Transparency of Information in Spanish Family Businesses and Its Role in Online Reputation Management

2019 ◽  
pp. 248-263
Author(s):  
Marcelo Vallejo ◽  
Fernando Martínez Vallvey ◽  
Alfonso José López Rivero
Keyword(s):  
Corporate Reputation ◽  
Family Businesses ◽  
Reputation Management ◽  
Royal Decree ◽  
Information Transparency ◽  
The Social ◽  
The Family ◽  
Main Factors ◽  
Online Reputation ◽  
A Company

Corporate reputation is one of the main assets to compete successfully in the markets today, which requires its proper management. One of the main factors that determine the level of reputation of a company is transparency, due to its effects on the acquisition of the necessary information in order to maximize the effectiveness of stakeholders´ decisions. In order to know the current situation of information transparency provided by the family businesses of Castile and León, a study has been carried out, analyzing the degree of compliance with the requirements established by Royal Decree Law of 18/2017 of 24 November in 35 family businesses in the region. This law establishes the social and environmental information that companies with over 500 employees are legally obliged to provide.

scholarly journals Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses

2021 ◽  
Vol 92 ◽  
pp. 05023
Author(s):  
Frantisek Pollak ◽  
Peter Markovic ◽  
Jarmila Strakova ◽  
Petra Partlova
Keyword(s):  
Sustainable Development ◽  
Corporate Reputation ◽  
Value Added ◽  
Family Businesses ◽  
Reputation Management ◽  
Wide Range ◽  
The Family ◽  
Online Ratings ◽  
Basic Facts ◽  
Online Reputation

Research background: The paper discusses the issue of sustainable development of corporate reputation, more specifically discusses the issue of traditional and innovative approaches to reputation management of selected global brands owned by the family businesses. Purpose of the article: The main aim of the paper itself is to present the available ways and methods of measuring the phenomenon of reputation, especially online reputation, as the modern challenge for responsible and sustainable development of the perceived image of subjects, as their very fragile intangible assets. Methods: Selected European and US brands owned by the family businesses were analyzed by the standardized multifactor reputation analysis TOR in the virtual environment of the Internet. Taking into account all relevant factors, the online ratings were normalized and then compared against the offline ratings. Relationships between factors were examined to identify and describe basic facts affecting the online reputation of subjects in the hyper-competitive market environment, especially for the European and for the US market. Findings & Value added: The results of analysis providing a comprehensive view on the issue of the selected approached to the sustainable development of corporate reputation. Although literature offers a wide range of approaches to measure reputation, the presented methodology offers a relatively simple and fairly accurate form for active reputation management, thus providing an effective tool for increasing the competitiveness for subjects trying to maximize their market advantages against their competitors.

Webcare als online reputatiemanagement

2014 ◽  
Vol 42 (2) ◽  
Author(s):  
Judith Huibers ◽  
Joost Verhoeven
Keyword(s):  
The Netherlands ◽  
Corporate Reputation ◽  
Organizational Legitimacy ◽  
Reputation Management ◽  
Defensive Strategies ◽  
Human Voice ◽  
Online Reputation ◽  
Stakeholder Needs ◽  
Scenario Study ◽  
Better Than

Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation While Twitter offers organizations chances to improve their reputations, tweets can also threaten reputations by attacking the organizational legitimacy. In this article, we studied (1) what webcare strategies Dutch organizations use to preventing reputational damage, (2) how effective these strategies are, and (3) how conversational human voice influences the effectiveness of these strategies. A content analysis of online dialogues (Study 1) shows that we should distinguish three rather than two types of webcare strategies: Organizations use webcare to accommodate (1) their own needs (through denial or justification), (2) individual stakeholder needs (through information, sympathy and compensation), or (3) collective stakeholder needs (through apologies and corrective action). In the Netherlands, stakeholder focused strategies are used more for web care than defensive strategies. A scenario study revealed that accommodating individual needs protects reputation better than defensive strategies, and marginally better than collective accommodative strategies.

Is succession a problem for family businesses?

2018 ◽  
Vol 46 (1) ◽  
pp. 4-8
Author(s):  
Prof. Roman Sobiecki
Keyword(s):  
Family Businesses ◽  
Generational Change ◽  
Doing Business ◽  
The Family ◽  
A Company

Family businesses constitute the oldest form of doing business. They connect three ele-ments: a family, an ownership and a company. The element that distinguishes family busi-nesses from non-family ones is succession. To keep a family character, it is necessary to pass it to the next generations. The main objective of this essay is to draw attention to the issue of succession that is currently faced by many companies in Poland and other coun-tries. Improper execution of the generational change can lead to a demise of the company. The Author discusses various new initiatives and undertakings that aim at supporting the companies in the process of transferring management to the successors. Moreover, he emphasises the importance of preparation of the successors themselves to take the re-sponsibility for the family company.

