scholarly journals Facebook's role in online reputation management

2020 ◽  
Vol 6 ◽  
pp. 62-68
Author(s):  
Tănase Tasențe
Keyword(s):  
Image Analysis ◽  
Reputation Management ◽  
The Internet ◽  
Press Coverage ◽  
Online Environment ◽  
Online Content ◽  
Internet Users ◽  
The Social ◽  
Online Reputation

Controlling online content with a brand, which performs well in search and social results, is considered a major force when it comes to image analysis in the online environment. Positive reviews, press coverage and other beneficial materials are also considered useful for a brand. In addition, a strong search profile, including links from authoritative sites to positive online content, is a form of advantage. In order to investigate the interaction of Facebook users, a questionnaire was prepared which was distributed and completed by online users. The role of the questionnaire is to capture users' perception of the importance they attach to their image from the perspective of their personal Facebook profile. The objectives of the study were to identify the main reasons why Internet users use the Facebook site, the frequency with which they access the social network, the most used device for logging in and the evaluation of affirmations that confirm or disprove the use of Facebook to promote the personal image. The questionnaire was distributed on the Internet and on several Facebook groups with over 50,000 members, between June 10 and 25, 2019.

scholarly journals Piękne życzenia urodzinowe i piosenki i melodyjka. Szczerość i kicz w twórczości internetowej osób starszych w perspektywie koncepcji dystynkcji Pierre’a Bourdieu

Wielogłos ◽  
2020 ◽  
pp. 137-154
Author(s):  
Agnieszka Urbańczyk
Keyword(s):  
New Media ◽  
The Elderly ◽  
The Internet ◽  
Internet Users ◽  
The Social ◽  
Greeting Cards ◽  
Online Persona ◽  
Technological Competences ◽  
Elderly Users

Beautiful Birthday Wishes, and Song, and Melody. Sincerity and Kitsch in Creative Activity of the Elderly on the Internet in the Context of Pierre Bourdieu’s Theory of Distinction The subject of this article is the Internet activity and creativity of the elderly, understood as a form of radical sincerity. While the most popular take on the digital divide emphasizes lack of Internet access or technological competences, this paper focuses on the exclusion of the elderly users from the legitimate discourse of the Internet. The author uses Pierre Bourdieu’s notion of distinction to discuss the role of distance and irony in the establishment of legitimate taste and its similarity to the irony-laden meme culture. The online meme discourse is contrasted with a particular form of creativity of the elderly, who do not only refuse to create an online persona but whose art is the perfect exemplification of Bourdieuian “working-class aesthetics.” The images – considered tawdry by the gatekeepers of legitimate taste – are a result of emulation of analog artifacts (such as postcards and greeting cards) in the new media. Their popularity among the elderly Internet users is caused by a non-selective transposition of offline relationships onto one’s activity in the social media.

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

scholarly journals The Possibility of Using the Internet to Transform the Role of Its Users to Promoters of Medical Products in Jordan

2016 ◽  
Vol 11 (3) ◽  
pp. 163
Author(s):  
Muhamad Abu-Jalil ◽  
Ashraf Aaqoulah
Keyword(s):  
Internet Technology ◽  
The Internet ◽  
Interactive Communication ◽  
Medical Products ◽  
Independent Variables ◽  
Internet Users ◽  
Internet Information ◽  
Reduced Costs ◽  
Use Of Internet

This study aimed to identify the role of Internet technology in transforming the role of its users to promoters of medical products in Jordan. The study found that there are statistically significant effects of independent variables (multipurpose and advanced Internet programs, reduced costs of the use of Internet programs, collective and interactive communication via the Internet, and Internet information abundance and variety of its resources) on the dependent factor, which is transformation of the role of Internet users to promoters of medical products in Jordan. The study recommended increasing attention on networks to promote medical products in Jordan. This is consistent with the fact that promotion via networks has become an effective way to support and enhance the image of products and its delivery to the target group in all markets around the world.

