The Challenge of Audience Research on Web 2.0

2011 ◽  
pp. 63-77
Author(s):  
Romana Andò
Keyword(s):  
Social Media ◽  
Social Network ◽  
Quantitative Study ◽  
Quantitative Research ◽  
Social Network Sites ◽  
Audience Research ◽  
Media Audiences ◽  
The Social ◽  
Critical Issues ◽  
The Web

One of the latest developments in audience research deals with the analysis of the views and opinions that individuals express in the social media web, where audiences share videos, comments, and grassroots productions about media contents. The wealth of information available on the web, the power of world of mouth, the relevance of phenomena such as blogs, microblogs, and social network sites, combined with the urgent need to monitor, control, and predict audience behavior has led empirical research – both academic and market-driven – to exhibit a renewed interest in quantitative research, with the aim of transforming the depth of content and the interpretative frames produced by audiences in standardized search categories. The aim of this chapter is, therefore, to reflect on sentiment analysis and its applications to the social web, reflecting on the opportunity to apply the instrument to media audiences, considering the context of the research, the critical issues relating to this approach, and the perspectives which relate to quantitative study.

When Our Changing Society Meets the Social Media Era

2014 ◽  
pp. 1102-1112
Author(s):  
Efi A. Nisiforou ◽  
Andrew Laghos
Keyword(s):  
Social Media ◽  
Social Network ◽  
Technology Use ◽  
Social Network Sites ◽  
International Literature ◽  
Future Directions ◽  
The Social ◽  
Media Services ◽  
Media Research ◽  
Social Media Research

The rapid growth and the popularity of Social Network Sites (SNSs) are increasingly attracting the attention of millions of students for many different purposes. The chapter reviews the background of the current social media research in relation to the international literature and tackles the most important findings. The practical part of the chapter outlines the results of a survey on social media services. The findings provide real research evidence on online social technology use amongst university students. The chapter has educational and theoretical significance and shapes future directions for research on this issue. A compendium of terms, definitions, and explanations of concepts is clearly explained.

Pathways to political (dis-)engagement: motivations behind social media use and the role of incidental and intentional exposure modes in adolescents’ political engagement

2020 ◽  
Vol 45 (s1) ◽  
pp. 671-693 ◽  
Author(s):  
Raffael Heiss ◽  
Johannes Knoll ◽  
Jörg Matthes
Keyword(s):  
Social Media ◽  
Social Network ◽  
Information Seeking ◽  
Social Network Sites ◽  
Political Engagement ◽  
Online Engagement ◽  
The Social ◽  
Intentional Mode ◽  
The Relationship

AbstractBased on the Social Media Political Participation Model (SMPPM), this study investigates the relationship between four key motivations behind the use of Social Network Sites (SNS) and political engagement among adolescents. We collected our data in a paper-pencil survey with 15- to 20-year-old adolescents (N=294), a highly underexplored group, which is most active on social media. We theorize that adolescents’ user motivations are related to political engagement via two modes of exposure: The intentional mode, which is related to active information seeking, and the incidental mode, in which adolescents run into politics only by accident. We found that political information and self-expression motivations were positively related to political engagement via the intentional mode. By contrast, entertainment motivations were negatively related to offline, but not to online engagement via the incidental mode.

scholarly journals The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0

2016 ◽  
Vol 8 (6) ◽  
pp. 89
Author(s):  
Giuseppe Granata ◽  
Antonio De Filippo
Keyword(s):  
Social Media ◽  
Social Network ◽  
Web 2.0 ◽  
Internal Communication ◽  
Digital Marketing ◽  
Participatory Management ◽  
Enterprise 2.0 ◽  
The Social ◽  
Commercial Communication ◽  
The Web

