Morethailand.com – Online Travel Intermediary

2010 ◽  
pp. 1133-1152
Author(s):  
Pongsak Hoontrakul ◽  
Sunil Sahadev
Keyword(s):  
Tourism Industry ◽  
Marketing Strategies ◽  
Search Engine Marketing ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
On Line ◽  
Online Travel ◽  
Business Challenges ◽  
Modern Form

The case study showcases ‘morethailand.com’ an e-intermediary in the tourism industry. Based out of Thailand, the firm is in the process of finding a niche for itself through innovative online and offline marketing strategies with the constraint of limited resources. The case study attempts to focus on the e-business challenges in the travel and tourism sector especially in a developing country like Thailand. It specifically highlights the clash between the traditional and modern form of intermediaries in the travel and tourism sector and how it is bound to evolve in the future. A comparison between different approaches to search engine marketing offers an interesting perspective to the literature pertaining to on line e-commerce. An economic view on the case is also presented.

Morethailand.com – Online Travel Intermediary

2010 ◽  
pp. 372-393
Author(s):  
Pongsak Hoontrakul ◽  
Sunil Sahadev
Keyword(s):  
Tourism Industry ◽  
Marketing Strategies ◽  
Search Engine Marketing ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
On Line ◽  
Online Travel ◽  
Business Challenges ◽  
Modern Form

The case study showcases ‘morethailand.com’ an e-intermediary in the tourism industry. Based out of Thailand, the firm is in the process of finding a niche for itself through innovative online and offline marketing strategies with the constraint of limited resources. The case study attempts to focus on the e-business challenges in the travel and tourism sector especially in a developing country like Thailand. It specifically highlights the clash between the traditional and modern form of intermediaries in the travel and tourism sector and how it is bound to evolve in the future. A comparison between different approaches to search engine marketing offers an interesting perspective to the literature pertaining to on line e-commerce. An economic view on the case is also presented.

Coping Mechanisms of Hospitality Industry Workers in a Tourism Destina-tion during the Covid-19 Pandemic

2021 ◽  
Vol 2 (12) ◽  
pp. 1410-1415
Author(s):  
Bezaleel Joy Murchante Danay ◽  
Zephaniah Dela Cruz Danay ◽  
Cherry Colesio Escarilla ◽  
Jimmy Bernabe Maming
Keyword(s):  
Hospitality Industry ◽  
Coping Mechanisms ◽  
Tourism Industry ◽  
Case Study Method ◽  
Key Informants ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Hospitality Workers ◽  
Different Levels

The Covid-19 pandemic brought massive devastations to the different levels of society. The World Travel and Tourism Council had recently warned that Covid-19 pandemic could lead to a cut of 50 million jobs worldwide in the travel and tourism industry. A study conducted by Oxford reveals that Asia will be vilest to be affected by the pandemic and it would take time to recover its economy (Dogra, 2020). This means a wider and greater impacts to the different industries including the tourism sector. The study aims to explore the coping mechanisms of hospitality industry workers in Boracay Island during the Covid-19 pandemic particularly on their experiences during the Covid-19 pandemic and to determine the coping mechanisms of hospitality workers in Boracay Island being affected by the pandemic. The case study method through a qualitative analysis using Robert Yin's approach in the data analysis procedure to explore the data from the experiences of the key informants from the hospitality industry was used. Themes came out from the construct of the key informants like (1) hospitality industry workers experienced mental health, social, and economic issues, (2) The pandemic opens new opportunities and ways to cope with its effects. The output of this research is the proposed Danay, Danay, Escarilla, and Maming Model for Coping Mechanisms of Hospitality Industry workers during the Covid-19 Pandemic.

scholarly journals The Impacts of Covid-19 on nature-based tourism in Botswana: Implications for community development

2021 ◽  
Author(s):  
Lesego S. Stone ◽  
Moren T. Stone ◽  
Goemeone E. J. Mogomotsi ◽  
Patricia K. Mogomotsi
Keyword(s):  
Community Development ◽  
Low Cost ◽  
High Volume ◽  
Tourism Industry ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Regional Markets ◽  
Study Results ◽  
Negative Impacts