scholarly journals Facebook's role in online reputation management

2020 ◽  
Vol 6 ◽  
pp. 62-68
Author(s):  
Tănase Tasențe
Keyword(s):  
Image Analysis ◽  
Reputation Management ◽  
The Internet ◽  
Press Coverage ◽  
Online Environment ◽  
Online Content ◽  
Internet Users ◽  
The Social ◽  
Online Reputation

Controlling online content with a brand, which performs well in search and social results, is considered a major force when it comes to image analysis in the online environment. Positive reviews, press coverage and other beneficial materials are also considered useful for a brand. In addition, a strong search profile, including links from authoritative sites to positive online content, is a form of advantage. In order to investigate the interaction of Facebook users, a questionnaire was prepared which was distributed and completed by online users. The role of the questionnaire is to capture users' perception of the importance they attach to their image from the perspective of their personal Facebook profile. The objectives of the study were to identify the main reasons why Internet users use the Facebook site, the frequency with which they access the social network, the most used device for logging in and the evaluation of affirmations that confirm or disprove the use of Facebook to promote the personal image. The questionnaire was distributed on the Internet and on several Facebook groups with over 50,000 members, between June 10 and 25, 2019.

Socially-pedagogical work with adolescents of deviant behavior from unfavorable families

2021 ◽  
Vol 47 (2) ◽  
pp. 78-89
Author(s):  
A. Akramova ◽  
◽  
A. Shaisultanova ◽  
Keyword(s):  
Social Behavior ◽  
Social Workers ◽  
Deviant Behavior ◽  
Theory And Practice ◽  
Social Psychological ◽  
Foreign Literature ◽  
The Social ◽  
The Family ◽  
Pedagogical Development ◽  
Main Factors

The article deals with the problem of deviant adolescents. With the theory and practice of pedagogy and psychology, it becomes necessary to study this topic not only by psychologists, but also by lawyers, social workers, and doctors. The authors presented a review of foreign literature on the problem of deviant behavior, methods and ways of changing the behavior of adolescents, as well as the biological and hereditary causes of this phenomenon. The authors draw attention to the influence of family forms of upbringing, leading to antisocial and deviant behavior. The family’s unhappiness is one of the main factors of deviations in the social, psychological, pedagogical development of the child. The article describes the styles of relationships in the family that can lead to the formation of incorrect social behavior in adolescents, an analysis of social and pedagogical work with adolescents of deviant behavior is given.

scholarly journals Corporate Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands

Information ◽  
2021 ◽  
Vol 12 (2) ◽  
pp. 89
Author(s):  
František Pollák ◽  
Peter Dorčák ◽  
Peter Markovič
Keyword(s):  
Corporate Reputation ◽  
Success Factors ◽  
Reputation Management ◽  
Intangible Asset ◽  
Marketing Communication ◽  
Ideal Object ◽  
Brand Development ◽  
Depth Analysis ◽  
Valuation Process ◽  
Online Reputation

The reputation of companies is one of their key success factors. It is therefore necessary to value this intangible asset. In order to detect possible threats quickly, continuous monitoring of corporate reputation plays an important role in this valuation process. Family businesses are an ideal object for reputation management research, as through their brands they integrate tradition and addressability at the same time. The main aim of the paper is to discuss the issue of innovative approaches to the online reputation management. We performed an in-depth analysis of online reputation through an Advanced sentiment analysis on the significant sample of ten largest family-owned businesses in the world. Taking into account all relevant determinants of reputation such as Google as well as major social networks, namely Facebook, Twitter, YouTube, and LinkedIn. As there is a noticeable difference between the marketing communication of the parent company and the marketing communication of the brand owned by the company, the findings of the analyses will provide a better insight into the issue of sustainable brand development. By identify good practices, as well as highlighting weaknesses, our research has the ambition to contribute to the shift of knowledge in the field of reputation management.

scholarly journals Revealing the Third Generation Myth in Family Businesses

2020 ◽  
Vol 9 (1) ◽  
pp. 17-22
Author(s):  
Sabitha Rani Saraswati
Keyword(s):  
Data Collection ◽  
Knowledge Transfer ◽  
Family Business ◽  
Structured Interview ◽  
Family Businesses ◽  
Third Generation ◽  
Collection Method ◽  
The Third ◽  
The Family ◽  
A Company

A family Business is a company or business which is run and managed by a family. Hence, the purpose of this study is to find out the truth of the Third Generation myth in family businesses. This study uses a data collection method using a semi-structured interview. This research uses source triangulation method which aims to test the credibility of the data which is carried out by checking the data that has been obtained from several sources. In this study, samples will be taken from several sources. The resource person himself will be taken from the senior generation as the owner of the family businesses and the next generation. The results of this study states that the decline of family businesses did not occur solely because of the mistakes of the third generation. Therefore, the third generation myth is not true. Keywords: family business, trust, knowledge transfer, delegation, third generation

scholarly journals A Strategic Approach to Reputation Management and its Reflections on Sustainable Competitiveness.

