Significant Role of Religion in Influencing Consumer Behavior

2014 ◽  
pp. 351-361
Author(s):  
Munazza Saeed
Keyword(s):  
Consumer Behavior ◽  
Significant Role ◽  
Significant Relationship ◽  
Shopping Malls ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Marketing Activities ◽  
Normative Factors ◽  
Role Of Religion

In a constantly changing and increasingly globalised world, religion still plays a significant role in influencing consumer behavior. The intent behind this study is to scrutinize the effect of normative factors on Muslim consumers’ apparel purchasing decisions. The survey was comprised of a sample of 500 Muslim consumers from the universities and shopping malls in Faisalabad city of Pakistan. Correlation was used to analyze the sample. The findings indicate that consumers in Faisalabad (Pakistan) area consider Islam their source of reference, and they prefer to wear clothing as commanded by Islamic Shriah. This study confirms that normative factors had a highly significant relationship with consumer buying behavior. The chapter’s interesting findings serve to remind organizations that they cannot neglect the element of religion in their marketing activities, particularly when operating in the vicinity of Islamic countries.

Significant Role of Religion in Influencing Consumer Behavior

2015 ◽  
pp. 1591-1601
Author(s):  
Munazza Saeed
Keyword(s):  
Consumer Behavior ◽  
Significant Role ◽  
Significant Relationship ◽  
Shopping Malls ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Marketing Activities ◽  
Normative Factors ◽  
Role Of Religion

In a constantly changing and increasingly globalised world, religion still plays a significant role in influencing consumer behavior. The intent behind this study is to scrutinize the effect of normative factors on Muslim consumers' apparel purchasing decisions. The survey was comprised of a sample of 500 Muslim consumers from the universities and shopping malls in Faisalabad city of Pakistan. Correlation was used to analyze the sample. The findings indicate that consumers in Faisalabad (Pakistan) area consider Islam their source of reference, and they prefer to wear clothing as commanded by Islamic Shriah. This study confirms that normative factors had a highly significant relationship with consumer buying behavior. The chapter's interesting findings serve to remind organizations that they cannot neglect the element of religion in their marketing activities, particularly when operating in the vicinity of Islamic countries.

scholarly journals Research of impact of emotional motivators on consumer behavior

Skola biznisa ◽  
2020 ◽  
pp. 107-125
Author(s):  
Saša Virijević-Jovanović ◽  
Ivana Jošanov-Vrgović ◽  
Tatjana Janovac
Keyword(s):  
Consumer Behavior ◽  
Positive Emotions ◽  
Statistical Data ◽  
Correlation Method ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Statistical Measures ◽  
The Republic

Regarding the importance of psychological processes in the consumer behavior, the article examines the influence of emotional motivators on purchase decisions in cosmetics industry. The empirical research was conducted from February to March 2020, on the sample of 125 respondents in Serbia. The participants answered the questions about the positive and negative emotions that occurred during the purchasing process. When defining the questionnaire, we started from the fact that emotions, which influence consumer behavior can be integral or incidental emotions. The aim of the study was to identify the emotions that have the strongest effect on consumers when purchasing cosmetic products. During the statistical data processing, the following techniques and methods were implemented: the descriptive statistical measures (frequencies and percentage, arithmetical midranges), the measures of variability, the correlation method. The survey indicated that the most dominant emotions that affect consumer purchasing decisions related to cosmetics products in the Republic of Serbia are positive emotions. The majority of respondents recognized hope as the most important emotion in their buying behavior.

scholarly journals Relationship Between Green Marketing Determinants and Consumer Buying Behavior: Mediating Role of Environmental Awareness

2021 ◽  
Vol VI (I) ◽  
pp. 38-52
Author(s):  
Fazli Haq ◽  
Adil Adnan ◽  
Muhammad Arif
Keyword(s):  
Global Warming ◽  
Urban Areas ◽  
Environmental Awareness ◽  
Substantial Effect ◽  
Waste Reduction ◽  
Green Marketing ◽  
Shopping Malls ◽  
Buying Behavior ◽  
Mediating Role

Global warming is indeed one of the significant problems the planet is currently facing. In order to cope with global warming concerns the green practices are introduced around the globe that is associated with waste reduction, resource conservation and healthy living are considered to be important. Therefore, consumers are more intended to purchase the green-products. Researchers reported that the principles of green marketing and environmental consumer behavior have not been explored in a collaborative way. The targeted population is the consumers of the shopping malls of urban areas of Pakistan. The data were collected via questionnaire and collected data was analyzed through hierarchal regression. The findings exhibited that the green marketing practices, i.e. (green ads, eco-labeling, green-branding) has positive, substantial effect on environmental awareness and CBB, and environmental awareness partially intermediates in an association between green-marketing facets i.e. (green-ads, eco-labeling, green-branding) and CBB. The study concluded that the creation of an efficient green product and marketing strategy is extremely essential for marketers, which can contribute to higher profits and customer patronage.

scholarly journals The Role of Social Class on Consumer Behavior: A Study of Eco-friendly Cosmetic Products

