Affiliate Marketing

2018 ◽  
pp. 11-32
Author(s):  
Ritu Narang ◽  
Prashant Trivedi
Keyword(s):  
Social Media ◽  
Cost Effectiveness ◽  
Search Engine ◽  
Online Advertising ◽  
Online Marketing ◽  
Content Quality ◽  
Search Engine Optimization ◽  
Video Link ◽  
Audio Video ◽  
A Performance

The emergence of internet as a strong medium of communication has led to the emergence of numerous marketing avenues with many companies realizing its potential towards promotion of their products (Liang & Huang, 1998). Online marketing platforms offer various opportunities for directing costumers towards the products through online advertising, affiliate marketing, search engine optimization, direct mailers etc. Affiliate marketing is a performance based marketing and known for its cost effectiveness. we have suggested a framework MECHULUP indicating Mobile Friendliness, E-Commerce, Content Quality, Honesty, Audio/Video, Link Building, Social Media, and Persistence.

scholarly journals Estratégias de marketing digital em empresa do segmento gamer brasileiro: o caso Hoplon

2018 ◽  
Vol 1 (41) ◽  
pp. 52
Author(s):  
Alef Muller Silva de Souza ◽  
Lúcia De Fátima Lúcio Gomes da Costa
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Mobile Marketing ◽  
Social Media Marketing ◽  
Media Optimization ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Social ◽  
Optimization Search ◽  
E Mail

A finalidade do presente estudo foi analisar as estratégias de marketing digital utilizadas pela empresa desenvolvedora de jogos Hoplon Infortaiment, atuante no segmento gamer brasileiro e no mercado global. Para isso, foi necessário verificar as estratégias de marketing digital da empresa decorrentes de páginas digitais, tecnologias mobile, redes sociais, plataformas de busca, presença digital, e-mail marketing, mobile marketing, social media marketing e social media optimization, search engine marketing e search engine optimization, além do benchmarking como ferramenta de gestão para melhoria de estratégias de marketing digital. Realizou-se um estudo de caso, de base qualitativa exploratória, visando esclarecer o processo de estratégias de marketing digital que ocorrem na empresa. Com base nos dados levantados através de entrevista semiestruturada, verificou-se a importância do marketing digital para as ações da empresa, como forma de entregar valor agregado aos seus usuários. Como resultado, ao utilizar-se da internet como ferramenta de marketing para atingir o público alvo, a empresa mostrou-se eficaz ao adaptar seus conteúdos às características específicas do segmento, firmando o enfoque no uso de plataformas online, páginas digitais e mídias sociais, para aumentar o alcance de publicidade a nível global e atingir a satisfação e manutenção de seus clientes.

Marketing Meets Social Media

2014 ◽  
pp. 1-28
Author(s):  
Anteneh Ayanso ◽  
Kaveepan Lertwachara ◽  
Brian Mokaya
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
Academic Research ◽  
Digital Technologies ◽  
Internet Marketing ◽  
Online Marketing ◽  
Web Technologies ◽  
Media Technologies ◽  
Recent Developments

In Internet marketing, organizations leverage the Internet and related technologies to promote themselves, their products, their services, and their brands. In virtually all sectors, recent advances in Web technologies have dramatically changed the nature and volume of Internet marketing. Competition in online advertising is currently very intense as organizations have shifted their focus from print and other traditional advertising media to emails, search engines, and social media outlets for most of their promotional activities. However, due to the growing convergence of digital technologies, distinguishing one form of online marketing from another is becoming increasingly difficult. The current practice shows that there is a significant overlap of technologies as well as activities in most of the online marketing and advertising outlets. This chapter attempts to provide a classification of the major forms of Internet marketing (or online advertising) available, and discuss the key technological trends, practices, and academic research in each area. In particular, the chapter highlights the changing trends in Internet marketing due to recent developments in Web 2.0 and social media technologies.