2014 ◽  
Vol 3 (2) ◽  
pp. 31-55
Author(s):  
Pinar Altinok
Keyword(s):  
Corporate Reputation ◽  
Rapid Development ◽  
Human Resources Management ◽  
Global Market ◽  
Reputation Management ◽  
Sustainable Competitive Advantage ◽  
Market Positioning ◽  
Modern Business ◽  
Almost All ◽  
A Company

Due to the issues brought about by the current Information Age, such as rapid development of technology, easy and fast access to information, increases in international relations and global market perception, companies were compelled to seek for sustainable competitive advantage, and in this sense, the concept of "corporate reputation", which is powered by unique and original values of a corporation and which cannot be "imitated", has started to draw attention. In our day when markets are gradually reaching the point of saturation and consumers are getting the chance to evaluate more and more options, the efforts to create a convincing difference in minds have become prominent, and subsequently, reputation management has become an important field which a company needs to effectively manage. Corporate reputation management and the communication types the company will adopt in this sense have gained importance in all areas related to strategic management elements, from market positioning of products to shaping of intellectual perception maps. Corporate reputation management, wherein integrated marketing communication and public relation activities extremely important roles, needs to be strategically managed. Management of the concept of corporate reputation, which is a product of tangible and intangible corporate components, have transformed into a strategic requirement and become an field of its own as "corporate reputation management" within modern business administration.  The fact that corporate reputation management, which has a relation with almost all activity fields of a company, is in contact with elements such as corporate social responsibility, management based on ethical principles, performance assessment studies in human resources management and the of phenomenon of governance, the recent agenda, which all affect the field of sustainable competition, indicates that this concept should be evaluated in terms of business management strategy.

Challenges and Opportunities of Consumer Empowerment in Online Reputation Management

2014 ◽  
pp. 1601-1618
Author(s):  
Agostino Vollero ◽  
Alfonso Siano
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Reputation Management ◽  
Consumer Empowerment ◽  
Challenges And Opportunities ◽  
Practical Standpoint ◽  
Research Questions ◽  
Online Consumer ◽  
Online Reputation

This chapter addresses the role of consumer empowerment in a social media context and its influence on the building of an online reputation. The main objective of the research herein is to delineate the “new” power of consumers when they operate within social media, such as blogs, social network sites, opinion platforms, and/or reputation-based systems, etc. To this end, the chapter aims to answer the following research questions: “What are the different categories and features of online consumer empowerment?” and “What is the role of empowered consumers in maintaining/developing a favourable online brand/corporate reputation?” From a practical standpoint, the identification of the decisive factors that support a firm's e-reputation can indicate how an organisation could benefit from online consumer empowerment, without being overwhelmed by it. Moving to conceptual implications, the prime value of this chapter is that it attempts to narrow the gap in the field in terms of existing research and suggests online reputation management as an interpretative key of a modern conceptualisation of e-marketing.

scholarly journals Radiografía Económico-Financiera de las pequeñas empresas familiares españolas

2019 ◽  
Vol 22 (1) ◽  
pp. 21-31 ◽  
Author(s):  
Sara Terrón Ibáñez ◽  
María Elena Gómez-Miranda ◽  
María del Mar Miras Rodríguez ◽  
Lázaro Rodríguez Ariza
Keyword(s):  
Family Firms ◽  
Negative Impact ◽  
Study Data ◽  
Family Businesses ◽  
External Financing ◽  
Financial Indicators ◽  
Small Family ◽  
The Family ◽  
National Economic ◽  
A Company

The aim of this study is to determine whether there are statistically significant differences between small Spanish companies according to their family or non-family nature, in terms of their main economic and financial indicators. The study data analysed correspond to the years 2003, 2007 and 2013, which enabled us to examine whether the characteristics observed and any differences between these companies persisted during a period featuring three different economic scenarios. The study sample was composed of 21,192 small family firms and 4,449 small non-family firms. The results obtained show that, regardless of the national economic situation, there were statistically significant differences between the two types of companies for certain economic and financial indicators. We conclude that the family nature of a company has a negative impact on productivity, the number of employees and levels of investment and turnover. Moreover, family firms face higher costs of external financing than do non-family businesses. En el presente trabajo se analiza, en primer lugar, si existen diferencias estadísticamente significativas entre las pequeñas empresas familiares y no familiares españolas en relación a sus principales indicadores económico-financieros. Se estudian datos referidos a los años 2003, 2007 y 2013, lo que nos permite analizar si las posibles diferencias se mantienen en tres escenarios económicos distintos, para 21192 pequeñas empresas familiares y 4449 pequeñas empresas no familiares. Las conclusiones obtenidas demuestran que, con independencia de la situación económica nacional, entre ambos tipos de empresas se han detectado diferencias estadísticamente significativas en el valor determinados indicadores económico-financieros. Concluimos que es el carácter familiar de las organizaciones el factor que afecta negativamente a la productividad de las organizaciones, al número de trabajadores, a la inversión y a la cifra de negocios. En cuanto al coste de la financiación ajena, las empresas familiares presentan valores más elevados que las empresas no familiares.

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