Appellation of Origin Brands in China

2014 ◽  
pp. 239-248
Author(s):  
Yongge Niu ◽  
Cheng Lu Wang
Keyword(s):  
Environmental Factors ◽  
Natural Resources ◽  
Development Process ◽  
Brand Name ◽  
Brand Performance ◽  
Comprehensive Overview ◽  
Appellation Of Origin ◽  
Suitable Climate ◽  
Historical Heritage ◽  
Geographical Characteristics

Appellation of origin brands are largely based on the geographical characteristics where the products may possess certain unique features due to suitable climate and abundant natural resources, but are also derived from historical heritage that a particular place is well known for its unique product and production. Therefore, such brands are typically named based on two components: the geographic designation and the product. For centuries, it has become a common practice in China that a producer uses its product place part of its brand name. This chapter provides a comprehensive overview of the Chinese Appellation of Origin Brands (AOBs), particularly exploring their unique characteristics, their development process, and the environmental factors that influence their brand performance.

Different Approaches to Design Management - comparative study among Swedish and Polish furniture companies

2016 ◽  
Vol 8 ◽  
pp. 46-52 ◽  
Author(s):  
Justyna Starostka
Keyword(s):  
Best Practices ◽  
Marketing Strategy ◽  
Development Process ◽  
Product Development Process ◽  
Design Management ◽  
Brand Name ◽  
The Third ◽  
Design Activities ◽  
Effective Product ◽  
A Company

There are many roles that design can play in organisations. It can be source of good marketing strategy, and designer by himself can be a promotional tool for a company. Thanks to those actions companies can gain publicity, media attention and good PR.On the second level, design can be perceived as ‘process of making things better’. In this case companies can achieve more effective product development process, new tools and technologies.On the third level we have the situation when designer work alongside with company managers with the whole business concept. At this level, designers’ work looks more like a brand consultant, a strategist. In this approach design should be reflecting certain brand name and brand values.As our study presented, Swedish companies operate on those two, higher levels, while Polish still limit the scope of design. We strongly believe, that Polish companies, as they gain more experience with design activities, will be more likely to perceive design in this more mature approach. In the meantime, presenting best practices from companies from other, more mature countries could be a good way of promoting design as a strategic asset rather than promotional tool. We believe that in order to fasten this process, Polish companies should as follows:1. Work more often with external and foreign designers;2. Expand the area of designer responsibilities in companies;3. Place the responsibility for design in hands of professional design managers.

EXPRESS: Is Nestlé a Lady? The Feminine Brand Name Advantage

2021 ◽  
pp. 002224292199306
Author(s):  
Ruth Pogacar ◽  
Justin Angle ◽  
Tina M. Lowrey ◽  
L. J. Shrum ◽  
Frank R. Kardes
Keyword(s):  
Boundary Conditions ◽  
Brand Names ◽  
Brand Name ◽  
Brand Performance ◽  
The Feminine ◽  
And Performance ◽  
Typical User

A brand name’s linguistic characteristics convey brand qualities independent of the name’s denotative meaning. For instance, name length, sounds, and stress can signal masculine or feminine associations. This research examines the effects of such gender associations on three important brand outcomes: attitudes, choice, and performance. Across six studies using both observational analyses of real brands and experimental manipulations of invented brands the authors show that linguistically feminine names increase perceived warmth, which improves brand outcomes. Feminine brand names enhance attitudes and choice share–both hypothetically and consequentially–and are associated with better brand performance. The authors establish boundary conditions, showing that the feminine brand name advantage is attenuated when the typical user is male and when products are utilitarian.

scholarly journals REGIONAL FMCG BRANDS: THEIR USE IN CREATION OF INTER-REGIONAL CHAINS OF ADDED VALUE AND FORMING THE IMAGE OF TERRITORIES

