Flipping the Script

2018 ◽  
pp. 135-147 ◽  
Author(s):  
Jessica Lynn Campbell
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Real Life ◽  
Dietary Change ◽  
Social Changes ◽  
Human Diet ◽  
Script Theory ◽  
Eating Meat ◽  
Usa Today

This chapter proposes to “Flip the Script” of the prescribed diet in USA today that primarily revolves around eating meat. The consumerization of the consumption of meat is pervasive in this country, and individuals are culturally constructed to believe animal proteins are essential to the human diet. Using script theory, this chapter examines social networking sites (SNSs) as channels for implementing a mass dietary change in today's society, that which excludes meat. Script theory determines that individuals use instrumental knowledge of how to understand, react, and respond to situations that are repeatedly encountered. Being ideal spaces for initiating social changes, SNSs replicate real-life situations and are platforms, whereby messages can be shared, promoted, and exchanged in a global networked public.

Impact of Social Networking on College Students

2013 ◽  
pp. 263-275
Author(s):  
Rajalakshmi Kanagavel ◽  
Chandrasekharan Velayutham
Keyword(s):  
College Students ◽  
Social Networking ◽  
Cultural Differences ◽  
Social Networking Sites ◽  
Real Life ◽  
College Going ◽  
Survey Technique ◽  
Virtual Interaction ◽  
Indian Students ◽  
Youth Perspective

In today’s world where Internet has experienced tremendous growth, social networking sites have become highly significant in peoples’ lives. This comparative study between India and the Netherlands will concentrate on youngsters more precisely college going students in Chennai and Maastricht. The research explores how college students create identity for themselves in the virtual world and how they relate to others online. It will analyze the cultural differences from the youth perspective in both the countries and discuss whether social networking sites isolate youngsters from the society or help them to build relationships; the participation in these sites is also explored. Survey technique, interview, and online observation were the research methods used. Findings show that Indian students spend more time in these sites than Dutch students and Dutch students participate more actively than Indian students. It was also found that virtual interaction taking place in these sites is just a supplement to real life interaction.

Impact of Social Networking on College Students

2010 ◽  
Vol 2 (3) ◽  
pp. 55-67 ◽  
Author(s):  
Rajalakshmi Kanagavel ◽  
Chandrasekharan Velayutham
Keyword(s):  
College Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Virtual World ◽  
Real Life ◽  
College Going ◽  
Survey Technique ◽  
Virtual Interaction ◽  
Indian Students ◽  
Youth Perspective

In today’s world where Internet has experienced tremendous growth, social networking sites have become highly significant in peoples’ lives. This comparative study between India and the Netherlands will concentrate on youngsters more precisely college going students in Chennai and Maastricht. The research explores how college students create identity for themselves in the virtual world and how they relate to others online. It will analyze the cultural differences from the youth perspective in both the countries and discuss whether social networking sites isolate youngsters from the society or help them to build relationships; the participation in these sites is also explored. Survey technique, interview, and online observation were the research methods used. Findings show that Indian students spend more time in these sites than Dutch students and Dutch students participate more actively than Indian students. It was also found that virtual interaction taking place in these sites is just a supplement to real life interaction.

The Potential of Political Changes in the Information Age

2014 ◽  
pp. 37-59
Author(s):  
Anas Alahmed
Keyword(s):  
Social Networks ◽  
Saudi Arabia ◽  
New Media ◽  
Social Networking ◽  
Significant Role ◽  
Social Networking Sites ◽  
Real Life ◽  
The Public ◽  
Citizen Activism ◽  
The Public Sphere

In non-democratic societies new media social networks have played a significant role in changing political and social positions, not necessarily through real life but, instead, through cyber life. This chapter examines how Saudi activists challenge the political authority and how Saudi citizens took advantage of publicity by demanding political change. All of this happened due to social networks and new media, which allowed citizens to mobilize information for the sake of transparency. This was a new phenomenon in Saudi Arabia. The current young generation of Saudis, who use the Internet and social networking sites, played a significant role in the public sphere by making use of the space available to them within cyberspace. This chapter discusses the potential of political information to flourish in Saudi Arabia. It examines how and why citizen activism in Saudi Arabia can be effective. The chapter also shows that social networking activities have the power to change political decisions and society.

