scholarly journals Telepuebla and Ebarrios TV, two experiences of audiovisual communication

Comunicar ◽  
2005 ◽  
Vol 13 (25) ◽  
Author(s):  
Joaquín Conde-García
Keyword(s):  
Audiovisual Communication ◽  
Literacy Programme ◽  
Education Project ◽  
Innovación Educativa ◽  
The Media ◽  
Watching Tv

Do we teach just what we know, or what our students really need? They spend about a thousand hours per year watching TV, and that is much more time they employ in attending school. To cope with this situation an audiovisual literacy programme should be elaborated by teachers themselves from the schools. This paper deals with two real experiences: Telepuebla, a TV station which was on the air for four years, involving the citizens of a whole village, and Ebarrios TV, an education project designed to teach the media languages, criticize and produce audiovisual messages. ¿Enseñamos lo que sabemos, o lo que realmente necesitan nuestros alumnos? En la Sociedad de la Información, muchos maestros continuamos enseñando a leer a alumnos que en gran medida no leerán en su etapa adulta; estos alumnos dedican unas mil horas anuales a la televisión, más tiempo del que están en clase. Como el analfabetismo audiovisual puede dejarles en una situación de indefensión ante los mensajes televisivos, la escuela debe adaptarse a la nueva realidad y comprometerse en su alfabetización, enseñándoles a descodificar, a criticar y a producir mensajes audiovisuales. Este trabajo analiza dos experiencias escolares de comunicación audiovisual: Telepuebla y Ebarrios TV. Telepuebla, un proyecto de innovación educativa aprobado por la Junta de Andalucía, se llevó a cabo en el Colegio Público de La Puebla de los Infantes (Sevilla). Fue una televisión escolar que funcionó durante cuatro años, llegando a implicar a todo el pueblo. Empezó con un programa de lectura de imagen que evolucionó hacia la elaboración de imágenes fijas (diapositivas, laboratorio de blanco y negro) y culminó con la producción de vídeos, que se emitían una vez en semana gracias a una pequeña emisora. Los alumnos escribieron los guiones e hicieron todos los trabajos de producción. Se utilizaron equipos domésticos muy rudimentarios. El resultado fueron más de 40 programas, de alrededor de una hora de duración, en los que se alternaban informativos, concursos, debates, reportajes sobre el pueblo y actividades escolares y extraescolares. La falta de ayudas y la miopía de las autoridades educativas hicieron que una iniciativa de estas características no tuviera continuidad. Ebarrios TV. es un nuevo proyecto de innovación que se desarrolla actualmente en el Colegio Público Enríquez Barrios de Córdoba. Los alumnos del tercer ciclo de Primaria (10-12 años) dedican dos o tres horas semanales, dentro del periodo lectivo, al análisis crítico de anuncios y programas elegidos por ellos. En pequeños grupos, que después ponen en común sus observaciones, valoran la estructura formal y lo que les sugieren las secuencias visionadas. Otra actividad es la creación cooperativa de clips, con todos sus pasos: debate sobre el tema que se va a tratar, redacción de los guiones técnico y literario, construcción de decorados, iluminación, ambientación, ensayo, grabación y edición. Las realizaciones se verán y comentarán en el colegio, se distribuirán en DVD y se colgarán (comprimidas) en la página web del colegio.

scholarly journals ‘You wouldn’t get that from watching TV!’: Exploring audience responses to virtual reality non-fiction in the home

2020 ◽  
pp. 135485652097996
Author(s):  
David Philip Green ◽  
Mandy Rose ◽  
Chris Bevan ◽  
Harry Farmer ◽  
Kirsten Cater ◽  
...  
Keyword(s):  
Virtual Reality ◽  
New Media ◽  
Home Setting ◽  
Media Technologies ◽  
Non Fiction ◽  
Audience Responses ◽  
The Media ◽  
The Cost ◽  
Watching Tv ◽  
At Home

Consumer virtual reality (VR) headsets (e.g. Oculus Go) have brought VR non-fiction (VRNF) within reach of at-home audiences. However, despite increase in VR hardware sales and enthusiasm for the platform among niche audiences at festivals, mainstream audience interest in VRNF is not yet proven. This is despite a growing body of critically acclaimed VRNF, some of which is freely available. In seeking to understand a lack of engagement with VRNF by mainstream audiences, we need to be aware of challenges relating to the discovery of content and bear in mind the cost, inaccessibility and known limitations of consumer VR technology. However, we also need to set these issues within the context of the wider relationships between technology, society and the media, which have influenced the uptake of new media technologies in the past. To address this work, this article provides accounts by members of the public of their responses to VRNF as experienced within their households. We present an empirical study – one of the first of its kind – exploring these questions through qualitative research facilitating diverse households to experience VRNF at home, over several months. We find considerable enthusiasm for VR as a platform for non-fiction, but we also find this enthusiasm tempered by ethical concerns relating to both the platform and the content, and a pervasive tension between the platform and the home setting. Reflecting on our findings, we suggest that VRNF currently fails to meet any ‘supervening social necessity’ (Winston, 1996, Technologies of Seeing: Photography, Cinematography and Television. British: BFI.) that would pave the way for widespread domestic uptake, and we reflect on future directions for VR in the home.