2019 ◽  
pp. 5-13
Author(s):  
V. I. Belyaev ◽  
O. V. Velichko
Keyword(s):  
Natural Resources ◽  
Value Added ◽  
Added Value ◽  
Use Value ◽  
Brand Name ◽  
Natural Properties ◽  
Regional Markets ◽  
Methodological Approaches ◽  
Regional Product ◽  
Natural Characteristics

The article is devoted to the development of methodological approaches to the use of unique natural resources (characteristics) of territories that are capable of being embodied in the consumer properties of food products produced at enterprises located in these territories. The development and production of such goods creates real prerequisites for the formation of a reputation, both of enterprises themselves and of the territories (regions) where they are located. Based on the reputation formed due to the unique natural characteristics of the area, it is recommended to develop trademarks, create regional product brands with the aim of using them in promoting goods with unique consumer properties to other regional markets, including foreign ones. The conditions and rules of registration of the name of the place of production of goods, the reflection of the toponym in the brand name are described; an overview of regional Altai product brands is presented, including the unique natural properties of the area in their consumer properties. The provision that the most acceptable for the initial presentation of Altai in other regional markets is Altai honey. As the main form of promoting Altai honey to other regional markets, it is proposed to use value-added chains. It substantiates the provision that regional product brands promoted to other regional markets, including foreign ones, contribute to the formation and development of the image of the territory, in this case, the Altai Territory. The material presented in the article can be used in the development of specific methodological proposals for solving the problems of the development of territories and enterprises located on them.

scholarly journals KAJIAN KRIMINOLOGI PEREDARAN NARKOTIKA (SEBUAH STUDI DI KABUPATEN ACEH TIMUR)

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Muammar
Keyword(s):  
Environmental Factors ◽  
Development Process ◽  
Negative Impact ◽  
National Development ◽  
Deterrent Effect ◽  
Youth Organizations ◽  
The People ◽  
The Republic ◽  
Work Family ◽  
The Impact

The impact of globalization has penetrated throughout the civilization of the nations of the world, running so fast. Especially very influential on changes in various lines of life. Related to this is the issue of increasing narcotics abuse and narcotics illicit trafficking which has created conditions that have hindered the development process and weakened civilization. Eradication of narcotics distribution is a national problem, because it has a negative impact that can damage and threaten the lives of the people, nation and state and can hamper the national development process. The rise of narcotics abuse does not only occur in big cities, but has reached small cities in all ten regions of the Republic of Indonesia, including East Aceh Regency. The increasingly diverse lifestyle of the people due to the influence of globalization also contributes to the increasing circulation of narcotics in East Aceh District. This certainly must receive serious attention, because if we look at what is happening in East Aceh District and several other regions in Indonesia, the crime of narcotics distribution from time to time always increases which in the end is increasingly unsettling the community, so before these things increase In East Aceh District, an effective solution must be found to eradicate it. Factors that cause a person to commit a narcotics crime in East Aceh Regency are due to economic factors where a person needs money to live and the difficulty of getting work, family environmental factors, social environmental factors and availability / lack of supervision factors. Efforts in tackling narcotics circulation in East Aceh district involve many parties, including: firstly, pre-emptive efforts by providing counseling in the community and schools about narcotics carried out by the police in tackling narcotics crime in East Aceh District. Second, preventive measures (prevention) by conducting raids and patrols routinely, providing oversight of the association and positive activities carried out by the police, prosecutors, religious leaders, community leaders and youth organizations. The third repressive effort (action) which aims to provide a deterrent effect on the perpetrators of drug trafficking crimes involving all law enforcement officials ranging from the Police, Attorney and District Courts and Detention Houses.Keywords: Crimonology, Narcotics Circulation. 

scholarly journals Environmental Factors Causing the Development of Microorganisms on the Surfaces of National Cultural Monuments Made of Mineral Building Materials—Review

Coatings ◽  
2020 ◽  
Vol 10 (12) ◽  
pp. 1203
Author(s):  
Elżbieta Stanaszek-Tomal
Keyword(s):  
Environmental Factors ◽  
Building Materials ◽  
Ion Concentration ◽  
Physical Factors ◽  
Comprehensive Overview ◽  
Hydrogen Ion Concentration ◽  
Factors Affecting ◽  
Stone Concrete ◽  
The Impact ◽  
Cultural Monuments