COVID-19 has had significant impacts on industries and individuals globally. Due to restrictions put in place to reduce the spread of the disease, it has affected the travel and tourism industry. Using the concepts of ecotourism and sustainable tourism, a systematic qualitative document analysis of available literature was carried out to determine the impacts of the COVID-19 pandemic on nature-based tourism and its implications on community development, using Botswana as a case study. Results indicate that due to the unsustainable and predominant dependence on the international market, the tourism sector in Botswana has come to a standstill. Furthermore, the promotion of domestic tourism to nature-based attractions may lead to conservation issues. COVID-19 has also had an impact on community development through abrupt losses of employment and income. However, several positive environmental impacts have also been experienced. The paper calls for a transformation of the tourism sector to make it more resilient. As a response measure, it is necessary to assess whether there is a need to call for a change in policy from high-value low-volume to low-cost high-volume, which may have negative impacts on conservation. However, as an adaptive response, we assert the need to diversify tourism products to consider the needs of both domestic and regional markets so that the focus is not just on nature-based tourism and international clientele.

scholarly journals Marketing Strategies of Travel and Tourism Industry

2021 ◽  
Vol 4 (1) ◽  
pp. 43-52
Author(s):  
Varsha Ganatra ◽  
A.A. Gde Satia Utama ◽  
Purvika Pawar ◽  
Sahil Verma ◽  
Rudresh Pandey ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Cruise Lines

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.

scholarly journals Developing Hospitality, Travel and Tourism Industry through University Curriculum (Assessed Internship Programs and Part-Time Work Schemes)

2021 ◽  
Author(s):  
Ali Hyasat
Keyword(s):  
Tourism Industry ◽  
Education Programs ◽  
New Graduates ◽  
Travel And Tourism ◽  
University Curriculum ◽  
Tourism Sector ◽  
Time Work ◽  
Part Time ◽  
Hospitality And Tourism ◽  
Internship Programs

The purpose of the study was to identify and rank the most important skills expected by the hospitality and tourism employers from new graduates for working in the hospitality and tourism sector on giving direction to the improvement of hospitality and tourism higher education programs in Jordan.

scholarly journals Developing Hospitality, Travel and Tourism Industry through University Curriculum (Assessed Internship Programs and Part-Time Work Schemes)

2021 ◽  
Author(s):  
Ali Hyasat
Keyword(s):  
Tourism Industry ◽  
Education Programs ◽  
New Graduates ◽  
Travel And Tourism ◽  
University Curriculum ◽  
Tourism Sector ◽  
Time Work ◽  
Part Time ◽  
Hospitality And Tourism ◽  
Internship Programs

The purpose of the study was to identify and rank the most important skills expected by the hospitality and tourism employers from new graduates for working in the hospitality and tourism sector on giving direction to the improvement of hospitality and tourism higher education programs in Jordan.

scholarly journals Determiners in the Consumer’s Purchase Decision Process in Ecotourism Contexts: A Portuguese Case Study

Geosciences ◽  
2020 ◽  
Vol 10 (6) ◽  
pp. 224 ◽  
Author(s):  
Paulo Roseta ◽  
Bruno Barbosa Sousa ◽  
Lara Roseta
Keyword(s):  
Decision Process ◽  
Marketing Strategies ◽  
Destination Image ◽  
Purchase Decision ◽  
Operational Environment ◽  
Tourism Sector ◽  
Local Traditions ◽  
Post Purchase ◽  
The Relationship

Purpose: This paper entails a reflection on sustainability and specific tourism contexts (i.e., ecotourism). It focusses mainly on local communities’ determiners in the consumer’s purchase decision process in ecotourism. This research aimed at understanding the determiners in the process of consumer decisions in ecotourism contexts, as well as verifying the growing importance of ecotourism. Methodology: A questionnaire was conducted (with ecotourism specific contexts), in Portugal. Portugal is a tourist destination that has gained notoriety and recognition in recent years. In total, 197 questionnaires were collected, aiming for a deeper understanding of the real social, economic, cultural and environmental impacts resulting from the uncontrolled development of tourism. This study aimed at testing the proposed conceptual model empirically (i.e., the relationship between destination image and post-purchase behaviour). Findings: Sustainability must be looked at as a vital need for society in general, as well as for the tourism sector. Ecotourism is the natural evolution of tourism employing care for the environment, culture and local traditions, while promoting environmental education. Research Limitations: The results obtained are limited, considering the availability of most accommodation units in the ecotourism segment in Portugal (e.g., hotels). As next steps, it is advisable that hotel units come to realise the pertinence of such research as they are the main beneficiaries of these initiatives, being then recommended that they collaborate with the process of completing surveys. Originality/Value: Managers and ecotourists can use the outcomes of this study to gain an in-depth understanding of customer experiences (i.e., sustainability experiences), to develop effective marketing strategies, and to create an operational environment that can maximise customers’ perceived experiential values. Destination image plays a fundamental part in terms of experience and the tourist’s own satisfaction, with a need to improve the degree of affectivity towards the hotel unit.

