The Role of Marketing Mix Strategies on Brand Loyalty of Cable Products

This study was carried out with the intention of examining the role of the marketing mix on brand loyalty advertising and pricing play in building brand equity. The study focuses on a new cable brand (Belayab Cable) and attempts to find out the role of marketing mix elements on brand loyalty of Belayab Cable products. For this study, an accessible population of 62 Belayab Cable consumers who have used its products at least twice was selected randomly from stratified groups of three types of customers (Contractors, Traders, Electo Mechanical Engineers, and Government,). A structured questionnaire was used to collect data from respondents by using a self-administered data collection system. In addition to the questionnaire, semi-structured interview questions are prepared to get information from the organization which is analyzed qualitatively. The STATA is used to process the primary data which were collected through questionnaires. The findings showed that the role of product quality, price, and availability has a positive and significant role in brand loyalty. On the other hand, the price has no significant role in brand loyalty for the cable of a brand. Therefore, in order to maximize the effectiveness of marketing activities and have more loyal customers in cable industry companies should pay more attention to product quality, availability, and promotions.

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Application Of Technology Acceptance Model Of Unified Payment Interface Services Adoption In Mysuru City: An Exploratory Study

Restaurant Business ◽

10.26643/rb.v118i6.7235 ◽

2019 ◽

Vol 118 (6) ◽

pp. 25-35

Author(s):

Vinay S

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Structural Equation ◽

Banking Sector ◽

Primary Data ◽

Equation Modeling ◽

Security Issues ◽

Acceptance Model ◽

Structured Questionnaire

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.

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Significant Role of Religion in Influencing Consumer Behavior

Advances in Electronic Government, Digital Divide, and Regional Development - Globalization and Governance in the International Political Economy ◽

10.4018/978-1-4666-4639-1.ch028 ◽

2014 ◽

pp. 351-361

Author(s):

Munazza Saeed

Keyword(s):

Consumer Behavior ◽

Significant Role ◽

Significant Relationship ◽

Shopping Malls ◽

Purchasing Decisions ◽

Buying Behavior ◽

Marketing Activities ◽

Normative Factors ◽

Role Of Religion

In a constantly changing and increasingly globalised world, religion still plays a significant role in influencing consumer behavior. The intent behind this study is to scrutinize the effect of normative factors on Muslim consumers’ apparel purchasing decisions. The survey was comprised of a sample of 500 Muslim consumers from the universities and shopping malls in Faisalabad city of Pakistan. Correlation was used to analyze the sample. The findings indicate that consumers in Faisalabad (Pakistan) area consider Islam their source of reference, and they prefer to wear clothing as commanded by Islamic Shriah. This study confirms that normative factors had a highly significant relationship with consumer buying behavior. The chapter’s interesting findings serve to remind organizations that they cannot neglect the element of religion in their marketing activities, particularly when operating in the vicinity of Islamic countries.

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The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation

Sport Marketing Quarterly ◽

10.32731/smq.291.032021.06 ◽

2021 ◽

Vol 30 (1) ◽

pp. 69-81

Author(s):

Antonio Williams ◽

Sungwook Son ◽

Patrick Walsh ◽

Jin Park

Keyword(s):

Significant Role ◽

Brand Loyalty ◽

Experimental Approach ◽

The Body ◽

Sport Fans ◽

Body Of Knowledge ◽

Proposed Model ◽

The Relationship

Despite sport rebranding becoming an emerging topic for both academia and industry, there has been a limited number of investigations on how sport rebranding influences sport fans. The aim of this study is to investigate how sport rebranding in the form of logo redesign influences fan loyalty. Through an experimental approach, the results indicate that attitude toward rebranding plays a significant role in fan response when sport rebranding occurs. Additional findings suggest that logo evaluation partially mediates the relationship between logo change and brand loyalty. This study makes significant contributions to the body of knowledge on sport rebranding by revealing how fans’ attitudes toward rebranding affects brand loyalty. The proposed model suggests directions for future sport rebranding research, and the paper provides implications for how sport marketers can use various rebranding strategies to improve rebranding outcomes and diminish negative responses from sport fans.