A study of Perception and Engagement as a response of Consumers towards ads on Facebook and Google search engine

2020 ◽  
Vol 8 (10) ◽  
pp. 102-112
Author(s):  
Mohammed Usman
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Online Advertisement ◽  
Pull Marketing ◽  
And Gender ◽  
Google Search

Inbound marketing induces a customer to buy a product online by search engine optimization or various digital marketing strategies. Pull marketing is a proven way of attracting customers towards brands and engaging them for buying. Perceptions make an individual to either make a good image or bad image of the product. Buying products is a click away. Digital marketing is making reforms in India which are already doing well in foreign countries. India is witnessing a growth of internet usage due to digital marketing reforms, companies are using online marketing strategies to get them attracted towards their businesses. The online advertisement makes an individual to make the perception of the product and then respond in the form of clicking, liking sharing the social media content and then buying the product. The study will consider the demographic factors age group and gender as two variables for studying the perception of consumers towards social media. The study will help to determine customer engagement as a response to positive percetion of the ads on Facebook and Google search engine results.The engagement of customer is considered to be determined by three factors as browsing,sharing and buying products after getting influenced by ads on facebook and google serach engine results.

scholarly journals “Gaming the System”: Platform Paternalism and the Politics of Algorithmic Visibility

2019 ◽  
Vol 5 (4) ◽  
pp. 205630511987999 ◽  
Author(s):  
Caitlin Petre ◽  
Brooke Erin Duffy ◽  
Emily Hund
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Economic Life ◽  
Data Driven ◽  
Media Content ◽  
Search Engine Optimization ◽  
Cultural Workers ◽  
Material Interests ◽  
Power And Authority

As the logic of data-driven metrification reconfigures various realms of social and economic life, cultural workers—from journalists and musicians to photographers and social media content creators—are pursuing online visibility in earnest. Despite workers’ patterned deployment of search engine optimization, reciprocal linking, and automated engagement-boosting, tech companies routinely denigrate such practices as gaming the system. This article critically probes discourses and practices of so-called system-gaming by analyzing three key moments when platforms accused cultural producers of algorithmic manipulation. Empirically, we draw upon textual analyses of news articles ( n = 105) and user guidelines published by Google, Facebook, and Instagram. Our findings suggest that the line between what platforms deem illegitimate algorithmic manipulation and legitimate strategy is nebulous and largely reflective of their material interests. However, the language used to invoke this distinction is strongly normative, condemning “system gamers” as morally bankrupt, while casting platform companies as neutral actors working to uphold the ideals of authenticity and integrity. We term this dynamic “platform paternalism” and conclude that gaming accusations constitute an important mechanism through which platforms legitimate their power and authority, to the detriment of less well-established cultural producers.

scholarly journals Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi

2018 ◽  
Vol 5 (2) ◽  
pp. 295-300
Author(s):  
Mardhiya Hayaty ◽  
Dwi Meylasari
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Search Engine ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
The Internet ◽  
Search Engine Optimization ◽  
Promotional Strategy ◽  
Information And Communication ◽  
Google Search

AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi  mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan  share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page  pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP

scholarly journals Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT

2020 ◽  
Vol 7 (6) ◽  
pp. 1297
Author(s):  
Fahmi Ajismanto ◽  
Andika Widyanto
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Swot Analysis ◽  
Brand Image ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Depth Analysis ◽  
And Gender ◽  
Use Of Social Media ◽  
Cartesian Coordinate

