Mobile Technology Acceptance Among Turkish Travelers

2020 ◽  
pp. 111-140
Author(s):  
Hulisi Binbasioglu ◽  
Mevlut Turk
Keyword(s):  
Marketing Strategy ◽  
Technology Acceptance ◽  
Mobile Technology ◽  
New Technologies ◽  
Mobile Technologies ◽  
Mobile Marketing ◽  
The World ◽  
Managerial Implications ◽  
Acceptance Levels ◽  
Acceptance Model

Mobile devices, such as smartphones, have influenced people's lives more than any other technological invention in human history. Thanks to the ubiquitous nature and advantage of mobile technologies, mobile marketing has remarkable potential. A successful mobile marketing strategy is related to consumers' acceptance and use of mobile technology. Understanding the factors that affect the consumers' technology acceptance process is important in terms of developing an effective marketing strategy. As one of the rapidly growing industries around the world, tourism has always been in the frontline in terms of using the new technologies and used the advantages of the synergy generated by the technologies. In this study, which is designed based on the technology acceptance model (TAM), smartphone usage experience and the factors which affect the acceptance levels of travelers were investigated. In this study, it is aimed to determine mobile technology acceptance among Turkish travelers. Based on the results, a few managerial implications are drawn in this chapter.

Do Mobile Technologies Have a Place in Universities?

2016 ◽  
pp. 25-52 ◽  
Author(s):  
José Carlos Sánchez-Prieto ◽  
Susana Olmos-Migueláñez ◽  
Francisco José García-Peñalvo
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Technology Acceptance ◽  
Mobile Technology ◽  
Education Level ◽  
The State ◽  
Mobile Technologies ◽  
Tam Model ◽  
Acceptance Model ◽  
The University

The present chapter provides an analysis of the possible applications of the TAM (Technology Acceptance Model) for the study of the mobile technology acceptance process at the higher education level, through a literature review on the state of the art. With this aim in mind, the chapter will start by presenting the theoretical principles of the TAM model and its evolution. After that, the authors will describe the state of the research on the topic, first within the field of education in general, to focus then on the university level, and finally on mobile learning specifically. Throughout the analysis, the most significant studies will be highlighted as an example. Lastly, the authors will provide some brief conclusions and proposals for future lines of research derived from the consulted literature.

scholarly journals Mobile perceived trust mediation on the intention and adoption of FinTech innovations using mobile technology: A systematic literature review

F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 1252
Author(s):  
Hatim M. Dawood ◽  
Chee Yoong Liew ◽  
Teck Chai Lau
Keyword(s):  
Literature Review ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Technology ◽  
Systematic Literature Review ◽  
Business Models ◽  
New Technologies ◽  
Mediation Effects ◽  
Perceived Trust ◽  
Acceptance Model

The banking and financial sectors have witnessed a significant development recently due to financial technology (FinTech), and it has become an essential part of the financial system. Many factors helped the development of this sector, including the pandemics such as Covid-19, the considerable increasing market value of the FinTech sector worldwide, and new technologies such as blockchain, artificial intelligence, big data, cloud computing and mobile technology. Moreover, changes in consumer's preferences, especially the Z-generation (digital generation). FinTech shifted the traditional business models to mobile platforms characterized by ease of access and swift transactions. Mobile technology became the main backbone for FinTech innovations and acts as a channel to deliver FinTech services that overcome all geographical and timing barriers, thus enhancing financial inclusion. Mobile perceived Trust (MPT), or the trust in using financial business models via mobile technology, is a crucial factor in the FinTech context that has mediation effects on the intention and adoption of different FinTech business models. Unfortunately, few studies have explored MPT mediations on consumers' intention to adopt FinTech innovations using mobile technology. Typically, many studies examined trust/MPT as an independent and unidirectional variable and investigated its effects on behaviour intention without predicting its mediation effects. This study aimed to develop a systematic literature review on MPT mediation in FinTech, focusing on the period from 2016 and 2021, in journals ranked Q1 and Q2, and known-based theories such as the technology acceptance model, the unified theory of acceptance and use of technology, and the mobile technology acceptance model. This study found that only four articles were published in Q1 and Q2 journals. In these articles, the MPT was used as a mediator, and its effects were measured on the intention and adoption of the behaviour.