2020 ◽  
Vol 6 (1) ◽  
pp. 113-134
Author(s):  
Shaheera Amin ◽  
Aaliya Manzoor ◽  
Fatima Farid
Keyword(s):  
Consumer Behavior ◽  
Social Class ◽  
Important Change ◽  
Marketing Strategies ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Intention To Purchase ◽  
Relationship Of ◽  
The Relationship

In the past few decades, the analysts have noticed an important change in consumers’ behavior while purchasing and picking products, especially in cosmetics. Now, when consumers purchase the product, they pay more attention to health and environment features of the product. Therefore, the purpose of this research is to analyze Pakistani Consumers’ buying behavior towards Eco-Friendly Cosmetic products. The theory of planned behavior has been applied for better understanding of consumer behavior. Moreover, analyzed the relationship of consumers’ values on their intention to buy eco-friendly cosmetics products. It is studied that consumers’ social class has a moderating effect on consumer’s intention toward purchasing eco-friendly cosmetic products. For quantitative data collection questionnaire is constructed. For questionnaire, variable scales are adapted from literature. Convenience sampling is used for distribution of questionnaire. Data is composed from 260 respondents in Punjab, Pakistan. For analyzing the data, statistical analysis will be done by using SPSS and AMOS.  All variables are significantly influence consumer intention to purchase eco-friendly cosmetics.This research suggests marketers to develop their marketing strategies and promote eco-friendly cosmetics through effective advertising.

Role of Personality in Response to Fear Appeal Advertisements on Oral Hygiene

2015 ◽  
Vol 4 (3) ◽  
Author(s):  
S. Ajit ◽  
V. Joseph Paul Raj
Keyword(s):  
Oral Hygiene ◽  
Significant Relationship ◽  
Fear Appeal ◽  
Personality Variables ◽  
Different Types ◽  
Marketing Activities ◽  
Bad Breath ◽  
And Behavior ◽  
Attitudes And Behavior

In this world of extremely fragmented markets, there is a need to recognize the importance of understanding customers to achieve effectiveness of marketing activities. It is logical that different people have different and unique responses for different types of advertisements according to their characteristics and they may react most positively when exposed to advertisements that match their personality. Fear appeal ads, as a tactic of persuasion, influence such attitudes and behavior of customers. The purpose of this study is to investigate whether different personality traits influence the responses to fear appeal advertisements. The present study uses five individual differences personality variables like openness to experience, conscientiousness, extraversion, agreeability, and neuroticism/stability to study the responses to fear appeal advertisements on oral hygiene. The results show that there is a significant relationship between agreeableness, extraversion and seriousness towards gingivitis and bad breath whereas there is a significant relationship between openness and seriousness towards tooth decay.

The Role of Marketing Mix Strategies on Brand Loyalty of Cable Products

2020 ◽  
Vol 10 (2) ◽  
pp. XX-XX
Author(s):  
Tizitaye Weldemariam ◽  
Yibeltal Nigussie Ayele
Keyword(s):  
Product Quality ◽  
Significant Role ◽  
Brand Loyalty ◽  
Structured Interview ◽  
Marketing Mix ◽  
Primary Data ◽  
Cable Industry ◽  
Marketing Activities ◽  
Structured Questionnaire

This study was carried out with the intention of examining the role of the marketing mix on brand loyalty advertising and pricing play in building brand equity. The study focuses on a new cable brand (Belayab Cable) and attempts to find out the role of marketing mix elements on brand loyalty of Belayab Cable products. For this study, an accessible population of 62 Belayab Cable consumers who have used its products at least twice was selected randomly from stratified groups of three types of customers (Contractors, Traders, Electo Mechanical Engineers, and   Government,).  A structured questionnaire was used to collect data from respondents by using a self-administered data collection system. In addition to the questionnaire, semi-structured interview questions are prepared to get information from the organization which is analyzed qualitatively. The STATA is used to process the primary data which were collected through questionnaires.  The findings showed that the role of product quality, price, and availability has a positive and significant role in brand loyalty. On the other hand, the price has no significant role in brand loyalty for the cable of a brand. Therefore, in order to maximize the effectiveness of marketing activities and have more loyal customers in cable industry companies should pay more attention to product quality, availability, and promotions.  

scholarly journals Religion, community resilience and countering violent extremism in Dir Valley, Pakistan

2021 ◽  
Vol 2 (2) ◽  
pp. 213-227
Author(s):  
Imran Ahmad Sajid ◽  
Shakeel Ahmed ◽  
Beenish Ijaz Butt
Keyword(s):  
Significant Role ◽  
Community Resilience ◽  
Religious Leaders ◽  
Community Perception ◽  
Policy Makers ◽  
Peace And Conflict ◽  
Violent Extremism ◽  
Building Community ◽  
Role Of Religion