The ability of microorganisms to degrade building materials depends on several factors. Biological corrosion occurs in close dependence with chemical and physical factors affecting microorganisms. The growth and development of microorganisms is stimulated by external stimuli, i.e., environmental factors. Microorganisms have a relatively large tolerance range for changes in environmental conditions. Under the right conditions, microorganisms thrive very well. The adverse effects may cause the inhibition of cell growth, damage, or lead to the death of the microorganism. Considering the impact of environmental factors on microorganisms, it is not possible to identify the most important of them. The result effect of overlapping factors determines the possibility of the growth of certain microorganisms. The main factors affecting the growth are temperature, humidity, hydrogen ion concentration in the environment, oxidoreductive potential, water activity in the environment, and hydrostatic pressure. This article provides a comprehensive overview of the factors causing biodeterioration. The influence of external/internal environment on the surface of cultural monuments made of mineral building materials, i.e., stone, concrete, mortar, etc., is presented.

Explore Residential Area Landscape Design Features - Taking the "Pearl of the Blue Sea" for Example

2013 ◽  
Vol 357-360 ◽  
pp. 2032-2035
Author(s):  
Dao Qin Tong
Keyword(s):  
Environmental Factors ◽  
Landscape Design ◽  
Residential Area ◽  
Design Concept ◽  
Design Features ◽  
Local Conditions ◽  
Design Ideas ◽  
Environmental Landscape ◽  
Geographical Characteristics

In this paper, eco-garden approach, with examples to analyze the formation of the residential area environmental landscape design ideas, stressed that according to the geographical characteristics and environmental factors to build a design concept, in line with local conditions to carry out all kinds of green design differentiated, and strive in the limited space to maximize the creation of value for the promotion of the quality of the environment of the residential area to enhance the overall reference.

scholarly journals DEVELOPMENT OPPORTUNITIES OF LATVIAN HISTORICAL PARKS. EXAMPLE OF KURZEME / LATVIJOS ISTORINIŲ PARKŲ RAIDOS GALIMYBĖS. KURŽEMĖS PAVYZDYS

2011 ◽  
Vol 3 (3) ◽  
pp. 45-52
Author(s):  
Kristīne Dreija
Keyword(s):  
Sustainable Development ◽  
Social Welfare ◽  
Natural Resources ◽  
Quality Evaluation ◽  
Structural Characteristics ◽  
General Overview ◽  
Historical Heritage

Nowadays, when thinking about a sustainable development, objects having historical value are the headstones of the environment, economical and social welfare. Selection qualification principles of Kurzeme’s manor complexes, structural characteristics of the park landscapes and esthetical quality evaluation give a general overview of the problems and opportunities of the examined object. Historical heritage and body of natural resources are the main park development factors.

scholarly journals POTENSI EKONOMI PARIWISATA KABUPATEN PULAU MOROTAI

2018 ◽  
Vol 13 (1) ◽  
pp. 59
Author(s):  
Cornelia Mirwantini Witomo ◽  
Andrian Ramadhan
Keyword(s):  
Natural Resources ◽  
Tourism Development ◽  
Travel Cost ◽  
Benefit Transfer ◽  
Special Economic Zone ◽  
Travel Cost Method ◽  
Tourist Attraction ◽  
Economic Potential ◽  
Marine Tourism ◽  
Historical Heritage