<p>From its birth to the nowadays lifestyle, web has strongly changed. Although once it was a “place’’ to find information, now it represents that virtual condition, in which it can be possible to share and collect information, thoughts, desires and doing shopping and so on and so forth.</p><p>Today, the company does not only make just a commercial communication. Instead, there exist many types of interaction: the internal communication, for instance. Enterprise 2.0 is that kind of business that uses the instruments of the web 2.0 both for external and internal communication. It means to use all the digital marketing tools to manage the entire organization, such that we have to think in a participatory management way. Indeed, we have to focus ourselves even more on a participatory organization, where the development of new projects derives from the ones who work into the company. The Social media that can be involved in this field are the same that are used for a commercial communication: social network, blogs, Wikipedia, podcasts, rss feed and so on and so forth.</p><p>Even though there are very few Italian companies that apply the tools of web 2.0 to manage the entire organization, the paradigm of the enterprise 2.0 is slowly taking off.</p><p>The purpose of this work paper is to identify how the company can efficiently adopt the digital marketing instruments, utilizing the participatory management: enterprise 2.0. The adoption of these participatory tools is fundamental, because only through their adoption, it can be possible to reach a vast audience and to satisfy the digital consumer needs, who is no more passive, but he is even more active and critic about the choices he is going to make.</p>

scholarly journals Social Media and its Implementation in Higher Education

2017 ◽  
Vol 2 (2) ◽  
pp. 115-126
Author(s):  
Pengiran Hajah Siti Norainna Bt Pengiran Haji Besar
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Social Network ◽  
Social Network Sites ◽  
High Profile ◽  
Brunei Darussalam ◽  
The Social ◽  
Use Of Social Media ◽  
Mail Address ◽  
Academic Interests

ABSTRACT: The social media comprises of diverse applications with different main functions configurations and characteristics. This paper is to gain insight into the potential use of social media in the context of higher education and particularly into the teacher use of Facebook in their teaching. The literature review presented in this paper begins by synthesizing the definition and types of social media and exploring its characteristic as well as critically interrogating related studies as to how social media, particularly Facebook, is being used in order to connect learners and support teachers teaching. It can be concluded that social media comprises of diverse applications with different main functions configurations and characteristics. The most prevalent and high profile social media is SNSs (Social Network Sites), for example Facebook, that has proved its ability to assist education through numbers of studies which show its benefits in education, but then, again at the same time, has its own drawback if it is not used effectively in an educational context. Accordingly, more studies are needed pertaining the Facebook and its implication in order to examine students-teacher interaction and students’ engagement.KEY WORD: Social Media; Facebook; Implementation; Teachers Teaching; Higher Education. ABSTRAKSI: “Media Sosial dan Perlaksanannya di Pengajian Tinggi”. Media sosial terdiri daripada pelbagai aplikasi dengan ciri-ciri utama fungsi dan konfigurasi yang berlainan. Kertas ini adalah untuk mendapatkan maklumat tentang potensi penggunaan media sosial dalam konteks pendidikan tinggi dan terutamanya penggunaan Facebook dalam pengajaran guru. Kajian literatur dalam kertas ini bermula dengan mensintesis definisi dan jenis media sosial dan meneroka ciri-cirinya secara kritikal yang berkaitan tentang bagaimana media sosial, terutamanya Facebook, digunakan dalam menyokong pengajaran guru dan pembelajaran pelajar. Dapat disimpulkan bahawa media sosial terdiri daripada pelbagai aplikasi dengan fungsi dan ciri-ciri yang berbeza. Penggunaan media sosial yang tertinggi adalah SNSs (Social Network Sites), sebagai contoh Facebook, yang telah membuktikan keupayaan untuk membantu pendidikan melalui beberapa kajian terdahulu yang mana ia menyenaraikan faedah-faedahnya dalam pengajaran dan pembelajaran, tetapi pada masa yang sama, sosial media mempunyai kelemahan sendiri jika ia tidak digunakan dengan berkesan dalam konteks pendidikan. Oleh itu, lebih banyak kajian diperlukan berkenaan dengan Facebook dan perlaksanaannya untuk mengkaji interaksi pelajar-guru dan penglibatan pelajar.KATA KUNCI: Media Sosial; Facebook; Perlaksanaan; Pengajaran Guru; Pendidikan Tinggi.About the Author: Pengiran Dr. Hajah Siti Norainna bt Pengiran Haji Besar is a Lecturer at the APB UBD (Academy of Brunei Studies, University of Brunei Darussalam), Jalan Tungku Link, BE 1410, Negara Brunei Darussalam. For academic interests, the author is able to be contacted via her e-mail address at: [email protected] to cite this article? Haji Besar, Pengiran Hajah Siti Norainna bt Pengiran. (2017). “Social Media and its Implementation in Higher Education” in MIMBAR PENDIDIKAN: Jurnal Indonesia untuk Kajian Pendidikan, Vol.2(2), September, pp.115-126. Bandung, Indonesia: UPI [Indonesia University of Education] Press, ISSN 2527-3868 (print) and 2503-457X (online). Chronicle of the article: Accepted (January 30, 2017); Revised (May 20, 2017); and Published (September 30, 2017).