<p class="TCIsiAbstrakIndonesia">Penelitian ini bertujuan untuk menganalisis penggunaan media sosial sebagai media promosi usaha kuliner kecil dan menengah di Palembang. Suatu teknik pengambilan keputusan dalam promosi usaha kuliner menggunakan metode <em>Strength, Weakness, Opportunities, and Threats</em> (SWOT). Dengan mengetahui keempat aspek tersebut pelaku usaha dapat memaksimalkan kekuatan dari pemasaran melalui sosial media, meminimalkan kelemahan dan ancaman sosial media marketing, dan membangun peluang-peluang di masa depan. Penelitian ini menganalisis data secara kuantitatif dan kualitatif. Data kualitatif berupa pertanyaan-pertanyaan yang diajukan kepada responden penelitian dengan menggunakan kuesioner, kemudian data tersebut dikuantifikasi agar dapat dianalisis lebih dalam. Tahapan nya dari pemberian bobot dan rating, perhitungan IFAS dan EFAS, diagram kartesius swot, matriks strategi kombinasi strategi, dan matriks SWOT. Kuesioner diberikan kepada 60 pelaku UMKM dan juga pelanggan yang melihat konten promosi UMKM di media sosial. Dilihat dari hasil analisis SWOT diagram kartesius <em>coordinate point</em> antara <em>internal factor </em>dan <em>external factor </em>sebesar 0,19;-0,43 terletak pada kuadran IV yang artinya strategi diversifikasi perlu diterapkan. Strategi yang perlu diterapkan adalah ST strategi seperti menyeleksi target audiens yang melihat iklan berdasarkan <em>range</em> usia, dan jenis kelamin, kemudian implementasi <em>search engine marketing </em>(SEM) dan <em>search engine optimization </em>(SEO) lebih mendalam (S1, T1). Membuat <em>hashtag</em> ataupun <em>keyword</em> yang relevan dengan produk yang ditawarkan,  membangun <em>brand image</em> (<em>Personal</em> <em>Branding</em>), dan membuat konten iklan yang menarik (S1, T1, T3). Terakhir, Lebih mengarahkan konsumen ke transaksi penjualan melalui <em>marketplace</em> ataupun <em>website</em>, dan gunakan rekening bersama (S4, T2). Penggunaan teknologi informasi sebagai media promosi di sosial media menjadi salah satu teknik pengambilan keputusan yang dibutuhkan dalam mempromosikan dan meningkatkan pendapatan UMKM di Palembang.</p><p class="TCIsiAbstrakIndonesia"> </p><p class="TCIsiAbstrakIndonesia"><em><strong>Abstract</strong></em></p><p class="TCIsiAbstrakInggris"><em>The aim of this study is to determine the use of social media as a culinary promotions in Palembang. The technique method for making decisions in the promotion of Small Medium Culinary Enterpraise (Culinary SME’s) used Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT). By understanding these four aspects, opportunities for marketing improvement through social media are needed, discussing the weaknesses and challenges of social media marketing, and building opportunities in the future. This study analyzes data quantitatively and qualitatively. Qualitative data in this research is the form of questions asked to respondents using a questionnaire, then the data are quantified for in depth analysis. The stages are from weighting and rating every item in questionneire, IFAS and EFAS calculations, Cartesian SWOT diagrams, combined strategy matrice, and SWOT matrices. Questionnaires were given to 60 Culinary SME’s, and also customers who viewed promotional content on social media. From the results of the SWOT analysis the Cartesian coordinate point diagram between internal factors and external factors is 0.19; -0.43  in quadrant IV, which means that a diversification strategy needs to be applied. Strategies that need to be implemented are ST strategies such as selecting the target audience who see ads based on age range, and gender, then the implementation of search engine marketing (SEM) and search engine optimization (SEO) more deeply (S1, T1). Create hashtags or keywords that are relevant to the products offered, build a brand image (Personal Branding), and create interesting advertising content (S1, T1, T3). Finally, more direct consumers to sales transactions through the marketplace or website, and use a joint account (S4, T2). The used of information technology as a promotional media on social media is one of the decision-making techniques needed to promote and increase the income of Culinary SMEs in Palembang</em></p><p class="TCIsiAbstrakInggris"> </p><p class="TCIsiAbstrakIndonesia"><em><strong><br /></strong></em></p><p class="TCIsiAbstrakIndonesia"> </p>

scholarly journals Penerapan Search Engine Optimization Untuk Meningkatkan Peringkat Website Pada Search Engine Results Page Google (Studi Kasus: www.superbengkel.co.id)

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Fabriyan Fandi Dwi Imaniawan ◽  
Ragil Wijianto ◽  
Joko Dwi Mulyanto
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Electronic Media ◽  
Business Owners ◽  
Press Tool ◽  
Search Engine Optimization ◽  
Digital World ◽  
Marketing Process ◽  
Google Search ◽  
A Company