Developing and Validating a M-Governance Framework Adoption Model of a University for Communication Services to Its Affiliated Institutions

2017 ◽  
Vol 7 (7) ◽  
pp. 484
Author(s):  
E. Ramganesh ◽  
E. Kirubakaran ◽  
D. Ravindran ◽  
R. Gobi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Public Service ◽  
Mobile Applications ◽  
Communication Technologies ◽  
Mobile Technologies ◽  
Communication Services ◽  
Governance Framework ◽  
Social And Economic Development ◽  
Acceptance Model

The m-Governance framework of auniversity aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round the-clock access to the services of its affiliated institutions.  In the current mobile age there is need for transforming e-governance services to m-Governance as m-Governance is not a replacement for e-Governance rather it complements e-Governance. With this unparalleled advancement of mobile communication technologies, universities are turning to m-governance to realize the value of mobile technologies for responsive governance and measurable improvements to academic, social and economic development, public service delivery, operational efficiencies and active stakeholder engagement. In this context the present study, aims to develop and validate a m-governance framework of a university by extending Technology Acceptance Model (TAM) with its prime stakeholders so called the Heads of the affiliated institutions. A survey instrument was developed based on the framework and it was administered with 20 Heads of the affiliated Institutions. The results also showed that the Heads of the affiliated Institutions expressed their favorableness towards m-governance adoption.

scholarly journals Investigation of moderator factors in e-business adoption: A quantitative meta-analysis of moderating effects on the drivers of intention and behavior

2017 ◽  
Vol 14 (1) ◽  
pp. 75-102 ◽  
Author(s):  
Bostjan Sumak ◽  
Marjan Hericko ◽  
Zoran Budimac ◽  
Maja Pusnik
Keyword(s):  
Technology Acceptance ◽  
New Technologies ◽  
Causal Effect ◽  
Meta Analysis ◽  
Moderating Effect ◽  
Factors Affecting ◽  
Adoption Research ◽  
Acceptance Model ◽  
Almost All ◽  
Business Technology

E-business technology is becoming one of the most important global markets where e-business solutions will have to adapt to new technologies. The main objective in this study was to synthesize existing knowledge in the field of e-business technology acceptance and to understand differences in Technology Acceptance Model (TAM) related causal effect sizes for different e-business contexts. A quantitative meta-analysis of existing empirical research about factors affecting e-business adoption was conducted using 89 published papers that provided empirical data about causal relationships. A moderator analysis was carried out to investigate the moderating effect of four factors: consumer type, device type, continent and respondent type. The results of the study showed a moderating effect for all four proposed factors in almost all TAM-related causal paths. The study also showed that TAM is the most common theory being applied in e-business adoption research.

ADOPTION OF MOBILE WEB AMONG UNIVERSITY STUDENTS IN MALAYSIA: A REVIEW

2017 ◽  
Vol 12 (Number 1) ◽  
pp. 11-20
Author(s):  
L. Thaneshan ◽  
Fadhilah Mat Yamin ◽  
Siti Norezam Othman
Keyword(s):  
University Students ◽  
Technology Acceptance ◽  
Mobile Devices ◽  
Mobile Technology ◽  
Web Sites ◽  
Information Transfer ◽  
Smart Phone ◽  
Laptop Computer ◽  
Mobile Web ◽  
Acceptance Model

This paper reviews major issues of mobile technology and mobile web usage among university students, including characteristics, importance and problems faced by university students when accessing web sites through mobile devices. This article also reviews the technology adoption models/theories that will best explain the adoption of IT/IS. The author identified Technology Acceptance Model (TAM) as the best model in explaining adoption of mobile web because TAM is the most suitable in explaining behavioural intention in the context of mobile devices. Mobile Web is the World Wide Web which is accessed through a mobile device such as laptop computer, smart phone or tablet. It establishes the entirety of the Internet and is not limited to webpages which have been specifically designed to be viewed through mobile devices. Distinctive features of mobile technology especially mobile web technology and its progressive impacts on information transfer and learning process has created many educational opportunities for higher education institutions. Although mobile devices are highly flexible, accessible and convenient, students are still facing great problems when they use mobile web for educational purpose.

M-Learning Acceptance Among Faculty and Students in Pakistan

2019 ◽  
pp. 187-221
Author(s):  
Muhammad Bakhsh ◽  
Amjad Mahmood ◽  
Nazir A. Sangi ◽  
Muhammad Javed Iqbal
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Technologies ◽  
Primary Data ◽  
Faculty Perception ◽  
Personal Attitude ◽  
Two Factors ◽  
Fast Development ◽  
Acceptance Model

Fast development in mobile phones has enabled higher educational institutions to adapt and initiate mobile technologies. It can also make way for learning using mobile devices and systems. This chapter investigated the present state of student and faculty perception towards m-learning at open and distance educational institutes (ODEIs) in Pakistan. The chapter presents a conceptual model based on technology acceptance model, which explains the factors influencing student and faculty perception towards m-learning acceptance. Since m-learning acceptance mainly depends on personal attitude, this study focuses on individual context. Primary data from students and faculty (N=612) was collected. The SEM results indicate that skill readiness (SK) and self-efficacy (SE) influence perceived ease of use (PEOU) and perceived usefulness (PU), where these two factors along with prior experience (PE) positively influence behavioral intension (BI) to accept mobile learning. Furthermore, the results of this study specifically provide factors which positively influence BI either directly or indirectly.