The post 9/11 terrorism and subsequent wave of violent extremism has generated a significant interest in the role of religion in both peace and conflict. Religion is a significant part of the lives of a significant majority the global population. This realization has led policy makers to seek ways in which religious leaders can and had impacted the community resilience towards violent extremism. Swat and Dir valleys have seen the brunt of violent extremism in the recent past. This extremism was generated and exploited by a few religiously motivated violent organizations. However, we believe there were religious leaders who opposed this surge of violent extremism in those specific communities. This research aims at finding out whether religious leaders mobilized the communities for countering violent extremism. In order to do that, a quantitative survey was designed whereby a community perception was measured. The data was collected from 180 respondents from both the districts of Dir valley, i.e., lower Dir and upper Dir. Our data shows that religious leaders played some role in building community resilience. In terms of bonding, they played a significant role. In terms of bridging, they also played a significant role. However, in terms of linking, the religious leaders played a little role.

scholarly journals PERAN KELUARGA DALAM PERILAKU PEMBELIAN HEDONIS

2019 ◽  
Vol 17 (2) ◽  
pp. 1-14
Author(s):  
Sigit Wibawanto
Keyword(s):  
Qualitative Research ◽  
Consumer Behavior ◽  
Marketing Research ◽  
Research Paradigm ◽  
Family Role ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Hedonic Dimension ◽  
Process Observation ◽  
Selection Of

This study aims to examine the structure of the family's role in the lifestyle of hedonism and its influence on the consumer purchasing process. Observation activities are carried out at modern markets and cafes/ restaurants in Kebumen district. This research paradigm discusses aspects of consumer behavior and marketing research regarding consumer behavior and purchasing decisions that vary and reflect the hedonic dimension. This descriptive qualitative research conducted with the purpose to understand the meaning symbolized by each family's behavior according to the family's own perspective. The results of the study show that shopping locations can cause a shift in purchasing activities in modern markets lead to hedonic behavior, but are still relatively normal. In the visit activities at cafe/ restaurant show hedonic behavior because it provides an illustration that eating outside the home as a place of discussion is considered interesting, not up to date, luxurious and worth displaying on its social media accounts. This research shows a number of the propositions that apply in the field. This research still needs to be improved, especially in the discussion of objects and research locations, including the selection of entertainment/ tourism places, as well as family strata in influencing hedonic buying behavior.   Keywords: buying behavior, hedonic lifestyle, family role, modern market, cafe/ restaurant

Understanding the Effect of Cultural Factors on Consumers Moods While Purchasing Gold Jewelry

2019 ◽  
pp. 298-318 ◽  
Author(s):  
Shruti Santosh Nair ◽  
Mallika Gautam Gulati
Keyword(s):  
Significant Role ◽  
Cultural Factors ◽  
Buying Behavior ◽  
Great Role ◽  
Big Business ◽  
Gold Jewelry ◽  
Promotional Strategy ◽  
Holistic Understanding ◽  
Regional Factors

The researchers believe that the category of gold jewelry is evolving rapidly and has a lot of potential. Delving deeper into the topic will give a more holistic understanding of how marketers can target the Indian jewelry segment better. Understanding the patterns of buying behavior of gold jewelry consumers will help the researchers derive insight on how to market gold better. The way things currently pan out show the great role of promotional activities in the business of marketing gold jewelry. Through various sources and various ways big business establishments in gold jewelry are creating awareness on their brand. There are various promotional activities followed by jewelry shops for attracting new consumers and also for satisfying their existing consumers. Advertisements are of various types and still play a significant role as a promotional strategy especially in the gold jewelry market. The regional factors greatly influence it.

scholarly journals THE IMPORTANCE OF BRAND IN CONSUMER BUYING BEHAVIOR AND PRODUCT QUALITY ASSESMENT

2019 ◽  
Vol 7 ◽  
Author(s):  
Viera Valjaskova ◽  
Pavol Kral
Keyword(s):  
Product Quality ◽  
Marketing Mix ◽  
Optimal Combination ◽  
Marketing Communication ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Communication Tools ◽  
Marketing Activities ◽  
Brand Perception

In order to maintain or increase market share, every company tries to use the most optimal combination of marketing communication tools or marketing mix tools. There are a large number of products placed on the market from a large number of companies that need to distinguish one another from competing companies. The most important tool to differentiate from competitors is the brand of products. The aim of each company is to ensure that their product brand is brought to the attention of customers and that customers associate especially positive associations with its brand(s). We are of the opinion that if the first and then repeated purchase of customers of the same product of a given brand confirms that the product meets the required characteristics and quality they expect from the product, customers will not doubt the quality of the products sold under the brand and will regard it as quality. For this reason, the aim of the paper was to confirm the importance of the brand in consumer buying decisions and to find out whether consumers really perceive the brand as a guarantee of product quality. To meet the aim of the paper, we conducted a questionnaire survey, which confirmed the importance of the brand in consumer purchasing decisions and the perception of the brand as a guarantee of product quality. We also confirmed a statistically significant dependence between brand perception as a guarantee of product quality and the age of respondents, confirming the importance of demographic characteristics in the implementation of company marketing activities.

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