AbstractThe development of internet-based technology has become a media for spreading information which is faster and more efficient than other media, such as print and electronic media. It is what drives a number of business owners to start exploring the digital world by opening websites and social media to promote their businesses. Multi Jaya Press is a company in Banyumas Regency which is engaged in the sale of motorcycle press tool and workshop installation services. In the marketing process,, Multi Jaya Press uses media in the form of a website which is located at www.superbengkel.co.id. The use of the website is still not optimal for searching several targeted keywords, thus the website is difficult to be found by the google search engine organically. Generally, a website owner will make a quick decision to solve this problem using paid Google ads. Although it can appear on the top page of google search, the use of paid Google ads will cost a lot of money. It is clearly seen when a website uses google ads, it will be labeled as an "advertisement". Therefore, a suitable strategy is needed to increase the position of keywords on the website www.superbengkel.co.id on the Google search page or the Search Engine Results Page (SERP). One of that strategy is the use of Search Engine Optimization (SEO). The result of this research is that the website appears on the start page of Google search with the targeted keywords.Keywords: Website;Search Engine Optimization;SEO;Google;SERPAbstrakPerkembangan teknologi berbasis internet menjadi media penyebaran informasi yang lebih cepat dan efisien dibandingkan media lain seperti media cetak dan elektronik. Hal inilah yang menggerakan sejumlah pemilik bisnis untuk mulai merambah dunia digital dengan membuka website maupun media sosial untuk mempromosikan usaha mereka. Multi Jaya Press merupakan salah satu perusahaan di Kabupaten Banyumas yang bergerak dalam bidang penjualan alat press sepeda motor dan jasa instalasi bengkel. Dalam pemasarannya, Multi Jaya Press menggunakan media berupa website yang beralamat di www.superbengkel.co.id. Penggunaan website ini pun masih belum optimal, terutama dalam pencarian beberapa kata kunci yang ditargetkan. Hal ini menyebabkan website sulit ditemukan oleh mesin pencari google secara organik. Umumnya, seorang pemilik website akan mengambil keputusan secara cepat untuk mengatasi permasalahan tersebut yaitu dengan menggunakan iklan berbayar dari google. Meskipun dapat tampil di halaman teratas pencarian google, akan tetapi penggunaan iklan seperti ini akan memakan biaya yang tidak sedikit. Terlebih ketika sebuah website menggunakan iklan dari google, maka akan dilabeli ‘iklan’ yang memungkinkan pengguna google lain tidak mau mengunjungi website tersebut. Oleh karena itu, diperlukan strategi yang cocok untuk menaikkan posisi kata kunci pada website www.superbengkel.co.id di halaman pencarian google atau Search Engine Results Page (SERP), salah satunya dengan menggunakan Search Engine Optimization (SEO). Hasil dari penelitian ini adalah website muncul di halaman awal pencarian google dengan kata kunci yang ditargetkan.Kata Kunci: Website;Search Engine Optimization;SEO;Google;SERP

scholarly journals Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi

2018 ◽  
Vol 5 (2) ◽  
pp. 295-300
Author(s):  
Mardhiya Hayaty ◽  
Dwi Meylasari
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Search Engine ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
The Internet ◽  
Search Engine Optimization ◽  
Promotional Strategy ◽  
Information And Communication ◽  
Google Search

AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi  mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan  share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page  pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP

scholarly journals PERAN ONLINE ADVERTISING PADA PEMASARAN AXIS

2020 ◽  
Vol 6 (1) ◽  
pp. 58
Author(s):  
Devita Eka Santi
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Online Advertising ◽  
Internet User ◽  
Purchase Decision ◽  
The Internet ◽  
Search Engine Marketing ◽  
Marketing Social ◽  
The Mind ◽  
Optimization Search

Abstract: In this era of the growth of technology, the internet user is significantly increasing each year. During advertising activities, companies start using internet to advertise their products or services. Online advertising activities keep increasing dramatically. Advertising business do much more activities on internet to send message as marketing form to audiences. There are various online advertising using the internet nowadays. Online advertising is done to build awareness until purchase decision of the products or services which has been advertised to the audiences. In this research has been described various types of online advertising that has been done by Axis, such as search engine optimization, search engine marketing, social media advertising, and placement banner. Online advertising which has been done by Axis is to build awareness, consideration, purchase decision to the audiences who access the online advertising. Online advertising is done to reach the target audiences of Axis and instill Axis brand in the mind of the audiences (top of mind) Keywords: Advertising, Online Advertising, Build Awareness, Purchase Decision

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