ABSTRAKTujuan dari penelitian ini adalah untuk menghitung potensi ekonomi pariwisata Kabupaten Pulau Morotai. Kabupaten Pulau Morotai sebagai Kawasan Ekonomi Khusus (KEK) Pariwisata Bahari menjadikan pariwisata sebagai salah satu sumber pemasukan daerah karena atraksi wisata yang ada berdasarkan potensi sumber daya alam dan peninggalan sejarah. Pendekatan yang digunakan dalam penelitian ini adalah penelitian kualitatif metode deskritif dan desk study. Analisis data yang digunakan dalam penelitian ini adalah analisis benefit transfer dari hasil penelitian sebelumnya di Kabupaten Pulau Morotai yang menggunakan metode travel cost method (TCM). Berdasarkan hasil wawancara dan observasi, daya tarik wisata di Kabupaten Pulau Morotai adalah wisata alam seperti wisata alam bawah laut, wisata pantai serta wisata budaya dari hasil peninggalan sejarah diantaranya peninggalansejarah Perang Dunia II. Berdasarkan hasil perhitungan daya tarik wisata di Kabupaten Pulau Morotai potensi ekonomi Pariwisata Kabupaten Pulau Morotai adalah Rp13.295.140.000. Nilai ini disumbang dari wisatawan domestik dan wisatawan mancanegara yang berkunjung ke Kabupaten Pulau Morotai selama 4 -11 hari. Memasukan potensi ekonomi dalam dokumen perencanaan pengembangan pariwisata Kabupaten Pulau Morotai merupakan salah satu dasar dasar untuk membuka pintu investasi baik untuk menanamkan modal dalam pengembangan pariwisata.Title: Economic Potential of Tourism at the Morotai Island RegencyABSTRACTThis research aims to calculate economic potential of tourism at Morotai Island Regency. Regency of Morotai has tourist attraction due to its natural resources and historical heritage. It is branded as Special Economic Zone (KEK) of Marine Tourism and make tourism as one of the source of its regional income. This research used descriptive qualitative and desk study method. The data is analyzed using benefit transfer analysis from the previous research which uses travel cost method (TCM). Based on interview and observation, marine tourism such as underwater travel, beach and cultural attraction, is a leading tourist attraction at Morotai Island Regency. Tourist attraction calculates the number of economic potential of tourism at Regency of Morotai Island amount IDR 13.295.140.000. It is contributed mostly from domestic and foreign travelers who traveled to Morotai Island for 4 to 11 days. Therefore, economic  potential of tourism will lead to investment in tourism development.

scholarly journals The Analysis of Development Disparities Inter Districts/ City in Special Region of Yogyakarta (DIY) Province 2003-2013

2016 ◽  
Vol 20 (1) ◽  
pp. 23
Author(s):  
Anisa Nurpita ◽  
Aulia Agni Nastiti
Keyword(s):  
Economic Growth ◽  
Economic Development ◽  
Human Resources ◽  
Natural Resources ◽  
Development Process ◽  
Development Economic ◽  
Economic Potential ◽  
Regional Economic ◽  
Regional Product ◽  
Special Region

One of the objectives of regional economic development is to increase the economic sector, in which the increasing of economics sector will be beneficial for society. This indicator is important to recognize the condition of the economy in particular region in given period indicated by GDRP (Gross Domestic Regional Product) data of the region or area. Since the enactment of the autonomy then the local Government has bigger role in managing regional economic potential that exists in its territory. Economic growth is one of indicators that affect economic development. Economic development in substance aims to increase public welfare. Yogyakarta province is one of cities on the island of Java with the level of GDRP that keeps increasing each year since 2003 until 2013.In the development process there are also regions that have abundant of natural resources but lacking in human resources, and yet there are also regions that are otherwise lacking in terms of natural resources however have abundant in human resources, both in quality and quantity. This situation then leads to the distinction in development that resulted in the economic growth and disparities welfare in each region.  The research also aims to identify the patterns of economic growth according to Klassen Typology and describe the level of regional disparities between districts/cities in Special Region of Yogyakarta (DIY) Province. The methods of analysis used covers analysis of the Klassen Typology, inequality Williamson Index, and inequality Theil Entropy Index. The results showed classifications according to Klassen Typology, Yogyakarta is concluded in the category of advanced and fast growing area. The index disparities show a pattern of increasing. This implies that development in district / cities in Special Region of Yogyakarta (DIY) Province are increasingly uneven.

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