Motivations for multi-screening: An exploratory study on motivations and gratifications

2016 ◽  
Vol 31 (6) ◽  
pp. 678-693 ◽  
Author(s):  
Patrícia Dias
Keyword(s):  
Mobile Device ◽  
Business Models ◽  
Empirical Work ◽  
Group Discussions ◽  
Use Of Time ◽  
Content Development ◽  
The Media ◽  
Time And Being ◽  
Watching Tv ◽  
Technological Platforms

In contemporary society, the media landscape is complex and dynamic. Smartphones and tablets are proliferating, while the TV set is being passed over by other devices as the channel for TV content. These changes have implications on user behaviour, business models, technological platforms and content development. This article explores multi-screening, an emergent practice that combines watching TV and using a mobile device in articulation, by addressing the users’ motivations to engage in such practices. Our theoretical framework presents the state of the art of research on multi-screening and debates the main issues in the field using contributions from Mobile Communication Research and Uses and Gratifications Theory. Our empirical work consists of focus group discussions with multi-screeners, exploring the goals, needs, preferences and expectations associated with these practices. Our results identify uses where the activities on the TV and the mobile device are unrelated as more common, and two main gratifications are drawn out of these practices: utilitarian (associated with making a better use of time and being effective in accomplishing tasks) and affective (related to a constant and pressing need of being up-to-date with what is going on in the world and being connected to one’s network of relationships).

scholarly journals Measuring media liberalism or dirigisme degree by country

2021 ◽  
Vol 188 (3-4) ◽  
pp. 4-14
Author(s):  
Leyli Ali Allakhverdieva ◽  
Keyword(s):  
Information Services ◽  
Corporate Tax ◽  
Media Freedom ◽  
The Public ◽  
Radio Broadcasting ◽  
Level Of Economic Development ◽  
The Media ◽  
The Government ◽  
The Uk ◽  
Watching Tv

The author measures the degree of of the public regulation of the information services provision via media (media liberalism degree), namely via printed media, and television and radio broadcasting. The methodology of measurement of media liberalism degree (media freedom subindex) is part of the index of liberalism (or dirigisme in opposite) of information services, prepared according to Professor N. Muzaffarli’s assessment of the degree of the government intervention in the economy. In order to measure the media freedom subindex, the following indicators are used: the VAT index on printed publications, the VAT index on television and radio broadcasting, the index of license fee for watching TV, the VAT index of license fee for watching TV, the index of penalty for late VAT payment, the corporate tax index, the ratio of private and the state TV channels subindex. Measuring those indices in the studied group of countries made it possible to establish that: 1) Azerbaijan and Georgia are the most liberal countries with regard to the VAT index on printed publications, Bulgaria is the most dirigiste country; 2) the minimal VAT index on television and radio broadcasting is observed in Malta, the maximal - in Hungary; 3) in most countries the index of license fee for watching TV is lowest, with Austria having the highest indicator; 4) in Azerbaijan, the Russian Federation, Georgia and Armenia there is no concept of license fee for watching TV, respectively there is no related VAT; in the UK, Ireland, Malta, the Netherlands and Sweden this type of tax is not levied either; 5) the most liberal country in terms of the index of penalty for late VAT payment is Hungary, whereas Slovenia is the most dirigiste; 6) the most liberal country with regard to the corporate tax index is Hungary, while the most dirigiste is Malta; 7) in most countries the ratio of the private and state-owned TV channels subindex is equal to zero (there are no local public TV channels), with France being the most dirigiste country in terms of the subindex mentioned above. It can be noted that the most liberal media belong to Cyprus, the most dirigiste - to France. In most of the researched countries the media are more liberal than the relative center shows. It has been found that most countries with a higher level of economic development adhere to less dirigiste media policies, and vice versa. Also, there are countries that do not lend themselves to this pattern, for example, Ireland.

scholarly journals TRANSFORMASI MEDIA YOUTUBE DAN TELEVISI (ANALISIS FUNGSI DAN KONSUMSI MEDIA YOUTUBE DAN TELEVISI DI KOTA PADANG)

