Case Study of Improvement of Engineering Communication Theory as Core Course to Fulfill EAC and MQA Requirement

2012 ◽  
Vol 7 (3) ◽  
pp. 346-352
Author(s):  
Mohammad Syuhaimi Ab-Rahman ◽  
Siti Salasiah Mokri ◽  
Hafizah Hussin ◽  
Aini Hussain
Keyword(s):  
Communication Theory ◽  
Engineering Communication ◽  
Core Course

scholarly journals Winning Through Deception: A Pedagogical Case Study on Using Social Deception Games to Teach Small Group Communication Theory

SAGE Open ◽  
2019 ◽  
Vol 9 (1) ◽  
pp. 215824401983437
Author(s):  
Shane Tilton
Keyword(s):  
Small Group ◽  
Small Groups ◽  
Communication Theory ◽  
Group Communication ◽  
Lesson Plan ◽  
The United States ◽  
Power Structures ◽  
Communication Course ◽  
Small Group Communication

Social deception games are games that involve players adopting roles and teams that are not known to all players of the game. One of the components of these types of games is deceiving other players for the purpose of completing goals and tasks. The focus of this case study is to show how social deception games were used to teach aspects of small group communication (specifically the development of roles with small groups and power structures that emerge within small groups) to multiple groups of students taking a basic communication course at a large university in the United States. The framework of this case study will begin with an explanation of two social deception games (“Are You a Werewolf?” and “The Resistance”) and the previous literature related to small group communication, game-based learning, and other pedagogical frameworks. This review of literature is followed by a description of the lesson plan and course objectives that were used to frame the class time. An analysis of the reflective assignments will help describe the benefits of approaching small group communication with a ludological technique. Finally, discussion of the effectiveness of games like those in the category of social deception within the college communication curriculum is provided.

scholarly journals Examining the impact of students’ attendance, sketching, visualization, and tutors experience on students’ performance: a case of building structures course in construction management

2020 ◽  
Vol 20 (3) ◽  
Author(s):  
Fahim Ullah ◽  
Samad Sepasgozer ◽  
Faham Tahmasebinia ◽  
Saleh Mohammad Ebrahimzadeh Sepasgozar ◽  
Steven Davis
Keyword(s):  
Systematic Review ◽  
Construction Management ◽  
Influential Factors ◽  
The Body ◽  
Building Structures ◽  
Key Factors ◽  
Final Exam ◽  
The Impact ◽  
Core Course

The aim of this paper is to examine students’ performance in a computation-based course by evaluating the effects of key factors including sketching, visualization resources provided to them during the lectures, their attendance and tutors’ experience. A systematic review was conducted including 192 articles published during January 2010 to December 2019. Further, a case study has been conducted in which 633 students from non-engineering backgrounds were taught a core course of construction over three-yearly sessions from 2017 to 2019. The performance has been assessed through two quizzes of 10% weight each, assignment of 40% weight and a final exam with 30% weight in 2017-18 and 40% weight in 2019 were utilized with an attendance criterion of below 75% as low attendance. The statistical result highlights that a clear difference of 14% overall marks exist between the students with less than 75% attendance and the ones with 75% and above in 2017 and a 10% gap in 2018. Students with high marks in sketching secured higher overall marks as compared to others highlighting that the sketching skill is useful to construction students. The findings contribute to the body of education knowledge by evaluating key influential factors and provide a useful benchmark to other educators in the field. 

scholarly journals Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 147
Author(s):  
Kevin Kevin ◽  
Sinta Paramita
Keyword(s):  
Public Relations ◽  
Communication Theory ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Case Study Method ◽  
Literature Study

Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public relations. The purpose of the marketing communication mix is to create brand awareness. This brand awareness is the ability of consumers to recognize or remember a brand, including the name, logo and also certain slogans that have been used by the brand in promoting products. During marketing communications, Rockickz carries out strategies to create brand awareness. Rockickz's strategy is in the marketing communication mix. This research methodology uses qualitative, with the case study method. Data collection is done by interview, observation and literature study. Komunikasi pemasaran (marketing communication) adalah sarana dimana perusahaan berusaha menginformasikan, membujuk, dan mengingatkan konsumen secara langsung maupun tidak langsung tentang produk dan merek yang dijual. Teori komunikasi pemasaran mencangkup beberapa bauran komunikasi pemasaran terdiri dari periklanan, pemasaran langsung, promosi penjualan, penjualan personal, pemasaran interaktif, hubungan masyarakat.Tujuan dari bauran komunikasi pemasaran tersebut adalah untuk menciptakan brand awareness. Brand awareness ini merupakan kemampuan konsumen dalam mengenali atau mengingat sebuah merek, termasuk nama, logo dan juga slogan – slogan tertentu yang pernah digunakan oleh brand tersebut dalam mempromosikan produk – produk. Pada saat melakukan komunikasi pemasaran, Rockickz melakukan strategi – strategi untuk menciptakan brand awareness. Strategi yang dilakukan Rockickz terdapat dalam bauran komunikasi pemasaran. Metodologi penelitian ini menggunakan kualitatif, dengan metode studi kasus.Pengumpulan data dilakukan dengan wawancara, observasi dan studi kepustakaan.

scholarly journals Kreativitas Seorang Pelatih dalam Membangun Motivasi Berlatih pada Pemain Futsal (Studi Kasus Conan Futsal Academy)

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 358
Author(s):  
Vicky Finley Sutirta ◽  
Gregorius Genep Sukendro
Keyword(s):  
Data Collection ◽  
Interpersonal Communication ◽  
Interpersonal Relationships ◽  
Communication Theory ◽  
Qualitative Case Study ◽  
Study Methods ◽  
Personal Assistance ◽  
Creative Power ◽  
Case Study Methods

Creativity is a person's ability to produce new compositions or anything that is a new foundation and previously unknown by the creator. Creativity is the ability to think to achieve varied and new results and the ability to be applied both in the fields of science, sports, literature and other fields of life can be used with creativity. Development of creativity to develop skills to combine creative power with experience, insight, and relationships with the environment for the better. Interpersonal communication theory that discusses the stages of interpersonal relationships, factors that influence interpersonal relationships. The purpose of interpersonal communication is to create motivation. This motivation is the ability of a coach in building the motivation of the players at Conan Futsal Academy. By using interpersonal communication, coaches use personal assistance to build players so they can help in training. The methodology in this study uses qualitative case study methods. Data collection obtained by interview, observation and literature study.Kreativitas adalah kemampuan seseorang untuk menghasilkan komposisi baru atau gagasan apa saja yang menjadi dasarnya baru dan sebelumnya tidak dikenal oleh pembuatnya. Kreativitas adalah kemampuan berpikir untuk meraih hasil yang variatif dan baru serta memungkinkan untuk diaplikasikan baik dalam bidang keilmuan, keolahragaan, kesusastraan maupun bidang kehidupan yang lain dapat berkaitan dengan kreativitas. Pengembangan kreativitas proses untuk mengembangkan kemampuan untuk mengkombinasikan daya kreatif dengan pengalaman, wawasan, maupun hubungan dengan lingkungan menjadi lebih baik. Teori komunikasi interpersonal mencakup tahapan hubungan interpersonal, faktor yang mempengaruhi hubungan interpersonal. Tujuan komunikasi interpersonal tersebut untuk menciptakan motivasi. Motivasi ini merupakan kemampuan dari seorang pelatih dalam membangun motivasi para pemain yang ada di Conan Futsal Academy. Dengan menggunakan komunikasi interpersonal pelatih menggunakan pendekatan secara personal untuk membangun motivasi pemain agar dapat semangat dalam berlatih. Metodologi dalam penelitian ini menggunakan kualitatif dengan metode studi kasus. Pengumpulan data yang didapat yaitu dengan wawancara, observasi dan studi kepustakaan.

scholarly journals TEACHING COMMUNICATION THEORY AND PRACTICE IN HIGHER EDUCATION

2021 ◽  
Vol 17 (1(23)) ◽  
pp. 85-95
Author(s):  
Gaiane Muradian
Keyword(s):  
Social Relationships ◽  
Public Speaking ◽  
Communication Theory ◽  
Theory And Practice ◽  
Work Environments ◽  
Social Phenomenon ◽  
Case Study Methodology ◽  
Study Methodology ◽  
Speak Up

Abstract Communication is a social phenomenon based on sharing information, ideas and attitudes. Maturity, experience, personal and social relationships that run more smoothly and become more meaningful, are developed, expanded and advanced through communication. Hence, the purpose of this paper based on case study methodology is to help students understand the principles of communication theory/study and put them into practice in life. The skills and techniques learned in the course are essential to effective communication in intrapersonal, interpersonal, small-group and public speaking and can be applied not only through studying the theoretical material but also through practical exercises, discussions and presentations that will enable to incorporate them into daily life and activity. As a result, students will learn to function in a more productive and assertive way in public and work environments and develop the newfound abilities to speak up effectively in other contexts. 