How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

2020 ◽  
pp. 004728752095163
Author(s):  
Ye Zhang ◽  
Jie Gao ◽  
Shu Cole ◽  
Peter Ricci
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Real Life ◽  
Cost Effective ◽  
Agent Based Modeling ◽  
Research Approach ◽  
Agent Based ◽  
The Social ◽  
Travel Decision ◽  
Media Channels

While user-generated contents (UGC) are recognized as increasingly important to destination marketing, many DMOs are uncertain how to strategically manage them to their best advantage, largely due to their lack of understanding of mechanisms underlying the UGC effects. By integrating multiple theories of travel decision-making and UGC distribution, this study develops and validates an agent-based model to inform DMOs of potential causal mechanisms of how individual tourists’ UGC behavioral features shape international arrival distribution via the social media channels of review sites (RSs) and social networking sites (SNSs). Simulated experiments with the model decompose and assess the complex UGC behavioral effects, which further suggest context-based favorable UGC distribution statuses for DMOs’ strategic UGC marketing. The model developed following a rigid procedure offers a promising UGC research approach toward the combination of restrictive causal conceptualization and real-life replicability. It also provides an adaptive prototype for cost-effective UGC effect assessments by DMOs.

scholarly journals Use of Social Networking Sites at Workplace in Bangladesh: Employees’ Perspective

2015 ◽  
Vol 4 (2) ◽  
pp. 197-204
Author(s):  
Tabassum Siddique
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Real Life ◽  
Handheld Devices ◽  
Easy Access ◽  
Work Organizations ◽  
Organizational Productivity ◽  
Security Issues ◽  
Private Organizations ◽  
And Training

The growing use of online social networking in today’s business activities have become an integral part of a modern organization in Bangladesh. It has recently taken the place of real life social networks and communication in all aspects of life. The cheap availability of Internet through the computer, Laptop and some other handheld devices provided by most of the modern private organizations, are giving its employees a privilege of getting easy access to their personal and professional social networking sites at home and at work. Organizations spend money for such purposes as an investment on a strategic tool for enhancing the productivity of its employees. Social networking sites at the workplace carry enormous benefits and some drawbacks as well. This could hinder organizational productivity and reputation if not managed effectively. One of the prominent managerial tools is organizational policy regarding the use of social networking sites at work.  The present study attempts to investigate the usage, activities and impacts of using social networking sites by the employees at the workplace. The study also intends to guide the employers to introduce a reasonably fair guidance that will be acceptable by both the parties. The study used a sample of 180 employees working at different organizations in Dhaka city. Proper guidance, educating and training employees about the security issues for the organization, allowing employees time based access, etc. are some of the major recommendations made by this paper that can work for the company without limiting the employee freedom.  

scholarly journals Demystifying the Dark Side of Social Networking Sites through Mindfulness

2021 ◽  
Vol 25 ◽  
Author(s):  
Yusuf Hassan ◽  
Jatin Pandey
Keyword(s):  
Social Networking ◽  
Personality Traits ◽  
Mixed Method ◽  
Social Networking Sites ◽  
Real Life ◽  
Effective Medium ◽  
Dark Side ◽  
Mixed Method Design ◽  
The World ◽  
The Relationship

Over the last few decades, social networking sites (SNS) have evolved as an effective medium of communication for the world. They are instrumental in connecting people across time and space with just a click. However, the darker side of SNS has resulted in a deteriorated human connection between individuals in real life. The current study is an attempt to examine the compulsive usage of SNS in detail. It utilizes a sequential mixed method design to examine the negative outcome of compulsive SNS usage and the effect of mindfulness in overcoming them. Findings of the study suggest that compulsive usage mediates the relationship between mindfulness and exhaustion; further, this relationship is moderated by extroversion personality traits.

scholarly journals SOCIAL NETWORKING WEBSITES FROM THE POINT OF VIEW OF UNIVERSITY STUDENTS: USAGE PECULIARITIES

2013 ◽  
Vol 10 (1) ◽  
pp. 8-16
Author(s):  
Vincentas Lamanauskas ◽  
Violeta Šlekienė ◽  
Loreta Ragulienė
Keyword(s):  
University Students ◽  
Qualitative Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
English Language ◽  
New Technologies ◽  
Real Life ◽  
Point Of View ◽  
Advantages And Disadvantages ◽  
Social Networking Websites