Political and Economic Determinants of Asynchronous Approval of New GM Events

2018 ◽  
Vol 19 (1) ◽  
pp. 75-90
Author(s):  
Maurício Benedeti Rosa ◽  
Rosane Nunes de Faria ◽  
Eduardo Rodrigues de Castro
Keyword(s):  
Political Economy ◽  
The Internet ◽  
Negative Bias ◽  
Economic Determinants ◽  
Trade Relations ◽  
Regulatory Quality ◽  
Internet Users ◽  
Negative News ◽  
Consumer Access

AbstractWe use a political economy perspective to provide the first empirical analysis of the main political and economic determinants of asynchronous approval (AA) for a variety of countries over the period 2000–2015. The key results that emerge from our paper are the prominent role of regulatory quality and the number of internet users in a particular country in influencing AA across countries. We found that the higher the share of internet users in a country, the lower the AA. Consumer access to the internet makes them less exposed to negative news about genetically modified (GM) products, as they are less influenced by the negative bias of traditional mass media toward biotechnology. Additionally, the better the regulation quality (the more efficiently a government formulates and implements regulation), the shorter the time necessary to approve new GM events, and the lower the AA. Furthermore, our findings confirm that determinants such as corruption, trade relations with stringent markets, and the size of the rural population are also important in explaining AA of GM events.

scholarly journals Content and stylistic peculiarities of non-canonical Orthodox Internet Sermon in modern Russia

2019 ◽  
Vol 17 (3) ◽  
pp. 83-96
Author(s):  
Konstantin S. Sharov
Keyword(s):  
Social Groups ◽  
Digital Age ◽  
The Other ◽  
The Internet ◽  
Internet Users ◽  
The Social ◽  
The One ◽  
The Individual ◽  
Goals And Objectives ◽  
Technical Professions

The paper is concerned with a study of the changing content and style of non-canonical Christian religious preaching in the digital age. Special attention is paid to the analysis of modern rhetoric Christian preachers practice in their Internet channels, forums and blogs. It is shown that the content of the Internet sermon is largely determined by the Internet users themselves and the topics of their appeals. The fundamental characteristics of the content of the Internet sermon are: 1) focus on the individual, their private goals and objectives, not just on theological problems; 2) rethinking the phenomenon of the neighbour; 3) a shift from the Hesychast tradition of preaching the importance of inner spiritual concentration to the preaching of religious interactivity. The observed stylistic features of the digital preaching can be summarised as follows: 1) moving away from simple answers to the rhetoric of new questions addressed to the audience; 2) empathy, co-participation with a person in his/her life conflicts and experiences; 3) desire to share religious information, not to impose it; 4) resorting to various rhetorical techniques to reach different audiences; 5) a tendency to use slang, sometimes even irrespective of the audience’s language preferences and expectations. It should be pointed out that the Orthodox Internet sermon in the Russian Internet space has a dual and contradictory nature. On the one hand, this phenomenon can be regarded as positive for the Orthodox preaching in general, since it is a means of spreading Christian ideas in the social groups that do not constitute a core of parishioners of Orthodox churches, for example, schoolchildren, students, representatives of technical professions, etc. On the other hand, the effectiveness of such preaching is still unclear. Lack of reliable statistics as well as the results of the survey related to the Orthodox Internet preaching gives us no opportunity to judge about effectiveness or ineffectiveness of the phenomenon at this stage of its development.

scholarly journals The position of the Internet and cyberspace in social communications: an approach to the role of virtual social networks

2020 ◽  
Vol 20 (2) ◽  
pp. 82-94
Author(s):  
Reza Abedi ◽  
Fatemeh Daneshvar Muhammadzadegan ◽  
Roqayyeh Sadat Hosseini Kerman ◽  
Fatemeh Miri Kolah Kaj
Keyword(s):  
Social Networks ◽  
Virtual Space ◽  
The Internet ◽  
Good Opportunity ◽  
Advantages And Disadvantages ◽  
Social Communications ◽  
The Social ◽  
Online Spaces ◽  
Proper Training