scholarly journals Global fashion retailers’ responses to external and internal crises during the COVID-19 pandemic

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Sanghee Kim ◽  
Hongjoo Woo
Keyword(s):  
Corporate Social Responsibility ◽  
Crisis Communication ◽  
Communication Theory ◽  
Factory Workers ◽  
Situational Crisis Communication Theory ◽  
Secondary Sources ◽  
Garment Workers ◽  
The Media ◽  
Corporate Social

AbstractDuring the COVID-19 pandemic crisis, the media reported different kinds of issues that global fashion retailers face. They had to unexpectedly dismiss garment workers and employees internally, while they had to perform CSR practices for their suffering communities externally. The purpose of this study is to investigate how global fashion retailers responded to these external and internal crises during the pandemic through a case study. Based on corporate social responsibility (CSR) contribution types and the Situational Crisis Communication Theory (SCCT), various secondary sources which are related to three selected global fashion retailers’ (Zara, H&M, and Uniqlo) responses to external and internal crises during the pandemic are analyzed. The findings indicate that global fashion retailers showed some different approaches in their responses to external and internal crises during the pandemic. Externally, all of them practiced CSR by providing monetary and in-kind contributions to the society. However, toward the internal issues related to their factory workers and employees, some of them denied or diminished the problems that had been raised, while all of them attempted to make a deal with the parties who had been affected. The results of this study propose an agenda to discuss global fashion retailers’ responsibilities during the pandemic, as well as to inform fashion retailers of how leading retailers have responded to the crises.

scholarly journals HARMONI HINDU-MUSLIM DI BALI MELALUI KEARIFAN LOKAL: STUDI DI KABUPATEN JEMBRANA

Harmoni ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 7-27
Author(s):  
Saihu Saihu
Keyword(s):  
Communication Theory ◽  
Data Sources ◽  
Religious Communities ◽  
Case Study Method ◽  
Community Interest ◽  
Muslim Communities ◽  
Deep Sense

This paper discusses the process of creating harmony (ethical dialogue) between Hindus and Muslims through sarana ‘Urf (tradition) or local wisdom that is believed to have religious, philosophical, and sociological values as well as multicultural nuances for the Jembrana community of Bali Province. In his analysis, this paper uses the Integrative Communication Theory proposed by Kim Young Yun, focusing on the ‘Urf (tradition) which is used as a means to communicate and interact between the two religious communities, thus leading to the peaceful practice of Hindu society. and Muslims in Jembrana-Bali. Data sources were obtained through unstructured observations and interviews from March to July 2019 and using the case study method. The results of this study show that in order to create harmony in communication and interaction between Hindus and Muslims in Jembrana is through the traditions of Male, Ngejot, Rebana, and Mekepung. Harmonization built from the four traditions is the result of a deep sense of understanding about each other’s traditions and culture or intercultural transformation so as to grow a sense of brotherhood, understanding diversity, fostering community interest between the two religious communities, and can shape the character of Hindu and Muslim communities in Jembrana to be humanist, tolerant and inclusive, so that it leads to a process of association, integration, complementation and sublimation

scholarly journals Study on Teaching Methods for Engineering Project Management Based on Professional Accreditation of Engineering Programs

2019 ◽  
Vol 7 (4) ◽  
pp. 72-78
Author(s):  
Jiao LUO
Keyword(s):  
Project Management ◽  
Flipped Classroom ◽  
Teaching Methodology ◽  
Engineering Project ◽  
Engineering Programs ◽  
Engineering Project Management ◽  
Professional Accreditation ◽  
Course Features ◽  
Core Course

This article is focused on the teaching methodology for Engineering Project Management course. The course is an elementary and core course for automotive engineering major based on the requirement of professional accreditation of engineering programs. The course can be described as a course with big scale and more emphasized on industry. Three teaching methodologies have been used to coordinating with the course features: case-study learning, mission-driven learning, project-driven learning and flipped-classroom learning. The article addressed how the three methods have been applied in teaching. Meanwhile, the article also mentioned that a multi-methods evaluation should be more precise for evaluating students’ abilities.

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