2020 ◽  
Vol 4 (2) ◽  
pp. 186
Author(s):  
Alna Hanana ◽  
Annisa Anindya ◽  
Novi Elian
Keyword(s):  
Mass Media ◽  
New Media ◽  
Actual Process ◽  
Media Technology ◽  
Research Survey ◽  
The People ◽  
Media Platform ◽  
The Media ◽  
Mixed Approach ◽  
Watching Tv

If we talk about television as mass media, what is meant by watching TV is watching programs that are broadcast by television stations. It's just that, seeing the arrival and influence of new media technology at this time, making many functions of the mass media that began to be seized by new media. This research was conducted to see how the process of transformation of functions and consumption of television and Youtube media is carried out by the people of Padang City. In order to examine the changes in this communication media, of course data is needed on how the actual process takes place in the field. To examine the problem, this study uses MediaMorphosis Theory. The study was designed using a quantitative and qualitative mixed approach that was shaded by a post-positiveist paradigm. The quantitative approach is carried out through an explanatory research survey research design to find out the situation or condition that occurs and the factors influencing it. While the qualitative approach is used to explain the variables studied in more detail. The results revealed that the majority of respondents are more concerned with the content presented than the media platform used. The platform only functions as a tool that makes it easy for them to access the content they want, without them really caring about the conceptual differences from the available media choices.

scholarly journals Žiniasklaida užsienio kalbomis Lietuvoje: ką renkasi vartotojai

2009 ◽  
Vol 51 ◽  
pp. 144-159
Author(s):  
Laima Nevinskaitė
Keyword(s):  
Soviet Union ◽  
Former Soviet Union ◽  
Age Groups ◽  
Political Influence ◽  
Foreign Languages ◽  
Printed Media ◽  
The Media ◽  
Foreign Media ◽  
Watching Tv ◽  
Media Choices

Straipsnyje pateikiama žiniasklaidos užsienio kalbomis pasirinkimo tarp Lietuvos didmiesčių gyventojų lietuvių analizė, atlikta remiantis reprezentatyvios šių miestų gyventojų apklausos duomenimis. Daugiausiai dėmesio skiriama žiniasklaidos rusų ir anglų kalbomis pasirinkimo analizei: kaip dažnai mokantys rusų ir (ar) anglų kalbas renkasi žiniasklaidą šiomis kalbomis, kaip šie pasirinkimai yra pasiskirstę tarp amžiaus grupių, koks žiniasklaidos užsienio kalbomis vartojimo dažnumas, palyginti su kitomis kalbų vartojimo sritimis. Remiantis skirtingais teoriniais požiūriais į kalbos ir tapatybės santykį, žiniasklaidos užsienio kalbomis vartojimą galima vertinti dvejopai: kaip kultūrinės, lingvistinės ir politinės įtakos šaltinį arba tiesiog vartotojo galimybių rinktis jo poreikius tenkinantį žiniasklaidos turinį išplėtimą.Pagrindiniai žodžiai: žiniasklaidos vartojimas, žiniasklaida užsienio kalbomis, globalizacija.Media in Foreign Languages in Lithuania: Consumer ChoicesLaima Nevinskaitė SummaryThe author analyses the use of media in foreign languages, mostly Russian and English, among Lithuanians living in the main cities of Lithuania (Vilnius, Kaunas and Klaipeda). The analysis is based on data of a representative survey on the knowledge of languages and their use in these cities, performed within the research project “Cities and Languages” by Vilnius Universit).The use of media in foreign languages is important in several respects, which are discussed in the article. First, it can be regarded as a source of cultural and linguistic influence within the context of cultural and linguistic globalisation. In Lithuania and in other former Soviet Union states, media in Russian are also treated as a potential source of political influence. Second, it is important in respect of media market, since foreign media can be regarded as a source of a wider content choice for media consumer.Results of the analysis have shown that a significant part of Lithuanians (up to 40 per cent) frequently use media in foreign languages, although the number of frequent users still lags behind the amount of those who use the media in Lithuanian. The data show a wider knowledge of Russian and generally a wider use of mass media in Russian. Russian is used more often than English as a language for listening radio and watching TV; the use of printed media (books and periodicals) in Russian is higher, but close to that in English; English is much wider used as a language of the internet use. The trends are clearly more positive for English, since it is more popular among young people, even among those who know Russian as well. The article includes a further analysis of media choices among those who know the languages in question, these choices among the age groups, and the frequency of media use in foreign languages in comparison to the use of those languages in other domains.

scholarly journals Information Requirements of Society and Expressivity of Audiovisual Media

