aims to analyze the effect of brand image and product quality on iPhone smartphone purchasing decisions among students at the University of Mataram. This type of research used in this research is associative with a quantitative approach. The sampling technique was determined by purposive sampling method with a total of 100 respondents. The data collection tools used a questionnaire and google form which had been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study indicate that: (1) There is a positive and significant influence of brand image variables on purchasing decisions, (2) There is a positive and significant influence on product quality variables on iPhone smartphone purchasing decisions among students at the University of Mataram

scholarly journals Analysis of Factors influencing the Purchasing Decision of Facial Foam labeled Halal

2020 ◽  
Vol 2 (1) ◽  
pp. 65
Author(s):  
Hendri Hermawan Adinugraha ◽  
Hesti Hanan Nadhifah
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchasing Decisions ◽  
The People ◽  
Analysis Technique ◽  
Quality Product

<p>Consumers in deciding the purchase are motivated by various factors. The purpose of this study is to analyze the effect of price, product quality, product design, and brand image on purchasing decisions. The type of data used is primary data, using e-questionnaires. The sampling technique uses purposive sampling. The analysis technique uses multiple regression. The analysis shows that the price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant influence on purchasing decisions. Product design has a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. In the future, the company needs to set prices following the purchasing power of the people but still maintain product quality and pay attention to product design.</p>

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear

2019 ◽  
Vol 8 (1) ◽  
pp. 44
Author(s):  
Natalia Junni Kalangi ◽  
Lucky F. Tamengkel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Regression Coefficient ◽  
Brand Image ◽  
Survey Methods ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Celebrity Endorser ◽  
Independent Variable ◽  
Positive Effect

This study aims to determine: (1) the effect of celebrity endorsement on purchasing decisions for Clear brand shampoo, (2) the effect of brand image on purchasing decisions up to Clear brand, and (3) the influence of celebrity endorse and brand image on Clear shampoo shampoo purchase decisions.This study uses a quantitative approach bycollecting data through survey methods. This study also uses a purposive sampling technique based on certain characteristics. The sample in this study were 100 people of the Wenang sub-district of Manado city. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression.The results of this study indicate that: (1) Celebrity endorse has a positive effect on purchasing decisions, evidenced by the value of t count of 2.186 with a significance value of 0.031, smaller than 0.05 and the regression coefficient has a positive value of 0.340; (2) Brand image has a positive effect onpurchasing decisions, evidenced from the value of t count of 4.346 with a significance value of 0,000, smaller than 0.05 and the regression coefficient has a positive value of 0.749, and (3) Celebrity endorsers and brand images have a positive effect against purchasing decisions, as evidenced by the results of F count of 29,446 with a significance of 0,000. The adjusted R square value of 0.378 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 37.80%, and the remaining 62.20% is explained by other variables outside the research model.

Pengaruh Promosi dan Kualitas Layanan terhadap Minat Masyarakat Membayar Zakat

2020 ◽  
Vol 3 (2) ◽  
pp. 126-135
Author(s):  
Erdani Murdani Nur
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Field Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Technique ◽  
Collection Methods

Zakat is one of the pillars of Islam that every capable Muslim must do. One of the institutions that manage zakat funds is the National Zakat Agency (BAZNAS). This study aims to partially and simultaneously examine the effect of promotion and service quality on people's interest in paying zakat through BAZNAS, Indragiri Hilir Regency. This type of research is field research. The data used in this study were primary and secondary. 87 Respondents in this study were Muzakki in BAZNAS Indragiri Hilir Regency. The sampling technique used was simple random sampling. The data collection methods were questionnaires, interviews, and documentation. The data analysis technique partially used the t-test and simultaneously used the Anova test. The results showed that either partially or simultaneously, promotion and service quality had a significant influence on people's interest in paying zakat in BAZNAS, Indragiri Hilir Regency.

scholarly journals Pengaruh Penerapan Sistem E-Filling, Pengetahuan Perpajakan dan Kesadaran Wajib Pajak Terhadap Kepatuhan Wajib Pajak (Studi pada Wajib Pajak Orang Pribadi yang Melakukan Kegiatan Usaha Bebas Di Bintaro Trade Center)

2019 ◽  
Vol 3 (1) ◽  
pp. 20-29
Author(s):  
Ahmad Burhan Zulhazmi ◽  
Febrian Kwarto
Keyword(s):  
Linear Regression Analysis ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Tax Rates ◽  
Questionnaire Data ◽  
Filing System ◽  
Analysis Technique ◽  
Trade Center

This study aims to determine and analyze the influence of the application of e-filing systems, tax knowledge, and tax awareness to tax compliance. This study uses primary data obtained from questionnaire data distributed to respondents who are required to tax individuals who carry out free business activities at the Bintaro Trade Center (BTC). The sampling technique uses purposive sampling. The analysis technique uses multiple linear regression analysis. The results of this study indicate that simultaneously, the variable implementation of e-filing systems, knowledge of taxation and awareness of taxpayers on tax rates. Application of e-filing system and awareness of taxpayers to mandatory obligations, while knowledge of taxation does not involve taxpayer obligations.

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