Usage of social networking websites is getting more intensive. This is determined by various reasons. However, ICT rapid spread is one of the most determining factors, firstly. New technologies provide various possibilities. Speaking about social networking websites, it is worth to emphasize their diversifiable possibilities. The functionality of social networking websites is increasing, diversifying and this in its own way opens different possibilities for the consumers, also serves as a factor encouraging the usage of social networking sites. It is especially important to understand the essential motives of using social networking websites, to analyze their probable advantages and disadvantages. Educational research was carried out in 2012, in which participated 918 university study 1st–4th course students. Using open questions, qualitative analysis of the obtained data was carried out. Students like SN websites because in them there is a possibility to communicate with acquaintances, with friends and relatives living abroad, to get acquainted with various people not only from Lithuania but also from the whole world, to find useful, suitable information, to share it with the other participants of the portal, have entertainment, i.e. play games, listen to music, look through the photos and so on. SN websites is a joyful way of spending time. To create SN website personal profile(s) was encouraged by friends, relatives, especially those living abroad, the desire to find out how everything is going on, the wish to broaden one’s outlook, not to stay behind the others, to follow the novelties. The creation of the profile was also determined by the possibility to get in touch with somebody very quickly, easy and visual communication with portal participants, the wish to make acquaintances and show oneself, also different games. Students point out the following SN website advantages: the possibility to communicate with many people at one time, to get in touch with the people seen long ago also with the friends and relatives living abroad, the possibility to find proper information and share it, self-realization possibility, because one can freely express ideas, improve English language knowledge and virtual communication abilities, there is a possibility to find friends and new acquaintances. Respondents notice SN website disadvantages too, such as information publicity, lack of privacy, insecurity of presented data, possible lies, deceptions, there is a lot of inaccurate information, a possibility arises to get acquainted with bad people. The participation in SN websites takes a lot of time and this already hinders concentration to studies. Immoderate SN website visit not only increases addiction, but also distracts from real life communication. The communication abilities in real life diminish, it leads to alienation. It is noticed, that unsuitable information for children, teenagers might be found in SN websites which makes the youth dumb and doesn’t encourage improvement. It is noted, that long sitting at the computer is harmful for health and negatively affects general condition of a person. Keywords: qualitative analysis, social networking websites, survey, university students.

scholarly journals The #nofilter Self: The Contest for Authenticity among Social Networking Sites, 2002–2016

2019 ◽  
Author(s):  
Meredith Salisbury ◽  
Jefferson Pooley
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
English Language ◽  
Real Life ◽  
Network Size ◽  
Promotional Material ◽  
Web Presence ◽  
The Public ◽  
Media Services ◽  
Promotional Materials

This study traces appeals to authenticity, over time, in the promotional material of leading social-networking sites (SNSs). Using the Internet Archive’s Wayback Machine, the public-facing websites of major SNS platforms—beginning with Friendster in 2002—were sampled at six-month intervals, with promotional language and visuals examined for authenticity claims. The authors tracked these appeals, with attention to changes in promotional copy, through to July 2016, among the most popular social media services (as determined by English-language web presence and active monthly user figures or, when unavailable, reported network size). The study found that nearly all SNSs invoked authenticity—directly or through language like “real life” and “genuine”—in their promotional materials. What stood out was the profoundly reactive nature of these claims, with new services often defining themselves, openly or implicitly, against legacy services’ inauthenticity. A recurring marketing strategy, in other words, has been to call out competitors’ phoniness by substituting (and touting) some other, differently grounded mode of authenticity. Since the affordances of social sites, even those touting evanescence or anonymity, make them vulnerable to similar charges, the cycle gets replayed with numbing regularity.

Reconnecting with the past: a framework to better serve the information needs of older people on social networking sites

2018 ◽  
Vol 22 (3) ◽  
pp. 154-165
Author(s):  
Faouzi Kamoun ◽  
Sofien Gharbi ◽  
Ali Amine Ghazeli
Keyword(s):  
Older People ◽  
Social Networking ◽  
Recommender System ◽  
Social Networking Sites ◽  
Social Engagement ◽  
Information Needs ◽  
Design Science ◽  
Real Life ◽  
Google Maps ◽  
Content Type

Purpose Grounded in the socio-emotional selectivity theory, the purpose of this paper is to develop a people recommender and social matching system that better serves the information needs of older people on social networking sites or services (SNSs). Design/methodology/approach The paper uses systems development as a design science research methodology to construct a conceptual framework and then design and prototype a recommender system. Findings The research demonstrates that it is possible to exploit Google Maps-based interfaces, coupled with historical geo-temporal information, to develop a recommender system on SNSs that can empower older adults to reconnect with past acquaintances. Research limitations/implications The proposed system is an advanced prototype that has been tested using simulated data sets as opposed to real-life data involving actual end-users through field studies. Practical implications When examined through the lenses of socio-emotional and neighborhood theories, this research opens new opportunities to develop supportive social networks for older people. Social implications The paper promotes a better social engagement and contributes to the mental and physical health of older people, which can act as a shield against loneliness, anxiety and depression. Originality/value The paper uses Google Maps interfaces and the concept of geo-temporal proximity indices to build an “elder-friendly” recommender system that can assist older people to reconnect with past friends, neighbors and colleagues.

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