Internet Consumer Behavior
This chapter develops the major components of web atmospherics (Richard, 2005). In retailing research, retail atmospherics (e.g., scents, color, design) are very important to the success of retailers. Similarly, Richard (2005) demonstrates that web atmospherics are important to the development of positive attitudes toward the website and the products it describes. In Figure 1, these are the shaded areas.
2019 ◽
Vol 47
(4)
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pp. 368-383
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Keyword(s):
Keyword(s):
1986 ◽
Vol 17
(3)
◽
pp. 230-240
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Keyword(s):
2009 ◽
Vol 217
(4)
◽
pp. 240-240
2020 ◽
Vol 41
(4)
◽
pp. 219-227
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Perceived Effectiveness of Random Testing for Alcohol and Drugs in the Australian Aviation Community
2012 ◽
Vol 2
(2)
◽
pp. 72-81