Public private partnership in Delhi Tourism – a case study of Delhi Tourism and Transport Development Corporation (DTTDC)

2015 ◽  
Vol 5 (4) ◽  
pp. 1-19
Author(s):  
Yukti Sharma ◽  
Reshma Nasreen
Keyword(s):  
Public Sector ◽  
National Income ◽  
Subject Area ◽  
Public Private Partnership ◽  
Tourism Industry ◽  
Clear Understanding ◽  
Private Partnership ◽  
Content Type ◽  
Tourism Sector

Subject area Management Strategy. Study level/applicability Management Graduates and Post-Graduates. Case overview Today, tourism is one of the fastest growing industries throughout the world. The tourism industry plays a very crucial role in the country’s economy, as it not only contributes towards the national income but also brings beneficial spillover directly or indirectly on the other industries. Tourism is the most important source of income for many emerging countries. India, a newly emerging economy, also depends, to a great extent, on tourist income. However, this sector continues to not make optimal contribution in India. In today’s competitive arena, the state tourism corporations must use all possible means to maximise growth and profitability through pegging up the rate of tourist arrivals. There is a general agreement in the tourism industry at the theoretical level about the imperative of a public – private partnership (PPP) in serving this objective. PPP aims to synergise the efforts of the two components in the general development of society and increase in competitiveness. The public–private partnership in tourism industry is at an emerging stage and could be developed in various ways. This case study highlights the key learning from Delhi Tourism’s experience on how PPP can be implemented in the tourism sector. This case study discusses an opportunity for Delhi Tourism which can alter the landscape of the tourism industry of India and also the rejuvenation of Delhi Tourism, a public sector corporation, through PPP. Expected learning outcomes The case will give a clear understanding of the dynamics and environmental factors governing a mixed economy like India. The reasons for the PPP can be analysed through the case. Students can understand the strategic choice of taking a private partner by a public sector in a very dynamic industry, i.e. the tourism sector. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market

2016 ◽  
Vol 56 (8) ◽  
pp. 1049-1064 ◽  
Author(s):  
Abeer A. Mahrous ◽  
Salah S. Hassan
Keyword(s):  
Perceived Risk ◽  
Multinomial Logistic Regression ◽  
Emerging Market ◽  
Customer Experience ◽  
Sociodemographic Factors ◽  
Demographic Variables ◽  
Tourism Industry ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Shopping Enjoyment

The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and store-prone shoppers. The study concludes with useful insights into the potential for developing multichannel strategy to achieve superior customer experience.

scholarly journals Does eWOM affect Guests’ Experience Expectation? An Empirical Analysis within the Hotel and Tourism Sector

2021 ◽  
Vol 6 (1) ◽  
pp. 42
Author(s):  
Nor Diyana Mohammed Shobri ◽  
Lennora Putit ◽  
Amirah Ahmad Suki
Keyword(s):  
Online Survey ◽  
Sampling Technique ◽  
Customer Experience ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Four Dimensions ◽  
Communication Techniques ◽  
Significant Relationships ◽  
Tourism Sector ◽  
Resort Hotel

Nowadays, progressive developments in information technology and latest communication techniques have brought about increasingly significant variations in consumer behaviour. These changes have created a focused shift in companies’ business and marketing strategies. The hotel and tourism industry in particular, has been histrionically influenced by an electronic word-of-mouth (e-WOM) form of communication. This study aims to examine the extent to which e-WOM influences customer experience in a resort hotel setting. Using purposive sampling technique, a total of 135 usable online survey questionnaire feedbacks were collected from targeted respondents and subsequently used for data analyses. The data were analysed using SmartPLS software. Empirical results have revealed positive and significant relationships between e-WOM and all four dimensions of customer experience. The results emphasized the importance of e-WOM in the resort hotel industry and provided practical implications for the resort operators to enhance their guests’ level of expected experience.

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