2017 ◽  
Vol 9 (4) ◽  
pp. 134-144
Author(s):  
Liliana Yu Malkova
Keyword(s):  
Social Activity ◽  
Oral Communication ◽  
Daily Routine ◽  
Audiovisual Communication ◽  
Social Mission ◽  
Visual Component ◽  
Oral Speech ◽  
The Media ◽  
Tv Shows ◽  
Cultural Contradictions

Contemporary realization of enlightenment tasks of TV is considered in the article in context of cultural contradictions, stimulated by screen mediation of social communications. The request of society for audiovisual information grows outside mass media today: it has entered into document flow, mediates social ritual, in a new way enters culture. At the same time there is a devaluation of authenticity of a documentary shot in television practice, complication of the visual figurativeness built around oral forms of expression. The culture of oral communication presupposes that TV shows are meant mainly for acoustical perception, submitting their visual component to the spontaneity of oral speech at the different levels. To the person, whose social activity, work, daily routine are mediated by screen and do not lose at the same time their authenticity, today it is harder and harder to differentiate the sphere of journalism or art as conditional, "other" environments in which he himself becomes an object of the influence, a target of transformed audiovisual representation of reality. Broadcasters by all means raise the perceptual attractiveness of content in fight for the viewer, whose own activity grows in the media field and his communicative status loses definiteness. At the same time the priority of enlightenment tasks even in political segment of broadcasting is lost, and the social mission of the leading TV channels in audiovisual communication becomes doubtful.

Pengembangan Media Belajar Literasi Digital Berbasis Game Edukasi untuk Siswa Kelas 2 SD

2021 ◽  
Vol 5 (2) ◽  
pp. 218
Author(s):  
Dina Salsabella Utami ◽  
Agustina Tyas Asri Hardini
Keyword(s):  
Digital Literacy ◽  
Reading Skills ◽  
Educational Games ◽  
Literacy Learning ◽  
Media Design ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach ◽  
Validity Tests ◽  
Watching Tv

The purpose of this study is to increase the interest in reading from the problem of low interest in reading in grade 2 elementary students, with several factors of problems from low interest in reading and low reading skills of students are still lacking, the rise of types of entertainment such as playing games and watching TV so as to influence the attention of students choosing not to read. Researcher develop digital literacy learning media based on educational games by developing students to be able to play puzzles and read. With the media design created by Researcher, namely the collaboration between writing, images, and sounds, it is very important in communication and conveying messages to students, if students still do not know the word, they can see pictures and sounds that can help children in visualizing stories in reading. Researcher designed this media so that students can be interested and motivated and more enjoyable in digital literacy. Researcher used a type of development research (R&D) and a qualitative descriptive approach to percentage. For data analysis techniques that have been conducted consists of preliminary studies, product development, validity tests and conclusion drawing. The results of this study after analysis of the data of the assessment of material expert validation test by 100% and media experts by 84.2%, with the results have been qualified and eligible to be tested after improvement according to the advice of experts.

scholarly journals Active audiences in the regulation of the audiovisual media. Consumer versus citizen in Spain and Mexico

Comunicar ◽  
2014 ◽  
Vol 22 (43) ◽  
pp. 91-99 ◽  
Author(s):  
Carmen Fuente-Cobo ◽  
Juan-María Martínez-Otero ◽  
Rogelio del-Prado-Flores
Keyword(s):  
Public Sphere ◽  
Legal Framework ◽  
Audience Participation ◽  
Audiovisual Communication ◽  
Media Environment ◽  
The Public ◽  
Media Control ◽  
Close Relationship ◽  
The Media ◽  
The Public Sphere