With an ever-increasing development of internet communications, human reactions have interred a new phase. The results of these communications are a most significant matter considered by the sociologists. Using the internet is developing and forms a significant part of individuals` lives. The advantages and disadvantages of this easiness in communicating and traveling through boundaries should be considered. Breaking the norms happened in the light of these reactions should be discussed, also increasing in awareness and availability to information, joining to global information networks and communication is another face of this placeless and timelessness. This contrasting face challenges the position of cyber space in the social communications, a challenge of which there is no escape by the society. In this research it is an attempt to criticize this challenge through criticizing the position of internet and to consider the role of social networks. We suppose that it is not possible to neglect the advantages of virtual space in developing a new level of human occasions but via this method lack of proper awareness in principle using of it results in some problems which should be covered by a proper training and comprehensive informing. Online spaces penetrate in human`s life in an extended way and it is a good opportunity to have good use from social networks as the basic condition. The results of this presence form reaction in individuals which will be considered in the present study.

scholarly journals Prawo małoletnich do wolności od hazardu, uzależnienia od Internetu i gier komputerowych

2020 ◽  
Vol 6 ◽  
pp. 47-75
Author(s):  
Wioletta Pawska
Keyword(s):  
Sense Of Belonging ◽  
Status Quo ◽  
The Internet ◽  
Gaming Addiction ◽  
Online Environment ◽  
Parents And Children ◽  
The Status ◽  
Legislative Changes ◽  
The Right

The Right of Minors to Freedom from Gambling and Internet andGaming Addition The aim of the article is to highlight the dangers of gambling and Internet and gaming addiction of minors and young persons. The author is convinced that in the absence of positive legislative changes and if creators of games engaging young persons in gaming are not punished, children will not be safe in the online environment. There will not have any other lives than those in the games they play. Additionally, the most important thing is the role of the parents, guardians and teachers. They should talk to children about the problem, show them the dangers and organise better their free time – in an educational and carefree way. In accordance with the obligatory rules of custody, they should ensure them suitable development, safety and a sense of belonging. The teachers ought to support these activities. Summarising, if the status quo continues to be tolerated, minors and young person’s will be deprived of carefree life and suffer from harm and even sudden deaths. The author is sure that parents and children do not give enough attention to that and we should not take away from young person’s the joy of simple things letting them play in the Internet instead.

De digitale schandpaal

2010 ◽  
Vol 38 (2) ◽  
Author(s):  
Peter L. M. Vasterman
Keyword(s):  
Quantitative Analysis ◽  
Mass Media ◽  
The Internet ◽  
Level Playing Field ◽  
Qualitative And Quantitative Analysis ◽  
Qualitative And Quantitative ◽  
Playing Field ◽  
Internet Users ◽  
The Impact

The Digital Pillory: The impact of the Internet on the development of scandals The Digital Pillory: The impact of the Internet on the development of scandals This article explores the consequences of the changing public arena for the way scandals develop. Scandals, defined as a process of public outrage over a (presumed) transgression of the dominant morality, used to be the domain of the professional mass media. The Internet seems to offer a more level playing field for actors who want to trigger a scandal by disclosing compromising information. But what exactly is the role of the Internet in the different stages of a scandal; which type of actors are dominant and how do media and these websites interact? A qualitative and quantitative analysis of four recent Dutch scandals shows that the Internet, more specifically semiprofessional weblogs can indeed play an important role in exposing, accusing and denouncing the culprit. But the professional media are still very important; when they refuse to adopt a disclosure by bloggers the scandal fails. The role of the Internet users is mainly reactive, but the scale of outrage on the Internet fuels the scandal process.

Mainstream Media as Amplifier

2014 ◽  
pp. 141-165
Keyword(s):  
Social Media ◽  
Social Impact ◽  
The Internet ◽  
Mainstream Media ◽  
Social Media Networks ◽  
The Social ◽  
Online Reputation ◽  
Usual Pattern

This chapter focuses on mainstream media as amplifier and how viral marketers can have greater social impact. For viral marketers to achieve a greater social impact, the ultimate goal is to have their ideaviruses enter traditional mainstream media – national or regional television networks and influential newspapers, which function as an amplifier for Internet mercenary marketing. A usual pattern is first to launch an ideavirus on the Internet, to make it brew, grow and spread along the social media networks so as to infect whoever is in its path. When it obtains a certain online “reputation,” it is a time to get the mainstream media involved. Once it is covered by the mainstream media, it would intensify the interest on the Internet in searching and sharing the story.

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