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Auditing in Islamic Perspective and Auditing as Practiced in some selected Islamic Banks Operating in Bangladesh

IIUC Studies ◽

10.3329/iiucs.v9i0.24033 ◽

2015 ◽

Vol 9 ◽

pp. 293-306 ◽

Cited By ~ 1

Author(s):

Muhammad Showkat Imran ◽

Afzal Ahmad ◽

Md Zahid Hossain Bhuiyan

Keyword(s):

Primary Data ◽

Islamic Finance ◽

Islamic Banks ◽

Professional Behaviour ◽

Accounting Systems ◽

Islamic Perspective ◽

Interview Method ◽

Proper Training ◽

Structured Questionnaire

The study is on Auditing in Islamic perspective and auditing as practiced in some selected Islamic banks operating in Bangladesh. The study was conducted on total number of 5 Islamic banks operating in Bangladesh. The study was based on primary data, collected by interview method on the basis of a structured questionnaire. The main findings of the study are: i) identifying objectives and principles of Islamic auditing, ii) analysing the procedures of conducting auditing in the selected banks, iii) focusing on the major responsibilities and role of an auditor in the eye of Islam, iv) identifying qualities of an auditor in the eye of Islam such as righteousness, trustworthiness, professional behaviour, fairness, proficiency and efficiency, honesty and confidentiality etc., v) identifying major problems involved in conducting Islamic auditing in the selected banks are reported as: auditors specially external are not very much familiar with rules and regulation of Sharia Council, the bank authority disagree that auditors (external) are quite independent body, the concerned management feel discouraged to help the auditors by providing necessary information and data as well as document, non-standardization of Sharia compliance and regulation for Islamic finance. Not well equipped with knowledge of Sharia Council on the part of the employees, accounting systems and procedure are not fully in compliance with Islamic Sharia, vi) The probable measures to overcome the problems are identified as : proper implementation of accounting systems as permitted by Islamic Sharia, proper training to the accounting personnel regarding knowledge of Islamic Sharia, supplying the auditors necessary information and data willingly by the Accounts personnel, recognizing purity of transaction, proper standardization of Sharia Council rules and regulations etc.IIUC Studies Vol.9 December 2012: 293-306

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Role of Education in Empowering Women: A Case Study

Asian Review of Social Sciences ◽

10.51983/arss-2018.7.1.1417 ◽

2018 ◽

Vol 7 (1) ◽

pp. 16-20

Author(s):

Bhajan Chandra Barman

Keyword(s):

West Bengal ◽

Secondary Data ◽

Structured Interview ◽

Statistical Technique ◽

Primary Data ◽

Great Contribution ◽

Chi Square ◽

Use Of Resources ◽

Chi Square Test

According to Census Report 2011, nearly 50% of the population of our country are women. They have a great contribution in society. Therefore, we cannot deny the importance of them. In spite of great contribution in society, the women are less empowered in every field of society. The conception of empowerment is based on the notion of power; empowerment by definition means “enabling”, “giving, receiving or obtaining power” or “giving the official or legal authority or the freedom to do something”. In addition, empowerment is defined as the equalization of power and the more efficient use of resources Women’s education leads to empowerment. There are two reasons behind selecting the topic “Role of Education in Empowering Women” for the present study. Firstly, there has been no found any comparative study in the review of literature regarding the measurement of empowerment between educated and uneducated women. Secondly, no literature has been found on education and women empowerment in the study area. The present paper fulfills this research gap. Dinhata block-II of Cooch Behar district, West Bengal has been selected for the purpose of the study. The study is based on both primary and secondary data. Primary data have been collected from a field survey in Dinhata block-II of Cooch Behar district, West Bengal. Secondary data have also been collected from various journals, articles, working papers and education related website. For study purpose it has been selected 200 women from the study area. Among them 100 are educated and the rest 100 women are uneducated. A structured interview schedule was prepared and used for collecting data from the respondents in the study area. To analyse the results a simple statistical technique like percentage has been used. To compare the results, Chi-square test has been used. In the present study, it has been considered nine indicators to measure empowerment between educated and uneducated women. From the results and discussion it has been observed that educated women are more empowered as compare to uneducated one. Chi-square Test shows the significance difference between educated and uneducated women regarding empowerment. Thus, it can be conclude that education is very important factor in empowering women.