Blockchain Technology for Records Management in Botswana and Zimbabwe

2021 ◽  
pp. 42-67
Author(s):  
Olefhile Mosweu ◽  
Forget Chaterera-Zambuko
Keyword(s):  
Technology Acceptance ◽  
Information Management ◽  
Management Practices ◽  
Industrial Revolution ◽  
New Technologies ◽  
Records Management ◽  
Disruptive Technologies ◽  
Blockchain Technology ◽  
Long Time ◽  
Acceptance Model

The fourth industrial revolution (4IR) has ushered in several emerging and disruptive technologies. Southern Africa's records management practices have for a long time been reported to lag behind in embracing new technologies. Several studies have revealed lack of requisite skills to manage electronic records while others still lament the un-procedural management of paper records. The intention of this chapter is, therefore, to initiate a discourse that challenges information management practitioners to embrace disruptive technologies lest they themselves get disrupted. There are several emerging technologies, but this chapter focuses on blockchain technology and its possible benefits for records management. Guided by the technology acceptance model, the study established that archivists and records managers in Botswana and Zimbabwe would adopt blockchain if it is easy to use and useful for records management. The chapter ends by proposing a model for the adoption of blockchain technology for records management.

Introducing Mobile Technology into an Australian City Council

2011 ◽  
pp. 848-858
Author(s):  
Joanne Marie Curry
Keyword(s):  
Local Government ◽  
Mobile Technology ◽  
New Technologies ◽  
City Council ◽  
Mobile Technologies ◽  
Client Expectations ◽  
Standards And Guidelines ◽  
Australian City ◽  
The University ◽  
Heterogeneous Workforce

In an ongoing bid to provide high quality local government services, Penrith City Council partnered with the University of Western Sydney to derive a mobile strategy for the development of a range of handheld systems for use in the field. Several R&D projects aimed at determining the viability of using mobile technology for the conduct of off-site health, building and development and sewerage inspections and the allocation of parking and waste management infringements were conducted over a two-year period. Some significant issues relating specifically to the implementation of mobile technologies in a large Australian city council were encountered including: release hype vs. the implementation realities of mobile technology, technological options for the introduction of mobility, user acceptance of new technologies, management of client expectations, and local government standards and guidelines and their impact on development directions. The experiences and lessons that were learned from these projects can be of assistance to other local government agencies and similar organisations employing a heterogeneous workforce that is restrained by external legislation and policy.

Investigation into Factors that Influence the Use of the Web in Knowledge-Intensive Environments

2002 ◽  
pp. 135-144
Author(s):  
Yong Jin Kim ◽  
H. Raghav Rao ◽  
Abhijit Chaudhury
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
New Technologies ◽  
Organizational Factors ◽  
External Variable ◽  
Knowledge Intensive ◽  
Acceptance Model ◽  
The University ◽  
The Relationship ◽  
The Web

The paper develops a set of hypotheses regarding the relationship between the TAM (Technology Acceptance Model) constructs and external variables such as individual differences, organizational factors, and risk factors. It uses TAM as a basis to hypothesize the effects of each external variable on the use of the Web as knowledge-transfer tool in the university context. The sample of this study will be professors in a university. The contributions of this chapter are twofold. First of all, this study may give an insight regarding the question of when and who is an eager user of new technologies for learning. Secondly, this chapter is the first one to use technology acceptance model in the context of knowledge-management systems.

In Digital Technology We Trust

2020 ◽  
pp. 39-69
Author(s):  
Roisin Vize ◽  
Tara Rooney ◽  
Lesley E. Murphy
Keyword(s):  
Technology Acceptance ◽  
Financial Services ◽  
Perceived Risk ◽  
Firm Level ◽  
Services Sector ◽  
Customer Perceptions ◽  
Theoretical Perspectives ◽  
Managerial Implications ◽  
Acceptance Model

This chapter explores the concept of trust and issues relating to how the construct is conceptualised and understood in a traditional offline context as well as in online environments. The chapter opens with a mini case study that highlights the complexities of being a privately-owned small firm operating in a dynamic and largely unregulated web environment. The firm is relatively new to the financial sector thus augmenting the challenges that lie in reducing perceived risk in an industry that has a chequered history with customer perceptions of credibility and integrity in the financial services sector. The chapter introduces the theoretical underpinning, which draws from the trust theories and technology adoption at firm level, which is critiqued through the lens of the technology acceptance model. Concepts related to institution-based trust are discussed and managerial implications are considered for pure play firms operating online. Each section of the chapter explores these theoretical perspectives from a FinTech context.

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