scholarly journals Metadata Extraction Analysis: A Review of Video Data in Effect to Social Media Compression

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Dawn Iris Calibo ◽  
Jasmin D. Niguidula
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Video Compression ◽  
Social Networking Sites ◽  
Video Data ◽  
Metadata Extraction ◽  
The Social ◽  
Similarities And Differences ◽  
The Web

In the 21st century, the unending improvement of the web, online networking has made approaches to take advantage to streamline the speed of its webpage. Through metatadta extraction, two of the most well-known social networking sites were subjected to experimentation to see the impacts of video compression using standard parameters when uploaded to the said sites. The assessment demonstrates that both sites display keys similarities and differences. It is further explained in the research the different structures amongst the social network that create the outcome

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

scholarly journals Analisis Akun Twitter Berpengaruh terkait Covid-19 menggunakan Social Network Analysis

2021 ◽  
Vol 5 (4) ◽  
pp. 697-704
Author(s):  
Aprillian Kartino ◽  
M. Khairul Anam ◽  
Rahmaddeni ◽  
Junadhi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Information Dissemination ◽  
Interaction Network ◽  
Analysis Method ◽  
The Social ◽  
The World ◽  
High Degree

Covid-19 is a disease of the virus that is shaking the world and has been designated by WHO as a pandemic. This case of Covid-19 can be a place of dissemination of disinformation that can be utilized by some parties. The dissemination of information in this day and age has turned to the internet, namely social media, Twitter is one of the social media that is often used by Indonesians and the data can be analyzed. This study uses the social network analysis method, conducted to be able to find nodes that affect the ongoing interaction in the interaction network of information dissemination related to Covid-19 in Indonesia and see if the node is directly proportional to the value of its popularity. As well as to know in identifying the source of Covid-19 information, whether dominated by competent Twitter accounts in their fields. The data examined 19,939 nodes and 12,304 edges were taken from data provided by the web academic.droneemprit.id on the project "Analisis Opini Persebaran Virus Corona di Media Sosial", using the period of December 2019 to December 2020 on social media Twitter. The results showed that the @do_ra_dong account is an influential actor with the highest degree centrality of 860 and the @detikcom account is the actor with the highest popularity value of follower rank of 0.994741605. Thus actors who have a high degree of centrality value do not necessarily have a high follower rank value anyway. The study ignores if there are buzzer accounts on Twitter.  

scholarly journals Political Humour in the Social Network Sites

2018 ◽  
Vol 6 (1) ◽  
pp. 70
Author(s):  
Ayşe Aslı Sezgin
Keyword(s):  
Social Network ◽  
Political Communication ◽  
Social Network Sites ◽  
The United States ◽  
Political Processes ◽  
Political Events ◽  
Political Views ◽  
The Social ◽  
Shared Social Values ◽  
The Arab Spring

“Social network sites” first began to be used as new tools of political communication during the 2008 Presidential Election in the United States, and their importance became even more apparent during the Arab Spring. In the course of this, the social network sites became a new and widely discussed channel of communication. In addition to its ability to bring together people from different parts of the world by removing any time and space barriers, creates a virtual network that allows individuals with shared social values to take action in an organized manner. Furthermore, this novel, versatile and multi-faceted tool of political communication has also provided a new mean for observing various aspects of social reactions to political events. Instead of voters expressing their political views through their votes from one election to the other, we nowadays have voters who actively take part in political processes by instantly demonstrating their reactions and by directly communicating their criticisms online.

scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani
Keyword(s):  
Social Media ◽  
Social Network ◽  
Qualitative Method ◽  
Social Relation ◽  
Executive Board ◽  
The Social ◽  
Environmental Campaigns ◽  
The University ◽  
Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

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