Contemporary Issues and Challenges in Marketing Environment Worldwide

2019 ◽  
pp. 22-40
Author(s):  
Fatih Pinarbasi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Integrative Approach ◽  
Human Beings ◽  
Marketing Environment ◽  
Main Challenge ◽  
Technological Developments ◽  
Innovative Thinking ◽  
Concepts Of Technology ◽  
Descriptive Approach

Investigating contemporary issues in specific scientific areas is a continuing concern within understanding underlying conditions and decision making. In the last few decades, human beings have witnessed intense technological developments. The main challenge faced by marketing scholars and practitioners is how developments and changes would affect consumer and brands as an integral relationship in different contexts. This chapter examines contemporary issues affecting managerial and innovative thinking in marketing environment. In this study, the concepts of technology, social network/social media, consumer, and brand are central to contemporary issues and challenges in marketing environment. In a descriptive approach, sub-concepts of main concepts are discussed, Then selected studies and questions about future researches are stated. This study offers an integrative approach and important insights into marketing issues and marketing management.

scholarly journals Do we need a second engine for Entrepreneurship? How well defined is intrapreneurship to handle challenges during COVID-19?

2021 ◽  
Vol 120 ◽  
pp. 02022
Author(s):  
Mehmet Kiziloglu ◽  
Samrat Ray
Keyword(s):  
Decision Making ◽  
Field Experiments ◽  
Cognitive Biases ◽  
National Level ◽  
Subsequent Development ◽  
Extensive Literature ◽  
Human Beings ◽  
Economics Of Scale ◽  
Economic Decision Making ◽  
Innovative Thinking

Changing domains of economic mobility has brought in perspectives of innovation which are quite different from the earlier traditions in the so-called readings of Schumpeterian ways of innovative thinking. The new pandemic has taught us lessons that multidisciplinary innovation is not constrained to some mystical black box of innovation but should be elastic and accessible based on necessity and choices. Human beings are not always rational. Cognitive biases and nudges arising out of crisis globally has shown behavioral functionalities which changes the way human beings react and succumb to decision-making. This particular paper is based on extensive literature reviews and global cases arising out of extregencies and the subsequent development of field experiments which study the effects of various factors on innovation within the company. The filed experiments conducted were at national level in cooperation with national chamber of commerce wherein both intrinsic and extrinsic values of economics of scale was studied statistically using advanced techniques to not only analyze the results but infer on earlier research gaps in factors influencing the innovation blackbox of intrapreneurship which takes into account the psychology of economic decision making inside the corporate bandwagon. The rational choice behind measuring intrapreneurship in this study is impactful for learning the trends of human actions and behavior in a firm, which can be a yardstick for future academicians and policymakers to implement directly for aggravating the incubation indices.

E-Trading Decision Making

2020 ◽  
pp. 184-202
Author(s):  
Fatih Pınarbaşı ◽  
Habib Mehmet Akpınar
Keyword(s):  
Decision Making ◽  
Integrative Approach ◽  
Future Research ◽  
The Internet ◽  
Marketing Plan ◽  
Electronic Trading ◽  
Electronic Trade ◽  
Research Directions ◽  
Marketing Environment ◽  
Future Research Directions

Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the consumer's purchasing process. Previous studies from different contexts examine electronic trade focusing on different aspects on concept. An integrative approach combining theory with cases can help to a better understanding of electronic trade and competitive markets. This study aims to examine electronic trading decision making with digital marketing approach. The study identifies a three-step marketing plan for competitive advantage about electronic trading. First step includes identifying standards, seasonalities, and anomalies related to market. Second step continues with further evaluation of market environment by including sentiment analysis and network analysis cases. Third step goes further with predicting cases by focusing on future. The study also contains solutions and recommendations, future research directions, and conclusion sections.

scholarly journals From Digital Government to Digital Governance: Are We There Yet?

2020 ◽  
Vol 12 (3) ◽  
pp. 860 ◽  
Author(s):  
Burak Erkut
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Current Status ◽  
Digital Government ◽  
Digital Era ◽  
Main Challenge ◽  
Technological Developments ◽  
Decision Making Processes ◽  
Digital Governance ◽  
Knowledge Problem

This paper focuses on the knowledge problem of economics by discussing its current status in light of digitalization. This problem highlights the paradox of not having the necessary knowledge to take an economic decision, but pretending to have it and act, hence questioning the legitimacy of governmental decision-making and its impacts on the economy. Current technological developments are challenging this problem. Big Data has been a neglected phenomenon when it comes to its impact on the nature of knowledge and the decision-making processes associated with it, and it is easy to think that Big Data solves this problem. This research gap is evaluated by re-visiting the knowledge problem and evaluating whether the knowledge problem can still be valid in the digital era. The digital governance issue has been largely covered by literature in terms of technical possibilities. However, the main challenge is not the technical one, but rather how to create governance structures to involve people in decision-making processes, and at the same not fall into the trap of the knowledge problem. The sustainable transition from digital government to digital governance is a transition from a technical structure to multiple processes on different levels, and these processes have their own limits.

Impact of Online Social Media on Consumer Decision Making: A Study in Dehradun

2012 ◽  
Vol 3 (5) ◽  
pp. 379-381
Author(s):  
Dr. Aruna Kumar Mishra ◽  
◽  
Narendra Kumar Narendra Kumar ◽  
Abhishek Sharma
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Online Social Media

THE INFLUENCE OF TRANSCENDENTAL VALUE AS AN EFFORT OF ONLINE TRANSACTION LEGAL PROTECTION IN THE ERA OF DIGITAL ECONOMY

2019 ◽  
Vol 3 (1) ◽  
pp. 13
Author(s):  
Rizka Rizka
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Legal Protection ◽  
Human Beings ◽  
Business Opportunity ◽  
Online Transactions ◽  
Consumer Rights ◽  
Increasing Demand ◽  
Consumptive Behavior ◽  
Online Shops

The digitalization of the economy sector in the industrial revolution 4.0 needs to be approached with a smart attitude so as to not bring loss to both the consumers and the business holders, by transforming the instrument of consumer rights in an updated and a better way. The development of technology has spoiled human beings in all aspects, including in muamalah. like transaction. The society’s rapid consumptive behavior becomes a business opportunity for the investors to invest their capital in the field of trade, which is also rapidly developing. The increasing demand of consumptive products pushes the popularity of online transaction. There exist hundreds of online shops, either official shops or those undergoing transaction through social media. Anyone can be owners of online shops, and the consumers can be adults, teenagers, and even children. This condition causes some problems, such as the misuse of online transaction for deception, offering products which are not the same as the real items, or worse, not sending the products after the consumer has transferred the money. The results show that in online transactions, there are many dishonest sellers who legalize all methods to practice deception, so there needs to be a connection between online transaction and religion with the hope to minimize the chance of harm for both the consumers and the sellers.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

New Wars and Their Visual Representation: Dead Bodies without Graves/Mourne

2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar
Keyword(s):  
Social Media ◽  
Visual Representation ◽  
Human Beings ◽  
The Public ◽  
Photographic Images ◽  
War Photography ◽  
New Wars ◽  
The Social ◽  
History Of ◽  
The Impact

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.

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