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Assessment of Entrepreneurial Traits and Intention among Undergraduate Students at Catholic University of Health and Allied sciences -Mwanza, Tanzania

Asian Journal of Business and Management ◽

10.24203/ajbm.v9i5.6808 ◽

2021 ◽

Vol 9 (5) ◽

Author(s):

Omary Mejjah ◽

Husna Ngulyavyangu ◽

Thandiwe Peter ◽

Stanley Mwita

Keyword(s):

Undergraduate Students ◽

Descriptive Study ◽

Entrepreneurial Intention ◽

Primary Data ◽

Microsoft Excel ◽

Cross Sectional ◽

Catholic University ◽

Motivating Factor ◽

Structured Questionnaire

Entrepreneurship of young graduates is fundamental in mitigating the challenge of unemployment, while the role of universities is considered to be very important in developing entrepreneurial behavior. Thus, the present study aims to assess entrepreneurial traits and intention among undergraduate students at Catholic University of Health and Allied sciences -Mwanza, Tanzania. The cross-sectional descriptive study was conducted in May 2021 at Catholic University of Health and Allied Sciences. Three hundred and thirty-one (331) undergraduates were selected by stratified random sampling. Pre-tested semi-structured questionnaire was used to collect primary data. Data were fed into Microsoft excel and then exported to STATA version 14 for analysis and data were presented in frequencies, percentages and mean. The level of entrepreneurial traits of the students was moderate with overall mean of 3.6. Majority (285, 86.1%) of students thought of themselves as capable of opening and sustaining a business to success, reflecting positive feasibility and perceived themselves as people who willingly act on their individual decisions.The major motivating factor for entrepreneurial intention indicated by the respondents was “preference for personal creativity” (295, 89.1%). However, the major perceived barrier to starting their own businesses indicated by the respondents was “lack of funds to start” (268, 90%). This study showed that there was overall moderate level of entrepreneurial traits among the undergraduate students. The findings have shown that there is high intention and that students are interested to become entrepreneurs.

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Peran Citra Merek, Celebrity Endorser, Kualitas Produk Dalam Keputusan Pembelian

Jurnal Ilmiah Manajemen dan Bisnis ◽

10.30596/jimb.v22i1.6200 ◽

2021 ◽

Vol 22 (1) ◽

pp. 140-150

Author(s):

Anggi Tri Utami ◽

◽

Jeanne Ellyawati ◽

Keyword(s):

Product Quality ◽

Sampling Method ◽

Brand Image ◽

Purchase Decisions ◽

Process Data ◽

Statistical Tool ◽

Celebrity Endorser ◽

Positive Effect ◽

Structured Questionnaire

Nowadays, almost everyone uses smartphones in their daily activities. This is an opportunity for the smartphone industry to produce good products and create consumer attractiveness so that consumers want to buy them. This study aims to determine the role of brand image, product quality, and celebrity endorser in purchase decisions. Data collection was gathered online via google form using a structured questionnaire. A total of 200 samples were recruited using a purposive sampling method. The sample used as respondents are consumers who have purchased a Vivo brand smartphone during last year. This study uses the SmartPLS statistical tool to process data. The results showed that brand image and product quality had a significant positive effect on purchase decisions. Meanwhile, celebrity endorser has no effect on the purchase decision.

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Examining Empirical Relationship among Service Quality, Reputation and Brand Loyalty: Important Role of Satisfaction

Global Economics Review ◽

10.31703/ger.2021(vi-i).10 ◽

2021 ◽

Vol VI (I) ◽

pp. 126-137

Author(s):

Umar Siddique ◽

Muhammad Imran ◽

Sajid Rahman Khattak

Keyword(s):

Service Quality ◽

Brand Loyalty ◽

Empirical Relationship ◽

Hotel Industry ◽

Validity And Reliability ◽

Future Directions ◽

Instrument Validity ◽

The Relationship ◽

Structured Questionnaire

The study in hand attempts to investigate the intervening role of satisfaction on service quality and reputation relationship with brand loyalty in the hotel industry of Pakistan. The sample of the current research was customers of the hotels operated in Khyber-Pakhtunkhwa. Based on convenience sampling, a total of 400 respondents were selected. A total of 356 questionnaires were received back, from which 345 were usable. Data were collected from the targeting customers through a structured questionnaire. The instrument validity and reliability were checked. The study found that reputation and service quality are significantly related to brand loyalty. The relationship between service quality and brand loyalty is did not mediated by satisfaction. Based on these results, the study recommended that the hotel industry give due importance to service quality, including physical environment, location, and staff behaviour, and reputation, to gain customer loyalty. In the end, we also recommend future directions to explore the phenomena further.

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