Media audience has been conceived, traditionally, as a group of citizens or consumers. In the Media environment, citizens exercise their communication rights and participate in the public sphere; consumers, on the other hand, consume audiovisual products in a specific market. In the citizen perspective, audiovisual communication serves the public interest and democratic values; in the consumer one, it serves private and individual interests. This paper studies the main academic positions referred to the dichotomy citizen – consumer, attending particularly to the investigations of Peter Dahlgren on relations between Media and Democracy; of Richard Collins, on Audiovisual Policy; and of Sonia Livingstone on public sphere, audience participation and Media governance. After this theoretical approach, the paper analyzes the presence of these conceptions of the audience in the audiovisual legal systems of two countries: Spain and Mexico. These two countries are modifying their legal framework. As a conclusion, it appears that the different conceptions of the audience –as consumers or as citizens– are in a close relationship with the different ways of Media control and accountability. Dos han sido los prismas bajo los que se ha concebido tradicionalmente a la audiencia: como ciudadanos, que ante los mensajes de los medios ejercen sus derechos comunicativos y participan en la construcción de una opinión pública libre; o como consumidores o usuarios, que actúan dentro de un mercado de productos audiovisuales. Mientras que la primera perspectiva atiende a la comunicación audiovisual valorando su interés público y su influencia en la construcción de un espacio público de debate y discusión, la segunda atiende a la dimensión más privada e individual de la comunicación audiovisual. En el presente trabajo se abordan las principales posiciones doctrinales sobre dicha dicotomía consumidor-ciudadano, analizando para ello la obra de los autores que más atención han dedicado a estas cuestiones en el ámbito europeo, y en especial los trabajos de Peter Dahlgren sobre las relaciones entre medios y democracia, los de Richard Collins sobre política audiovisual, y los vinculados a Sonia Livingstone sobre esfera pública, participación de las audiencias y gobernanza de los medios. Realizada esta aproximación teórica, se analiza la presencia de dichas concepciones de la audiencia en dos ordenamientos jurídicos audiovisuales que están experimentando modificaciones sustanciales: el español y el mexicano. Como conclusión, se constata que las distintas concepciones de la audiencia están en profunda relación con la forma de concebir el control de los medios y la rendición de cuentas de sus operadores frente al público.

scholarly journals The future of the digital society and values in media education

Comunicar ◽  
2005 ◽  
Vol 13 (25) ◽  
pp. 247-258
Author(s):  
José-Manuel Pérez-Tornero
Keyword(s):  
Media Education ◽  
The Internet ◽  
Digital Television ◽  
Audiovisual Communication ◽  
Digital Society ◽  
The Future ◽  
The Media ◽  
Present World ◽  
Sobre Todo

As the present world increase its complexity and speed in a society filled with information, it seems necessary to imagine the future. And media education must be included in this reflection because it is important to understand that complexity and that speed at the present as well as in the future, especially if we really want to rule our lives. This is the aim of this paper: to know the two basic pillars of audiovisual communication: digital television and the Internet, trying to deduce the values involved in this process in order to use some of them as a reference to renew the media education. Cuando los procesos se aceleran del modo que lo hacen en una sociedad plena de información circulante a la velocidad de la luz –como es la sociedad digital–, imaginar el futuro se hace imprescindible. Y a esa necesidad no puede escapar la educación en medios, que, en la medida en que depende de ello, tiene que intentar comprender el aceleradísimo desarrollo mediático del presente y del inmediato futuro, sobre todo, si quiere, aunque sea mínimamente, gobernar su propio presente. A esta tarea arriesgada de imaginación dedicaremos los renglones que siguen. Nos ocuparemos de conocer lo que significa la construcción de la sociedad digital –centrada, sobre todo, en la puesta en marcha de una red universal de comunicación audiovisual que tiene dos pilares la televisión digital e Internet–. Y, posteriormente, de deducir algunos de los valores que están en juego en la construcción de este tipo de sociedad, algunos de los cuales pueden servir de valores de referencia para la renovación de la educación en medios.

scholarly journals Exploratory Study of the Relationship Between Happiness and the Rise of Media Consumption During COVID-19 Confinement

2021 ◽  
Vol 12 ◽  
Author(s):  
José Antonio Muñiz-Velázquez ◽  
Diego Gómez-Baya ◽  
Javier Lozano Delmar
Keyword(s):  
Social Networking Sites ◽  
Exploratory Study ◽  
Great Increase ◽  
Well Being ◽  
Media Consumption ◽  
Subjective Happiness ◽  
Notable Increase ◽  
The Media ◽  
Watching Tv ◽  
The Relationship

The confinement of the population into their homes as a result of COVID-19 has entailed a notable increase in the consumption of diverse media. This exploratory study aimed to examine how the increase in media consumption was related to subjective happiness and psychological well-being. For this purpose, a questionnaire was administered to a sample of Spanish adults (n = 249; 53.8% women; aged between 18 and 75, Mage = 42.06, SD = 12.37) to assess their consumption of different media before and during confinement. Moreover, participants were evaluated for hedonic, eudaimonic, social, and experienced happiness by using the Pemberton Happiness Index (PHI). The results underlined the great increase in the consumption of TV for entertainment and social networking sites (SNS) during confinement. Furthermore, it was found that higher consumption was negatively correlated with the level of happiness, so that, people who reported greater well-being, both subjective and psychological, spent less time watching TV and using SNS. In contrast, no association was found between the level of happiness and the consumption of news (regardless of the media) and radio. Therefore, it seems that far from cultivating greater happiness, those who engaged in heavy consumption of TV entertainment and SNS during confinement were less happy than those who did so more moderately and spent more time using other media or performing other activities.

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